BMIE Market 48359
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 10,401 2020–2024 ACS 5-year estimate ±912 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,325 2020–2024 ACS 5-year estimate ±371 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 8,044 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,291 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $93,125 2020–2024 ACS 5-year estimate ±11,281 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,454 2020–2024 ACS 5-year estimate ±164 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $350,100 2020–2024 ACS 5-year estimate ±45,024 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 10.9 sq mi Census Gazetteer 2020 |
| Restaurants | 27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48359 |
| Restaurants per 10,000 residents | 18.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +35.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +440.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +575.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 32 (range 28–35) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.84) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 74 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 73 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 87 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48359. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.84, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 74 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 73.4 | 73 | 40% | +29.4 |
| Restaurant Opportunity Score | 64.5 | 65 | 35% | +22.6 |
| Market Momentum Score | 87.4 | 87 | 25% | +21.9 |
Consumer Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 10,401 | 71 | 40% | +28.6 |
| Median household income (ACS) | 93,125 | 76 | 40% | +30.4 |
| Households (ACS) | 4,325 | 72 | 20% | +14.4 |
Restaurant Opportunity Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 50 | 82 | 35% | +28.8 |
| Restaurants per 10,000 residents (lower = more room) | 26.0 | 25 | 25% | +6.3 |
| Population (ACS) | 10,401 | 71 | 20% | +14.3 |
| Median household income (ACS) | 93,125 | 76 | 20% | +15.2 |
Market Momentum Score: 87 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 35 | 86 | 50% | +43.1 |
| 10-year restaurant growth | 50 | 82 | 30% | +24.7 |
| 20-year restaurant growth | 440 | 98 | 20% | +19.7 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (48)
By cuisine
American 11 · Coffee 6 · Pizza 6 · Sandwiches 6 · Burgers 5 · Asian 4 · Italian 4 · BBQ 3 · Bakery 2 · Dessert 2 · Japanese 2 · Mexican 2 · Seafood 2 · Steakhouse 2 · Thai 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Chinese 1 · Healthy / salads / bowls 1 · Korean 1 · Southwestern / Tex-Mex 1 · Sushi 1
By type
Restaurant (service type not stated) 29 · Quick service 10 · Casual dining 7 · Bar 6 · Café 6 · Coffee shop 4 · Specialty food shop 3 · Bakery 2 · Dessert 2 · Brewery / taproom 1 · Catering 1 · Fast casual 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A Plus Crab | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 4975 S Baldwin Rd | open |
| Bad Brads BBQ Bad Brads BBQ - New Baltimore | Restaurant (service type not stated) | BBQ · American | 3437 S Baldwin Rd | open |
| Baldwin Cafe | Café · Restaurant (service type not stated) | Coffee · American | 3010 S Baldwin Rd | open |
| Bangkok Pad Thai | Restaurant (service type not stated) | Thai · Asian | 3623 S Baldwin Rd | open |
| Big Boy Big Boy | Casual dining · Restaurant (service type not stated) | American | 4940 S Baldwin Rd | open |
| Biggby Coffee Biggby Coffee | Coffee shop · Café | Coffee | 303 Stillwater Dr. | open |
| Carrie Lee's of Orion | Restaurant (service type not stated) | Chinese · Asian | 3047 S Baldwin Rd #1028 | open |
| Checkers | Quick service · Restaurant (service type not stated) | Burgers | 717 Brown Rd | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 4921 S Baldwin Rd | open |
| Culver's Culver's | Quick service | Burgers · American | 4963 Interpark Drive North | open |
| Dickey's Barbecue Pit | Restaurant (service type not stated) | BBQ | 4761 S Baldwin Rd | open |
| Dickies | Restaurant (service type not stated) | BBQ | open | |
| Fourth Coast Ciderworks | Winery / distillery / taproom · Brewery / taproom · Bar | 140 Engelwood Dr | open | |
| Honey Baked Ham The Honey Baked Ham Company | Specialty food shop · Quick service · Catering | Sandwiches | 4864 S Baldwin Rd | open |
| I Ragazzi Wood Fired Pizzaria | Restaurant (service type not stated) | Pizza · Italian | 3063 S Baldwin Rd | open |
| Joe's Crab Shack | Restaurant (service type not stated) | Seafood | 4975 S Baldwin Rd | open |
| Johnny Black's Public House Johnny Black's PUBLICHOUSE EAST | Bar · Casual dining | 3575 S Baldwin Rd | open | |
| Ken Mar Drive Thru, Llc | Restaurant (service type not stated) | 717 Brown Rd | open | |
| Kim's Bap Yeoubi | Restaurant (service type not stated) | Korean · Japanese · Sushi · Asian | 3643 S Baldwin Rd | open |
| Lake Orion Bb Family Restaurant Inc | Restaurant (service type not stated) | 4930 S Baldwin Rd | open | |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 3751 S Baldwin Rd | open |
| LongHorn Steakhouse LongHorn Steakhouse | Casual dining · Bar | Steakhouse · American | 4965 S Baldwin Rd | open |
| Md Orion Llc | Restaurant (service type not stated) | 3575 S Baldwin Rd | open | |
| Menchie's Menchie's | Dessert · Bar | Dessert | 4713 S. Baldwin Road, Orion Township, MI | open |
| Mt Zion Community House | Café · Coffee shop | Coffee | 4005 S Baldwin Rd | open |
| Orion Grill | Casual dining · Bar | American · Burgers | 3667 S Baldwin Rd | open |
| Orion Township - Drive Thru Potbelly | Quick service | Sandwiches | 4895 S Baldwin Road | open |
| Paesano's Pizza | Restaurant (service type not stated) | Pizza | 3647 S Baldwin Rd | open |
| Palazzo di Bocce | Restaurant (service type not stated) | Italian | 4291 S Lapeer Rd | open |
| Panera Bread Panera Bread | Bakery · Fast casual | Bakery · Sandwiches · Healthy / salads / bowls | 4804 S Baldwin Road | open |
| Passport Pizza | Restaurant (service type not stated) | 3767 S Baldwin Rd | open | |
| Pete's Coney | Casual dining | American | 4083 S Baldwin Rd | open |
| Potbelly Potbelly Sandwich Shop | Restaurant (service type not stated) · Quick service · Specialty food shop | Sandwiches | 4895 S Baldwin Rd | open |
| Prohibition Pizza Pizza Pizza | Restaurant (service type not stated) | Pizza · Italian | 3591 S Baldwin Rd | open |
| Sheldons Street Pizza | Restaurant (service type not stated) | Pizza · Italian | 3767 S Baldwin Rd | open |
| Standard & Co. Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 3800 S Baldwin Rd | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | TBD, 4960 S Baldwin Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 3073 S Baldwin Rd Suite 15 | open |
| Sue's Sweets Custom Chocolate Shop | Dessert | Dessert | 771 Brown Rd | open |
| Sushi Yeoubi | Restaurant (service type not stated) | Japanese | 3643 S Baldwin Rd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 4885 S Baldwin Rd | open |
| Texas Roadhouse Texas Roadhouse | Restaurant (service type not stated) | Steakhouse · American | 4999 Grand Ave | open |
| Thai Fix | Restaurant (service type not stated) | Thai · Asian | 3763 S Baldwin Rd | open |
| The Bread & Yolk Yolk. | Café | Breakfast · Coffee · American | 3063 Baldwin Rd | open |
| The Coney Express | Casual dining | Burgers · American | 717 Brown Rd | open |
| The Olde Detroit Burger Bar - Baldwin Rd. | Casual dining · Bar | Burgers · American | 4313 S Baldwin Rd | open |
| Tubby's | Restaurant (service type not stated) · Quick service | Pizza | 3865 S Baldwin Rd | open |
| Tubby's Lake Orion Joslyn Rd Tubby's Sub Shops | Specialty food shop · Quick service | Sandwiches | 3900 Joslyn Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 5 | 4 | — | — | — | 1 | SIC1987 |
| 1995 | 4 | 3 | — | — | — | 1 | SIC1987 |
| 1996 | 5 | 4 | — | — | — | 1 | SIC1987 |
| 1997 | 7 | 6 | — | — | — | 1 | SIC1987 |
| 1998 | 8 | 7 | 3 | 2 | 2 | 1 | NAICS1997 |
| 1999 | 7 | 6 | 2 | 2 | 2 | 1 | NAICS1997 |
| 2000 | 9 | 8 | 3 | 3 | 2 | 1 | NAICS1997 |
| 2001 | 8 | 6 | 2 | 3 | 1 | 1 | NAICS1997 |
| 2002 | 7 | 5 | 3 | 2 | — | 1 | NAICS1997 |
| 2003 | 6 | 5 | 3 | 2 | — | 1 | NAICS2002 |
| 2004 | 11 | 10 | 5 | 4 | 1 | 1 | NAICS2002 |
| 2005 | 13 | 12 | 8 | 3 | 1 | 1 | NAICS2002 |
| 2006 | 16 | 15 | 10 | 5 | — | 1 | NAICS2002 |
| 2007 | 17 | 14 | 10 | 4 | — | 3 | NAICS2002 |
| 2008 | 15 | 14 | 10 | 3 | 1 | 1 | NAICS2007 |
| 2009 | 13 | 12 | 9 | 1 | 2 | 1 | NAICS2007 |
| 2010 | 16 | 15 | 9 | 3 | 3 | 1 | NAICS2007 |
| 2011 | 16 | 15 | 9 | 4 | 2 | 1 | NAICS2007 |
| 2012 | 18 | 16 | 8 | 5 | 2 | 2 | NAICS2012 |
| 2013 | 20 | 18 | 8 | 7 | 2 | 2 | NAICS2012 |
| 2014 | 19 | 17 | 9 | 6 | 1 | 2 | NAICS2012 |
| 2015 | 17 | 16 | 9 | 5 | 1 | 1 | NAICS2012 |
| 2016 | 18 | 17 | 9 | 6 | 2 | 1 | NAICS2012 |
| 2017 | 21 | 20 | 10 | 9 | — | — | NAICS2017 |
| 2018 | 21 | 20 | 11 | 9 | — | — | NAICS2017 |
| 2019 | 22 | 21 | 12 | 9 | — | — | NAICS2017 |
| 2020 | 22 | 21 | 14 | 7 | — | — | NAICS2017 |
| 2021 | 25 | 24 | 15 | 9 | — | — | NAICS2017 |
| 2022 | 29 | 28 | 16 | 11 | — | — | NAICS2022 |
| 2023 | 28 | 27 | 14 | 12 | — | — | NAICS2022 |