BMIE Market 48306

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,389 2020–2024 ACS 5-year estimate ±1,385 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,870 2020–2024 ACS 5-year estimate ±503 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	26,691 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,677 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$163,684 2020–2024 ACS 5-year estimate ±9,222 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,709 2020–2024 ACS 5-year estimate ±262 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$546,000 2020–2024 ACS 5-year estimate ±17,916 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.1 sq mi Census Gazetteer 2020
Restaurants	21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48306
Restaurants per 10,000 residents	6.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+31.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+162.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+75.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	20 (range 18–23) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.24) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	85 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	91 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	83 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	77 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48306. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.24, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	91.1	91	40%	+36.4
Restaurant Opportunity Score	82.8	83	35%	+29.0
Market Momentum Score	76.7	77	25%	+19.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 91 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,389	88	40%	+35.1
Median household income (ACS)	163,684	97	40%	+38.9
Households (ACS)	9,870	85	20%	+17.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	31.3	72	35%	+25.1
Restaurants per 10,000 residents (lower = more room)	7.4	83	25%	+20.7
Population (ACS)	28,389	88	20%	+17.5
Median household income (ACS)	163,684	97	20%	+19.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16.7	75	50%	+37.3
10-year restaurant growth	31.3	72	30%	+21.5
20-year restaurant growth	162.5	90	20%	+17.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (42)

By cuisine

American 8 · Coffee 6 · Italian 4 · Sandwiches 4 · Asian 3 · BBQ 2 · Chinese 2 · Dessert 2 · Mexican 2 · Pizza 2 · Bakery 1 · Burgers 1 · French 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Mediterranean 1 · Middle Eastern 1 · Steakhouse 1

By type

Restaurant (service type not stated) 27 · Bar 11 · Casual dining 8 · Quick service 6 · Coffee shop 4 · Café 3 · Dessert 3 · Bakery 2 · Catering 2 · Other 2 · Winery / distillery / taproom 2 · Fast casual 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Adams Social	Casual dining · Restaurant (service type not stated) · Bar	American	4822 Adams Rd	open
Big Boy Restaurant	Casual dining	American	90 E Tienken Rd	open
Casa Pasha	Restaurant (service type not stated) · Casual dining	American	6920 N Rochester Rd	open
Clean Juice	Juice, smoothie, tea	Juice / smoothies	6826 N Rochester Rd	open
Cold Stone Creamery	Dessert	Ice cream / frozen desserts	6910 N Rochester Rd	open
D&K Woodfired cuisine and catering	Food truck · Restaurant (service type not stated)	BBQ	3605 N Rochester Rd	open
Golden House Asian Cuisine	Restaurant (service type not stated) · Quick service	Asian	6906 N Rochester Rd	open
Grand Traverse Pie Company	Café · Restaurant (service type not stated) · Fast casual	Coffee · Sandwiches · Healthy / salads / bowls	6920 N Rochester Rd	open
Hungry Howie's Hungry Howie's	Quick service · Restaurant (service type not stated)	Pizza	4930 North Adams Rd	open
Kabob Grill	Restaurant (service type not stated)	Middle Eastern	6900 N Rochester Rd	open
Kabob Grill	Restaurant (service type not stated)	Mediterranean	3900 N Rochester Rd, (Inside Papa Joe's)	open
La Collina Ristorante Italiano	Restaurant (service type not stated) · Casual dining	Italian · American	6830 N Rochester Rd	open
Lino's Italian Restaurant	Restaurant (service type not stated) · Catering	Italian	50 W Tienken Rd	open
Lino's North	Restaurant (service type not stated) · Casual dining	Italian · American	4856 Adams Rd	open
Los Locos Cantina	Restaurant (service type not stated)	Mexican	6870 N Rochester Rd	open
Meijer Deli Meijer	Specialty food shop · Quick service	Sandwiches	3175 S Rochester Rd	open
Oakland Pizza Co	Restaurant (service type not stated)		4930 N Adams Rd	open
Old Detroit Bar and Grille Rochester Hills	Casual dining · Restaurant (service type not stated) · Bar	American	6870 N Rochester Rd	open
Paint Creek Cider Mill	Winery / distillery / taproom · Restaurant (service type not stated) · Dessert · Bakery	Dessert · Pizza · BBQ	4480 Orion Road	open
Peace Love and Little Donuts Rochester Hills Peace, Love and Little Donuts, Strip District	Bakery · Dessert	Dessert · Bakery	6910 N Rochester Rd	open
Peng Lai Restaurant	Restaurant (service type not stated)	Chinese · Asian	6830 N Rochester Rd	open
RH Social	Restaurant (service type not stated) · Bar	American	6870 N Rochester Rd	open
RJ's Pub	Bar · Casual dining		288 W Tienken Rd	open
Seasonings	Quick service · Restaurant (service type not stated) · Café	Coffee	4505 Collins Rd	open
Silver Spoon Ristorante	Restaurant (service type not stated)	Italian	6830 N Rochester Rd	open
Starbucks	Coffee shop	Coffee	3175 N Rochester Rd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	Papa Joe's Market, 6950 N Rochester Rd	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	3175 N Rochester Rd # 57	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	4888 Adams Rd	open
SUBWAY Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	Silver Bell Rd.	open
SUBWAY	Other	Sandwiches	4505 Collins Rd	open
Taco Bell Taco Bell	Quick service	Mexican	1281 Walton Blvd.	open
The 15th Century	Bar		1466 Knights Ridge Ct	open
The Cellar RH	Bar		1511 Clear Creek Dr	open
The French Lady	Restaurant (service type not stated)	French	4505 Collins Rd	open
The Godfather Cigar Martini Lounge	Bar		6876 N Rochester Rd	open
The Hills Bar & Grille	Bar · Restaurant (service type not stated)		6810 N Rochester Rd	open
The Oakland Kitchen and Bar	Casual dining · Bar	Steakhouse · American	4972 Adams Rd	open
Twin Dragons	Bar	Chinese · Asian	4968 Adams Rd	open
Victoria's Reserve	Bar · Winery / distillery / taproom · Catering		4505 Collins Rd	open
Welsh Management Group, Llc	Restaurant (service type not stated)		6826 N Rochester Rd	open
Westwynd Grille	Restaurant (service type not stated)	Burgers	4161 N Adams Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	13	12	—	—	—	1	SIC1987
1995	9	8	—	—	—	1	SIC1987
1996	8	7	—	—	—	1	SIC1987
1997	11	10	—	—	—	1	SIC1987
1998	10	8	7	1	—	1	NAICS1997
1999	11	8	7	1	—	3	NAICS1997
2000	10	9	8	1	—	1	NAICS1997
2001	15	14	10	3	1	1	NAICS1997
2002	7	6	4	2	—	1	NAICS1997
2003	9	8	4	4	—	—	NAICS2002
2004	10	9	4	5	—	—	NAICS2002
2005	11	10	5	4	1	—	NAICS2002
2006	12	11	6	2	2	—	NAICS2002
2007	15	14	9	4	1	—	NAICS2002
2008	14	14	9	4	1	—	NAICS2007
2009	13	13	9	3	1	—	NAICS2007
2010	17	16	9	6	1	1	NAICS2007
2011	18	17	10	5	2	1	NAICS2007
2012	16	16	9	6	1	—	NAICS2012
2013	16	16	9	6	1	—	NAICS2012
2014	17	17	11	5	1	—	NAICS2012
2015	20	19	12	5	1	—	NAICS2012
2016	20	18	9	7	1	—	NAICS2012
2017	23	20	9	10	—	—	NAICS2017
2018	21	18	8	8	—	—	NAICS2017
2019	21	18	7	10	—	—	NAICS2017
2020	21	19	9	9	—	—	NAICS2017
2021	19	17	9	7	—	—	NAICS2017
2022	21	18	9	8	—	—	NAICS2022
2023	23	21	10	9	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48306. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48363	3.4 mi	1	2016
48307	4.7 mi	122	2023
48094	4.9 mi	28	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.