BMIE Market 48230
Wayne County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 17,174 2020–2024 ACS 5-year estimate ±236 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,907 2020–2024 ACS 5-year estimate ±269 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 16,976 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,443 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $137,310 2020–2024 ACS 5-year estimate ±21,063 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 42.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,479 2020–2024 ACS 5-year estimate ±161 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $466,100 2020–2024 ACS 5-year estimate ±19,134 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 3.3 sq mi Census Gazetteer 2020 |
| Restaurants | 41 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48230 |
| Restaurants per 10,000 residents | 15.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +13.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +32.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +105.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +215.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 46 (range 41–51) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.66) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 76 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 85 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 75 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48230. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.66, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 76 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 85.1 | 85 | 40% | +34.0 |
| Restaurant Opportunity Score | 67.1 | 67 | 35% | +23.5 |
| Market Momentum Score | 74.6 | 75 | 25% | +18.7 |
Consumer Market Score: 85 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 17,174 | 79 | 40% | +31.5 |
| Median household income (ACS) | 137,310 | 94 | 40% | +37.8 |
| Households (ACS) | 6,907 | 79 | 20% | +15.8 |
Restaurant Opportunity Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 32.3 | 72 | 35% | +25.3 |
| Restaurants per 10,000 residents (lower = more room) | 23.9 | 29 | 25% | +7.2 |
| Population (ACS) | 17,174 | 79 | 20% | +15.8 |
| Median household income (ACS) | 137,310 | 94 | 20% | +18.9 |
Market Momentum Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 13.9 | 72 | 50% | +35.9 |
| 10-year restaurant growth | 32.3 | 72 | 30% | +21.7 |
| 20-year restaurant growth | 105 | 85 | 20% | +17.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (91)
By cuisine
Coffee 15 · American 10 · Bakery 10 · Italian 8 · Pizza 8 · Dessert 6 · Ice cream / frozen desserts 5 · Sandwiches 5 · Juice / smoothies 4 · Burgers 3 · Healthy / salads / bowls 3 · Seafood 3 · Japanese 2 · Mexican 2 · Sushi 2 · British / Irish pub food 1 · Chicken / wings 1 · Chinese 1 · French 1 · Greek 1 · Halal / kosher 1 · Hawaiian / Pacific 1 · Indian 1 · Latin American (other) 1 · Mediterranean 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Tea / bubble tea 1 · Thai 1 · Vegetarian 1
By type
Restaurant (service type not stated) 50 · Bar 24 · Café 14 · Casual dining 14 · Bakery 10 · Dessert 9 · Coffee shop 7 · Juice, smoothie, tea 5 · Brewery / taproom 2 · Quick service 2 · Catering 1 · Fast casual 1 · Specialty food shop 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Alma Kitchen | Restaurant (service type not stated) | American | 15402 Mack Ave | open |
| Antonio's in the Park | Restaurant (service type not stated) · Casual dining | Italian · American | 15117 Kercheval Ave | open |
| Atwater in the Park Atwater Brewery | Brewery / taproom · Bar | 1175 Lakepointe St | open | |
| Avela B Cookin' | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies | 15001 Kercheval Ave | open |
| Beyond Juicery and Eatery Beyond Juicery + Eatery | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 17009 Kercheval Ave | open |
| Bootleggers Pig & Whiskey Bar | Bar | 15412 Mack Ave | open | |
| Brine Oyster House | Restaurant (service type not stated) · Bar | Seafood | 15033 Kercheval Ave | open |
| Browndog Creamery Browndog Creamery | Dessert | Ice cream / frozen desserts | 899 Beaconsfield Ave | open |
| Burger Pointe | Restaurant (service type not stated) | Burgers | 17045 Kercheval Ave | open |
| Buscemi Pizza | Restaurant (service type not stated) | Pizza · Sandwiches | 15213 Kercheval Ave | open |
| Cabbage Patch Cafe and Catering | Café · Restaurant (service type not stated) · Catering | Coffee | 15110 Kercheval St | open |
| Cabbage Patch Saloon | Bar | 15130 Mack Ave | open | |
| Cafe Nini | Café · Restaurant (service type not stated) | Italian · Coffee | 98 Kercheval Ave | open |
| Capital Grill Troy Michigan | Casual dining · Bar | Steakhouse · American | open | |
| Cellar 313 | Bar | 15112 Kercheval Ave | open | |
| Chocolate Bar Cafe | Café · Coffee shop · Bar | Coffee | 15206 Mack Ave | open |
| City Kitchen | Restaurant (service type not stated) | Seafood | 16844 Kercheval Ave | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 16823 Kercheval St | open |
| Cookies by M-K | Bakery · Dessert | Bakery · Dessert | 15324 E Jefferson Ave | open |
| Cornwall Bakery | Bakery | Bakery | 15215 Kercheval Ave | open |
| Einstein Bros. Bagels Einstein Bros. Bagels | Bakery · Coffee shop | Bakery · Coffee | 16828 Kercheval | open |
| Excalibur Park | Bar · Restaurant (service type not stated) | 15007 Charlevoix St | open | |
| Extreme Pizza Of Grosse Pointe | Restaurant (service type not stated) | Pizza | 369 Fisher Rd | open |
| Fox Creek Brewery | Brewery / taproom · Bar | 1000 Bedford Rd | open | |
| Frontera Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 15318 E Jefferson Ave | open |
| Green Zone Pizza | Restaurant (service type not stated) | Pizza | 17008 Kercheval Ave | open |
| H&g Hospitality Group Llc | Restaurant (service type not stated) | 15222 Charlevoix St | open | |
| Harvard Bar & Grill Inc | Restaurant (service type not stated) | 16624 Mack Ave | open | |
| High Pointe Burger Jointe | Restaurant (service type not stated) | Burgers · American | 369 Fisher Rd | open |
| Higher Grounds Coffee Cafe | Café | Coffee | 15324 Mack Ave | open |
| Howlers And Growlers | Bar · Casual dining | 15222 Charlevoix St | open | |
| Hungry Howie's Hungry Howie's | Quick service | Pizza · Italian | 15316 East Jefferson | open |
| Hydrangea Kitchen | Restaurant (service type not stated) · Casual dining | American | 371 Fisher Rd | open |
| Jet's Pizza Jet's Pizza | Restaurant (service type not stated) | Pizza · Italian | 17646 Mack Ave | open |
| JJ's Custard Company - Grosse Pointe JJ's Custard Company - Grosse Pointe | Dessert | Ice cream / frozen desserts · Dessert | 15229 Kercheval Ave | open |
| Koi Nu Asian Llc | Restaurant (service type not stated) | 17043 Kercheval Ave | open | |
| Kookaburra Llc | Restaurant (service type not stated) | 15110 Kercheval Ave | open | |
| Lakeshore Cafe | Café · Coffee shop · Casual dining · Bar | Coffee | 468 Cadieux Rd | open |
| LeRouge Boulangerie | Bakery | Bakery | 15421 Kercheval Ave | open |
| Licavoli’s Cucina | Restaurant (service type not stated) · Casual dining | Italian · American | 16888 Kercheval Pl | open |
| Lunchbox Deli | Specialty food shop · Quick service | Sandwiches · American | 17018 Mack Ave | open |
| Mama Rosa's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 15134 Mack Ave | open |
| Marais | Restaurant (service type not stated) | French | 17051 Kercheval Ave | open |
| Marge's Bar and Grill | Casual dining · Bar | 15300 Mack Ave | open | |
| Max Chicago Style Italian Beef | Restaurant (service type not stated) | Italian | 17624 Mack Ave | open |
| Menchies | Other · Dessert · Bar | Sandwiches · Ice cream / frozen desserts | 341 Fisher Rd | open |
| Mimi’s Bistro | Casual dining | 15318 E Jefferson Ave | open | |
| Motor City Wings | Restaurant (service type not stated) | Chicken / wings | 15402 Mack Ave | open |
| Noorjahan Indian Grill Noorjahan Indian Cuisine | Restaurant (service type not stated) | Indian · Halal / kosher | 16624 Mack Ave | open |
| Nothing Bundt Cakes | Restaurant (service type not stated) | 17012 Kercheval Ave | open | |
| O'Flaherty's | Bar | British / Irish pub food | 15119 Charlevoix St | open |
| Old Pony Martini Pub | Casual dining · Bar | 17008 Kercheval St | open | |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 17150 Kercheval St | open |
| Papa Romano's Pizza & Mr. Pita | Restaurant (service type not stated) · Fast casual | Greek · Pizza · Healthy / salads / bowls | 19437 Mack Ave | open |
| Park Grill | Casual dining · Bar | Mediterranean · Middle Eastern | 15102 Kercheval Ave | open |
| Peet's Coffee & Tea | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 17043 Kercheval Ave | open |
| Plateau Cookie | Bakery | Bakery | 601 Lincoln Rd | open |
| Poetry Bistro & Cigar - Mobile | Bar | 17844 Mack Ave | open | |
| Poke Poke - Sushi Unrolled | Restaurant (service type not stated) | Hawaiian / Pacific · Healthy / salads / bowls | 17045 Kercheval Ave | open |
| Positano Management Inc | Restaurant (service type not stated) | 15324 Mack Ave Ste 310 | open | |
| Red Crown Quality Eats | Casual dining · Restaurant (service type not stated) · Bar | American | 15301 Kercheval Ave | open |
| Rhythm and Blue Juice Company | Juice, smoothie, tea | Juice / smoothies · Vegetarian | 17864 Mack Ave | open |
| Roark Restaurant Group, Inc. | Restaurant (service type not stated) | 17045 Kercheval Ave | open | |
| Rockefellers Oyster Bar & Grill | Bar · Restaurant (service type not stated) | Seafood · Sushi · Japanese | 15402 Mack Ave | open |
| Rustic Cabins Bar | Bar | 15209 Kercheval Ave | open | |
| Ryuu Sushi | Restaurant (service type not stated) | Japanese · Sushi | open | |
| Sanders Chocolate & Ice Cream Shoppe | Dessert | 16837 Kercheval Ave | open | |
| Shift Kitchen & Cocktails GP | Bar · Restaurant (service type not stated) | 17051 Kercheval St | open | |
| Side Street Diner | Restaurant (service type not stated) · Casual dining | American | 630 St Clair Ave | open |
| Sidecar Slider Bar Sidecar Slider Bar - Brighton | Casual dining · Bar | Burgers | 17051 Kercheval Ave | open |
| Sierra Station | Restaurant (service type not stated) | Mexican · Latin American (other) | 15110 Mack Ave | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 17030 Kercheval Ave | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 468 Cadieux Rd | open |
| Summer Palace | Restaurant (service type not stated) | Chinese | 1211 Beaconsfield Ave | open |
| Sweet Little Sheila's Pastry & Crépe Café | Café · Bakery · Dessert | Coffee · Bakery · Dessert | 17045 Kercheval Ave | open |
| T N Thai Inc | Restaurant (service type not stated) | 17100 Kercheval Ave | open | |
| T.N. Thai Bistro | Restaurant (service type not stated) | Thai | 17100 Kercheval Ave | open |
| Tastepicks Llc Dba Mimis Bistro | Restaurant (service type not stated) | 15318 E Jefferson Ave | open | |
| TCBY TCBY | Dessert | Dessert · Ice cream / frozen desserts | 17045 Kercheval Ave | open |
| The Bricks Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 15201 Kercheval Ave | open |
| The Cracked Egg of Grosse Pointe | Restaurant (service type not stated) | 15506 Mack Ave | open | |
| The Rendezvous With Tea | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 17728 Mack Ave | open |
| The Snack Shack by Fairfax Market | Restaurant (service type not stated) | 14920 Windmill Pointe Dr | open | |
| The Sugar Bar | Café · Dessert · Bakery | Coffee · Dessert · Bakery | 373 Fisher Rd | open |
| The Wayburn | Bar | 1401 Wayburn St | open | |
| The Whiskey Six | Restaurant (service type not stated) · Casual dining · Bar | 646 St Clair Ave | open | |
| Tom S Oyster Bar Management, Inc. | Restaurant (service type not stated) | 15402 Mack Ave | open | |
| Two Dudes Coffee Bar | Coffee shop · Café | Coffee | 15200 Charlevoix St | open |
| Village Grille | Restaurant (service type not stated) | American | 16930 Kercheval St | open |
| Village Nutrition | Juice, smoothie, tea · Café | Juice / smoothies · Coffee | 16837 Kercheval Ave | open |
| Which Wich Grosse Pointe | Restaurant (service type not stated) | Sandwiches | 17045 Kercheval Ave | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 17 | 13 | — | — | — | 4 | SIC1987 |
| 1995 | 12 | 9 | — | — | — | 3 | SIC1987 |
| 1996 | 15 | 11 | — | — | — | 4 | SIC1987 |
| 1997 | 17 | 13 | — | — | — | 4 | SIC1987 |
| 1998 | 19 | 14 | 6 | 5 | 3 | 5 | NAICS1997 |
| 1999 | 25 | 18 | 7 | 7 | 4 | 6 | NAICS1997 |
| 2000 | 20 | 14 | 4 | 6 | 4 | 5 | NAICS1997 |
| 2001 | 22 | 16 | 6 | 5 | 5 | 5 | NAICS1997 |
| 2002 | 23 | 17 | 6 | 7 | 4 | 4 | NAICS1997 |
| 2003 | 25 | 20 | 8 | 8 | 4 | 3 | NAICS2002 |
| 2004 | 27 | 22 | 7 | 10 | 5 | 4 | NAICS2002 |
| 2005 | 27 | 22 | 9 | 9 | 4 | 3 | NAICS2002 |
| 2006 | 28 | 20 | 7 | 9 | 4 | 4 | NAICS2002 |
| 2007 | 29 | 25 | 10 | 9 | 6 | 1 | NAICS2002 |
| 2008 | 30 | 27 | 12 | 6 | 9 | 1 | NAICS2007 |
| 2009 | 29 | 27 | 13 | 6 | 8 | 1 | NAICS2007 |
| 2010 | 32 | 27 | 14 | 5 | 8 | 1 | NAICS2007 |
| 2011 | 31 | 27 | 14 | 7 | 6 | — | NAICS2007 |
| 2012 | 29 | 25 | 14 | 5 | 6 | 3 | NAICS2012 |
| 2013 | 34 | 31 | 17 | 7 | 7 | 2 | NAICS2012 |
| 2014 | 33 | 29 | 14 | 8 | 7 | 2 | NAICS2012 |
| 2015 | 38 | 33 | 18 | 9 | 6 | 1 | NAICS2012 |
| 2016 | 36 | 31 | 16 | 9 | 6 | 1 | NAICS2012 |
| 2017 | 47 | 39 | 19 | 14 | 6 | 5 | NAICS2017 |
| 2018 | 44 | 36 | 20 | 11 | 5 | 5 | NAICS2017 |
| 2019 | 50 | 41 | 22 | 14 | 5 | 6 | NAICS2017 |
| 2020 | 44 | 37 | 20 | 13 | 4 | 5 | NAICS2017 |
| 2021 | 45 | 37 | 18 | 14 | 5 | 5 | NAICS2017 |
| 2022 | 45 | 38 | 19 | 12 | 7 | 5 | NAICS2022 |
| 2023 | 48 | 41 | 20 | 15 | 6 | 5 | NAICS2022 |