BMIE Market 48382

Oakland County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,479 2020–2024 ACS 5-year estimate ±902 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,730 2020–2024 ACS 5-year estimate ±349 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,945 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,075 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$137,768 2020–2024 ACS 5-year estimate ±8,202 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,875 2020–2024 ACS 5-year estimate ±525 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$420,200 2020–2024 ACS 5-year estimate ±17,048 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	16.6 sq mi Census Gazetteer 2020
Restaurants	45 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48382
Restaurants per 10,000 residents	16.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+32.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+95.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+400.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	51 (range 46–56) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.3 per year, r² 0.79) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	80 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	88 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	72 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	78 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48382. Projection: linear trend v1, fitted 2013–2023, +1.3 restaurants per year, r² 0.79, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	88.4	88	40%	+35.3
Restaurant Opportunity Score	71.6	72	35%	+25.1
Market Momentum Score	78.0	78	25%	+19.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,479	85	40%	+34.0
Median household income (ACS)	137,768	94	40%	+37.8
Households (ACS)	8,730	83	20%	+16.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	32.4	72	35%	+25.3
Restaurants per 10,000 residents (lower = more room)	18.4	42	25%	+10.4
Population (ACS)	24,479	85	20%	+17.0
Median household income (ACS)	137,768	94	20%	+18.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	32.4	72	30%	+21.7
20-year restaurant growth	95.7	80	20%	+15.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (70)

By cuisine

American 12 · Coffee 9 · Pizza 9 · Bakery 7 · Italian 5 · Burgers 4 · Dessert 4 · Ice cream / frozen desserts 4 · Sandwiches 4 · Juice / smoothies 3 · Asian 2 · BBQ 2 · Breakfast 2 · Chicken / wings 2 · Mediterranean 2 · Mexican 2 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chinese 1 · Greek 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Japanese 1 · Middle Eastern 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 36 · Bar 16 · Quick service 14 · Bakery 8 · Casual dining 8 · Café 6 · Coffee shop 6 · Dessert 6 · Juice, smoothie, tea 3 · Brewery / taproom 2 · Specialty food shop 2 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
Anaam's Palate	Restaurant (service type not stated)	Mediterranean · Middle Eastern	2534 Union Lake Rd	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	2614 Union Lake Rd	open
Aurora On The Lake	Restaurant (service type not stated)	Steakhouse · Italian	2323 Union Lake Rd	open
Benito's Pizza	Quick service · Restaurant (service type not stated)	Pizza	4807 Carroll Lake Rd	open
Biff's Coney Island	Casual dining · Restaurant (service type not stated)	American	3050 Union Lake Rd #8K	open
Biggby Coffee Southeast Michigan Biggby	Coffee shop	Coffee	2220 Union Lake Rd	open
Biggby Coffee	Coffee shop	Coffee	1273 N Commerce Rd	open
Blazing Bagels	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	510 W Commerce Rd	open
Blue Cactus Cantina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4835 Carroll Lk Rd	open
Bluebelles Baking Co.	Bakery	Bakery	2376 Solace Dr	open
Brightside Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	3050 Union Lake Rd #8D	open
Burger King Burger King	Quick service	Burgers · American	2915 Union Lake Rd	open
Carvel	Dessert	Ice cream / frozen desserts	3050 Union Lake Rd	open
China King	Restaurant (service type not stated)	Asian	4785 Carroll Lake Rd	open
Creamy Freeze	Dessert	Ice cream / frozen desserts · Hot dogs · Dessert	602 W Commerce Rd	open
Crooked Toe Saloon	Bar		Surfwood	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	Dairy Queen Store 1599 Union Lake Rd	open
Dekarske Bar and Grille	Casual dining · Bar		2388 Solace Dr	open
Dickey's Barbecue Pit Dickey's Barbecue Pit National	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	4825 Carroll Lk Rd	open
Dolly's Pizza Dolly's Pizza (Dolly's Pizza Official Page)	Restaurant (service type not stated)	Pizza · Italian	8197 Cooley Lake Rd	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	2527 Union Lake Rd	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	3050 Union Lake Rd	open
Einstein Bros. Bagels Einstein Bros. Bagels	Bakery · Café	Bakery · Coffee	8366 Richardson Rd	open
Epic Pizza	Restaurant (service type not stated)	Pizza	2510 Union Lake Rd	open
Fiesta Fajitas	Restaurant (service type not stated) · Bar	Mexican	4835 Carroll Lake Rd	open
Gordon's Kitchen	Restaurant (service type not stated)	Breakfast · American	8374 Richardson Rd	open
Hungry Howie's Hungry Howie's	Delivery-focused · Quick service	Pizza	3183 Union Lake Rd	open
Hunter & Crumb	Bakery	Bakery	3100 Brookneal St	open
Jespersen's Tavern	Bar	American	2405 Bevin Ct	open
Jet's Pizza Jet's Pizza	Restaurant (service type not stated)	Pizza · Italian	1575 Union Lake Rd	open
Jimmy John's Jimmy John's	Quick service · Other · Specialty food shop	Sandwiches	3050 Union Lake Rd	open
Jpkj'sbbq Llc	Restaurant (service type not stated)		4825 Carroll Lake Rd	open
Juice It Nutrition Matters	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	3050 Union Lake Rd	open
Kickstand Brewing Company	Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar		3050 Union Lake Rd #4a	open
Lakes Cakes	Bakery · Restaurant (service type not stated) · Dessert	Dessert · Bakery	1972 Four Oaks	open
Leo's Coney Island	Restaurant (service type not stated)	American · Greek	4895 Carroll Lake Rd	open
Lorenzo's Pizza	Restaurant (service type not stated)	Pizza · Italian	1203 N Commerce Rd	open
McDonald's McDonald's	Quick service	Burgers · Breakfast	8300 Richardson Rd	open
Mel-A-Good Baked Goods	Bakery	Bakery	1529 Union Lake Rd	open
Morgan's Pub	Bar	British / Irish pub food	Carroll Lake Rd	open
On The Waterfront	Restaurant (service type not stated) · Bar	American	8635 Cooley Lake Rd	open
Papa Romano's Pizza Papa Romano's	Restaurant (service type not stated)	Pizza · Italian	537 W Commerce Rd	open
Pita Way Pita Way	Restaurant (service type not stated) · Casual dining	Mediterranean · American	8400 Richardson Rd	open
Prime 7 Bar & Restaurant	Casual dining · Restaurant (service type not stated) · Bar		8635 Cooley Lake Rd	open
Razberry's Yogurt	Dessert	Ice cream / frozen desserts · Dessert	3375 Union Lake Rd	open
Salsa And Beer Llc	Restaurant (service type not stated)		4835 Carroll Lake Rd	open
Saroki's Crispy Chicken & Pizza Saroki's Crispy Chicken & Pizza	Quick service	Pizza · Chicken / wings	3004 Union Lake Rd	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	2745 Union Lake Rd	open
Solar’s Suds Brewing Co.	Brewery / taproom · Bar		4050 Cherry Garden Dr	open
Speedy Cafe	Restaurant (service type not stated)		3005 Union Lake Rd	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2905 Union Lake Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4791 Carroll Lake Rd	open
Surf and Turf Tikis- Tiki Bar Rentals and Party Rentals	Bar		777 Tiki St.	open
Sweet Treats Cafe	Quick service		2228 Union Lake Rd	open
The Bottle Shop	Bar · Restaurant (service type not stated)		4341 S Commerce Rd	open
The Kitchen & Beyond	Restaurant (service type not stated)	Chicken / wings	Marathon, 519 W Commerce Rd	open
The Lakes Bar and Grille	Casual dining · Restaurant (service type not stated) · Bar	American	2528 Union Lake Rd	open
The Lili-Kai Club	Bar		2372 Ivy Hill Dr	open
The Meat Shop	Restaurant (service type not stated)	BBQ	507 W Commerce Rd	open
The Village Grill	Restaurant (service type not stated)	American	1243 N Commerce Rd	open
Tokyo Sushi	Restaurant (service type not stated)	Japanese	2240 Union Lake Rd	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Quick service · Café	Juice / smoothies · Coffee	4863 Carroll Lk Rd	open
Twins Coney	Casual dining	American	8374 Richardson Rd	open
Union Lake & Grove Rd Scooter's Coffee	Coffee shop · Café	Coffee	2745 Union Lake Rd	open
Union Lake Pizza Company Llc	Restaurant (service type not stated)		3183 Union Lake Rd	open
Water Tower Tavern	Bar		4915 Whitlow Ct	open
Wendy's Wendy's	Quick service	Burgers · American	2720 Union Lake Road	open
Willson's Pub and Grill	Casual dining · Bar		2256 Union Lake Rd	open
Wilsons Brew Pub	Bar			open
Wing Hong's Express	Restaurant (service type not stated)	Chinese · Asian	3050 Union Lake Rd Ste 9D	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	9	—	—	—	1	SIC1987
1995	8	8	—	—	—	—	SIC1987
1996	10	10	—	—	—	—	SIC1987
1997	21	21	—	—	—	—	SIC1987
1998	24	20	6	12	2	—	NAICS1997
1999	20	15	5	8	2	1	NAICS1997
2000	20	16	5	8	3	—	NAICS1997
2001	20	15	3	9	3	—	NAICS1997
2002	27	22	5	15	2	1	NAICS1997
2003	31	23	7	11	5	3	NAICS2002
2004	33	24	6	10	6	2	NAICS2002
2005	31	24	9	8	5	2	NAICS2002
2006	34	27	12	8	6	3	NAICS2002
2007	33	28	12	9	7	2	NAICS2002
2008	37	33	13	12	8	2	NAICS2007
2009	40	35	16	13	6	2	NAICS2007
2010	40	35	18	11	6	2	NAICS2007
2011	41	37	15	15	7	1	NAICS2007
2012	43	40	17	16	6	—	NAICS2012
2013	37	34	15	12	6	1	NAICS2012
2014	34	30	13	11	6	1	NAICS2012
2015	38	35	14	16	5	1	NAICS2012
2016	38	35	13	15	7	1	NAICS2012
2017	39	37	15	16	6	—	NAICS2017
2018	39	36	14	15	7	—	NAICS2017
2019	45	42	17	18	7	—	NAICS2017
2020	40	36	13	16	7	—	NAICS2017
2021	46	42	14	21	7	—	NAICS2017
2022	46	44	15	22	7	—	NAICS2022
2023	46	45	18	20	7	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48382. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48390	2.9 mi	58	2023
48381	4.4 mi	30	2023
48393	4.5 mi	32	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.