BMIE Market 48360
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 12,116 2020–2024 ACS 5-year estimate ±722 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,609 2020–2024 ACS 5-year estimate ±281 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 11,651 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,393 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $140,865 2020–2024 ACS 5-year estimate ±11,323 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 40.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,394 2020–2024 ACS 5-year estimate ±99 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $387,500 2020–2024 ACS 5-year estimate ±16,146 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 11.4 sq mi Census Gazetteer 2020 |
| Restaurants | 18 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48360 |
| Restaurants per 10,000 residents | 8.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +50.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +100.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +80.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +500.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 23 (range 20–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.91) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 83 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 88 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48360. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.91, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 82.0 | 82 | 40% | +32.8 |
| Restaurant Opportunity Score | 79.2 | 79 | 35% | +27.7 |
| Market Momentum Score | 88.2 | 88 | 25% | +22.0 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 12,116 | 73 | 40% | +29.4 |
| Median household income (ACS) | 140,865 | 95 | 40% | +38.0 |
| Households (ACS) | 4,609 | 73 | 20% | +14.6 |
Restaurant Opportunity Score: 79 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 100 | 92 | 35% | +32.2 |
| Restaurants per 10,000 residents (lower = more room) | 14.9 | 53 | 25% | +13.3 |
| Population (ACS) | 12,116 | 73 | 20% | +14.7 |
| Median household income (ACS) | 140,865 | 95 | 20% | +19.0 |
Market Momentum Score: 88 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 50 | 90 | 50% | +45.1 |
| 10-year restaurant growth | 100 | 92 | 30% | +27.6 |
| 20-year restaurant growth | 80 | 77 | 20% | +15.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (39)
By cuisine
American 6 · Coffee 5 · Dessert 5 · Pizza 5 · Italian 4 · Bakery 3 · Juice / smoothies 3 · Sandwiches 3 · Asian 2 · Burgers 2 · Ice cream / frozen desserts 2 · Japanese 2 · Sushi 2 · BBQ 1 · Breakfast 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Indian 1 · Mexican 1 · Thai 1 · Vietnamese 1
By type
Restaurant (service type not stated) 21 · Quick service 8 · Dessert 6 · Bar 5 · Café 5 · Bakery 3 · Casual dining 3 · Juice, smoothie, tea 3 · Specialty food shop 2 · Coffee shop 1 · Food truck 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Arby's | Quick service | 1320 S Lapeer Rd | open | |
| Avocado House Cantina | Restaurant (service type not stated) | Mexican · Sushi · Japanese | 1188 S Lapeer Rd | open |
| Blimpie | Quick service | 1083 S Lapeer Rd | open | |
| Board Walk Bites | Restaurant (service type not stated) | Hot dogs · American | 2600 S Lapeer Rd | open |
| Burger King Burger King | Quick service | Burgers · American | 1155 S Lapeer Rd | open |
| Cakes Dreamer Supplies | Dessert · Restaurant (service type not stated) | 2561 S Lapeer Rd | open | |
| Checkers | Quick service · Restaurant (service type not stated) | Burgers | 1476 S Lapeer Rd | open |
| Chicago Brothers Pizza & Deli | Specialty food shop · Quick service | Pizza · Sandwiches · Italian | 1480 S Lapeer Rd | open |
| Dairy Queen (Treat) Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 1083 S Lapeer Rd | open |
| Dolly's Pizza | Restaurant (service type not stated) | Pizza | 1188 S Lapeer Rd | open |
| Fancy sushi & thai | Restaurant (service type not stated) | Japanese · Thai · Sushi · Asian | 1166 S Lapeer Rd | open |
| Firehouse Subs Firehouse Subs | Quick service · Specialty food shop | Sandwiches | 1085 S Lapeer Rd | open |
| Fourth Coast Ciderworks | Winery / distillery / taproom · Restaurant (service type not stated) | 2365 Joslyn Ct | open | |
| G's Pizzeria G's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 2775 S Lapeer Rd | open |
| Galea's Of Lake Orion Llc | Restaurant (service type not stated) | 2775 S Lapeer Rd | open | |
| Great Harvest Bread | Restaurant (service type not stated) | Sandwiches | 1015 S Baldwin Rd | open |
| Honest To Goodness Breakfast & Smoothies | Restaurant (service type not stated) | Breakfast | 1166 S Lapeer Rd | open |
| Ignite Tavern | Bar · Casual dining | American | 1065 S Baldwin Rd | open |
| Indian Heaven Cuisine | Restaurant (service type not stated) · Casual dining | Indian · American | 1184 S Lapeer Rd | open |
| Inspire Nutrition | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 1023 S Baldwin Rd | open |
| Jet's Pizza Jet's Pizza | Restaurant (service type not stated) | Pizza · Italian | 1019 S Baldwin Rd | open |
| Jet's Pizza Jet's Pizza | Restaurant (service type not stated) | Pizza · Italian | 1091 S Lapeer Rd | open |
| Juliet Chocolate Factory Canterbury Village | Dessert | Dessert | 2359 Joslyn Ct | open |
| Lake Orion Nutrition | Juice, smoothie, tea · Café | Juice / smoothies · Coffee | 1296 S Lapeer Rd | open |
| Lava Mountain Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1472 S Lapeer Rd | open |
| Michigan MEGA Food Truck Rally | Food truck · Restaurant (service type not stated) | 2359 Joslyn Ct | open | |
| Ming's Oriental Cafe | Restaurant (service type not stated) | Vietnamese · Asian | 1206 S Lapeer Rd | open |
| Mr. Brettz Gourmet Snacks | Restaurant (service type not stated) | 2325 Joslyn Rd | open | |
| Orion Coney Express | Restaurant (service type not stated) | 1476 S Lapeer Rd | open | |
| Orion Sports Bar and Grill | Bar · Casual dining | American | 1172 S Lapeer Rd | open |
| Parlor Doughnuts Parlor Doughnuts | Bakery · Dessert | Dessert · Bakery | 1176 S Lapeer Rd | open |
| Scafuri’s Cafe | Café · Bar | Coffee | 2604 Cedar Key Dr | open |
| SSWEET | Bakery · Dessert | Bakery · Dessert | 1232 S Lapeer Rd | open |
| Swirlz Frozen Custard | Dessert | Ice cream / frozen desserts · Dessert | 1035 S Baldwin Rd | open |
| The C-pub | Bar | 2325 Joslyn Ct | open | |
| The Clansman Gaelic Pub (aka C-Pub) | Bar | 2325 Joslyn Road | open | |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Quick service · Café | Juice / smoothies · Coffee | 1178 S Lapeer Rd | open |
| Uncle Peter's Pasties | Bakery · Restaurant (service type not stated) | Bakery · American | 2573 S Lapeer Rd | open |
| Village Smokehouse & Bakery | Restaurant (service type not stated) | BBQ | 2357Joslyn Ct | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 3 | 3 | — | — | — | — | SIC1987 |
| 1995 | 4 | 4 | — | — | — | — | SIC1987 |
| 1996 | 7 | 7 | — | — | — | — | SIC1987 |
| 1997 | 10 | 10 | — | — | — | — | SIC1987 |
| 1998 | 11 | 11 | 5 | 5 | 1 | — | NAICS1997 |
| 1999 | 12 | 12 | 6 | 5 | 1 | — | NAICS1997 |
| 2000 | 11 | 11 | 6 | 4 | 1 | — | NAICS1997 |
| 2001 | 10 | 10 | 5 | 4 | 1 | — | NAICS1997 |
| 2002 | 12 | 12 | 6 | 6 | — | — | NAICS1997 |
| 2003 | 13 | 10 | 5 | 5 | — | — | NAICS2002 |
| 2004 | 11 | 9 | 5 | 4 | — | — | NAICS2002 |
| 2005 | 16 | 13 | 7 | 5 | 1 | — | NAICS2002 |
| 2006 | 13 | 9 | 4 | 3 | 2 | — | NAICS2002 |
| 2007 | 13 | 11 | 4 | 6 | 1 | — | NAICS2002 |
| 2008 | 14 | 13 | 5 | 6 | 2 | 1 | NAICS2007 |
| 2009 | 11 | 10 | 3 | 6 | 1 | 1 | NAICS2007 |
| 2010 | 11 | 10 | 3 | 5 | 2 | 1 | NAICS2007 |
| 2011 | 12 | 11 | 3 | 6 | 2 | 1 | NAICS2007 |
| 2012 | 13 | 12 | 4 | 6 | 2 | 1 | NAICS2012 |
| 2013 | 10 | 9 | 2 | 5 | 2 | 1 | NAICS2012 |
| 2014 | 11 | 10 | 2 | 5 | 3 | 1 | NAICS2012 |
| 2015 | 10 | 9 | 2 | 4 | 3 | 1 | NAICS2012 |
| 2016 | 11 | 9 | 2 | 4 | 3 | 1 | NAICS2012 |
| 2017 | 13 | 12 | — | 6 | 4 | — | NAICS2017 |
| 2018 | 13 | 12 | 3 | 7 | — | — | NAICS2017 |
| 2019 | 14 | 13 | 4 | 8 | — | — | NAICS2017 |
| 2020 | 16 | 16 | 6 | 8 | — | — | NAICS2017 |
| 2021 | 17 | 16 | 5 | 8 | 3 | — | NAICS2017 |
| 2022 | 17 | 16 | 6 | 6 | 4 | — | NAICS2022 |
| 2023 | 19 | 18 | 6 | 7 | 5 | — | NAICS2022 |