BMIE Market 48309
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 30,685 2020–2024 ACS 5-year estimate ±1,122 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,278 2020–2024 ACS 5-year estimate ±415 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 29,135 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 11,386 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $121,007 2020–2024 ACS 5-year estimate ±4,980 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 42.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,686 2020–2024 ACS 5-year estimate ±86 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $424,600 2020–2024 ACS 5-year estimate ±6,913 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 15.6 sq mi Census Gazetteer 2020 |
| Restaurants | 54 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48309 |
| Restaurants per 10,000 residents | 16.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +1.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +10.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +25.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +116.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 56 (range 48–64) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 73 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 90 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 55 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48309. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.02, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 89.5 | 90 | 40% | +35.8 |
| Restaurant Opportunity Score | 66.0 | 66 | 35% | +23.1 |
| Market Momentum Score | 55.4 | 55 | 25% | +13.8 |
Consumer Market Score: 90 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 30,685 | 89 | 40% | +35.7 |
| Median household income (ACS) | 121,007 | 91 | 40% | +36.3 |
| Households (ACS) | 11,278 | 88 | 20% | +17.6 |
Restaurant Opportunity Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 10.2 | 54 | 35% | +19.0 |
| Restaurants per 10,000 residents (lower = more room) | 17.6 | 44 | 25% | +11.0 |
| Population (ACS) | 30,685 | 89 | 20% | +17.9 |
| Median household income (ACS) | 121,007 | 91 | 20% | +18.1 |
Market Momentum Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 1.9 | 58 | 50% | +29.2 |
| 10-year restaurant growth | 10.2 | 54 | 30% | +16.3 |
| 20-year restaurant growth | 25.6 | 50 | 20% | +9.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (117)
By cuisine
American 20 · Coffee 16 · Sandwiches 10 · Bakery 9 · Burgers 9 · Ice cream / frozen desserts 7 · Mexican 7 · Pizza 7 · Asian 6 · Dessert 6 · Italian 5 · Chinese 4 · Juice / smoothies 4 · Healthy / salads / bowls 3 · Seafood 3 · Japanese 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Sushi 2 · Vegetarian 2 · Breakfast 1 · Chicken / wings 1 · European 1 · Halal / kosher 1 · Hawaiian / Pacific 1 · Hot dogs 1 · Indian 1 · Korean 1 · Mediterranean 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 66 · Quick service 15 · Casual dining 14 · Dessert 12 · Café 11 · Bakery 10 · Bar 10 · Coffee shop 10 · Other 8 · Juice, smoothie, tea 5 · Specialty food shop 2 · Brewery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A&W Restaurant | Restaurant (service type not stated) | American | 1500 Gracedale Dr | open |
| A-star Wa Cafe & Bake Shop, Inc | Restaurant (service type not stated) | 2995 Walton Blvd | open | |
| Ans Th Ii Llc | Restaurant (service type not stated) | 2258 Crooks Rd | open | |
| Antonios Cafe and Grill | Casual dining · Café | American · Coffee | 1959 W Auburn Rd | open |
| Asian Express Asian Express | Restaurant (service type not stated) | Chinese · Asian | 2594 S Adams Rd | open |
| B Spot Burgers | Restaurant (service type not stated) | Burgers | 176 N Adams Rd | open |
| Baja Fresh | Restaurant (service type not stated) | Mexican | 176 N Adams Rd | open |
| Beaners | Coffee shop | Coffee | 2937 Crooks Rd | open |
| Best Cookies by Farr | Bakery · Dessert | Bakery · Dessert | 1983 Fair Oak Dr | open |
| Beyond Juicery + Eatery Beyond Juicery + Eatery | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 3080 Walton Blvd. | open |
| Blimpie | Other | Sandwiches | 3216 Walton Blvd | open |
| Boston Market | Restaurant (service type not stated) | American | 3200 Walton Blvd | open |
| Bravo Italian Kitchen Bravo Italian Kitchen | Restaurant (service type not stated) | Italian · European | 286 N Adams Rd | open |
| Browndog Creamery Browndog Creamery | Dessert | Ice cream / frozen desserts | 3188 Walton Blvd | open |
| Brueggers Bagels Bruegger's Bagels | Bakery · Café | Bakery · Coffee | 1398 Walton Blvd. | open |
| Burger King Burger King | Quick service · Restaurant (service type not stated) | Burgers | 5857 Mound | open |
| Burger King Burger King | Quick service | Burgers · American | 2593 Crooks Road | open |
| Burgrz | Restaurant (service type not stated) | Burgers | 3204 Walton Blvd | open |
| Campus at Auburn and Crooks Quiznos | Quick service | Sandwiches | 2933 Crooks Rd | open |
| Celiac Specialties | Bakery | Bakery | 1928 Star Batt Dr | open |
| Chandler Charcuterie | Restaurant (service type not stated) · Other | open | ||
| Chapman's Mill | Restaurant (service type not stated) | Burgers | 2086 Crooks Rd | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 84 N Adams Rd | open |
| Ciao Bella Cafe And Pastry Shop | Café | Coffee | 2937 Crooks Rd | open |
| CK Diggs | Casual dining · Bar | 2010 W Auburn Rd | open | |
| Clubhouse BFD | Brewery / taproom · Casual dining · Bar | 2265 Crooks Rd | open | |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 3026 Walton Blvd | open |
| Corporate Dining Concepts | Coffee shop · Juice, smoothie, tea · Bar | Coffee · Juice / smoothies | 1645 W Hamlin Rd | open |
| Corporate Dining Concepts Inc | Restaurant (service type not stated) | 3128 Walton Blvd | open | |
| Cosi | Other | Sandwiches | 84 N Adams Rd | open |
| Dairy Treat | Dessert | Ice cream / frozen desserts | 1380 W Auburn Rd | open |
| Dolce Vita Bakery | Bakery · Dessert | Bakery · Dessert | 1368 Walton Blvd. | open |
| DWD Lodge | Bar | open | ||
| Eastside Mario's | Restaurant (service type not stated) | 2273 Crooks Rd | open | |
| Einstein Bros. Bagels | Bakery · Restaurant (service type not stated) | Bakery | 2200 N Squirrel Rd | open |
| Einstein Bros. Bagels | Bakery | Bakery | 2200 N Squirrel Rd | open |
| Einstein Bros. Bagels Einstein Bros. Bagels | Quick service | 1398 Walton Boulevard | open | |
| Fadis Lebanese Grill Express | Restaurant (service type not stated) | 2028 W Auburn Rd | open | |
| Finnegan's Pub | Casual dining · Bar | American | 492 Golf View Ln | open |
| Five Guys Five Guys | Quick service | Burgers · American | 2544 S. Adams Rd. | open |
| Gloria Jeans Coffees | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2937 Crooks Rd | open |
| Good Times Rochester Llc | Restaurant (service type not stated) | 3512 Marketplace Cir | open | |
| Grand Tavern | Bar · Casual dining | 3512 Marketplace Cir | open | |
| Great Lakes Tape | Bar | 2961 Bond St | open | |
| Green Lantern Pizza Green Lantern Pizza | Restaurant (service type not stated) | Pizza · Italian | 1366A Walton Blvd. | open |
| Half Day Cafe | Restaurant (service type not stated) · Café · Casual dining | Coffee · American | 3134 Walton Blvd. | open |
| Honey Tree Grille | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2949 Crooks Rd | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 3208 Walton Blvd | open |
| Jet's Pizza Jet's Pizza | Restaurant (service type not stated) | Pizza · Italian | 2082 W Auburn Rd | open |
| Kerby's Koney Island Kerby's Koney Island | Casual dining · Restaurant (service type not stated) | American | 3224 Walton Blvd. | open |
| Kerby's Koney Island | Casual dining · Restaurant (service type not stated) | American | 2552 S Adams Rd | open |
| Krazy Shawarma | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 2520 S Adams Rd | open |
| Kruse & Muer In The Village Kruse and Muer Restaurants | Restaurant (service type not stated) | Seafood · American | 134 N Adams Rd | open |
| Larrys Kitchen, Rochester Hills, MI | Café · Juice, smoothie, tea · Coffee shop | Coffee · Tea / bubble tea | open | |
| Little Caesars Pizza | Restaurant (service type not stated) | Pizza | 3020 Walton Blvd | open |
| Los Gato's Tacos Mexican Restaurant + Catering | Restaurant (service type not stated) | Mexican | 1416 Walton Blvd Ste A | open |
| Lucky's Prime Time Lucky's Prime Time | Restaurant (service type not stated) | Steakhouse · American | 1330 Walton Blvd. | open |
| Maggie Moos | Dessert | Ice cream / frozen desserts | 158 N Adams Rd | open |
| Mariah's Cookies | Restaurant (service type not stated) | 286 N Adams Rd | open | |
| McDonald's McDonald's | Quick service | Burgers · American | 2985 Walton Blvd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2590 Crooks Rd | open |
| Meadowbrook Ice Cream Co. | Dessert | Ice cream / frozen desserts · Dessert | 2885 Leach Rd | open |
| Menchies Rochester Hills | Other · Dessert | Ice cream / frozen desserts | 158 N Adams Rd | open |
| Mitchell's Fish Market Mitchell's Fish Market | Restaurant (service type not stated) | Seafood | 370 S Adams Rd | open |
| Moe's Southwest Grill | Restaurant (service type not stated) | Mexican | 2200 N Squirrel Rd | open |
| Mr. Beast Burger | Restaurant (service type not stated) | 286 N Adams Rd | open | |
| Muldoon's | Bar · Casual dining | 3982 W Auburn Rd | open | |
| New York Pizza Pie | Restaurant (service type not stated) | Pizza · Italian | 2528 S Adams Rd | open |
| Noodles and Company | Restaurant (service type not stated) | Noodles / ramen / pho | 184 N Adams Rd | open |
| Noorjahan Indian Cuisine | Restaurant (service type not stated) | 2937 CROOKS Rd | open | |
| Nothing Bundt Cakes Nothing Bundt Cakes | Bakery · Dessert | Bakery · Dessert | 3074 Walton Blvd. | open |
| Oceania Inn | Restaurant (service type not stated) | Chinese · Vegetarian · Asian | 3176 Walton Blvd | open |
| Original Buscemi's | Restaurant (service type not stated) | Pizza · Italian | 2228 Crooks Rd | open |
| P.F. Chang's P.F. Chang's | Restaurant (service type not stated) | Chinese · Asian | 122 N Adams Rd | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 2508 South Adams Road | open |
| Pearl's Express | Restaurant (service type not stated) | Chinese | 2028 W Auburn Rd | open |
| Pelicana Chicken Pelicana Chicken Duluth | Restaurant (service type not stated) | Korean · Chicken / wings · Asian | 1410 Walton Blvd | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 2945 Walton Blvd Oakland | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 1360 Walton Blvd | open |
| Pokeworks Pokéworks | Restaurant (service type not stated) · Casual dining | Hawaiian / Pacific · Healthy / salads / bowls · American | 178 N Adams Rd | open |
| Quiznos Quiznos | Quick service · Specialty food shop | Sandwiches | 2933 Crooks Rd | open |
| Ram's Horn | Restaurant (service type not stated) | American | 2265 Crooks Rd | open |
| Restaurant Management Ii Inc Dba Dba Clu Bhouse Bfd | Restaurant (service type not stated) | 2265 Crooks Rd | open | |
| RH House | Restaurant (service type not stated) · Bar | American | 2630 Crooks Rd | open |
| Rio Wraps | Restaurant (service type not stated) | Mexican | 2228 Crooks Rd | open |
| Rochester Diner & Grill | Casual dining | American | 1416 Walton Blvd. | open |
| Rochester Grill 1, Inc | Restaurant (service type not stated) | 1416 Walton Blvd | open | |
| Schakolad Chocolate Factory | Dessert | 3140 Walton Blvd | open | |
| Sea House | Restaurant (service type not stated) | Seafood · Steakhouse | 370 N Adams Rd | open |
| Second Half Ice Cream Corp | Restaurant (service type not stated) | 3026 Walton Blvd | open | |
| Shake Shack Shake Shack | Restaurant (service type not stated) | Burgers · American | 66 N Adams Rd | open |
| Speedy Cafe | Restaurant (service type not stated) | 2255 Crooks Road | open | |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 3188 Walton Blvd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 1360 Walton Blvd. | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 398 N Adams Rd | open |
| SUBWAY | Other | Sandwiches | 1410 Walton Blvd | open |
| SUBWAY | Other | Sandwiches | 186 Adams Rd. | open |
| Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2500 S Adams Rd, Wm#2354 | open |
| Sushi Neko | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2052 W Auburn Rd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 2290 Crooks Road | open |
| Take Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 1366 Walton Blvd. | open |
| The Halal Shack | Restaurant (service type not stated) | Halal / kosher | 318 Meadow Brook Rd | open |
| The Jackson Restaurant | Restaurant (service type not stated) · Casual dining | American | 184 N Adams Rd | open |
| The Jagged Fork The Jagged Fork | Restaurant (service type not stated) | Breakfast · American | 188 N Adams Rd | open |
| Tim Hortons | Coffee shop | Coffee | 3554 Walton Blvd, Meadow Brook Music Festival | open |
| Tim Hortons Tim Hortons Cafe and Bake Shop | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 2995 Walton Blvd. | open |
| Tim Hortons Tim Hortons Cafe and Bake Shop | Coffee shop · Quick service | Coffee | 2258 Crooks Rd | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 2913 Crooks Road | open |
| Tubby's Submarine Sandwich Shop | Restaurant (service type not stated) | 1320 Walton Blvd | open | |
| Two Hands Corn Dogs | Restaurant (service type not stated) | Hot dogs | 112 N Adams Rd | open |
| VIRASAT THE HERITAGE - Indian Cuisine | Restaurant (service type not stated) · Casual dining | Indian · American | 2642 Crooks Rd | open |
| Walmart Bakery | Bakery | Bakery | 2500 S Adams Rd | open |
| Wendy's | Quick service | 1344 Walton Blvd | open | |
| Whiskey Rae's | Restaurant (service type not stated) · Bar · Casual dining | 2086 Crooks Rd | open | |
| Wright Stuff Cafe | Other | Sandwiches | crooks | open |
| Yummie Yogurt | Other · Dessert | Ice cream / frozen desserts | 254 N Adams Rd Ste E | open |
| Subway | Other | Sandwiches | 2200 N Squirrel Rd # 121a | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 29 | 25 | — | — | — | 4 | SIC1987 |
| 1995 | 27 | 26 | — | — | — | 1 | SIC1987 |
| 1996 | 29 | 28 | — | — | — | 1 | SIC1987 |
| 1997 | 49 | 47 | — | — | — | 2 | SIC1987 |
| 1998 | 47 | 39 | 14 | 20 | 5 | 3 | NAICS1997 |
| 1999 | 42 | 36 | 13 | 20 | 3 | 2 | NAICS1997 |
| 2000 | 44 | 38 | 13 | 21 | 4 | 2 | NAICS1997 |
| 2001 | 43 | 34 | 9 | 19 | 6 | 2 | NAICS1997 |
| 2002 | 44 | 37 | 11 | 20 | 6 | 2 | NAICS1997 |
| 2003 | 50 | 43 | 17 | 19 | 7 | — | NAICS2002 |
| 2004 | 46 | 43 | 15 | 21 | 7 | — | NAICS2002 |
| 2005 | 47 | 43 | 14 | 20 | 9 | — | NAICS2002 |
| 2006 | 48 | 43 | 15 | 17 | 11 | 1 | NAICS2002 |
| 2007 | 48 | 43 | 14 | 21 | 8 | — | NAICS2002 |
| 2008 | 56 | 53 | 22 | 21 | 10 | — | NAICS2007 |
| 2009 | 55 | 51 | 19 | 21 | 11 | — | NAICS2007 |
| 2010 | 54 | 48 | 17 | 21 | 10 | 1 | NAICS2007 |
| 2011 | 59 | 52 | 18 | 24 | 10 | 1 | NAICS2007 |
| 2012 | 56 | 51 | 18 | 23 | 10 | 1 | NAICS2012 |
| 2013 | 54 | 49 | 18 | 23 | 8 | 2 | NAICS2012 |
| 2014 | 51 | 47 | 18 | 21 | 8 | 1 | NAICS2012 |
| 2015 | 60 | 55 | 19 | 28 | 8 | 1 | NAICS2012 |
| 2016 | 66 | 61 | 22 | 30 | 9 | 1 | NAICS2012 |
| 2017 | 79 | 57 | 23 | 26 | 8 | — | NAICS2017 |
| 2018 | 75 | 53 | 21 | 27 | 5 | — | NAICS2017 |
| 2019 | 78 | 53 | 21 | 27 | 5 | — | NAICS2017 |
| 2020 | 79 | 54 | 21 | 28 | 5 | — | NAICS2017 |
| 2021 | 73 | 53 | 20 | 28 | 5 | — | NAICS2017 |
| 2022 | 71 | 51 | 21 | 25 | 5 | — | NAICS2022 |
| 2023 | 73 | 54 | 23 | 24 | 7 | — | NAICS2022 |