BMIE Market 48178
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 37,789 2020–2024 ACS 5-year estimate ±1,250 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 13,953 2020–2024 ACS 5-year estimate ±548 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 29,320 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 11,837 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $131,558 2020–2024 ACS 5-year estimate ±9,395 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 42.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,336 2020–2024 ACS 5-year estimate ±55 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $410,500 2020–2024 ACS 5-year estimate ±15,622 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 48.0 sq mi Census Gazetteer 2020 |
| Restaurants | 41 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48178 |
| Restaurants per 10,000 residents | 11.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +20.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +57.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +173.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 41 (range 35–47) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 78 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 93 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 54 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48178. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.09, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 93.0 | 93 | 40% | +37.2 |
| Restaurant Opportunity Score | 76.9 | 77 | 35% | +26.9 |
| Market Momentum Score | 54.0 | 54 | 25% | +13.5 |
Consumer Market Score: 93 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 37,789 | 93 | 40% | +37.2 |
| Median household income (ACS) | 131,558 | 93 | 40% | +37.3 |
| Households (ACS) | 13,953 | 92 | 20% | +18.4 |
Restaurant Opportunity Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 20.6 | 64 | 35% | +22.3 |
| Restaurants per 10,000 residents (lower = more room) | 10.9 | 69 | 25% | +17.3 |
| Population (ACS) | 37,789 | 93 | 20% | +18.6 |
| Median household income (ACS) | 131,558 | 93 | 20% | +18.7 |
Market Momentum Score: 54 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | 20.6 | 64 | 30% | +19.2 |
| 20-year restaurant growth | 57.7 | 70 | 20% | +14.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (74)
By cuisine
American 16 · Pizza 14 · Coffee 10 · Italian 6 · Mexican 6 · Burgers 5 · Ice cream / frozen desserts 5 · Asian 3 · Chinese 3 · Dessert 3 · Hot dogs 3 · Mediterranean 3 · Sandwiches 3 · Indian 2 · Japanese 2 · Southwestern / Tex-Mex 2 · Sushi 2 · Bakery 1 · BBQ 1 · Chicken / wings 1 · European 1 · Greek 1 · Juice / smoothies 1 · Latin American (other) 1 · Middle Eastern 1 · Seafood 1 · Steakhouse 1
By type
Restaurant (service type not stated) 46 · Quick service 10 · Casual dining 9 · Bar 8 · Dessert 8 · Coffee shop 7 · Café 6 · Bakery 2 · Brewery / taproom 2 · Delivery-focused 2 · Other 2 · Catering 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A&W Restaurant | Restaurant (service type not stated) | American | 513 S Lafayette St | open |
| Aubree's Pizzeria & Grill Aubree's Pizzeria & Grill | Casual dining · Restaurant (service type not stated) · Bar | Pizza | 21775 Pontiac Trl | open |
| Benito's Pizza South Lyon | Restaurant (service type not stated) | Pizza · Italian | 25760 Pontiac Trail | open |
| Biggby Coffee | Coffee shop | Coffee | 22729 Pontiac Trl | open |
| Browns Root Beer & Sandwich Shop | Restaurant (service type not stated) | Hot dogs | 399 S Lafayette St | open |
| Cancun Mexican Grill South Lyon | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 25900 Pontiac Trail | open |
| China House | Restaurant (service type not stated) · Casual dining | Chinese · American | 20744 Pontiac Trail | open |
| Cottage Inn Pizza | Restaurant (service type not stated) | Pizza | 20742 Pontiac Trl | open |
| Culver's Culver's | Quick service | Burgers · American | 22700 Pontiac Trail | open |
| Dairy Queen Dairy Queen | Quick service · Dessert | Burgers · Ice cream / frozen desserts | 22253 Pontiac Trail | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 22235 Pontiac Trail | open |
| Draft Street | Bar · Restaurant (service type not stated) | Burgers | 106 S Lafayette St | open |
| Dragon Town | Restaurant (service type not stated) | Chinese · Asian | 636 N Lafayette St | open |
| Dua Vino | Restaurant (service type not stated) · Bar | Italian | 135 E Lake St | open |
| Fortuna Inn | Restaurant (service type not stated) | Chinese · Asian | 22281 Pontiac Trail | open |
| Hungry Howie's Hungry Howie's | Quick service · Restaurant (service type not stated) | Pizza | 513 S. Lafayette | open |
| Java House Java House | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 25840 Pontiac Trail | open |
| Jet's Pizza Jet's Pizza | Restaurant (service type not stated) | Pizza · Italian | 21955 Pontiac Trail | open |
| Jimmy John's Jimmy John's | Quick service · Restaurant (service type not stated) | Sandwiches | 22662 Pontiac Trl | open |
| La Marsa South Lyon La Marsa Brighton | Restaurant (service type not stated) | Mediterranean · European | 25740 Pontiac Trail | open |
| Lafayette Corner Cafe | Coffee shop | Coffee | 101 S Lafayette St | open |
| Lafayette Middle Eastern Cuisine | Restaurant (service type not stated) | Italian · Pizza | 304 N Lafayette St | open |
| Lafayette Place | Restaurant (service type not stated) | Middle Eastern · Pizza · Mediterranean | open | |
| Leo's Coney Island Leo's Coney Island- Clio | Casual dining | American · Greek | 20790 Pontiac Trl | open |
| LFG Local | Restaurant (service type not stated) | American | 399 S Lafayette St | open |
| Little Caesars Pizza | Restaurant (service type not stated) | Pizza | 22458 Pontiac Trl | open |
| Lucas of South Lyon | Casual dining · Restaurant (service type not stated) | American | 22689 Pontiac Trail | open |
| Lyon Cantina | Restaurant (service type not stated) | Mexican | 22870 Pontiac Trl | open |
| Lyon Grill | Restaurant (service type not stated) | Steakhouse · Seafood · American | 20889 Pontiac Trail | open |
| Masala Indian Grocery | Restaurant (service type not stated) | Indian | 588 N Lafayette St | open |
| McDonald's McDonald's | Quick service | Burgers · American | 22100 Pontiac Trl | open |
| Mickey's Dairy Twist | Dessert | Ice cream / frozen desserts · Dessert | 22912 Pontiac Trail | open |
| Mimmo Italian | Restaurant (service type not stated) · Casual dining | Italian · American | 51619 10 Mile Rd | open |
| Mojave Cantina Mojave Cantina | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican | 22870 Pontiac Trail | open |
| Neetu's Kitchen | Delivery-focused | American · Indian | 294 N Lafayette St | open |
| Palomino's Pizza | Restaurant (service type not stated) | Pizza | 57088 10 Mile Rd | open |
| Papa Johns Pizza | Restaurant (service type not stated) | Pizza | 57088 10 Mile Rd | open |
| Pj Pizza Of Lyon, Llc | Restaurant (service type not stated) | 57088 10 Mile Rd | open | |
| Pj Pizza Of Northville, Llc | Restaurant (service type not stated) | 57088 10 Mile Rd | open | |
| Pro Pizza | Restaurant (service type not stated) | Pizza · Italian | 632 N Lafayette St | open |
| Rahsegel Food, Llc | Other | Sandwiches | 632 N Lafayette St | open |
| Reno's Hotdog Stand & Catering | Catering | American · Hot dogs | 58680 Costly Ln | open |
| Sakura Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 21895 Pontiac Trail | open |
| Sandbaggers Sports Lounge | Restaurant (service type not stated) | 700 N Lafayette St | open | |
| Saroki's Crispy Chicken & Pizza Saroki's Crispy Chicken & Pizza | Restaurant (service type not stated) | Pizza · Chicken / wings | 20777 Pontiac Trail | open |
| Senate Coney Island | Restaurant (service type not stated) | American | 25900 Pontiac Trl | open |
| Soup & Scoop Mediterranean Café | Café · Restaurant (service type not stated) | Coffee · Mediterranean | 10630 Rushton Rd Ste 5 | open |
| South Lyon Hotel | Restaurant (service type not stated) · Casual dining · Bar | American | 201 N Lafayette St | open |
| South Lyon Village Bakery | Bakery · Dessert | Bakery · Dessert | 222 S Lafayette St | open |
| Spun Sugar Detroit | Dessert | 10630 N Rushton Rd Ste 6 | open | |
| Starbucks Browndog Creamery | Dessert · Coffee shop · Restaurant (service type not stated) | Ice cream / frozen desserts · Coffee | 22385 Pontiac Trl | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 51847 10 Mile Rd | open |
| Subway | Other | Sandwiches | 22341 Pontiac Trl | open |
| Sushi Bar Of South Lyon Kroger | Restaurant (service type not stated) | Japanese · Sushi | 20730 Pontiac Trl | open |
| Suzi's Bar and Grill | Casual dining · Bar | 26800 Pontiac Trail | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 22315 Pontiac Trail | open |
| Taco Vida South Lyon | Restaurant (service type not stated) · Casual dining | Mexican · American | 450 N Lafayette St | open |
| Tanglewood Restaurant | Restaurant (service type not stated) · Casual dining | American | 22805 Country Club Dr | open |
| Tcby - South Lyon | Dessert | Ice cream / frozen desserts | 22729 Pontiac Trl | open |
| The Corner Cafe | Restaurant (service type not stated) | 101 S Lafayette St | open | |
| The Corner Social | Café · Coffee shop · Bar | Coffee | 101 S Lafayette St | open |
| The Meat Guy's Bbq Shack | Restaurant (service type not stated) | BBQ | 12520 10 Mile Rd | open |
| Third Monk Brewing Company | Brewery / taproom | 228 S Lafayette St | open | |
| Tim Hortons Tim Hortons Cafe and Bake Shop | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 21725 Pontiac Trail | open |
| Tinys wieners and kones | Dessert · Café | Hot dogs · Ice cream / frozen desserts · Coffee | 10630 Rushton Rd | open |
| Toarminas Pizza South Lyon | Restaurant (service type not stated) | Pizza | 22910 Pontiac Trl | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Quick service · Café | Juice / smoothies · Coffee | 25780 Pontiac Trail | open |
| Twisted Cork Winery | Winery / distillery / taproom | 105 N Lafayette St | open | |
| Two Tostadas | Restaurant (service type not stated) | Mexican · Latin American (other) | 12520 10 Mile Rd | open |
| Waycaster Tiki | Bar | 228 S Lafayette St | open | |
| Wendy's Wendy's | Quick service | Burgers · American | 440 S. Lafayette | open |
| Witch's Hat Brewing Company | Brewery / taproom · Bar | 601 S Lafayette St | open | |
| Great Lakes Coffee | Coffee shop | Coffee | 22385 Pontiac Trl | closed |
| Lefty's Cheesesteaks, Burgers, & Wings - South Lyon | Restaurant (service type not stated) | Sandwiches | 399 S Lafayette St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 15 | 15 | — | — | — | — | SIC1987 |
| 1995 | 14 | 14 | — | — | — | — | SIC1987 |
| 1996 | 21 | 20 | — | — | — | 1 | SIC1987 |
| 1997 | 22 | 21 | — | — | — | 1 | SIC1987 |
| 1998 | 25 | 22 | 6 | 13 | 3 | 3 | NAICS1997 |
| 1999 | 26 | 22 | 5 | 15 | 2 | 4 | NAICS1997 |
| 2000 | 23 | 21 | 5 | 13 | 3 | 2 | NAICS1997 |
| 2001 | 24 | 22 | 5 | 14 | 3 | 2 | NAICS1997 |
| 2002 | 27 | 25 | 6 | 14 | 4 | 2 | NAICS1997 |
| 2003 | 28 | 26 | 7 | 15 | 4 | 2 | NAICS2002 |
| 2004 | 28 | 26 | 7 | 15 | 4 | 2 | NAICS2002 |
| 2005 | 28 | 26 | 10 | 13 | 3 | 1 | NAICS2002 |
| 2006 | 30 | 29 | 13 | 12 | 4 | — | NAICS2002 |
| 2007 | 36 | 32 | 13 | 14 | 5 | 3 | NAICS2002 |
| 2008 | 32 | 31 | 11 | 16 | 4 | 1 | NAICS2007 |
| 2009 | 37 | 35 | 14 | 18 | 3 | 1 | NAICS2007 |
| 2010 | 37 | 35 | 16 | 16 | 3 | 1 | NAICS2007 |
| 2011 | 35 | 33 | 13 | 16 | 4 | 1 | NAICS2007 |
| 2012 | 34 | 31 | 12 | 14 | 5 | 2 | NAICS2012 |
| 2013 | 37 | 34 | 15 | 14 | 4 | 2 | NAICS2012 |
| 2014 | 42 | 37 | 16 | 14 | 6 | 2 | NAICS2012 |
| 2015 | 39 | 35 | 12 | 16 | 6 | 2 | NAICS2012 |
| 2016 | 41 | 39 | 13 | 19 | 6 | 1 | NAICS2012 |
| 2017 | 46 | 42 | 15 | 21 | 6 | — | NAICS2017 |
| 2018 | 44 | 41 | 14 | 21 | 6 | — | NAICS2017 |
| 2019 | 44 | 39 | 13 | 20 | 6 | — | NAICS2017 |
| 2020 | 38 | 34 | 12 | 18 | 4 | — | NAICS2017 |
| 2021 | 37 | 34 | 12 | 16 | 6 | — | NAICS2017 |
| 2022 | 43 | 40 | 14 | 20 | 6 | — | NAICS2022 |
| 2023 | 44 | 41 | 15 | 19 | 7 | — | NAICS2022 |
Nearby markets (within 5 miles)
| ZCTA | Distance | Restaurants | Year |
|---|---|---|---|
| 48165 | 4.2 mi | 24 | 2023 |