BMIE Market 48331

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,562 2020–2024 ACS 5-year estimate ±1,347 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,786 2020–2024 ACS 5-year estimate ±647 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,503 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,792 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$127,633 2020–2024 ACS 5-year estimate ±12,375 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,828 2020–2024 ACS 5-year estimate ±62 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$410,000 2020–2024 ACS 5-year estimate ±12,531 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	9.3 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48331
Restaurants per 10,000 residents	10.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-15.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-23.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-11.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-15.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 8–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.7 per year, r² 0.72) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	59 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	87 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	15 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48331. Projection: linear trend v1, fitted 2013–2023, -0.7 restaurants per year, r² 0.72, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.7	87	40%	+34.7
Restaurant Opportunity Score	60.1	60	35%	+21.0
Market Momentum Score	14.6	15	25%	+3.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,562	83	40%	+33.1
Median household income (ACS)	127,633	92	40%	+37.0
Households (ACS)	8,786	83	20%	+16.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-23.8	13	35%	+4.4
Restaurants per 10,000 residents (lower = more room)	7.4	83	25%	+20.7
Population (ACS)	21,562	83	20%	+16.5
Median household income (ACS)	127,633	92	20%	+18.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 15 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-15.8	15	50%	+7.6
10-year restaurant growth	-23.8	13	30%	+3.8
20-year restaurant growth	-11.1	17	20%	+3.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

Sandwiches 4 · American 3 · Asian 2 · Breakfast 2 · Burgers 2 · Italian 2 · Bakery 1 · Coffee 1 · European 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Indian 1 · Japanese 1 · Juice / smoothies 1 · Mediterranean 1 · Mexican 1 · Pizza 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 20 · Quick service 5 · Bar 4 · Casual dining 3 · Other 3 · Juice, smoothie, tea 2 · Bakery 1 · Coffee shop 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
1001beersteins.com	Bar · Juice, smoothie, tea	Juice / smoothies	35935 King Edward Dr	open
2Booli	Restaurant (service type not stated)	Mediterranean	37610 W 12 Mile Rd	open
755 Management Company	Restaurant (service type not stated)		33481 W 14 Mile Rd Ste 120	open
AlRayan Restaurant	Restaurant (service type not stated) · Quick service		37500 W 12 Mile Rd	open
Antonio's Cucina Italiana Antonio's Cucina Italiana	Restaurant (service type not stated)	Italian · Asian · European	37646 W 12 Mile Rd	open
Apple Spice - Farmington Hills, MI Apple Spice Junction LaPlata	Restaurant (service type not stated)		37570 Hills Tech Dr	open
Bangkok 18	Restaurant (service type not stated)	Japanese · Thai · Sushi	37682 W 12 Mile Rd	open
Bronx Deli	Other	Sandwiches	37580 W 12 Mile Rd	open
BurritoBar Fresh Mexican Grill LIME Fresh Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	37654 W 12 Mile Rd	open
Daily Jam Daily Jam	Restaurant (service type not stated)	Breakfast · American	37611 W 12 Mile Rd	open
Daimler Beanz	Coffee shop	Coffee	36455 Corporate Dr	open
Delilah's Deli	Restaurant (service type not stated)		33533 W 12 Mile Rd	open
Fountain Cafe	Restaurant (service type not stated)		33533 W 12 Mile Rd	open
Herbal SereniTea	Juice, smoothie, tea	Tea / bubble tea	34390 Oak Forest Dr	open
Jet's Pizza Jet's Pizza	Restaurant (service type not stated) · Quick service	Pizza	31130 Haggerty Rd	open
Kerby's Koney Island Kerby's Koney Island	Casual dining · Restaurant (service type not stated)	American	37660 W 12 Mile Rd	open
Leo's Coney Island	Restaurant (service type not stated)	Burgers	37580 W 12 Mile Rd	open
McDonald's	Quick service · Restaurant (service type not stated)	Burgers	37555 W 12 Mile Rd	open
Michigan Academic Hospitalist Group	Restaurant (service type not stated)		33742 W 12 Mile Rd	open
Panera Bread Panera Bread	Bakery · Fast casual	Bakery · Sandwiches · Healthy / salads / bowls	37900 12 Mile Rd	open
Recipes	Restaurant (service type not stated)	Breakfast · American	31110 Haggerty Rd	open
Savvy Sliders Farmington Hills	Quick service		37555 W 12 Mile Rd	open
Scores Sports Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		24365 Halsted Rd	open
Sr 12 Services Inc	Restaurant (service type not stated)		37656 W 12 Mile Rd	open
Steven Lelli's Inn On the Green	Restaurant (service type not stated) · Casual dining · Bar	Italian	27925 Golf Pointe Blvd	open
Subway	Other	Sandwiches	37656 W 12 Mile Rd	open
The Groove Lounge	Restaurant (service type not stated) · Bar	Asian	37652 W 12 Mile Rd	open
The Halal Eatery	Quick service	Halal / kosher · Indian	31218 Country Way	open
Tubby's Grilled Submarines	Other	Sandwiches	31178 Haggerty Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	20	19	—	—	—	1	SIC1987
1995	9	8	—	—	—	1	SIC1987
1996	9	8	—	—	—	1	SIC1987
1997	17	16	—	—	—	1	SIC1987
1998	18	12	5	4	2	1	NAICS1997
1999	21	16	8	6	2	1	NAICS1997
2000	19	15	5	9	1	—	NAICS1997
2001	22	17	6	8	3	—	NAICS1997
2002	24	21	9	9	3	—	NAICS1997
2003	22	18	6	9	3	—	NAICS2002
2004	24	19	6	11	2	—	NAICS2002
2005	24	18	6	11	1	—	NAICS2002
2006	25	18	5	11	1	—	NAICS2002
2007	25	16	5	10	1	—	NAICS2002
2008	26	16	5	9	2	—	NAICS2007
2009	27	15	6	7	2	—	NAICS2007
2010	35	23	7	8	6	—	NAICS2007
2011	31	21	7	7	5	—	NAICS2007
2012	23	18	8	6	3	—	NAICS2012
2013	28	21	10	6	3	—	NAICS2012
2014	25	21	10	9	2	—	NAICS2012
2015	30	23	9	12	2	—	NAICS2012
2016	28	21	8	11	2	—	NAICS2012
2017	22	17	8	7	—	—	NAICS2017
2018	24	19	8	11	—	—	NAICS2017
2019	24	20	8	10	—	—	NAICS2017
2020	23	17	9	8	—	—	NAICS2017
2021	20	17	8	8	—	—	NAICS2017
2022	17	15	9	5	—	—	NAICS2022
2023	19	16	10	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48331. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48322	2.7 mi	86	2023
48335	2.7 mi	35	2023
48334	3.0 mi	61	2023
48377	3.3 mi	52	2023
48375	3.8 mi	85	2023
48336	4.1 mi	69	2023
48390	4.7 mi	58	2023
48323	5.0 mi	21	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.