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BMIE Market 48025

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)14,734
2020–2024 ACS 5-year estimate ±45 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households5,598
2020–2024 ACS 5-year estimate ±239 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count14,543
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units5,947
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$185,000
2020–2024 ACS 5-year estimate ±9,059 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age48.5
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,112
2020–2024 ACS 5-year estimate ±421 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$544,500
2020–2024 ACS 5-year estimate ±22,460 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area8.0 sq mi
Census Gazetteer 2020
Restaurants17
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48025
Restaurants per 10,000 residents14.4
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-29.2%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-22.7%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-45.2%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-19.1%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202818 (range 14–23)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.36) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score56 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score85 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score56 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score10 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score85.18540%+34.1
Restaurant Opportunity Score565635%+19.6
Market Momentum Score9.71025%+2.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)14,7347640%+30.5
Median household income (ACS)185,0009840%+39.4
Households (ACS)5,5987620%+15.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-22.71335%+4.5
Restaurants per 10,000 residents (lower = more room)11.56625%+16.6
Population (ACS)14,7347620%+15.3
Median household income (ACS)185,0009820%+19.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 10 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-29.2950%+4.6
10-year restaurant growth-22.71330%+3.8
20-year restaurant growth-45.2720%+1.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

American 5 · Coffee 5 · Sandwiches 3 · Bakery 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Mexican 2 · Middle Eastern 2 · Seafood 2 · Dessert 1 · European 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 25 · Bar 7 · Quick service 6 · Casual dining 5 · Coffee shop 5 · Dessert 3 · Bakery 2 · Brewery / taproom 1 · Café 1 · Fast casual 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

NameTypeCuisineAddressStatus
Achatz Handmade Pie Company Achatz Handmade Pie Co.Bakery · DessertBakery · Dessert17736 W 13 Mile Rdopen
Bar Ml IncRestaurant (service type not stated)16205 W 14 Mile Rdopen
Beverly Hills GrillRestaurant (service type not stated) · Casual dining · BarAmerican31471 Southfield Rdopen
Beverly Hills NutritionCoffee shop · Restaurant (service type not stated)Coffee17708 W 13 Mile Rdopen
BiggbyCoffee shopCoffee30756 Telegraph Rdopen
Biggby CoffeeCoffee shopCoffee31201open
Farmhouse Coffee and Ice CreamDessertIce cream / frozen desserts32644 Franklin Rdopen
FiddlerRestaurant (service type not stated)European30200 Telegraph Rdopen
Firepit BitsRestaurant (service type not stated) · Other22831 Shagbark Dropen
Flying FishRestaurant (service type not stated)Seafood17600 W 13 Mile Rdopen
Franklin View Enterprises, Inc Dba The Franklin GrillRestaurant (service type not stated)32760 Franklin Rdopen
Hickey's PubBar · Casual diningopen
Jimmy John's Jimmy John'sQuick service · Specialty food shopSandwiches30130 Telegraph Rd Ste. Bopen
KFC KFCQuick service · Restaurant (service type not stated)Chicken / wings15616 Thirteen Mile Roadopen
Madeleine’s French Patisserie And MarketBakeryBakery32644 Franklin Rdopen
Mandaloun BistroRestaurant (service type not stated)Middle Eastern30100 Telegraph Rd #130open
Matt Prentice Restaurant GroupRestaurant (service type not stated)30100 Telegraph Rd # 251open
Mbm Management, IncRestaurant (service type not stated)30150 Telegraph Rd Ste 370open
Mezza Mediterranean GrilleRestaurant (service type not stated)Mediterranean · Middle Eastern30754 Telegraph Rdopen
Michigan Beer Growler CompanyCafé · Brewery / taproom · Restaurant (service type not stated) · Dessert · Coffee shop · BarCoffee · Ice cream / frozen desserts31221 Southfield Rdopen
Noodles & CompanyRestaurant (service type not stated) · Fast casualNoodles / ramen / pho · Healthy / salads / bowls30130 Telegraph Rdopen
Noodles And CompanyRestaurant (service type not stated)30130 Telegraph Rdopen
Olgas Kitchen, Inc.Restaurant (service type not stated)32400 Telegraph Rd Ste 102open
Paddle + ParCasual dining · Bar31535 Southfield Rdopen
Pavillon CafeRestaurant (service type not stated)30700 Telegraph Rd Ste 1450open
Penn Station East Coast Subs Penn Station East Coast SubsQuick serviceSandwiches · American17670 W 13 Mile Rdopen
Qdoba Mexican Grill QdobaRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex30758 Telegraph Rdopen
Roadside Bar & Grill IncRestaurant (service type not stated)16205 W 14 Mile Rd Ste 100open
Rusty Bucket Restaurant and Tavern Rusty Bucket Restaurant and TavernRestaurant (service type not stated) · BarAmerican30450 Telegraph Rdopen
Smallz Handcrafted Foods and CocktailsRestaurant (service type not stated) · Casual dining · BarAmerican30100 Telegraph Rdopen
StarbucksCoffee shop · Restaurant (service type not stated)Coffee31201 Southfield Rd (Southfield & 13 M, Ile Rd)open
T.K.K. Fried ChickenQuick service · Juice, smoothie, tea · Restaurant (service type not stated)Tea / bubble tea · Chicken / wings · Juice / smoothies30574 Telegraph Rdopen
Taco Bell Taco BellQuick serviceMexican31305 Southfield Roadopen
The Franklin Oyster Bar & EateryRestaurant (service type not stated) · Casual dining · BarSeafood · American32760 Franklin Rdopen
Tubby's Sub Shop Tubby's Sub ShopsQuick service · Restaurant (service type not stated)Sandwiches15600 W 13 Mile Rdopen
Dibella's SubsOtherSandwiches30752 Telegraph Rdclosed
Historical Edison Building IncRestaurant (service type not stated)16267 W 14 Mile Rdclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19942121SIC1987
199524231SIC1987
199622211SIC1987
19972626SIC1987
19982622116NAICS1997
19992421115NAICS1997
200025211071NAICS1997
200121181041NAICS1997
200221171241NAICS1997
2003373120922NAICS2002
20043329171021NAICS2002
2005272213721NAICS2002
2006241811521NAICS2002
20072015761NAICS2002
200829221371NAICS2007
200923201261NAICS2007
20102421893NAICS2007
20112017673NAICS2007
20122118692NAICS2012
201325227104NAICS2012
201425237122NAICS2012
201524228111NAICS2012
201626249121NAICS2012
20172724812NAICS2017
201827248123NAICS2017
201928251111NAICS2017
20202522119NAICS2017
2021231979NAICS2017
2022252098NAICS2022
2023211777NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48025. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
483011.8 mi252023
480342.1 mi622023
480762.3 mi632023
480092.9 mi812023
480724.3 mi352023
480754.4 mi402023
483344.4 mi612023
480334.5 mi252023
483024.7 mi332023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.