BMIE Market 48734

Saginaw County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,746 2020–2024 ACS 5-year estimate ±278 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,480 2020–2024 ACS 5-year estimate ±244 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,444 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,352 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$91,032 2020–2024 ACS 5-year estimate ±9,570 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	50.2 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$880 2020–2024 ACS 5-year estimate ±106 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$305,100 2020–2024 ACS 5-year estimate ±16,983 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	39.8 sq mi Census Gazetteer 2020
Restaurants	29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48734
Restaurants per 10,000 residents	22.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+38.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+107.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+70.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	31 (range 28–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	68 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	77 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48734. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.73, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.2	70	40%	+28.1
Restaurant Opportunity Score	58.6	59	35%	+20.5
Market Momentum Score	76.9	77	25%	+19.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,746	67	40%	+26.8
Median household income (ACS)	91,032	74	40%	+29.6
Households (ACS)	3,480	69	20%	+13.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	38.1	76	35%	+26.7
Restaurants per 10,000 residents (lower = more room)	37.4	15	25%	+3.7
Population (ACS)	7,746	67	20%	+13.4
Median household income (ACS)	91,032	74	20%	+14.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16	74	50%	+37.0
10-year restaurant growth	38.1	76	30%	+22.9
20-year restaurant growth	107.1	85	20%	+17.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (78)

By cuisine

American 15 · Coffee 11 · Dessert 7 · European 6 · Pizza 6 · German / Eastern European 5 · Breakfast 4 · Asian 3 · Bakery 3 · Burgers 3 · Ice cream / frozen desserts 3 · Mexican 3 · Chinese 2 · Italian 2 · Sandwiches 2 · BBQ 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Chicken / wings 1 · French 1 · Japanese 1 · Juice / smoothies 1 · Korean 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 38 · Bar 21 · Casual dining 11 · Café 9 · Dessert 9 · Quick service 8 · Coffee shop 6 · Winery / distillery / taproom 5 · Bakery 3 · Brewery / taproom 3 · Juice, smoothie, tea 2 · Other 2 · Delivery-focused 1 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Agd Management Corporation	Restaurant (service type not stated)		495 N Franklin St Ste A	open
Air Advantage, Llc	Restaurant (service type not stated)		465 N Franklin St	open
Biggby Coffee Biggby	Coffee shop · Restaurant (service type not stated) · Café	Coffee	235 N Main St	open
Black Forest Brau Keller	Restaurant (service type not stated)	Pizza	281 Heinlein Strasse	open
Burger King Burger King	Quick service	Burgers · American	490 N Main St	open
Cass River Bar & Grill	Casual dining · Bar	American	925 S Main St	open
Cass River Development Inc	Restaurant (service type not stated)		713 S Main St	open
Cba Management, Inc	Restaurant (service type not stated)		495 N Franklin St Ste A	open
Da Vincis Restaurant	Restaurant (service type not stated)	Italian · Breakfast	524 N Main St	open
Davidson Enterprises Inc	Restaurant (service type not stated)		8030 S Gera Rd	open
Dead Creek Saloon	Casual dining · Bar		8030 Gera Rd	open
Dig Cafe	Café	Coffee	975 N Main St Ste C	open
Elf Hollow Cafe	Restaurant (service type not stated) · Café	German / Eastern European · Coffee · American	1365 S Main St	open
Fischer Platz	Restaurant (service type not stated)	German / Eastern European · European	713 S Main St	open
Flavor Caribbean Cuisine	Restaurant (service type not stated) · Casual dining	Caribbean · American	418 N Main St	open
Frankenmuth Fudge Kitchen	Dessert	Dessert	606 S Main St	open
Frankenmuth Kaffee Haus	Café · Restaurant (service type not stated) · Coffee shop	Coffee	500 S Main St	open
Frankenmuth Travel Service	Bar		100 Mayer Rd	open
Frankenuth Brewery Restaurant Operations, Llc	Restaurant (service type not stated)		425 S Main St	open
Fritz's Bar In The Bavarian Inn Restaurant	Bar		730 S Main St	open
Gera Tavern	Bar · Casual dining		2548 S Gera Rd	open
Gera tavern	Bar		S Gera Rd	open
Grand Traverse Distillery Grand Traverse Distillery	Winery / distillery / taproom · Bar		925 S Main St	open
Handsome Brewing Company	Brewery / taproom · Bar		185 Franconian Dr S	open
Harvest Coffeehouse & Beanery	Coffee shop · Café	Coffee · Burgers	626 S Main St	open
Heidinger Investments Llc	Restaurant (service type not stated)		100 S Main St	open
Honey B’s	Restaurant (service type not stated)	Breakfast	525 S Main St	open
Hungry Howie's Hungry Howie's	Delivery-focused · Quick service	Pizza	479 North Main St.	open
Jaami's Ice Cream and Treats	Dessert	Ice cream / frozen desserts · Dessert	592 Cass St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	517 N Main St	open
K's Cafe	Café	Coffee · American	975 N Main St	open
Ksj Enterprises	Restaurant (service type not stated)		925 S Main St	open
La Crepe du Jour	Restaurant (service type not stated)	Breakfast · French · European	925 S Main St H7	open
Lager Horn beer museum	Brewery / taproom		701 Mill St	open
Lazy Dog Pizza Lazy Dog Restaurants	Restaurant (service type not stated)	Pizza · Italian	154 S Main St Ste 5	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	229 N Main St	open
Main Street Tavern	Bar	Pizza	310 S Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	478 N Main St	open
MI Pot Korean BBQ and Hot Pot	Restaurant (service type not stated)	Chinese · Korean · Asian	281 Heinlein Strasse	open
Michigan on Main	Casual dining · Restaurant (service type not stated) · Bar	American	713 S Main St	open
Michigan's German Settlers Historical Marker	Restaurant (service type not stated)	American		open
Modern Craft Wine Modern Craft - A different kind of wine	Winery / distillery / taproom · Bar		925 S Main St	open
Murdick's Fudge	Dessert	Dessert	976 S Main St	open
Norlins Beignets & Coffee	Café · Coffee shop	Coffee · Breakfast	646 S Main St	open
Norlins Cafe	Coffee shop	Coffee	925 S Main St	open
Oma's Restaurant	Restaurant (service type not stated)	German / Eastern European · European	1 Covered Bridge Ln	open
Pasty Haus	Casual dining · Restaurant (service type not stated) · Juice, smoothie, tea	American · Tea / bubble tea	925 S Main St G2	open
Poblano's Cantina	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · American	418 N Main St	open
Poblano's Mexican Grill & Cantina	Casual dining · Restaurant (service type not stated) · Bar	Mexican	171 E Jefferson St	open
Popcorn Wagon Frankenmuth	Other · Dessert	Dessert	925 S Main St Unit C2	open
Prost Wine Bar and Charcuterie	Bar	Spanish / tapas · European	576 S Main St	open
Ratskeller Cafe	Café	German / Eastern European · European · Coffee	1 Covered Bridge Ln	open
River View at Frankenmuth Brewery	Brewery / taproom		425 S Main St	open
Riverview Wine Garden	Winery / distillery / taproom · Bar		445 S Main St	open
Slo' Bones BBQ Smokehaus	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	175 E Jefferson St	open
St. Julian Winery & Distillery St. Julian Winery	Winery / distillery / taproom		127 S Main St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	327 N Main St	open
SugarHigh Bakery	Bakery · Dessert	Bakery · Dessert	925 S Main St g1	open
SugarRush Sweets & Treats	Dessert	Dessert	925 S Main St g3	open
Szechuan House	Restaurant (service type not stated)	Chinese · Asian	120 W Genesee St	open
T.Dub's Pizzeria and Pub	Casual dining · Bar	Pizza	565 S Main St	open
Taco Bell Taco Bell	Quick service	Mexican	208 N Main Street	open
TCBY	Other · Dessert	Ice cream / frozen desserts	327 N Main St	open
TDub's Grill and Spirits	Casual dining · Restaurant (service type not stated) · Bar	American		open
Te Fiti Tiki	Bar		525 S Main St	open
The Cheese Trap	Food truck · Restaurant (service type not stated) · Juice, smoothie, tea	Juice / smoothies	561 S Main St	open
The Station 100	Restaurant (service type not stated)	Steakhouse · German / Eastern European · European · American	100 S Main St	open
Tiffany's Food and Spirits	Casual dining · Restaurant (service type not stated) · Bar		656 S Main St	open
Tim Hortons Tim Hortons Cafe and Bake Shop	Dessert · Coffee shop · Quick service · Bakery	Ice cream / frozen desserts · Coffee · Bakery	142 N Main St	open
Wang's Bistro	Restaurant (service type not stated)	Asian · Sushi · Japanese	207 N Main St	open
Wine & Beer Shop	Winery / distillery / taproom · Bar		173 S Main St	open
Wolcott Winery	Bar		445 S Main St	open
World Expo of Beer	Bar		601 Weiss St	open
Z Chef's Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	730 S Main St	open
Zak & Mac's Chocolate Haus Zak & Mac's Chocolate Haus	Dessert	Dessert	636 S Main St	open
Zehnder's Bakery	Bakery	Bakery	730 S Main St	open
Zehnder's of Frankenmuth	Restaurant (service type not stated)	American	730 S Main St	open
Zehnder's of Frankenmuth	Restaurant (service type not stated)	American · Chicken / wings	1365 S Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	17	—	—	—	2	SIC1987
1995	16	14	—	—	—	2	SIC1987
1996	16	14	—	—	—	2	SIC1987
1997	17	15	—	—	—	2	SIC1987
1998	17	15	8	5	2	2	NAICS1997
1999	16	14	8	4	2	2	NAICS1997
2000	16	14	8	4	2	2	NAICS1997
2001	17	15	9	4	2	2	NAICS1997
2002	19	16	10	4	2	3	NAICS1997
2003	17	14	7	6	1	2	NAICS2002
2004	16	12	7	5	—	3	NAICS2002
2005	18	14	8	5	1	3	NAICS2002
2006	20	16	9	6	1	3	NAICS2002
2007	20	15	7	7	1	3	NAICS2002
2008	18	14	7	7	—	3	NAICS2007
2009	20	16	7	7	2	3	NAICS2007
2010	20	17	7	8	2	2	NAICS2007
2011	22	18	9	7	2	3	NAICS2007
2012	23	18	8	8	2	4	NAICS2012
2013	26	21	11	8	2	4	NAICS2012
2014	27	21	10	9	2	5	NAICS2012
2015	27	22	10	9	3	4	NAICS2012
2016	29	23	11	9	3	5	NAICS2012
2017	29	24	10	12	—	4	NAICS2017
2018	31	25	11	12	—	4	NAICS2017
2019	31	24	11	11	—	4	NAICS2017
2020	29	22	11	9	—	4	NAICS2017
2021	32	25	11	12	—	4	NAICS2017
2022	36	28	12	14	—	4	NAICS2022
2023	36	29	14	13	—	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48734. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48722	4.9 mi	8	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.