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BMIE Market 48301

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)14,682
2020–2024 ACS 5-year estimate ±897 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households5,688
2020–2024 ACS 5-year estimate ±339 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count14,127
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units5,885
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$167,143
2020–2024 ACS 5-year estimate ±28,213 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age48.2
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,757
2020–2024 ACS 5-year estimate ±206 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$708,300
2020–2024 ACS 5-year estimate ±36,500 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area7.4 sq mi
Census Gazetteer 2020
Restaurants25
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48301
Restaurants per 10,000 residents9.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+4.2%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+56.3%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+56.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+400.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202826 (range 21–30)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score78 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score85 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score76 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score70 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 78 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score84.88540%+33.9
Restaurant Opportunity Score76.17635%+26.6
Market Momentum Score69.77025%+17.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)14,6827640%+30.5
Median household income (ACS)167,1439840%+39.0
Households (ACS)5,6887620%+15.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth56.38535%+29.9
Restaurants per 10,000 residents (lower = more room)17.04625%+11.5
Population (ACS)14,6827620%+15.3
Median household income (ACS)167,1439820%+19.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 70 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth4.26150%+30.3
10-year restaurant growth56.38530%+25.6
20-year restaurant growth56.36920%+13.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (51)

By cuisine

Coffee 14 · American 7 · Bakery 7 · Italian 7 · Juice / smoothies 7 · Pizza 7 · Sandwiches 6 · Dessert 4 · Burgers 3 · Healthy / salads / bowls 2 · Middle Eastern 2 · Asian 1 · Greek 1 · Ice cream / frozen desserts 1 · Japanese 1 · Latin American (other) 1 · Mediterranean 1 · Mexican 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1 · Thai 1 · Vegetarian 1

By type

Restaurant (service type not stated) 24 · Coffee shop 10 · Quick service 10 · Bakery 9 · Café 8 · Juice, smoothie, tea 7 · Specialty food shop 5 · Dessert 4 · Bar 3 · Casual dining 3 · Other 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
2941 Street Food 2941 Street FoodRestaurant (service type not stated)Mediterranean · Middle Eastern6450 Telegraph Rdopen
Andiamo AndiamoRestaurant (service type not stated)Italian · Steakhouse · Seafood6676 Telegraph Rdopen
Bagger Dave's Legendary Burger TavernRestaurant (service type not stated)Burgers6520 Telegraph Rdopen
Beau's GrilleryCasual dining · Restaurant (service type not stated) · BarAmerican4108 W Maple Rdopen
Beyond Juicery + Eatery Beyond Juicery + EateryJuice, smoothie, teaJuice / smoothies · Vegetarian · Healthy / salads / bowls3645 W Maple Rdopen
Big BoyRestaurant (service type not stated)American6675 Telegraph Rdopen
Bonnie's KitchenCaféCoffee6527 Telegraph Rdopen
Buddy's Pizza Buddy's PizzaRestaurant (service type not stated)Pizza · Italian3637 W Maple Rdopen
Burger King Burger KingQuick serviceBurgers · American6465 Telegraph Rdopen
Cafe MLCafé · Restaurant (service type not stated)Coffee · American3607 W Maple Rdopen
Chez Pierre Et GenevieveBakeryBakery6525 Telegraph Rdopen
Como'sRestaurant (service type not stated)4135 W Maple Rdopen
Crust Pizza and Wine BarRestaurant (service type not stated)Italian6622 Telegraph Rdopen
Dairy Queen Dairy QueenQuick serviceBurgers · AmericanDairy Queen Store 6622 Telegraph Rdopen
Delicious ThaiRestaurant (service type not stated)Thai3615 W Maple Rdopen
DroughtJuice, smoothie, tea · Quick serviceJuice / smoothies4078 W Maple Rdopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee3690 W Maple Rdopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee6490 Telegraph Rdopen
Ed's Patio Bar And GrillCasual dining · BarAmerican4400 Dorian Dropen
Einstein Bros. Bagels Einstein Bros. BagelsBakery · Coffee shopBakery · Coffee4089 W Maple Rdopen
Embers DeliSpecialty food shop · Quick service · CaféSandwiches · Coffee3598 W Maple Rdopen
Flowerbean at EquinoxCafé · Juice, smoothie, tea · Coffee shopCoffee · Juice / smoothies4065 W Maple Rdopen
Fuel Up Smoothie BarJuice, smoothie, teaJuice / smoothies6455 Inkster Rdopen
Great Lakes Coffee Roasting CompanyCoffee shopCoffee4135 W Maple Rdopen
Hogan'sBar6450 Telegraph Rdopen
Honey Tree GrilleRestaurant (service type not stated)Greek3633 W Maple Rdopen
Jersey Bagel Deli & GrillBakery · Quick service · Specialty food shopBakery · Sandwiches3621 W Maple Rdopen
Jersey Mike's Jersey Mike's SubsSpecialty food shop · Quick serviceSandwiches6450 Telegraph Rd Suite 102open
Jet's Pizza Jet's PizzaRestaurant (service type not stated)Pizza · Italian4082 W Maple Rdopen
Jimmy John'sQuick service · Restaurant (service type not stated) · Specialty food shopSandwiches4087 W Maple Rdopen
Kerbys Koney IslandRestaurant (service type not stated)Pizza6735 Telegraph Rd Ste 150open
Little Caesars Pizza Little CaesarsQuick servicePizza · Italian3648 W Maple Rdopen
Little Caesars PizzaRestaurant (service type not stated)Pizza6459 Inkster Rdopen
Maple CafeCafé · Restaurant (service type not stated) · Coffee shopCoffeeopen
MexRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)6675 Telegraph Rdopen
Nna LlcRestaurant (service type not stated)6535 Telegraph Rdopen
North course VineyardWinery / distillery / taproom6410 Lahser Rdopen
Papa Romano's Pizza Papa Romano'sRestaurant (service type not stated)Pizza · Italian2515 W Maple Rdopen
Playa Bowls Playa BowlsCafé · Juice, smoothie, teaCoffee · Juice / smoothies · Healthy / salads / bowls4087 W Maple Rdopen
Starbucks StarbucksCafé · Coffee shop · BakeryCoffee · Bakery3584 W Maple Rdopen
Starbucks StarbucksCoffee shop · Café · BakeryCoffee · Bakery6420 Telegraph Rdopen
Steve's DeliSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches6646 Telegraph Rdopen
Stroh's Ice Cream Parlour of Bloomfield HillsDessertIce cream / frozen desserts · Dessert3659 W Maple Rdopen
SUBWAYOtherSandwichesopen
Sugar Shack Baking LLCBakery · DessertDessert · Bakeryopen
SwirlberryCoffee shopCoffee3675 W Maple Rdopen
TamarRestaurant (service type not stated)Middle Easternopen
The gallery restaurantRestaurant (service type not stated) · Casual diningAmerican6638 Telegraph Rdopen
Tim Hortons Tim Hortons Cafe and Bake ShopCoffee shop · Quick service · BakeryCoffee · Bakery6495 Telegraph Rdopen
Toarminas PizzaRestaurant (service type not stated)Italian · Pizza6459 Inkster Rdopen
Zao Jun New Asian & SushiRestaurant (service type not stated)Asian · Sushi · Japanese6608 Telegraph Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199455SIC1987
199588SIC1987
199614131SIC1987
19971919SIC1987
19982120794NAICS1997
19991817764NAICS1997
20001716754NAICS1997
20011817755NAICS1997
20021917854NAICS1997
20031916655NAICS2002
20042218855NAICS2002
20051815645NAICS2002
20062017845NAICS2002
20071916835NAICS2002
20081715843NAICS2007
20091714833NAICS2007
20101714833NAICS2007
20112017953NAICS2007
201221168531NAICS2012
20132116853NAICS2012
20142521965NAICS2012
201525217851NAICS2012
201624197751NAICS2012
20172420893NAICS2017
201828249123NAICS2017
201926228113NAICS2017
202025218103NAICS2017
202124207103NAICS2017
202229247134NAICS2022
202330257125NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48301. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
480251.8 mi172023
483023.0 mi332023
480343.2 mi622023
480093.3 mi812023
480764.1 mi632023
483044.1 mi232023
483344.3 mi612023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.