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BMIE Market 48340

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)25,669
2020–2024 ACS 5-year estimate ±1,653 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households11,037
2020–2024 ACS 5-year estimate ±635 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count24,307
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units10,981
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$47,891
2020–2024 ACS 5-year estimate ±6,011 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age34.6
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,135
2020–2024 ACS 5-year estimate ±51 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$119,900
2020–2024 ACS 5-year estimate ±13,094 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area7.7 sq mi
Census Gazetteer 2020
Restaurants32
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48340
Restaurants per 10,000 residents11.5
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+6.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+23.1%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+14.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+28.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202832 (range 28–35)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.34) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score58 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score57 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score58 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score60 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score56.85740%+22.7
Restaurant Opportunity Score58.35835%+20.4
Market Momentum Score59.86025%+15.0
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 57 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)25,6698640%+34.3
Median household income (ACS)47,8911240%+5.0
Households (ACS)11,0378720%+17.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth23.16635%+23.0
Restaurants per 10,000 residents (lower = more room)12.56325%+15.6
Population (ACS)25,6698620%+17.2
Median household income (ACS)47,8911220%+2.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 60 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth6.76350%+31.7
10-year restaurant growth23.16630%+19.7
20-year restaurant growth14.34220%+8.4
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (73)

By cuisine

American 17 · Mexican 13 · Chicken / wings 5 · Seafood 5 · Southwestern / Tex-Mex 5 · Burgers 4 · Pizza 4 · Ice cream / frozen desserts 3 · Latin American (other) 3 · Sandwiches 3 · Asian 2 · BBQ 2 · Breakfast 2 · Hot dogs 2 · Bakery 1 · British / Irish pub food 1 · Chinese 1 · Coffee 1 · Dessert 1 · Greek 1 · Italian 1 · Juice / smoothies 1 · Middle Eastern 1 · Vegetarian 1

By type

Restaurant (service type not stated) 49 · Quick service 12 · Casual dining 10 · Bar 8 · Dessert 3 · Food truck 3 · Bakery 2 · Delivery-focused 2 · Coffee shop 1 · Juice, smoothie, tea 1

NameTypeCuisineAddressStatus
Agave LoungeBar1650 Perry Stopen
Al's Fresh Fish & Chicken Al's Fresh Fish & ChickenRestaurant (service type not stated)Seafood · Chicken / wings775 Baldwin Aveopen
AltadonaCasual dining · Restaurant (service type not stated)American1035 Perry Stopen
Antojeria Lupita LLCFood truck · DessertIce cream / frozen desserts298 W Walton Blvdopen
Arby'sQuick service · Restaurant (service type not stated)Sandwiches1350 E Walton Blvdopen
Bahn ThaiRestaurant (service type not stated)280 E Walton Blvdopen
Big Nick's Coney IslandCasual dining · Restaurant (service type not stated)American670 Cesar E Chavez Aveopen
Big Nick’s Coney IslandRestaurant (service type not stated)open
Billy's Country RoadhouseBar1461 N Perry Stopen
Birrieria El ZacatecanoJuice, smoothie, teaJuice / smoothies · Hot dogs · American260 E Walton Blvdopen
Blue Star Family Coney IslandCasual dining · Restaurant (service type not stated)American54 E Walton Blvdopen
Bob E's Super ChiefRestaurant (service type not stated) · Casual diningAmerican · Hot dogs340 W Walton Blvdopen
Boujie BBQCasual dining · BarBBQ20 Walton Blvd.open
Burger King Burger KingQuick serviceBurgers · American90 Walton Blvd.open
Cfb Contractor Services IncRestaurant (service type not stated)1038 Baldwin Aveopen
Charlie's RoostRestaurant (service type not stated)American975 Baldwin Aveopen
Cold Stone Creamery Tim Hortons Cafe and Bake ShopCoffee shop · Quick service · Dessert · BakeryIce cream / frozen desserts · Coffee · Dessert617 E Walton Blvdopen
Coney CafeRestaurant (service type not stated)Breakfast228 W Walton Blvdopen
Dairy Queen Dairy QueenQuick service · DessertBurgers · Ice cream / frozen desserts1525 Baldwin Aveopen
De Norte a Sur Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex260 Walton Blvd.open
Dogwoods Kitchen and BarCasual dining · BarAmerican1101 Walton Blvd. Ste 110open
Dr Leigh Elceser PcRestaurant (service type not stated)1044 Joslyn Aveopen
Ducketts Sports PubBar · Restaurant (service type not stated)325 W Walton Blvdopen
El Corral Tacos y GuisadosRestaurant (service type not stated)Mexican1038 Baldwin Aveopen
El MagueyCasual dining · BarMexican · Southwestern / Tex-Mex280 E Walton Blvdopen
El Mexicano Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex1604 Perry Stopen
El Rincon ChilangoRestaurant (service type not stated)Mexican1188 Joslyn Aveopen
Gorditas PolaRestaurant (service type not stated)MexicanUnited 665556667Statesopen
Green TavernCasual dining · Bar1225 Baldwin Aveopen
Hungry Howie's Hungry Howie'sDelivery-focused · Quick servicePizza763 Baldwin Aveopen
Jack's honky tonk cafeBar22 E Kennett Rdopen
JalapenosRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)806 Baldwin Aveopen
Krispy Krunchy ChickenRestaurant (service type not stated)310 W Kennett Rdopen
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings1085 Joslyn Aveopen
Krispy Krunchy ChickenRestaurant (service type not stated)American1260 Joslyn Aveopen
La Mexicana 3 La MexicanaRestaurant (service type not stated)Mexican1604 N Perry Stopen
La Perla Seafood & GrillRestaurant (service type not stated)Mexican · Seafood1188 Joslyn Aveopen
Las delicias LupitaQuick serviceMexican · Southwestern / Tex-Mex45 W Brooklyn Aveopen
Little Caesars PizzaRestaurant (service type not stated)Pizza1203 Baldwin Aveopen
Lopez SweetsBakeryBakery162 Seville Point Ctopen
Los Amigos Homemade styleRestaurant (service type not stated)Mexican · Latin American (other)1260 Joslyn Aveopen
Luca's Street TacosRestaurant (service type not stated)1859 N Perry Stopen
Manhattan Fish and ChickenRestaurant (service type not stated)Chicken / wings · Seafood1101 E Walton Blvdopen
Martes Del TacoRestaurant (service type not stated)952 Joslyn Aveopen
McDonald's McDonald'sQuick serviceBurgers · American520 East Waltonopen
Mi Ranchito trucksQuick service1368 Baldwin Aveopen
My Nana's KitchenRestaurant (service type not stated)American760 E Walton Blvdopen
New Garden Chinese RestaurantRestaurant (service type not stated)Asian1899 N Perry Stopen
Nikkos Koney KitchenRestaurant (service type not stated)Greek1101 E Walton Blvdopen
Oakland Diner And Grill IncRestaurant (service type not stated)940 Joslyn Aveopen
Ocean house fresh fish and chickenRestaurant (service type not stated)Seafood · British / Irish pub food · Chicken / wings341 W Walton Blvdopen
Pizza Express Pizza ExpressRestaurant (service type not stated)Pizza · Italian1264 Baldwin Aveopen
Pizza ExpressRestaurant (service type not stated)Pizza1885 N Perry Stopen
Rocket RestaurantRestaurant (service type not stated)American1375 Baldwin Aveopen
Savvy SlidersQuick service1 W Walton Blvdopen
Shawarma SpotRestaurant (service type not stated)Middle Eastern · Sandwiches989 Baldwin Aveopen
Stuffed BunCasual diningAmerican · Breakfast603 E Walton Blvdopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches284 East Walton Boulevardopen
Taco Bell Taco BellQuick serviceMexican458 E. Walton Blvdopen
Tacos CalandriaRestaurant (service type not stated)Mexican · Latin American (other)1188 Joslyn Aveopen
Tacos el GueroFood truck · Restaurant (service type not stated) · Delivery-focused1085 Joslyn Aveopen
Taquizas Mexicana's Food TruckRestaurant (service type not stated)1232 N Perry Stopen
The Rib SpotRestaurant (service type not stated)American · BBQMontcalm & Young Stopen
Valentino's DinerRestaurant (service type not stated)American940 Joslyn Aveopen
Valley WingsRestaurant (service type not stated) · Casual diningChicken / wings · AmericanPerry Stopen
Vegan NovaRestaurant (service type not stated)Vegetarian760 E Walton Blvdopen
Walker's Traveling BarbequeRestaurant (service type not stated) · Food truck1430 Joslyn Aveopen
Walton’s Fresh Fish Seafood & ChickenRestaurant (service type not stated)Seafood343 W Walton Blvdopen
Wendy's Wendy'sQuick serviceBurgers · American596 E. Walton Blvd.open
Wing HingRestaurant (service type not stated)Chinese · Asian1045 Baldwin Aveopen
Kentucky Fried ChickenQuick service1 W Walton Blvdclosed
Messy Aces Rib ShackRestaurant (service type not stated)298 W Walton Blvdclosed
Pontiac Fish & WingsRestaurant (service type not stated)British / Irish pub food260 E Walton Blvdclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199427252SIC1987
199522175SIC1987
199631265SIC1987
199738326SIC1987
19984228121337NAICS1997
19994430131347NAICS1997
20005235161367NAICS1997
20014631151246NAICS1997
2002372481426NAICS1997
20033828111616NAICS2002
20043629111716NAICS2002
20053832112015NAICS2002
20063933121925NAICS2002
20074236122125NAICS2002
20083932102026NAICS2007
20093833141814NAICS2007
20103428101714NAICS2007
2011362891815NAICS2007
2012342811174NAICS2012
2013312611153NAICS2012
2014332811163NAICS2012
2015342911173NAICS2012
2016353012183NAICS2012
2017353012183NAICS2017
201834301218NAICS2017
201932279183NAICS2017
202032279173NAICS2017
2021343011183NAICS2017
2022353112173NAICS2022
2023363213173NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48340. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
483422.0 mi92023
483262.5 mi942023
483413.2 mi232023
483593.4 mi272023
483284.1 mi552023
483204.9 mi302023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.