BMIE Market 48323
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 17,235 2020–2024 ACS 5-year estimate ±1,216 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,250 2020–2024 ACS 5-year estimate ±383 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 17,708 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,863 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $144,457 2020–2024 ACS 5-year estimate ±21,367 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 46.3 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,854 2020–2024 ACS 5-year estimate ±1,750 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $479,900 2020–2024 ACS 5-year estimate ±16,677 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 8.6 sq mi Census Gazetteer 2020 |
| Restaurants | 21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48323 |
| Restaurants per 10,000 residents | 14.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +10.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -19.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -8.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +61.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 18 (range 13–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.15) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 64 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 85 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 42 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48323. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.15, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 85.2 | 85 | 40% | +34.1 |
| Restaurant Opportunity Score | 55.8 | 56 | 35% | +19.5 |
| Market Momentum Score | 41.8 | 42 | 25% | +10.5 |
Consumer Market Score: 85 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 17,235 | 79 | 40% | +31.5 |
| Median household income (ACS) | 144,457 | 95 | 40% | +38.2 |
| Households (ACS) | 6,250 | 78 | 20% | +15.5 |
Restaurant Opportunity Score: 56 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -19.2 | 14 | 35% | +5.0 |
| Restaurants per 10,000 residents (lower = more room) | 12.2 | 64 | 25% | +15.9 |
| Population (ACS) | 17,235 | 79 | 20% | +15.8 |
| Median household income (ACS) | 144,457 | 95 | 20% | +19.1 |
Market Momentum Score: 42 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 10.5 | 68 | 50% | +34.1 |
| 10-year restaurant growth | -19.2 | 14 | 30% | +4.3 |
| 20-year restaurant growth | -8.7 | 17 | 20% | +3.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (33)
By cuisine
American 4 · Asian 3 · Pizza 3 · Sandwiches 3 · Bakery 2 · Dessert 2 · Greek 2 · Juice / smoothies 2 · Middle Eastern 2 · Chinese 1 · Coffee 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Mediterranean 1 · Mexican 1 · Sushi 1
By type
Restaurant (service type not stated) 21 · Bar 6 · Quick service 4 · Casual dining 3 · Dessert 3 · Bakery 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Coffee shop 1 · Fast casual 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Baked Impressions | Bakery | Bakery | 2065 Walnut Lake RD. | open |
| Bangkok Cuisine (West Bloomfield) | Restaurant (service type not stated) | 4301 Orchard Lake Rd | open | |
| Bellacino's Pizza & Grinders | Restaurant (service type not stated) | Pizza | 4301 Orchard Lake Rd | open |
| Birdie’s Bistro at Baypointe | Restaurant (service type not stated) | American | 4001 Haggerty Rd | open |
| Carey & Val Llc | Restaurant (service type not stated) | 4301 Orchard Lake Rd | open | |
| China Town | Restaurant (service type not stated) | Chinese · Halal / kosher · Asian | 4276 Orchard Lake Rd | open |
| Crystal Restaurant | Restaurant (service type not stated) · Bar | Asian | 4771 Haggerty Rd | open |
| El Nibble Nook | Restaurant (service type not stated) | Mexican · Latin American (other) | 2750 Haggerty Rd | open |
| Ember Hookah Lounge | Bar | 4127 Orchard Lake Rd | open | |
| Frutta Bowls | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 4301 Orchard Lake, Ste 110 | open |
| Guido's Premium Pizza | Restaurant (service type not stated) | Pizza | 3999 S Pine Center St | open |
| Hampi Social | Restaurant (service type not stated) | Basapura Hippie village | open | |
| Juice It - Nutrition Matters | Juice, smoothie, tea | Juice / smoothies | 4805 Haggerty Rd | open |
| Leo's Coney Island Leo's Coney Island- Clio | Casual dining | American · Greek | 4763 Haggerty Rd | open |
| Loya Organic Middle Eastern Grill | Restaurant (service type not stated) | Middle Eastern | 4284 Orchard Lake Rd | open |
| Mezza Mediterranean Grille | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 4189 Orchard Lake Rd | open |
| My Big Fat Shawarma My Big Fat Shawarma | Restaurant (service type not stated) · Specialty food shop · Quick service | Sandwiches | 4301 Orchard Lake Rd Ste 110 | open |
| Narenj Premium Chocolaterie | Dessert | Dessert | 4851 Haggerty Rd | open |
| Nectars Wine Bar | Bar | 4135 Orchard Lake Rd | open | |
| Nonna Maria's | Restaurant (service type not stated) · Casual dining | Italian · American | 2080 Walnut Lake Rd | open |
| Parent World Headquarters | Casual dining · Bar | open | ||
| Puff Lounge | Bar | 4127 Orchard Lake Rd, West Bloomfield Township, MI 48323 | open | |
| Romana's Carry-Out & Catering | Restaurant (service type not stated) | Pizza | 4139 Orchard Lake Rd | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 4200 Orchard Lake Rd Orchard Lake Vil Lage | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 4297 Orchard Lake Rd Unit 230 | open |
| Sushi Samurai | Restaurant (service type not stated) | Japanese · Sushi · Asian | 4143 Orchard Lake Rd | open |
| Sweet Dreams | Bakery · Dessert | Bakery · Dessert | 4153 Orchard Lake Rd | open |
| Tubby's Grilled Submarines | Quick service | 4129 Orchard Lake Rd | open | |
| Uptown Parthenon | Restaurant (service type not stated) | Greek | 4301 Orchard Lake Rd | open |
| Val's Delicatessen | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 4301 Orchard Lake Rd #195 | open |
| West End Kitchen & Bar | Bar · Restaurant (service type not stated) | American | 4135 Orchard Lake Rd | open |
| Yoz Yogurt | Juice, smoothie, tea · Dessert | Juice / smoothies · Ice cream / frozen desserts | 4301 Orchard Lake Rd | open |
| The Sparky Noodle Bakery, Co. | Bakery | Bakery | 2065 Walnut Lake Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 13 | 13 | — | — | — | — | SIC1987 |
| 1995 | 16 | 16 | — | — | — | — | SIC1987 |
| 1996 | 16 | 15 | — | — | — | 1 | SIC1987 |
| 1997 | 18 | 18 | — | — | — | — | SIC1987 |
| 1998 | 18 | 17 | 4 | 10 | 3 | — | NAICS1997 |
| 1999 | 18 | 17 | 5 | 10 | 2 | — | NAICS1997 |
| 2000 | 21 | 19 | 5 | 12 | 2 | 1 | NAICS1997 |
| 2001 | 25 | 23 | 6 | 12 | 5 | 1 | NAICS1997 |
| 2002 | 24 | 23 | 7 | 13 | 3 | 1 | NAICS1997 |
| 2003 | 23 | 23 | 6 | 12 | 5 | — | NAICS2002 |
| 2004 | 35 | 33 | 9 | 16 | 6 | 1 | NAICS2002 |
| 2005 | 39 | 38 | 10 | 21 | 6 | 1 | NAICS2002 |
| 2006 | 41 | 41 | 9 | 23 | 8 | — | NAICS2002 |
| 2007 | 30 | 30 | 14 | 12 | 4 | — | NAICS2002 |
| 2008 | 30 | 29 | 14 | 13 | 2 | — | NAICS2007 |
| 2009 | 18 | 17 | 11 | 4 | 2 | — | NAICS2007 |
| 2010 | 25 | 25 | 14 | 7 | 3 | — | NAICS2007 |
| 2011 | 26 | 24 | 13 | 8 | 3 | 2 | NAICS2007 |
| 2012 | 25 | 22 | 12 | 5 | 5 | 2 | NAICS2012 |
| 2013 | 27 | 26 | 15 | 6 | 5 | — | NAICS2012 |
| 2014 | 29 | 25 | 15 | 5 | 5 | — | NAICS2012 |
| 2015 | 23 | 19 | 12 | 4 | 3 | — | NAICS2012 |
| 2016 | 22 | 20 | 10 | 8 | 2 | — | NAICS2012 |
| 2017 | 18 | 17 | 10 | 5 | — | — | NAICS2017 |
| 2018 | 20 | 19 | 8 | 9 | — | — | NAICS2017 |
| 2019 | 25 | 23 | 10 | 11 | — | — | NAICS2017 |
| 2020 | 21 | 19 | 9 | 8 | — | — | NAICS2017 |
| 2021 | 25 | 22 | 11 | 9 | — | — | NAICS2017 |
| 2022 | 23 | 19 | 9 | 8 | — | — | NAICS2022 |
| 2023 | 24 | 21 | 10 | 9 | — | — | NAICS2022 |