BMIE Market 48722

Saginaw County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,127 2020–2024 ACS 5-year estimate ±458 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,319 2020–2024 ACS 5-year estimate ±209 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,123 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,368 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$66,473 2020–2024 ACS 5-year estimate ±8,438 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,158 2020–2024 ACS 5-year estimate ±188 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$139,700 2020–2024 ACS 5-year estimate ±24,945 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	17.5 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 48722
Restaurants per 10,000 residents	32.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-27.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 4–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.47) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	33 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	48 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	30 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	12 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 48722. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.47, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 33 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	48.5	48	40%	+19.4
Restaurant Opportunity Score	30.0	30	35%	+10.5
Market Momentum Score	12.4	12	25%	+3.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,127	53	40%	+21.1
Median household income (ACS)	66,473	41	40%	+16.5
Households (ACS)	1,319	54	20%	+10.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 30 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-20	14	35%	+4.8
Restaurants per 10,000 residents (lower = more room)	25.6	26	25%	+6.4
Population (ACS)	3,127	53	20%	+10.6
Median household income (ACS)	66,473	41	20%	+8.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 12 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20	13	50%	+6.5
10-year restaurant growth	-20	14	30%	+4.1
20-year restaurant growth	-33.3	9	20%	+1.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

American 6 · Burgers 3 · Sandwiches 3 · Coffee 2 · Bakery 1 · Cajun, Creole, Southern 1 · Dessert 1 · Ice cream / frozen desserts 1 · Mexican 1 · Pizza 1

By type

Restaurant (service type not stated) 9 · Quick service 7 · Bar 4 · Casual dining 3 · Café 2 · Coffee shop 2 · Dessert 2 · Bakery 1 · Other 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	6360 Dixie Hwy	open
Big Boy	Restaurant (service type not stated)	American	6301 Dixie Hwy	open
Biggby Coffee Biggby	Coffee shop · Restaurant (service type not stated) · Café	Coffee	6605 Dixie Hwy	open
Bridgeport Golf And Grill	Casual dining · Bar			open
BS Sports Bar	Bar		6817 Dixie Hwy	open
Butter Crust Bakery	Bakery · Dessert	Bakery · Dessert	6181 Dixie Hwy	open
Cass River Yacht Club	Bar		6154 Dixie Hwy	open
Country Pride Country Pride	Casual dining	American	6364 Dixie Hwy	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	6450 Dixie Hwy	open
Dogleg Sports Bar and Grill	Bar · Casual dining	American	7323 Dixie Hwy	open
Freeway Fritz	Restaurant (service type not stated)		6560 Dixie Hwy	open
Hardee's Hardee's	Quick service	Burgers · American	6560 Dixie Hwy	open
Hungry Howie's Pizza Hungry Howie's	Quick service · Restaurant (service type not stated)	Pizza	6182 Dixie Hwy	open
J & B Sundaes	Dessert	Ice cream / frozen desserts	6165 Dixie Hwy	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	6331 Dixie Hwy	open
Starbucks Starbucks	Coffee shop · Café	Coffee	6301 Dixie Hwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	6375 Dixie Hwy	open
SUBWAY	Other	Sandwiches	6565 Dixie Hwy	open
Taco Bell Taco Bell	Quick service	Mexican	6345 Dixie Hwy	open
Veterans of Foreign Wars 9931	Restaurant (service type not stated)		3615 S Towerline Rd	open
Wendy's Wendy's	Quick service	Burgers · American	6324 Dixie Hwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	11	—	—	—	1	SIC1987
1995	10	9	—	—	—	1	SIC1987
1996	11	10	—	—	—	1	SIC1987
1997	12	11	—	—	—	1	SIC1987
1998	12	11	4	6	1	1	NAICS1997
1999	13	12	4	7	1	1	NAICS1997
2000	14	13	4	8	1	1	NAICS1997
2001	13	12	4	7	1	1	NAICS1997
2002	14	12	4	7	1	1	NAICS1997
2003	13	12	5	7	—	—	NAICS2002
2004	14	12	5	7	—	1	NAICS2002
2005	14	12	5	7	—	1	NAICS2002
2006	16	13	5	8	—	1	NAICS2002
2007	15	12	4	8	—	1	NAICS2002
2008	14	11	3	8	—	1	NAICS2007
2009	13	10	3	7	—	1	NAICS2007
2010	12	10	3	7	—	—	NAICS2007
2011	12	9	3	6	—	1	NAICS2007
2012	13	10	3	6	1	—	NAICS2012
2013	13	10	3	6	1	—	NAICS2012
2014	12	9	3	5	1	—	NAICS2012
2015	13	9	3	5	1	1	NAICS2012
2016	12	9	3	5	1	—	NAICS2012
2017	13	9	3	5	—	—	NAICS2017
2018	14	10	—	7	—	—	NAICS2017
2019	12	8	—	6	—	—	NAICS2017
2020	11	8	—	6	—	—	NAICS2017
2021	12	9	—	7	—	—	NAICS2017
2022	11	8	—	6	—	—	NAICS2022
2023	11	8	—	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 48722. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
48601	4.0 mi	21	2023
48734	4.9 mi	29	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.