BMIE Market 48708

Bay County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	25,635 2020–2024 ACS 5-year estimate ±800 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,364 2020–2024 ACS 5-year estimate ±474 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	27,262 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,357 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$50,518 2020–2024 ACS 5-year estimate ±2,326 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$751 2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$107,700 2020–2024 ACS 5-year estimate ±4,879 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	29.1 sq mi Census Gazetteer 2020
Restaurants	49 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48708
Restaurants per 10,000 residents	16.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+6.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+29.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+36.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	44 (range 37–50) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	48 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	57 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48708. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.03, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.1	58	40%	+23.2
Restaurant Opportunity Score	48.0	48	35%	+16.8
Market Momentum Score	57.2	57	25%	+14.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	25,635	86	40%	+34.3
Median household income (ACS)	50,518	15	40%	+6.2
Households (ACS)	11,364	88	20%	+17.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	6.5	51	35%	+17.9
Restaurants per 10,000 residents (lower = more room)	19.1	40	25%	+9.9
Population (ACS)	25,635	86	20%	+17.1
Median household income (ACS)	50,518	15	20%	+3.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.5	63	50%	+31.6
10-year restaurant growth	6.5	51	30%	+15.3
20-year restaurant growth	29.0	51	20%	+10.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (128)

By cuisine

American 19 · Dessert 12 · Bakery 11 · Coffee 10 · Pizza 10 · Burgers 9 · Italian 7 · Sandwiches 7 · Mexican 6 · Breakfast 5 · Ice cream / frozen desserts 5 · Asian 4 · Juice / smoothies 4 · Steakhouse 4 · Seafood 3 · British / Irish pub food 2 · Healthy / salads / bowls 2 · Japanese 2 · Southwestern / Tex-Mex 2 · Sushi 2 · BBQ 1 · Brazilian 1 · Chinese 1 · German / Eastern European 1 · Hawaiian / Pacific 1 · Latin American (other) 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 63 · Bar 40 · Casual dining 20 · Dessert 14 · Quick service 14 · Bakery 11 · Coffee shop 8 · Café 7 · Juice, smoothie, tea 4 · Food truck 3 · Catering 2 · Specialty food shop 2 · Other 2 · Brewery / taproom 1 · Delivery-focused 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
11:11 Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		615 S Farragut St	open
5-2-oh	Food truck · Restaurant (service type not stated) · Catering		1805 Kosciusko Ave	open
A&W Restaurant	Quick service · Restaurant (service type not stated)	Burgers	301 Lafayette Ave	open
Adventure Coffee	Coffee shop	Coffee	5 E Main St	open
American Kitchen	Bar · Casual dining		207 Center Ave	open
Asian Noodle	Restaurant (service type not stated)	Asian	200 Center Ave	open
Aunt Ruby's Kitchen	Restaurant (service type not stated) · Bar		603 Garfield Ave	open
B&C Pizza East Side	Restaurant (service type not stated)	Pizza · Italian	476 N Tuscola Rd	open
Bar-Fly Pub and Grub	Bar · Casual dining		400 Washington Ave	open
Bare Bones BBQ	Restaurant (service type not stated)		807 Columbus Ave	open
Barney's Bakery	Bakery · Dessert	Bakery · Dessert	421 S Van Buren St	open
Barney's Bar & Grill	Casual dining · Bar	American · Burgers	800 Michigan Ave	open
Barquebc	Restaurant (service type not stated)	BBQ · Mexican · American	818 Washington Ave	open
Bay City Bills Bar & Grill	Casual dining · Bar	Burgers · American	1215 Michigan Ave	open
Beatles and Beans Coffee Emporium	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	916 N Water St	open
Beavers Pub	Casual dining · Bar		200 Center Ave	open
Bell Bar	Bar		1314 Columbus Ave	open
Brewtopia	Coffee shop	Coffee	810 Saginaw St	open
Broadway FAMILY Grill	Restaurant (service type not stated)	American	2020 Broadway St	open
Buddy's Columbus Cone Inc.	Dessert	Ice cream / frozen desserts · Dessert	801 Columbus Ave	open
Buddys ice cream	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	801 Columbus Ave	open
Chan's Garden	Restaurant (service type not stated)	Chinese · Asian	215 3rd St	open
Char House Restaurant	Restaurant (service type not stated)	American	432 N Tuscola Rd	open
Chet's Corner Bar	Bar		1001 S Madison Ave	open
Chucks Market Restaurant	Restaurant (service type not stated)	Breakfast	108 Adams St	open
Circle Bar	Bar · Casual dining		1700 Woodside Ct	open
Coonan's Irish Hub	Bar · Casual dining	British / Irish pub food	1004 N Johnson St	open
Costela Brazilian Steakhouse	Restaurant (service type not stated)	Brazilian · Steakhouse	110 Uptown Dr	open
D'Angelo's	Restaurant (service type not stated)	Pizza · Burgers · American	1305 Columbus Ave	open
Delicious Sweets	Bakery	Bakery	801 Columbus Ave	open
Detroit lemon squeeze	Food truck		301 Lafayette St Bridge	open
DHOP	Restaurant (service type not stated)	Pizza		open
Divine Intervention Sandwich Shop	Restaurant (service type not stated) · Quick service	Sandwiches	1411 Taylor St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	521 Washington	open
Drift Shoreside Beer Garden	Bar		1019 N Water St	open
Dry Dock	Bar		113 Center Ave	open
Drydock Beer Garden	Bar		113 Center Ave	open
Dunlop Showroom & Garage	Bar		517 Washington Ave	open
Elaine's Bake Shop	Bakery	Bakery	481 N Tuscola Rd On South Euclid	open
Fusion 1 Cafe	Restaurant (service type not stated)	Japanese · Sushi · Asian	813 Saginaw St	open
G's Pizzeria G's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	1005 Saginaw St	open
Gatsby's Seafood & Steakhouse	Restaurant (service type not stated)	Steakhouse · Seafood · American	203 Center Ave	open
Gavilon Grain	Bakery	Bakery	1205 S Farragut St	open
Gilly's Bistro	Restaurant (service type not stated) · Specialty food shop · Quick service	Sandwiches · American · Mexican	1023 N Johnson St	open
Grampa Tony's	Restaurant (service type not stated)	Italian · Pizza	1108 Columbus Ave	open
Heidi's Darn Good Cookies	Bakery	Bakery · American	901 Center Ave	open
Intermission Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	111 3rd St	open
Jake's Corner Lounge	Bar		114 3rd St	open
Jim's Bar	Bar		1317 Cass Ave	open
Jimmys 4 Aces	Bar · Juice, smoothie, tea	Juice / smoothies	321 S Farragut St	open
King Fish And Tiki Lounge	Restaurant (service type not stated)		1019 N Water St	open
Krazy Juan Mexican Steak House	Restaurant (service type not stated)	Mexican · Steakhouse · Latin American (other)	110 Uptown Dr	open
Krzysiak's House Restaurant	Restaurant (service type not stated) · Catering	German / Eastern European · American	1605 Michigan Ave	open
Legacy Coffee House	Coffee shop · Restaurant (service type not stated) · Café	Coffee	810 Saginaw St	open
Level Up Lounge	Bar · Restaurant (service type not stated)		401 Center Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1006 Lafayette Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2612 Center Ave	open
Little Pastry Shop	Bakery · Dessert	Bakery · Dessert	401 Center Ave	open
Live Oak Coffeehouse Live Oak Coffeehouse	Coffee shop · Restaurant (service type not stated) · Café	Coffee	5 E Main St	open
Long John Silvers	Restaurant (service type not stated)	Seafood	710 Livingston St	open
Los Pinostacos Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1614 Kosciuszko Ave	open
Mandy's Diner	Casual dining · Restaurant (service type not stated)	American · Breakfast	819 Saginaw St	open
Maplewood Coffee	Coffee shop · Café	Coffee	920 N Johnson St	open
McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2200 Broadway	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	314 Washington Ave	open
McDonald's	Quick service		1495 Center Ave	open
McDonald's McDonald's	Quick service	Burgers · American	510 N Tuscola Rd	open
Meat N Greet	Restaurant (service type not stated) · Food truck	Steakhouse	920 Fraser St	open
MI Table	Coffee shop · Restaurant (service type not stated)	Coffee · Breakfast · American	213 Center Ave Ste 101	open
Michigan Cream and Sugar Ice Cream Company	Dessert	Ice cream / frozen desserts · Dessert	160 Uptown Dr	open
Modern Craft Wine Tasting Room	Winery / distillery / taproom		401 Center Ave Ste 100	open
Mornin' at Maggie's	Restaurant (service type not stated)	Breakfast	819 Saginaw St	open
Morningstarempirelounge	Bar		2601 Center Ave	open
Mulligan's Pub	Bar · Casual dining		107 Center Ave	open
Niko's Family Diner	Other	Sandwiches	2020 Broadway St	open
Nino's Italiano	Bar · Restaurant (service type not stated)	Italian	1705 Columbus Ave	open
Oasis Restaurant & Lounge	Restaurant (service type not stated) · Bar		1913 Kosciuszko Ave	open
Old City Hall	Casual dining · Restaurant (service type not stated) · Bar	American	814 Saginaw St	open
Old World Bakery of Bay City	Bakery	Bakery	1614 Kosciuszko Ave	open
Ole Tyme Broadway	Restaurant (service type not stated)		1602 Broadway St	open
Paddy's Green Hut	Bar	British / Irish pub food	1301 Columbus Ave	open
Pizza Hut	Restaurant (service type not stated)	Pizza	2601 Center Ave	open
Populace Cafe	Coffee shop · Bar · Restaurant (service type not stated) · Café	Coffee	1003 Washington Ave	open
Populace Coffee	Café	Coffee	810 Saginaw St	open
Prost Wine & Charcuterie	Bar		283 Uptown Dr	open
Rally's Checkers and Rally's	Quick service · Restaurant (service type not stated)	Burgers	102 S Madison Ave	open
Real Seafood Company Real Seafood Company Bay City	Restaurant (service type not stated)	Seafood · American	199 Uptown Dr	open
Retro Rocks	Casual dining · Bar		708 Saginaw St	open
Riverfront Grille and Lounge	Casual dining · Restaurant (service type not stated) · Bar		One Wenonah Park Place	open
Rolllin' Smoke BBQ	Restaurant (service type not stated)		500 Washington Ave	open
Roma's Family Restaurant	Restaurant (service type not stated)	Italian	1209 Broadway St	open
Rudy's Red Lion Diner	Restaurant (service type not stated)		201 Center Ave	open
Ruth's Pies N Such	Bakery · Dessert	Bakery · Dessert	1514 S Jackson St	open
Sammy Jays Grub House	Restaurant (service type not stated)	American · Sandwiches · Burgers	432 N Tuscola Rd	open
Shamrock Dairy Bar	Dessert	Ice cream / frozen desserts · Dessert	908 N Johnson St	open
Silk Spin Sugars - Coming Soon	Dessert	Dessert	513 Garfield Ave	open
Smoke On Center Llc	Restaurant (service type not stated)		207 Center Ave	open
Spinning Wheel Bar	Bar		1616 Broadway St	open
St Laurent Brothers	Dessert	Dessert	1101 N Water St	open
Stein Haus	Bar		1108 N Water St	open
Still Tubby's Pub	Bar		1301 Kosciuszko Ave	open
Stock Pot Diner, Catering & Limo	Restaurant (service type not stated)		1007 Washington Ave	open
Stretch’s Curve Bar	Bar · Casual dining			open
Strikers Sports Bar	Bar · Casual dining		1203 Washington Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1006 Lafayette Ave	open
Sushi Remix	Restaurant (service type not stated)	Japanese · Sushi · Healthy / salads / bowls · Hawaiian / Pacific · Asian	152 Uptown Dr	open
Suzie Q's Breakfast Nook	Casual dining	American · Breakfast	2410 38th St	open
Sweet Boutique	Café	Coffee		open
Taco Bell Taco Bell	Quick service	Mexican	260 Washington Avenue	open
Tavern 101 Restaurant	Bar · Casual dining	Italian	101 Center Ave	open
Tex-Mex Grille	Restaurant (service type not stated)			open
The Calypso Wine Bar	Bar · Restaurant (service type not stated)		810 Saginaw St	open
The Gourmet Cupcake Shoppe The Gourmet Cupcake Shoppe	Bakery · Dessert	Bakery · Dessert	915 Washington Ave	open
The Polar Lab	Dessert	Ice cream / frozen desserts	401 Center Ave	open
The Public House Llc	Bar · Restaurant (service type not stated) · Casual dining		811 Adams St	open
The Taste of Bay City	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	1309 S Farragut St	open
Timothy's Fine Cigars	Bar		115 Center Ave	open
Tri-City Brewing Company Production Facility	Brewery / taproom		3020 N Water St	open
Tummy Ache Candy Store	Dessert	Dessert	1116 N Johnson St	open
Two Sisters and a Mixer-Bay City	Bakery · Dessert	Bakery · Dessert	1417 6th St	open
Uptown Grill	Restaurant (service type not stated) · Casual dining · Bar	American	3 E Main St	open
V A Stuart Company	Restaurant (service type not stated)		1007 Washington Ave	open
Vienna Pastry and Bakery	Bakery · Dessert	Bakery · Dessert	205 Columbus Ave	open
Vinny's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	168 Uptown Dr	open
Washington Street Pub	Bar		112 Washington Ave	open
Water Street Nutrition	Juice, smoothie, tea	Juice / smoothies · Tea / bubble tea · Healthy / salads / bowls	904 N Water St	open
Wrappin-N-Rollin	Other	Sandwiches	401 Center Ave	open
Zef's Coney	Casual dining · Restaurant (service type not stated)	American	201 3rd St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	57	36	—	—	—	21	SIC1987
1995	50	30	—	—	—	20	SIC1987
1996	46	23	—	—	—	23	SIC1987
1997	58	37	—	—	—	21	SIC1987
1998	58	36	20	14	2	20	NAICS1997
1999	64	41	23	15	3	21	NAICS1997
2000	61	40	22	15	3	20	NAICS1997
2001	66	39	20	15	4	25	NAICS1997
2002	62	35	18	14	2	25	NAICS1997
2003	58	38	19	16	2	19	NAICS2002
2004	55	37	18	16	2	17	NAICS2002
2005	55	38	18	16	3	16	NAICS2002
2006	53	37	20	15	2	15	NAICS2002
2007	55	38	22	14	2	16	NAICS2002
2008	56	44	25	15	3	12	NAICS2007
2009	58	43	23	16	3	15	NAICS2007
2010	61	46	23	18	4	15	NAICS2007
2011	60	46	23	18	4	14	NAICS2007
2012	62	51	23	21	6	11	NAICS2012
2013	60	46	21	20	4	13	NAICS2012
2014	62	49	22	20	6	12	NAICS2012
2015	60	46	23	20	2	14	NAICS2012
2016	58	47	24	20	2	11	NAICS2012
2017	58	44	22	18	—	13	NAICS2017
2018	61	46	23	19	—	14	NAICS2017
2019	62	50	26	20	—	11	NAICS2017
2020	57	44	22	20	—	12	NAICS2017
2021	52	39	22	15	—	12	NAICS2017
2022	59	46	25	17	3	12	NAICS2022
2023	62	49	26	15	7	12	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48708. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48732	4.9 mi	10	2023
48747	5.0 mi	1	2012

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.