BMIE Market 48218
Wayne County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 7,011 2020–2024 ACS 5-year estimate ±24 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,752 2020–2024 ACS 5-year estimate ±287 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 7,903 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,731 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $41,033 2020–2024 ACS 5-year estimate ±4,226 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 34.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $839 2020–2024 ACS 5-year estimate ±71 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $65,200 2020–2024 ACS 5-year estimate ±7,374 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 2.2 sq mi Census Gazetteer 2020 |
| Restaurants | 4 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48218 |
| Restaurants per 10,000 residents | 7.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -42.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -42.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -63.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -55.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 2 (range 0–5) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.60) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 32 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 42 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 39 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 6 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48218. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.60, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 32 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 42.0 | 42 | 40% | +16.8 |
| Restaurant Opportunity Score | 39.3 | 39 | 35% | +13.8 |
| Market Momentum Score | 5.9 | 6 | 25% | +1.5 |
Consumer Market Score: 42 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 7,011 | 66 | 40% | +26.2 |
| Median household income (ACS) | 41,033 | 7 | 40% | +2.7 |
| Households (ACS) | 2,752 | 66 | 20% | +13.2 |
Restaurant Opportunity Score: 39 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -42.9 | 7 | 35% | +2.6 |
| Restaurants per 10,000 residents (lower = more room) | 5.7 | 89 | 25% | +22.3 |
| Population (ACS) | 7,011 | 66 | 20% | +13.1 |
| Median household income (ACS) | 41,033 | 7 | 20% | +1.4 |
Market Momentum Score: 6 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -42.9 | 7 | 50% | +3.3 |
| 10-year restaurant growth | -42.9 | 7 | 30% | +2.2 |
| 20-year restaurant growth | -63.6 | 2 | 20% | +0.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (21)
By cuisine
American 5 · Middle Eastern 2 · Pizza 2 · Bakery 1 · BBQ 1 · Burgers 1 · Chicken / wings 1 · Dessert 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Mediterranean 1 · Sandwiches 1 · Seafood 1
By type
Restaurant (service type not stated) 12 · Bar 6 · Casual dining 5 · Quick service 5 · Dessert 2 · Bakery 1 · Fast casual 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| AlJoom's BBQ | Restaurant (service type not stated) | BBQ · Halal / kosher | 11345 W Jefferson Ave | open |
| Brown Derby Bar | Bar | 10661 W Jefferson Ave | open | |
| City Hall Coney Island | Restaurant (service type not stated) · Fast casual · Casual dining | Healthy / salads / bowls · American | 10756 W Jefferson Ave | open |
| Coolidge Inn Bar | Bar | 1267 Coolidge Hwy | open | |
| Dairy Queen Dairy Queen | Quick service · Dessert | Burgers · Ice cream / frozen desserts | 10940 W Jefferson Ave | open |
| Duke of Earl's Bar | Bar | 10411 W Jefferson Ave | open | |
| Guy's Pizza | Restaurant (service type not stated) | Pizza | 11192 W Jefferson Ave | open |
| Hungry Howie's Hungry Howie's | Quick service · Restaurant (service type not stated) | Pizza | 11389 W Jefferson Ave | open |
| Jefferson Pub | Casual dining · Bar | 10661 W Jefferson Ave | open | |
| KFC | Restaurant (service type not stated) | American | 10844 W Jefferson Ave | open |
| Krispy Krunchy Chicken Krispy Krunchy Chicken | Restaurant (service type not stated) · Quick service | Chicken / wings · American | 11345 W Jefferson Ave | open |
| Melony Cake | Bakery · Dessert | Bakery · Dessert | River Rouge Schools, 340 Frazier St | open |
| Mr K's Saloon | Bar · Casual dining | 142 E Great Lakes St | open | |
| Mr. Fish and Chicken | Quick service · Restaurant (service type not stated) · Casual dining | American | 10844 W Jefferson Ave | open |
| Ms Be Beas Grill | Casual dining · Bar | American · Seafood | 10315 W Jefferson Ave | open |
| River Rouge Bar & Grill | Restaurant (service type not stated) | 150 E Great Lakes St | open | |
| River Rouge Coney Island | Restaurant (service type not stated) | 10490 W Jefferson Ave | open | |
| River Rouge Nutrition | Juice, smoothie, tea | Juice / smoothies | 11198 W Jefferson Ave | open |
| Shishko Grill | Restaurant (service type not stated) | Middle Eastern | 10844 W Jefferson Ave | open |
| Soo Fraiche Grill | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 10756 West Jefferson Avenue | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 11030 W Jefferson Ave | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 14 | 9 | — | — | — | 5 | SIC1987 |
| 1995 | 15 | 9 | — | — | — | 6 | SIC1987 |
| 1996 | 15 | 11 | — | — | — | 4 | SIC1987 |
| 1997 | 16 | 11 | — | — | — | 5 | SIC1987 |
| 1998 | 15 | 10 | 4 | 5 | 1 | 4 | NAICS1997 |
| 1999 | 17 | 11 | 4 | 6 | 1 | 5 | NAICS1997 |
| 2000 | 14 | 10 | 4 | 5 | 1 | 3 | NAICS1997 |
| 2001 | 11 | 8 | 3 | 5 | — | 2 | NAICS1997 |
| 2002 | 11 | 9 | 4 | 5 | — | 2 | NAICS1997 |
| 2003 | 14 | 11 | 6 | 5 | — | 2 | NAICS2002 |
| 2004 | 13 | 10 | 6 | 4 | — | 2 | NAICS2002 |
| 2005 | 10 | 8 | 4 | 4 | — | 1 | NAICS2002 |
| 2006 | 13 | 9 | 4 | 5 | — | 3 | NAICS2002 |
| 2007 | 14 | 9 | 4 | 4 | — | 4 | NAICS2002 |
| 2008 | 13 | 9 | 4 | 5 | — | 3 | NAICS2007 |
| 2009 | 9 | 7 | 4 | 3 | — | 1 | NAICS2007 |
| 2010 | 7 | 6 | 3 | 3 | — | — | NAICS2007 |
| 2011 | 8 | 6 | 3 | 3 | — | 1 | NAICS2007 |
| 2012 | 8 | 7 | 3 | 4 | — | — | NAICS2012 |
| 2013 | 8 | 7 | 3 | 4 | — | — | NAICS2012 |
| 2014 | 9 | 8 | 4 | 4 | — | — | NAICS2012 |
| 2015 | 8 | 7 | 3 | 4 | — | — | NAICS2012 |
| 2016 | 10 | 8 | 2 | 6 | — | 1 | NAICS2012 |
| 2017 | 11 | 9 | — | 6 | — | — | NAICS2017 |
| 2018 | 10 | 7 | 3 | 3 | — | — | NAICS2017 |
| 2019 | 9 | 7 | 3 | 3 | — | — | NAICS2017 |
| 2020 | 7 | 5 | — | 3 | — | — | NAICS2017 |
| 2021 | 8 | 6 | 3 | 3 | — | — | NAICS2017 |
| 2022 | 5 | 4 | — | — | — | — | NAICS2022 |
| 2023 | 5 | 4 | — | — | — | — | NAICS2022 |