BMIE Market 48098
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 20,936 2020–2024 ACS 5-year estimate ±1,124 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,492 2020–2024 ACS 5-year estimate ±352 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 19,582 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,440 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $164,759 2020–2024 ACS 5-year estimate ±7,425 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 46.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,712 2020–2024 ACS 5-year estimate ±107 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $509,400 2020–2024 ACS 5-year estimate ±26,568 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.4 sq mi Census Gazetteer 2020 |
| Restaurants | 26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48098 |
| Restaurants per 10,000 residents | 16.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +4.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -18.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -3.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -10.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 23 (range 19–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.5 per year, r² 0.42) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 65 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 88 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 38 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48098. Projection: linear trend v1, fitted 2013–2023, -0.5 restaurants per year, r² 0.42, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 87.9 | 88 | 40% | +35.2 |
| Restaurant Opportunity Score | 56.6 | 57 | 35% | +19.8 |
| Market Momentum Score | 38.2 | 38 | 25% | +9.6 |
Consumer Market Score: 88 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 20,936 | 82 | 40% | +32.9 |
| Median household income (ACS) | 164,759 | 97 | 40% | +39.0 |
| Households (ACS) | 7,492 | 80 | 20% | +16.1 |
Restaurant Opportunity Score: 57 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -18.8 | 14 | 35% | +5.0 |
| Restaurants per 10,000 residents (lower = more room) | 12.4 | 63 | 25% | +15.7 |
| Population (ACS) | 20,936 | 82 | 20% | +16.4 |
| Median household income (ACS) | 164,759 | 97 | 20% | +19.5 |
Market Momentum Score: 38 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 4 | 60 | 50% | +30.2 |
| 10-year restaurant growth | -18.8 | 14 | 30% | +4.3 |
| 20-year restaurant growth | -3.7 | 19 | 20% | +3.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (47)
By cuisine
Coffee 9 · American 8 · Sandwiches 8 · Bakery 5 · Asian 4 · Italian 4 · Pizza 4 · Burgers 3 · Japanese 3 · Sushi 3 · Thai 3 · BBQ 2 · Dessert 2 · Mediterranean 2 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Mexican 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1 · Vegetarian 1
By type
Restaurant (service type not stated) 28 · Café 8 · Quick service 8 · Casual dining 7 · Coffee shop 6 · Bakery 5 · Bar 5 · Specialty food shop 4 · Catering 2 · Dessert 2 · Juice, smoothie, tea 2 · Food truck 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Ansara Restaurant Group | Restaurant (service type not stated) | 5460 Corporate Dr | open | |
| Antonios Place | Restaurant (service type not stated) · Casual dining | American · Mediterranean | 800 Tower Dr | open |
| Atrium Cafe | Restaurant (service type not stated) | 850 Tower Dr | open | |
| Bangkok Bistro Cafe | Restaurant (service type not stated) | Thai | 5377 Crooks Rd | open |
| Best Thai Cuisine | Restaurant (service type not stated) | Thai · Asian | 2081 W South Blvd | open |
| Beyond Juicery + Eatery Beyond Juicery + Eatery | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 5316 Crooks Rd | open |
| Billy Sims BBQ Billy Sims | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 1977 W South Blvd | open |
| Boston Cafe | Specialty food shop · Café · Quick service | Sandwiches · Coffee | 1450 W Long Lake Rd Ste 155 | open |
| Breakaway Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 61 W Long Lake Rd | open |
| Cafe Gourmet | Other | Sandwiches | 901 Tower Dr | open |
| Cafe Immortelle | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 4979 Livernois Rd | open |
| Cedar Grille Mediterranean Restaurant and Catering | Restaurant (service type not stated) · Casual dining · Bar | American | 5377 Crooks Rd | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Quick service | Mexican · Southwestern / Tex-Mex | 5322 Crooks Rd | open |
| Coffee Beanery Coffee Beanery | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4600 Investment Dr #100 | open |
| Dino's of Troy | Restaurant (service type not stated) | Pizza | 5075 Livernois Rd | open |
| Honey Baked Ham The Honey Baked Ham Company | Specialty food shop · Quick service · Catering | Sandwiches · American | 1081 East Long Lake Road | open |
| Java N Byte - Cafe and Sandwich Shop | Café · Coffee shop | Coffee · Sandwiches | 1441 W Long Lake Rd | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 5373 Crooks Rd | open |
| Kazoku Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 30 W Square Lake Rd | open |
| Kerby's Koney Island Kerby's Koney Island | Casual dining · Restaurant (service type not stated) | American | 5407 Crooks Rd | open |
| Kevin S Bentley, Realtor | Casual dining · Restaurant (service type not stated) · Bar | 5555 Crooks Rd | open | |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 4973 Livernois Rd | open |
| Loccino Italian Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | Italian | 5600 Crooks Rd #106 | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 4819 Rochester Road | open |
| MOOD COFFEE | Coffee shop · Café | Coffee | 5385 Crooks Rd | open |
| New York Burgers & Grill | Casual dining · Bar | Burgers · American | 2089 W South Blvd | open |
| Orchid Cafe | Café | Thai · Coffee · Asian | 56 W Square Lake Rd | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 5569 Crooks Rd | open |
| Papa Romano's Pizza Papa Romano's | Restaurant (service type not stated) | Pizza · Italian | 5399 Crooks Rd | open |
| Peppy's Pizza | Restaurant (service type not stated) | Pizza · Italian | 5965 Livernois Rd | open |
| Qamaria Yemeni Coffee Co. | Coffee shop | Coffee | 5385 Crooks Rd | open |
| Red Robin Red Robin Gourmet Burgers | Restaurant (service type not stated) | Burgers · American | 5460 Corporate Dr | open |
| Riparian Grille at Embassy Suites Troy | Casual dining · Bar | American | 850 Tower Dr | open |
| Shiromaru | Restaurant (service type not stated) | Japanese · Sushi · Asian | 5365 Crooks Rd | open |
| Sourdough Ida | Bakery · Dessert | Bakery · Dessert | 1969 W South Blvd | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 5531 Crooks Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 34 W Square Lake Rd | open |
| Sushi Do | Restaurant (service type not stated) | Japanese · Sushi | 5365 Crooks Rd | open |
| Taboo Sushi Bar & Grill Llc | Restaurant (service type not stated) | 5365 Crooks Rd | open | |
| Thai Taste Troy Inc | Restaurant (service type not stated) | 5063 Livernois Rd | open | |
| The Bagel Factory Cafe | Bakery | Bakery | 5389 Crooks Rd | open |
| The Compound | Restaurant (service type not stated) | BBQ | open | |
| The Drunken Rooster Food Truck | Food truck · Catering | open | ||
| Thomas Cake Shop | Bakery · Dessert | Bakery · Dessert | 5065 Livernois Rd | open |
| Troy Kabob | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 4977 Livernois Rd | open |
| Tucker Foods 2 Inc Subway | Restaurant (service type not stated) | 34 W Square Lake Rd | open | |
| Velma Rivera | Restaurant (service type not stated) | Italian | 2352 Ridge Dr | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 30 | 29 | — | — | — | 1 | SIC1987 |
| 1995 | 36 | 35 | — | — | — | 1 | SIC1987 |
| 1996 | 44 | 43 | — | — | — | 1 | SIC1987 |
| 1997 | 54 | 52 | — | — | — | 2 | SIC1987 |
| 1998 | 60 | 44 | 21 | 20 | 3 | 6 | NAICS1997 |
| 1999 | 59 | 46 | 23 | 21 | 2 | 3 | NAICS1997 |
| 2000 | 39 | 30 | 12 | 15 | 2 | 2 | NAICS1997 |
| 2001 | 35 | 27 | 10 | 15 | 2 | 1 | NAICS1997 |
| 2002 | 39 | 35 | 16 | 15 | 3 | — | NAICS1997 |
| 2003 | 32 | 27 | 11 | 15 | 1 | — | NAICS2002 |
| 2004 | 37 | 32 | 14 | 15 | 3 | — | NAICS2002 |
| 2005 | 36 | 33 | 14 | 17 | 2 | — | NAICS2002 |
| 2006 | 37 | 34 | 16 | 14 | 3 | — | NAICS2002 |
| 2007 | 33 | 28 | 15 | 11 | 2 | — | NAICS2002 |
| 2008 | 33 | 30 | 13 | 15 | 2 | — | NAICS2007 |
| 2009 | 41 | 35 | 15 | 15 | 4 | — | NAICS2007 |
| 2010 | 38 | 32 | 15 | 14 | 2 | — | NAICS2007 |
| 2011 | 36 | 32 | 13 | 17 | 2 | — | NAICS2007 |
| 2012 | 34 | 30 | 14 | 14 | 2 | — | NAICS2012 |
| 2013 | 35 | 32 | 14 | 16 | 2 | — | NAICS2012 |
| 2014 | 33 | 30 | 13 | 15 | 2 | — | NAICS2012 |
| 2015 | 34 | 30 | 14 | 14 | 2 | 1 | NAICS2012 |
| 2016 | 33 | 29 | 15 | 12 | 2 | 1 | NAICS2012 |
| 2017 | 33 | 29 | 16 | 12 | — | — | NAICS2017 |
| 2018 | 29 | 25 | 15 | 8 | — | — | NAICS2017 |
| 2019 | 32 | 27 | 19 | 7 | — | — | NAICS2017 |
| 2020 | 27 | 23 | 14 | 7 | — | — | NAICS2017 |
| 2021 | 32 | 29 | 16 | 9 | 3 | — | NAICS2017 |
| 2022 | 35 | 28 | 10 | 15 | — | — | NAICS2022 |
| 2023 | 32 | 26 | 9 | 13 | 3 | — | NAICS2022 |