BMIE Market 48085
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 27,231 2020–2024 ACS 5-year estimate ±1,350 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,088 2020–2024 ACS 5-year estimate ±345 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 24,660 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 8,768 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $146,390 2020–2024 ACS 5-year estimate ±9,999 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 42.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,620 2020–2024 ACS 5-year estimate ±834 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $423,800 2020–2024 ACS 5-year estimate ±8,864 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.3 sq mi Census Gazetteer 2020 |
| Restaurants | 44 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48085 |
| Restaurants per 10,000 residents | 11.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +25.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +41.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +29.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +109.5% DERIVED: 2000 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 52 (range 47–57) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.5 per year, r² 0.83) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 81 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 90 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 74 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48085. Projection: linear trend v1, fitted 2013–2023, +1.5 restaurants per year, r² 0.83, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 89.8 | 90 | 40% | +35.9 |
| Restaurant Opportunity Score | 75.9 | 76 | 35% | +26.6 |
| Market Momentum Score | 74.5 | 74 | 25% | +18.6 |
Consumer Market Score: 90 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 27,231 | 87 | 40% | +34.7 |
| Median household income (ACS) | 146,390 | 96 | 40% | +38.3 |
| Households (ACS) | 9,088 | 84 | 20% | +16.7 |
Restaurant Opportunity Score: 76 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 41.9 | 78 | 35% | +27.3 |
| Restaurants per 10,000 residents (lower = more room) | 16.2 | 49 | 25% | +12.2 |
| Population (ACS) | 27,231 | 87 | 20% | +17.4 |
| Median household income (ACS) | 146,390 | 96 | 20% | +19.1 |
Market Momentum Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 25.7 | 81 | 50% | +40.8 |
| 10-year restaurant growth | 41.9 | 78 | 30% | +23.4 |
| 20-year restaurant growth | 29.4 | 52 | 20% | +10.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (81)
By cuisine
Coffee 14 · American 11 · Dessert 8 · Bakery 7 · Chinese 7 · Indian 7 · Pizza 7 · Asian 6 · Ice cream / frozen desserts 6 · Mexican 5 · Italian 3 · Latin American (other) 3 · Mediterranean 3 · Middle Eastern 3 · Sandwiches 3 · Breakfast 2 · Burgers 2 · Juice / smoothies 2 · Southwestern / Tex-Mex 2 · Vegetarian 2 · BBQ 1 · Chicken / wings 1 · Halal / kosher 1 · Noodles / ramen / pho 1 · Steakhouse 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 54 · Dessert 13 · Café 12 · Bakery 7 · Casual dining 7 · Bar 6 · Coffee shop 6 · Quick service 6 · Juice, smoothie, tea 3 · Specialty food shop 2
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 168 Investment, Llc | Restaurant (service type not stated) | 4927 Rochester Rd | open | |
| 404 SPOT | Coffee shop | Coffee | 6029 Rochester Rd | open |
| Aahar Cafe & Kwality Ice Cream - Troy | Dessert · Restaurant (service type not stated) | Indian · Ice cream / frozen desserts | 4917 Rochester Rd | open |
| Achatz Handmade Pie Co Achatz Handmade Pie Co. | Bakery · Dessert | Bakery · Dessert | 1063 E Long Lake Rd | open |
| Alibi of Troy Alibi of Troy | Restaurant (service type not stated) · Casual dining | American | 6700 Rochester Rd | open |
| Arby's | Quick service | 2925 E Long Lake Rd | open | |
| Authentikka Indian Cuisine | Restaurant (service type not stated) · Casual dining | Indian · American | 5114 Rochester Rd | open |
| Authkikka Indian Cuisine | Restaurant (service type not stated) | Indian | 5114 Rochester Rd | open |
| Azza’s koshary | Restaurant (service type not stated) | Middle Eastern | 1939 E Wattles Rd | open |
| Benito's Pizza of Troy | Restaurant (service type not stated) | Pizza · Italian | 4960 John R Rd | open |
| Big Boy | Restaurant (service type not stated) | American | 2995 E Long Lake Rd | open |
| big boy lansing, mi Big Boy | Restaurant (service type not stated) | Burgers | 6525 S Pennsylvania Ave, Lansing, MI 48916, USA | open |
| Biggby Coffee Troy Biggby | Coffee shop · Café | Coffee | 1057 E Long Lake Rd | open |
| Boston Market | Restaurant (service type not stated) | American | 5137 Rochester Rd | open |
| Camp Ticonderoga | Restaurant (service type not stated) · Casual dining · Bar | 5725 Rochester Rd | open | |
| CC’s Liquor Chicken & Pizzeria | Casual dining · Bar | Chicken / wings · Pizza | 75 E Square Lake Rd | open |
| China Chef | Restaurant (service type not stated) | Chinese · Asian | 5120 Rochester Rd | open |
| Chubby's Coffee | Café · Juice, smoothie, tea · Coffee shop | Coffee · Juice / smoothies | 1825 E Square Lake Rd | open |
| Cinnabon Cinnabon | Bakery · Dessert · Coffee shop | Bakery · Dessert · Coffee | 5903 John R Rd | open |
| Dairy Queen Dairy Queen | Quick service · Dessert | Ice cream / frozen desserts · Dessert | 6017 Rochester Rd 6017 Rochester Rd | open |
| East Lake Restaurant | Restaurant (service type not stated) | Chinese | 5087 Rochester Rd | open |
| Firebird Tavern Firebird Tavern | Bar · Casual dining | American | 4845 Rochester Rd | open |
| Fox & Hounds Pastry Den | Bakery · Dessert · Café | Bakery · Dessert · Coffee | 5913 John R Rd | open |
| Fresh Food | Restaurant (service type not stated) | Mediterranean | 42907 Dequindre Rd | open |
| Gilly's Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 1059 E Long Lake Rd | open |
| Grand Azteca - Troy Grand Azteca -Fraser | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 935 E Long Lake Rd | open |
| Green Lantern Pizza | Restaurant (service type not stated) | Pizza | 6043 Rochester Rd | open |
| HIGH SCORE Ice Cream & Arcade | Dessert | Ice cream / frozen desserts | 5020 Rochester Rd | open |
| Honest Indian Vegetarian | Restaurant (service type not stated) | Indian · Vegetarian | 5029 Rochester Rd | open |
| Hong Kong Express | Restaurant (service type not stated) | Chinese · Asian | 6061 Rochester Rd | open |
| Ingram's Fine Candies | Dessert | 1117 E Long Lake Rd | open | |
| Jay Jay's Bistro | Restaurant (service type not stated) | Mediterranean · American | 2995 E Long Lake Rd | open |
| Jet's Pizza Jet's Pizza | Restaurant (service type not stated) | Pizza · Italian | 5102 Rochester Rd | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 6842 S Rochester Rd | open |
| Jitis Indian Fusion Food | Restaurant (service type not stated) | Indian · Asian | 5114 Rochester Rd | open |
| Jonny Cakes Cafe | Café | Coffee · Breakfast · American | 4916 John R Rd | open |
| Kim's Restaurant | Restaurant (service type not stated) | Chinese | 102 E Long Lake Rd | open |
| Knapp's Donut Shop | Bakery · Dessert | Dessert · Bakery | 6057 Rochester Rd | open |
| La Botana | Restaurant (service type not stated) | Mexican · Latin American (other) | 5947 John R Rd | open |
| Marco's Pizza | Restaurant (service type not stated) | Pizza | 5907 John R Rd | open |
| Marinellis | Restaurant (service type not stated) | Italian | 4924 Rochester Rd | open |
| Mayur Indian Cuisine | Restaurant (service type not stated) | 5113 Rochester Rd | open | |
| Mediterra Grill | Restaurant (service type not stated) | 935 E Long Lake Rd | open | |
| Michigan Multi-king, Inc. | Restaurant (service type not stated) | 4897 Rochester Rd | open | |
| Milkster Creamery Troy Milkster | Restaurant (service type not stated) · Dessert | Ice cream / frozen desserts | 1057 E Long Lake Rd | open |
| Miss Chang An 念长安 | Restaurant (service type not stated) | Chinese · Asian | 5071 Rochester Rd | open |
| Multi-king Staffing Llc | Restaurant (service type not stated) | 4897 Rochester Rd | open | |
| N. Troy Noodles & Company | Restaurant (service type not stated) | 6836 Rochester Rd | open | |
| NeeHee's Neehee's | Restaurant (service type not stated) | Indian · Vegetarian | 4924 Rochester Rd | open |
| Noodles & Company Noodles & Company | Restaurant (service type not stated) | Noodles / ramen / pho · American | 6836 Rochester Rd | open |
| Nook Tea and Cafe | Café · Restaurant (service type not stated) | Coffee | 5071 Rochester Rd | open |
| NYC Halal Eats NYC Halal Eats | Restaurant (service type not stated) | Halal / kosher · Middle Eastern · Burgers | 1939 E Wattles Rd | open |
| Oaxaca Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 1985 E Wattles Rd | open |
| Oberweis Ice Cream and Dairy Store Oberweis | Dessert | Ice cream / frozen desserts · Dessert | 6854 Rochester Rd | open |
| Paradise Biryani Troy | Restaurant (service type not stated) | Indian | 4880 Rochester Rd | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 4845 Rochester Rd | open |
| Premium Matcha Cafe Maiko | Café · Juice, smoothie, tea · Dessert | Coffee · Tea / bubble tea · Dessert | 5082 Rochester Rd | open |
| Pudge's Place Deli and Cafe | Specialty food shop · Quick service · Casual dining · Café | Sandwiches · Coffee · American | 4927 Rochester Rd | open |
| Reem | Restaurant (service type not stated) | Chinese | 1047 E Long Lake Rd | open |
| Ridley's Bakery Cafe | Bakery · Café | Bakery · Sandwiches · Coffee | 4054 Rochester Rd | open |
| Sai Troy Food Inc | Restaurant (service type not stated) | 4924 Rochester Rd | open | |
| Salsarita's Fresh Mexican Grill Salsarita's Fresh Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 6892 Rochester Rd | open |
| Sarah's Cake and Candy Supply | Dessert · Bakery | Bakery | 5917 John R Rd | open |
| Shark's BBQ | Restaurant (service type not stated) | BBQ | 4845 Rochester Rd | open |
| Shelbys Restaurant | Restaurant (service type not stated) | 5196 Standish Dr | open | |
| Shine Cafe | Café · Restaurant (service type not stated) | Coffee · Breakfast | 6024 Rochester Rd | open |
| Shish Island | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 5137 Rochester Rd | open |
| Sorrento Pizza | Restaurant (service type not stated) | Pizza | 1123 E Long Lake Rd | open |
| Square Lake Nutrition Herbalife | Café · Restaurant (service type not stated) · Juice, smoothie, tea | Coffee · Juice / smoothies | 6040 Rochester Rd | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 6908 Rochester Rd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 44201 Dequindre Rd | open |
| Steelhouse Tavern | Restaurant (service type not stated) · Casual dining · Bar | Steakhouse · American | 1129 E Long Lake Rd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 41167 Dequindre Rd | open |
| Taj Hookah Lounge | Bar | 4939 Rochester Rd | open | |
| The Sewer | Bar | open | ||
| The Terrace Cafe | Restaurant (service type not stated) | American | 4333 John R Rd | open |
| Tpm Of 19 Mile, Llc | Restaurant (service type not stated) | 4897 Rochester Rd | open | |
| Wing Hing | Restaurant (service type not stated) | Chinese · Asian | 2918 E Long Lake Rd | open |
| Wong's Garden | Quick service · Restaurant (service type not stated) | Asian | 5933 John R Rd | open |
| Cotton Cake | Bakery | Bakery | 4960 John R Rd | closed |
| Subway | Other | Sandwiches | 5907 John R Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 2000 | 23 | 21 | 12 | 8 | 1 | — | NAICS1997 |
| 2001 | 31 | 27 | 13 | 12 | 2 | 1 | NAICS1997 |
| 2002 | 26 | 25 | 12 | 12 | 1 | — | NAICS1997 |
| 2003 | 36 | 34 | 14 | 18 | 1 | — | NAICS2002 |
| 2004 | 36 | 34 | 15 | 18 | 1 | — | NAICS2002 |
| 2005 | 36 | 34 | 15 | 18 | 1 | 1 | NAICS2002 |
| 2006 | 37 | 36 | 16 | 16 | 4 | — | NAICS2002 |
| 2007 | 30 | 29 | 12 | 11 | 4 | — | NAICS2002 |
| 2008 | 32 | 29 | 15 | 11 | 2 | — | NAICS2007 |
| 2009 | 31 | 28 | 13 | 11 | 3 | — | NAICS2007 |
| 2010 | 30 | 28 | 13 | 11 | 3 | — | NAICS2007 |
| 2011 | 28 | 25 | 11 | 12 | 2 | — | NAICS2007 |
| 2012 | 31 | 28 | 12 | 13 | 3 | 1 | NAICS2012 |
| 2013 | 34 | 31 | 14 | 13 | 4 | — | NAICS2012 |
| 2014 | 36 | 32 | 13 | 14 | 5 | — | NAICS2012 |
| 2015 | 34 | 32 | 12 | 14 | 6 | — | NAICS2012 |
| 2016 | 34 | 31 | 12 | 14 | 5 | — | NAICS2012 |
| 2017 | 39 | 37 | 14 | 20 | 3 | — | NAICS2017 |
| 2018 | 38 | 35 | 14 | 17 | 3 | — | NAICS2017 |
| 2019 | 38 | 34 | 15 | 14 | 4 | — | NAICS2017 |
| 2020 | 45 | 42 | 14 | 20 | 6 | — | NAICS2017 |
| 2021 | 43 | 40 | 16 | 18 | 6 | — | NAICS2017 |
| 2022 | 48 | 45 | 20 | 22 | 3 | — | NAICS2022 |
| 2023 | 48 | 44 | 18 | 19 | 7 | — | NAICS2022 |