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BMIE Market 48371

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)25,972
2020–2024 ACS 5-year estimate ±732 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households9,663
2020–2024 ACS 5-year estimate ±417 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count23,155
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units8,824
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$111,239
2020–2024 ACS 5-year estimate ±10,185 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age41.0
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,358
2020–2024 ACS 5-year estimate ±145 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$370,200
2020–2024 ACS 5-year estimate ±11,261 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area46.2 sq mi
Census Gazetteer 2020
Restaurants36
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48371
Restaurants per 10,000 residents9.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+16.1%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+50.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+89.5%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+260.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202841 (range 36–46)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.67) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score81 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score86 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score78 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score77 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score86.28640%+34.5
Restaurant Opportunity Score77.67835%+27.2
Market Momentum Score77.47725%+19.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)25,9728640%+34.4
Median household income (ACS)111,2398740%+34.9
Households (ACS)9,6638520%+17.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 78 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth508235%+28.8
Restaurants per 10,000 residents (lower = more room)13.95725%+14.3
Population (ACS)25,9728620%+17.2
Median household income (ACS)111,2398720%+17.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth16.17450%+37.0
10-year restaurant growth508230%+24.7
20-year restaurant growth89.57920%+15.8
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (81)

By cuisine

American 15 · Coffee 11 · Dessert 8 · Pizza 7 · Bakery 6 · Ice cream / frozen desserts 5 · Italian 5 · BBQ 3 · Burgers 3 · Chicken / wings 3 · Sandwiches 3 · Thai 3 · Asian 2 · Breakfast 2 · British / Irish pub food 2 · Chinese 2 · Latin American (other) 2 · Mexican 2 · Middle Eastern 2 · European 1 · Greek 1 · Juice / smoothies 1 · Mediterranean 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 39 · Dessert 13 · Quick service 10 · Bar 9 · Bakery 8 · Café 8 · Casual dining 8 · Coffee shop 8 · Brewery / taproom 3 · Other 3 · Juice, smoothie, tea 2 · Catering 1 · Delivery-focused 1 · Specialty food shop 1

NameTypeCuisineAddressStatus
24th Street Sports TavernBar · Casual dining13 S Washington Stopen
5-1 DinerRestaurant (service type not stated)51 S Washington St Ste Aopen
925 Lapeer Legacy Entertainment LlcRestaurant (service type not stated)925 N Lapeer Rdopen
925 SocialBar925 N Lapeer Rd #193open
Achatz Handmade Pie Co Achatz Handmade Pie Co.Dessert · BakeryDessert · Bakery · American960 N Lapeer Rdopen
Apache Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex180 S Washington Stopen
Biggby Coffee Biggby CoffeeCoffee shop · CaféCoffee151 S Washington Streetopen
Casa Real Inc Casa Real Authentic Mexican RestaurantRestaurant (service type not stated) · Casual diningLatin American (other) · American21 S Washington Stopen
CFE RoastersCoffee shop · CaféCoffee47 N Washington Stopen
ChardonnayRestaurant (service type not stated)BBQ · American595 N Lapeer Rdopen
Chicken Shack Oxford Chicken Shack - Acadian ThrwyRestaurant (service type not stated)Chicken / wings · American1400 S Lapeer Rdopen
China HouseRestaurant (service type not stated)Chinese · Asian966 N Lapeer Rdopen
Choo Choo's ChocolateDessert150 S Washington Stopen
Cold Stone CreameryDessertIce cream / frozen desserts590 N Lapeer Rdopen
Concho PearlRestaurant (service type not stated)BBQ955 S Lapeer Rdopen
Country ConeyRestaurant (service type not stated)American1040 S Lapeer Rdopen
Culver's Culver'sQuick serviceBurgers · American525 N Lapeer Rdopen
Cupcakes and Kisses Oxford Cupcakes and Kisses OwossoBakery · DessertDessert · Bakery973 S Lapeer Rdopen
Dairy QueenDessertIce cream / frozen desserts1010 S Lapeer Rdopen
Definitive Retention Systems IncRestaurant (service type not stated)77 N Washington Stopen
Delectable Designs Custom Cakes and CookiesBakery · DessertBakery · Dessert10 Brookfield Dropen
Detroit Wing CompanyRestaurant (service type not stated)Chicken / wings983 S Lapeer Rdopen
Dk Donuts & BurgersBakery · Quick service · DessertDessert · Burgers1090 S Lapeer Rdopen
Domino's Domino's PizzaQuick service · Delivery-focusedPizza979 S Lapeer Rdopen
Dunkin'Coffee shopCoffee1010 S Lapeer Rdopen
Empanada My Love Coffee Home BEAN BARCoffee shop · CaféLatin American (other) · Coffee925 N Lapeer Rd Ste 123open
Evergreens Coffee and BakeshopCoffee shop · Café · BakeryCoffee · Bakery9 S Washington Stopen
Fattoush Bistro & GrillRestaurant (service type not stated)Mediterranean · Middle Eastern51 S Washington Stopen
Fatty's Pizza of OxfordRestaurant (service type not stated)Pizza40 N Washington Stopen
Freedom KitchenRestaurant (service type not stated)American925 N Lapeer Rd Suite 123open
Frosty BoyDessertIce cream / frozen desserts · Dessert97 W Burdick Stopen
Fuel Your Life CafeCaféCoffee925 N Lapeer Rdopen
G's Pizzeria Bar & Grill G's PizzeriaRestaurant (service type not stated)Pizza · Italian925 N Lapeer Rdopen
Gj Enterprises LlcRestaurant (service type not stated)590 N Lapeer Rdopen
Golden DragonRestaurant (service type not stated)Chinese · Asian32 S Washington Stopen
GravCap BrewingBrewery / taproom · Bar14 N Washington Stopen
Guido's Premium PizzaRestaurant (service type not stated)Pizza · Italian1396 S Lapeer Rdopen
HomeGrown Brewing CompanyBrewery / taproom · Bar28 N Washington Stopen
Italia Gardens Restaurant & CateringCatering · Restaurant (service type not stated)Italian1076 S Lapeer Rdopen
Jet's Pizza Jet's PizzaRestaurant (service type not stated)Pizza · Italian204 S Washington Stopen
Jimmy John's Jimmy John'sQuick service · Specialty food shopSandwiches1530 S Lapeer Rdopen
Kcd Development LlcRestaurant (service type not stated)1010 S Lapeer Rdopen
Ken's Coney IslandCasual diningAmericanopen
Krispy Krunchy ChickenQuick service · Restaurant (service type not stated)Chicken / wings1010 S Lapeer Roadopen
Leo's Coney Island Leo's Coney Island- ClioRestaurant (service type not stated)American · Greek587 N Lapeer Rdopen
Little Caesars Pizza Little CaesarsQuick service · Restaurant (service type not stated)Pizza89 W Burdick Stopen
Mario's Golden NuggetCasual dining · Restaurant (service type not stated)American1055 S Lapeer Rdopen
McDonald's McDonald'sQuick serviceBurgers · American655 N Lapeeropen
Mr. PitaOtherSandwiches1010 S Lapeer Rdopen
One Drop Brewing CompanyBrewery / taproom130 Oakdell Stopen
Oxford Sports Bar & GrillRestaurant (service type not stated)23 S Washington Stopen
Oxford Wing Co.Restaurant (service type not stated)BBQ · American40 N Washington Stopen
Pmh Sales IncRestaurant (service type not stated)1040 S Lapeer Rdopen
Red Knapps American GrillCasual dining · Restaurant (service type not stated) · BarAmerican2 N Washington Stopen
Rps - Downtown Oxford, L.l.c.dba ReginapRestaurant (service type not stated)51 S Washington Stopen
Shawarma House In OxfordRestaurant (service type not stated) · Casual diningMiddle Eastern · Breakfast · American1386 S Lapeer Rdopen
StarbucksCoffee shopCoffee15 S Washington Stopen
SubwayOtherSandwiches95 W Burdick Stopen
Sullivan's Public HouseBarBritish / Irish pub food23 N Washington Stopen
Summer Sundae’sDessertIce cream / frozen desserts24 S Washington Stopen
Sushi & ThaiRestaurant (service type not stated)Thai955 S Lapeer Rdopen
Sweet And Savory BakeryBakeryBakery9 S Washington Stopen
Taco Bell Taco BellQuick serviceMexican870 N Lapeer Rdopen
Thai CuisineRestaurant (service type not stated)Thai180 S Washington Stopen
Thai Plate LlcRestaurant (service type not stated)955 S Lapeer Rdopen
The Good Egg Breakfast CafeCaféBreakfast · Coffee · American51 S Washington Stopen
The Magic Brownie BoxBakery · DessertBakery · Dessert40 N Washington Stopen
The OX Bar & GrillBar · Casual dining23 S Washington Stopen
The Oxford TapCasual dining · BarBritish / Irish pub food36 S Washington Stopen
The SweetLandDessertDessertopen
The YO ClubOther · DessertIce cream / frozen desserts925 N Lapeer Rdopen
Tim Hortons Tim Hortons Cafe and Bake ShopCoffee shop · Quick service · Dessert · BakeryCoffee · Dessert590 N Lapeer Rdopen
Tokyo Sushi & ThaiRestaurant (service type not stated)Thai51 S Washington Stopen
Trojan Equipment LlcRestaurant (service type not stated)2260 Metamora Rdopen
Tropical Ford Oxford, LlcRestaurant (service type not stated)595 N Lapeer Rdopen
Tropical Smoothie Cafe Tropical Smoothie CafeJuice, smoothie, tea · Quick service · CaféJuice / smoothies · Coffee595 N Lapeer Rdopen
Vendetti's Pizza & PastaRestaurant (service type not stated)Pizza · Italian33 N Washington Stopen
Victoria's Bistro and Cocktail BarBarEuropean12 S Washington Stopen
White Pine Coffee RoastersCoffee shop · Restaurant (service type not stated) · CaféCoffee33 Pleasant Stopen
You, Me, And Bubble TeaJuice, smoothie, teaTea / bubble tea40 N Washington Stopen
Falling Down Beer CompanyBrewery / taproom14 N Washington Stclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199413103SIC1987
199515114SIC1987
199613112SIC1987
199719163SIC1987
199818147433NAICS1997
199920169523NAICS1997
2000232010733NAICS1997
2001231910633NAICS1997
200223199823NAICS1997
2003231910813NAICS2002
20042621101013NAICS2002
2005262091013NAICS2002
20062723111112NAICS2002
20072925101413NAICS2002
20082927141211NAICS2007
2009252314811NAICS2007
2010252112813NAICS2007
201122191272NAICS2007
2012252414911NAICS2012
2013272414912NAICS2012
2014312816932NAICS2012
2015292615923NAICS2012
2016292715932NAICS2012
2017363418133NAICS2017
201833311613NAICS2017
2019383618153NAICS2017
202034321715NAICS2017
202133311813NAICS2017
202235342013NAICS2022
202337361618NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48371. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
483624.5 mi412023
483704.7 mi32016
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.