BMIE Market 48362

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,966 2020–2024 ACS 5-year estimate ±743 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,030 2020–2024 ACS 5-year estimate ±359 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,141 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,177 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$115,230 2020–2024 ACS 5-year estimate ±13,658 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,145 2020–2024 ACS 5-year estimate ±89 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$346,900 2020–2024 ACS 5-year estimate ±20,529 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.1 sq mi Census Gazetteer 2020
Restaurants	41 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48362
Restaurants per 10,000 residents	15.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+17.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+32.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+46.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+241.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	49 (range 46–53) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.4 per year, r² 0.88) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	71 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48362. Projection: linear trend v1, fitted 2013–2023, +1.4 restaurants per year, r² 0.88, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.5	82	40%	+32.6
Restaurant Opportunity Score	64.1	64	35%	+22.4
Market Momentum Score	71.5	71	25%	+17.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,966	77	40%	+30.7
Median household income (ACS)	115,230	89	40%	+35.5
Households (ACS)	6,030	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	32.3	72	35%	+25.3
Restaurants per 10,000 residents (lower = more room)	27.4	23	25%	+5.8
Population (ACS)	14,966	77	20%	+15.3
Median household income (ACS)	115,230	89	20%	+17.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	17.1	75	50%	+37.6
10-year restaurant growth	32.3	72	30%	+21.7
20-year restaurant growth	46.4	61	20%	+12.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (70)

By cuisine

American 15 · Coffee 8 · Mexican 7 · Sandwiches 7 · Dessert 5 · Pizza 5 · Mediterranean 4 · Bakery 3 · Burgers 3 · Healthy / salads / bowls 3 · Ice cream / frozen desserts 3 · Asian 2 · BBQ 2 · Greek 2 · Southwestern / Tex-Mex 2 · Thai 2 · British / Irish pub food 1 · Caribbean 1 · Chicken / wings 1 · Chinese 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Seafood 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 38 · Bar 21 · Quick service 14 · Casual dining 12 · Coffee shop 7 · Bakery 6 · Dessert 5 · Café 4 · Specialty food shop 4 · Fast casual 3 · Brewery / taproom 1 · Food truck 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
51 North Broadway Brewing Company	Bar · Restaurant (service type not stated) · Brewery / taproom		51 N Broadway St	open
Alibi Express	Restaurant (service type not stated) · Fast casual	Pizza · Sandwiches · Healthy / salads / bowls	786 S Lapeer Rd	open
Anita's Kitchen - Lake Orion	Restaurant (service type not stated)	Mediterranean	45 W Flint St	open
Associated Foot Clinic Of Lake Orion	Restaurant (service type not stated)		191 N Park Blvd	open
Baskin-Robbins Baskin-Robbins	Bakery · Quick service · Dessert · Coffee shop	Ice cream / frozen desserts · Dessert · Coffee	378 S Broadway St	open
Bitter Tom's Distillery	Winery / distillery / taproom · Restaurant (service type not stated) · Bar		120 S Broadway St Ste 102	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	770 N Lapeer Rd	open
Christi's Bar & Grill	Bar		95 E Clarkston Rd	open
Clover & Creek	Casual dining · Bar		197 S Broadway St	open
Cookies and Cream by Sprout Bake	Bakery · Dessert	Bakery · Ice cream / frozen desserts · Dessert	20 E Front St	open
Culver's Culver's	Quick service	Burgers · American	4979 Grand Ave	open
Darrel's Steak and Seafood	Restaurant (service type not stated)	Steakhouse · Seafood · American	801 S Lapeer Rd	open
El Cantaro	Restaurant (service type not stated)	Mexican	780 S Lapeer Rd	open
Eva’s Dairy Cafe	Dessert · Café	Ice cream / frozen desserts · Dessert · Coffee	465 N Park Blvd	open
Hamlin Pub	Bar		741 N Lapeer Rd	open
Hungry Howie's Hungry Howie's	Quick service · Restaurant (service type not stated)	Pizza	195 N Park Blvd	open
Irish Tavern Lake Orion	Restaurant (service type not stated) · Bar · Casual dining	British / Irish pub food	51 N Broadway St	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	606 N Lapeer Rd	open
Johnny Black's LakeHouse Johnny Black's PUBLICHOUSE EAST	Casual dining · Restaurant (service type not stated) · Bar	American	21 W Flint St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	383 S Broadway St	open
Lake Orion Auto One Llc	Restaurant (service type not stated)		44 W Clarkston Rd	open
Lake Orion Brunch	Restaurant (service type not stated) · Casual dining	American	780 S Lapeer Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	106 N Broadway St	open
lockharts BBQ lake orion	Restaurant (service type not stated) · Bar	BBQ · American · Pizza	37 E Flint St	open
Mannies Bagel and Delicatessen	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	205 N Park Blvd	open
McDonald's McDonald's	Quick service	Burgers · American	435 S Broadway	open
Mediterranean Station	Restaurant (service type not stated) · Fast casual	Mediterranean · Healthy / salads / bowls	415 S Broadway St A	open
Muy Loco	Restaurant (service type not stated)	Mexican · American	29 E Front St	open
Nutz About Chocolate	Dessert · Bakery	Dessert	59 S Broadway St	open
O Cigar Bar	Bar		34 S Broadway St	open
Oat Soda Lake Orion	Bar		197 S Broadway St	open
Old Detroit Bar and Grille Lake Orion	Casual dining · Restaurant (service type not stated) · Bar	American	741 S Lapeer Rd	open
Opa Food & Spirits	Restaurant (service type not stated)	Greek · Mediterranean · American	600 S Lapeer Rd	open
Orion Boat House	Restaurant (service type not stated) · Casual dining	American	256 S Broadway St	open
Panda House	Restaurant (service type not stated)	Chinese · BBQ · Asian	179 N Park Blvd, Orion Twp, Lake, 181 N Park Blvd	open
Papa Romano's	Restaurant (service type not stated)	Pizza	193 N Park Blvd # 3147	open
Pedal Boat Pub	Bar		South Broadway Street	open
Pita Way Pita Way	Fast casual	Mediterranean · Sandwiches · Healthy / salads / bowls	193 N Park Blvd	open
Poppyseed Deli	Specialty food shop · Quick service	Sandwiches	36 W Flint St	open
Professor Soups	Restaurant (service type not stated)		664 S Lapeer Rd	open
Reggae Foodie LLC	Food truck · Restaurant (service type not stated)	Caribbean	378 S Broadway St	open
Rick's on the Lake	Casual dining · Bar		511 Heights Rd	open
Rio on Main Southwest Cantina	Casual dining · Bar	Mexican · Latin American (other)	305 S Broadway St	open
Rise Lounge	Bar		45 W Flint St	open
Sagebrush Cantina Sagebrush Cantina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	28 S Broadway St	open
Sala Thai BK	Restaurant (service type not stated)	Thai · Asian	335 S Broadway St	open
San Jose Mexican Bar & Grill 2	Restaurant (service type not stated)	American · Mexican	780 S Lapeer Rd	open
Sero's Leo's Coney Island- Clio	Restaurant (service type not stated)	American · Greek	281 S Broadway St	open
Shaded Bloom Coffee House	Coffee shop	Coffee	20 E Front St	open
Shadrach, Meshach & ABeanToGo Coffee Roasters	Coffee shop · Café	Coffee	16 W Flint St	open
Snap Taco Lake Orion	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	575 N Lapeer Rd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	590 S Lapeer Rd	open
Starbucks	Coffee shop	Coffee	460 N Lapeer Rd	open
Stay Tobacco Inc	Restaurant (service type not stated)		185 N Park Blvd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	181 N. Park Blvd.	open
Sushi & Thai	Restaurant (service type not stated)	Japanese · Thai · Sushi	575 N Lapeer Rd	open
Taco Bell Taco Bell	Quick service	Mexican	660 S Lapeer Rd	open
Talbot Lake House and Pub	Bar		414 N North Shore Dr	open
The Little Loaf Bakehouse	Bakery	Bakery	900 Indian Lake Rd	open
The Mess Hall	Restaurant (service type not stated) · Casual dining	American	164 S Broadway St	open
The Walkout Bar	Bar		603 N Long Lake Blvd	open
Tim Hortons Tim Hortons Cafe and Bake Shop	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	740 S Lapeer Rd	open
Times Square Restaurant	Restaurant (service type not stated)		500 N Lapeer Rd	open
Tubby's Sub Shop Tubby's Sub Shops	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	700 S Lapeer Rd	open
Valentino's Italian Grill	Restaurant (service type not stated) · Casual dining · Bar	Italian	185 S Broadway St	open
Waterside Social	Restaurant (service type not stated) · Casual dining · Bar		256 S Broadway St	open
Wee Bean Coffee Co.	Coffee shop · Café	Coffee	20 Front St	open
Wendy's Wendy's	Quick service	Burgers · American	388 S. Broadway	open
Wine Social	Bar		135 S Broadway St	open
Kruse & Muer Roadhouse	Restaurant (service type not stated)		801 S Lapeer Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	12	—	—	—	2	SIC1987
1995	15	14	—	—	—	1	SIC1987
1996	18	16	—	—	—	2	SIC1987
1997	21	20	—	—	—	1	SIC1987
1998	20	18	6	7	5	1	NAICS1997
1999	18	16	6	7	3	2	NAICS1997
2000	22	20	7	9	4	1	NAICS1997
2001	21	18	6	7	5	2	NAICS1997
2002	25	22	8	9	5	2	NAICS1997
2003	28	28	12	10	6	—	NAICS2002
2004	30	29	13	9	7	1	NAICS2002
2005	31	30	11	13	6	1	NAICS2002
2006	27	26	9	11	6	1	NAICS2002
2007	30	29	13	9	7	1	NAICS2002
2008	27	24	9	11	4	1	NAICS2007
2009	28	25	10	12	3	1	NAICS2007
2010	26	24	8	13	3	1	NAICS2007
2011	29	27	11	13	3	2	NAICS2007
2012	36	33	17	12	4	2	NAICS2012
2013	34	31	15	12	4	2	NAICS2012
2014	33	29	14	11	4	3	NAICS2012
2015	36	32	16	12	4	3	NAICS2012
2016	35	31	16	11	4	3	NAICS2012
2017	36	33	16	12	5	3	NAICS2017
2018	38	35	17	13	5	3	NAICS2017
2019	41	37	19	13	4	4	NAICS2017
2020	43	37	19	12	5	5	NAICS2017
2021	47	42	20	15	6	5	NAICS2017
2022	48	44	21	16	6	3	NAICS2022
2023	45	41	20	15	6	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48362. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48360	2.5 mi	18	2023
48359	4.3 mi	27	2023
48371	4.5 mi	36	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.