BMIE Market 48393
Oakland County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 20,145 2020–2024 ACS 5-year estimate ±591 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,768 2020–2024 ACS 5-year estimate ±396 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 16,111 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,640 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $65,962 2020–2024 ACS 5-year estimate ±5,735 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 35.3 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,036 2020–2024 ACS 5-year estimate ±36 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $335,000 2020–2024 ACS 5-year estimate ±19,417 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 13.6 sq mi Census Gazetteer 2020 |
| Restaurants | 32 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48393 |
| Restaurants per 10,000 residents | 15.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -5.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +14.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +60.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +700.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 37 (range 32–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.49) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 57 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 66 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 43 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 48393. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.49, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 57 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 65.8 | 66 | 40% | +26.3 |
| Restaurant Opportunity Score | 57.1 | 57 | 35% | +20.0 |
| Market Momentum Score | 42.5 | 43 | 25% | +10.6 |
Consumer Market Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 20,145 | 82 | 40% | +32.6 |
| Median household income (ACS) | 65,962 | 40 | 40% | +16.2 |
| Households (ACS) | 9,768 | 85 | 20% | +17.0 |
Restaurant Opportunity Score: 57 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 14.3 | 58 | 35% | +20.3 |
| Restaurants per 10,000 residents (lower = more room) | 15.9 | 50 | 25% | +12.4 |
| Population (ACS) | 20,145 | 82 | 20% | +16.3 |
| Median household income (ACS) | 65,962 | 40 | 20% | +8.1 |
Market Momentum Score: 43 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -5.9 | 22 | 50% | +11.0 |
| 10-year restaurant growth | 14.3 | 58 | 30% | +17.4 |
| 20-year restaurant growth | 60 | 71 | 20% | +14.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (83)
By cuisine
American 16 · Pizza 9 · Burgers 8 · Sandwiches 8 · Bakery 6 · Mexican 6 · Coffee 5 · Dessert 5 · Italian 5 · Mediterranean 5 · Chicken / wings 4 · Asian 3 · Southwestern / Tex-Mex 3 · Breakfast 2 · Chinese 2 · Greek 2 · Middle Eastern 2 · BBQ 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Indian 1 · Juice / smoothies 1 · Korean 1 · Latin American (other) 1 · Steakhouse 1 · Thai 1
By type
Restaurant (service type not stated) 51 · Quick service 20 · Bar 10 · Casual dining 10 · Bakery 9 · Dessert 6 · Coffee shop 5 · Specialty food shop 4 · Café 3 · Brewery / taproom 2 · Other 2 · Fast casual 1 · Food truck 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 11/11 Burgers & Fries | Restaurant (service type not stated) | Burgers | 49078 Pontiac Trl | open |
| A&W Restaurants | Quick service · Restaurant (service type not stated) | 49714 Grand River Ave | open | |
| Al Maidah Mediterranean Grill | Restaurant (service type not stated) | Mediterranean | 49342 Pontiac Trl | open |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 49800 Grand River Ave | open |
| Authentikka Indian Cuisine, Banquet Wixom | Restaurant (service type not stated) · Casual dining | Indian · American | 49809 Grand River Ave | open |
| Autobridge Inc. | Restaurant (service type not stated) | 47295 Cartier Dr | open | |
| Backyard Coney Island | Restaurant (service type not stated) | American | 49378 Pontiac Trl | open |
| Biggby Coffee Southeast Michigan Biggby | Coffee shop · Café | Coffee | 49840 Grand River Ave | open |
| Burger King Burger King | Quick service | Burgers · American | 28037 Wixom Rd | open |
| Butter Cobbler & Things LLC | Bakery · Dessert | Bakery · Dessert | 714 Natures Cove Ct | open |
| China Garden Restaurant | Restaurant (service type not stated) | Chinese · Asian | 49414 Pontiac Trail | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 28703 S Wixom Rd | open |
| Chocolate Chipped Bakery Production Facility | Bakery | Bakery | 28287 Beck Rd Ste D10 | open |
| Culver's Culver's | Quick service | Burgers · American | 49169 Alpha Drive | open |
| Dairy Queen Dairy Queen | Quick service · Dessert | Burgers · Ice cream / frozen desserts | 49062 Pontiac Trail | open |
| Drafting Table Brewing Company | Brewery / taproom · Bar | 49438 Pontiac Trail | open | |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 28040 S Wixom Rd | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 47776 Pontiac Trail | open |
| El Camino Real Mexican Restaurant | Restaurant (service type not stated) · Fast casual | Mexican · Healthy / salads / bowls | 49342 Pontiac Trl | open |
| Ena North America | Restaurant (service type not stated) | Korean | 51150 Century Ct | open |
| Flavoreat Foods | Restaurant (service type not stated) · Other | 47460 Pontiac Trail | open | |
| Fonzarelli's Pizza | Restaurant (service type not stated) | Pizza · Italian | 29782 Wixom Rd | open |
| Golden Chopsticks | Restaurant (service type not stated) | Chinese | 47516 Pontiac Trl | open |
| Hungry Howie's Hungry Howie's | Quick service · Restaurant (service type not stated) | Pizza | 31204 S. Wixom Road | open |
| Java Master International, LLC | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 46956 Liberty Dr | open |
| Jersey Mike's Subs Jersey Mike's Subs | Quick service · Specialty food shop | Sandwiches | 29750 Wixom Rd | open |
| Jet's Pizza Jet's Pizza | Restaurant (service type not stated) | Pizza · Italian | 49402 Pontiac Trail | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 49761 Grand River Ave | open |
| KFC KFC | Quick service | Chicken / wings · American | 49714 Grand River Avenue | open |
| King Shawarma Restaurant | Restaurant (service type not stated) | Mediterranean | 47522 Pontiac Trl | open |
| Lena's Kitchen | Restaurant (service type not stated) | American · Breakfast | 28345 Beck Rd | open |
| Leon's Family Dining | Casual dining | American | 29710 S Wixom Rd | open |
| Let’s Brunch Wixom | Restaurant (service type not stated) | Breakfast | 49078 Pontiac Trl | open |
| Liban Grill | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 47522 Pontiac Trl | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 49126 Pontiac Trail | open |
| LongHorn Steakhouse LongHorn Steakhouse | Casual dining · Bar | Steakhouse · American | 28639 S Wixom Rd | open |
| Marco's Pizza Marco's Pizza | Restaurant (service type not stated) | Pizza · Italian | 2115 N Wixom Rd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 49450 Grand River Ave | open |
| Media Mix | Restaurant (service type not stated) | 28345 Beck Rd | open | |
| Mexican Fiesta IV | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 2051 N Wixom Rd | open |
| Mila Delicatessen | Specialty food shop · Quick service | Sandwiches | 49046 Pontiac Trail | open |
| My Bread Shed | Bakery | Bakery | 3171 Potter Rd | open |
| Panchos Tacos and Meat Shop | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 47752 Pontiac Trl | open |
| Papa Johns Pizza Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 47430 Pontiac Trail | open |
| Papa Romano's | Restaurant (service type not stated) | Pizza | 29782 S Wixom Rd | open |
| Pepperidge Farm | Bakery | Bakery | 1699 Brentwood Dr | open |
| Piazza Bar & Grill | Restaurant (service type not stated) | Pizza · Italian | 49000 Pontiac Trl | open |
| Prechtel Pub | Bar · Casual dining | 1267 Andover Dr | open | |
| Qdoba Qdoba | Quick service | 28880 Wixom Rd | open | |
| Quick Chick | Restaurant (service type not stated) | 49761 Grand River Ave | open | |
| Quiznos | Other | Sandwiches | 29814 S Wixom Rd | open |
| Red Olive Restaurant Red Olive Restaurants | Restaurant (service type not stated) | Mediterranean · Greek · American | 49605 Grand River Ave | open |
| Saroki's Crispy Chicken & Pizza Saroki's Crispy Chicken & Pizza | Restaurant (service type not stated) | Pizza · Chicken / wings | 2167 N Wixom Rd | open |
| Shakers Bar and Grill - Wixom Shakers Bar and Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 49617 Grand River Ave | open |
| Shawarma Stop To Go | Restaurant (service type not stated) | Middle Eastern | 29330 Wixom Rd | open |
| Short's Brewing Company Short's Brewing Company | Brewery / taproom | 2432 Hedigham Blvd | open | |
| Simply Thai | Restaurant (service type not stated) | Thai · Asian | 47516 Pontiac Trail | open |
| Smileys Spuds & Corn | Food truck | 49200 Grand River Ave | open | |
| Stingers | Bar · Casual dining | 49110 Grand River Ave | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1569 N Wixom Rd | open |
| Sugar Farm Sweets | Bakery | Bakery | 3678 W Maple Rd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 28020 Wixom Rd | open |
| Taqueria La Casita | Restaurant (service type not stated) | Mexican · Latin American (other) | 49070 Pontiac Trail | open |
| Teriyaki Madness | Restaurant (service type not stated) | Asian | 28880 S Wixom Rd | open |
| The Bagel Station | Bakery | Bakery | 29806 S Wixom Rd | open |
| The Lounge At Beck | Bar · Restaurant (service type not stated) · Casual dining | 28345 Beck Rd | open | |
| The Mudie Fire Pit | Casual dining · Bar | 1785 Willowicke Dr | open | |
| The Nelson Establishment | Bar | Loon Lake Rd | open | |
| The Pastry Palace | Dessert | Dessert | 28525 Beck Rd Unit 117 | open |
| Tom's Salad Shop | Restaurant (service type not stated) | American | 28345 Beck Rd Ste 106 | open |
| Total Sports Complex | Restaurant (service type not stated) | 30990 S Wixom Rd | open | |
| Trail's Edge Cafe | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 49348 Pontiac Trail | open |
| Tubby's Sub Shop Tubby's Sub Shops | Specialty food shop · Bakery · Restaurant (service type not stated) · Quick service · Dessert | Sandwiches · Dessert · American | 47734 Pontiac Trl | open |
| Union Pacific Foods, Inc | Restaurant (service type not stated) | 49169 Alpha Dr | open | |
| Uph Brighton Operations, Inc | Restaurant (service type not stated) | 49169 Alpha Dr | open | |
| Urban Gyro | Restaurant (service type not stated) | Burgers · Sandwiches · Mediterranean · Greek | 2051 N Wixom Rd | open |
| Volare Ristorante | Restaurant (service type not stated) · Casual dining | Italian · American | 48992 Pontiac Trail | open |
| VR Famous Fried Chicken | Restaurant (service type not stated) | Chicken / wings | 47520 Pontiac Trl | open |
| Wendy's Wendy's | Quick service | Burgers · American | 29480 Wixom Road | open |
| West Coffee Ventures Llc | Restaurant (service type not stated) | 29592 Beck Rd | open | |
| Wings Etc. | Bar · Restaurant (service type not stated) · Quick service | BBQ · Chicken / wings · Burgers | 47528 Pontiac Trl | open |
| Wixom Bar | Bar | 49365 Pontiac Trl | open | |
| Wixom Station | Restaurant (service type not stated) · Casual dining | American | 49115 Pontiac Trail | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 6 | 4 | — | — | — | 2 | SIC1987 |
| 1995 | 8 | 6 | — | — | — | 2 | SIC1987 |
| 1996 | 11 | 9 | — | — | — | 2 | SIC1987 |
| 1997 | 12 | 10 | — | — | — | 2 | SIC1987 |
| 1998 | 16 | 12 | 4 | 7 | 1 | 2 | NAICS1997 |
| 1999 | 18 | 14 | 4 | 7 | 2 | 2 | NAICS1997 |
| 2000 | 18 | 15 | 3 | 9 | 2 | 1 | NAICS1997 |
| 2001 | 24 | 19 | 3 | 14 | 1 | 3 | NAICS1997 |
| 2002 | 23 | 20 | 3 | 14 | 3 | 2 | NAICS1997 |
| 2003 | 25 | 20 | 2 | 14 | 4 | 2 | NAICS2002 |
| 2004 | 21 | 17 | 2 | 12 | 3 | 2 | NAICS2002 |
| 2005 | 24 | 19 | 1 | 15 | 3 | 3 | NAICS2002 |
| 2006 | 25 | 21 | 2 | 16 | 3 | 2 | NAICS2002 |
| 2007 | 29 | 25 | 3 | 19 | 3 | 2 | NAICS2002 |
| 2008 | 29 | 26 | 5 | 17 | 4 | 1 | NAICS2007 |
| 2009 | 29 | 25 | 4 | 16 | 5 | 2 | NAICS2007 |
| 2010 | 29 | 25 | 5 | 18 | 2 | 2 | NAICS2007 |
| 2011 | 29 | 26 | 4 | 19 | 3 | 1 | NAICS2007 |
| 2012 | 33 | 29 | 4 | 22 | 3 | 1 | NAICS2012 |
| 2013 | 32 | 28 | 3 | 21 | 4 | 1 | NAICS2012 |
| 2014 | 30 | 26 | 2 | 19 | 5 | 1 | NAICS2012 |
| 2015 | 30 | 26 | 5 | 16 | 5 | 1 | NAICS2012 |
| 2016 | 30 | 26 | 6 | 16 | 4 | 1 | NAICS2012 |
| 2017 | 33 | 30 | 8 | 15 | 7 | — | NAICS2017 |
| 2018 | 38 | 34 | 13 | 16 | 5 | — | NAICS2017 |
| 2019 | 37 | 35 | 12 | 14 | 7 | — | NAICS2017 |
| 2020 | 34 | 30 | 9 | 14 | 6 | — | NAICS2017 |
| 2021 | 34 | 31 | 9 | 16 | 6 | — | NAICS2017 |
| 2022 | 36 | 33 | 9 | 19 | 5 | — | NAICS2022 |
| 2023 | 35 | 32 | 8 | 19 | 5 | — | NAICS2022 |