BMIE Market 49428

Ottawa County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,209 2020–2024 ACS 5-year estimate ±1,202 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,096 2020–2024 ACS 5-year estimate ±500 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,420 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,709 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,225 2020–2024 ACS 5-year estimate ±8,939 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,729 2020–2024 ACS 5-year estimate ±469 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$307,500 2020–2024 ACS 5-year estimate ±10,023 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	16.1 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 49428
Restaurants per 10,000 residents	8.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-4.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-9.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-9.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+33.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	21 (range 18–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	21 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 49428. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Michigan and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.6	85	40%	+33.8
Restaurant Opportunity Score	61.3	61	35%	+21.5
Market Momentum Score	20.5	21	25%	+5.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,209	88	40%	+35.0
Median household income (ACS)	100,225	81	40%	+32.4
Households (ACS)	10,096	86	20%	+17.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-9.1	19	35%	+6.6
Restaurants per 10,000 residents (lower = more room)	7.1	84	25%	+21.0
Population (ACS)	28,209	88	20%	+17.5
Median household income (ACS)	100,225	81	20%	+16.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 21 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-4.8	23	50%	+11.5
10-year restaurant growth	-9.1	19	30%	+5.6
20-year restaurant growth	-9.1	17	20%	+3.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (53)

By cuisine

Pizza 12 · Bakery 8 · Coffee 6 · Dessert 6 · Italian 5 · American 4 · Burgers 4 · Ice cream / frozen desserts 3 · Mexican 3 · Sandwiches 3 · Asian 2 · Chicken / wings 2 · Juice / smoothies 2 · BBQ 1 · Breakfast 1 · Chinese 1 · Japanese 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Thai 1

By type

Restaurant (service type not stated) 23 · Quick service 19 · Bakery 9 · Dessert 8 · Bar 5 · Coffee shop 5 · Café 3 · Casual dining 3 · Delivery-focused 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Food truck 1 · Other 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)		208 Chicago Dr	open
B.C. Brewery	Brewery / taproom · Bar	Pizza	7337 Roselane Ave	open
Bangkok Taste	Restaurant (service type not stated)	Thai · Asian	674 Baldwin St	open
Ben's Soft Pretzels	Quick service · Dessert · Restaurant (service type not stated)	Dessert	550 Baldwin St	open
Big Apple Bagels Big Apple Bagels	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	306 Baldwin St	open
BIGGBY COFFEE Biggby	Coffee shop · Restaurant (service type not stated) · Café	Coffee	7589 Cottonwood Dr	open
Blue House Pantry	Bakery · Dessert	Bakery · Dessert	2148 Mulberry Ln	open
ChampionChip Cookies	Bakery · Dessert	Bakery · Ice cream / frozen desserts	8306 Hardwood Dr	open
Culver's Culver's	Quick service	Burgers · American	7393 Cottonwood Drive	open
Dickey's Barbecue Pit	Quick service · Restaurant (service type not stated)	BBQ	420 Baldwin St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	314 Baldwin St	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	2732 Port Sheldon St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	200 Chicago Dr	open
Emilia Mae’s Bakery	Bakery	Bakery	2392 Bauer Rd	open
Fazoli's	Restaurant (service type not stated)		570 Baldwin St	open
Frosty Treat	Dessert	Ice cream / frozen desserts · Dessert	7732 20th Ave	open
Frozen Yogurt Inspirations	Other · Dessert	Ice cream / frozen desserts	7589 Cottonwood Dr, Jenison, MI 49428	open
Hungry Howie's Hungry Howie's	Delivery-focused · Quick service	Pizza	1929 Baldwin Road	open
Ida's Pastry Shoppe	Bakery · Dessert	Bakery · Dessert	7645 Riverview Dr	open
Jet's Pizza	Restaurant (service type not stated)	Pizza	664 Baldwin St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	7550 Cottonwood Dr	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	238 Chicago Dr	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	1901 Baldwin St	open
Lombardo's Pizza of Jenison	Restaurant (service type not stated)	Pizza · Italian	666 Baldwin St	open
Los Ranchos Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1814 Baldwin St	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	2732 Port Sheldon St	open
Marinades Pizza Bistro	Restaurant (service type not stated)	Pizza	450 Baldwin St	open
Marymarket Bake Stand	Bakery	Bakery	1300 Marymark Dr S	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	160 Chicago Dr	open
McDonald's McDonald's	Quick service	Burgers · American	1865 Baldwin Rd	open
New Beginnings Restaurant	Casual dining	American · Breakfast	2722 Port Sheldon St	open
O'Henry's Yard House	Bar		3060 Gilmore Ln	open
Palermo Pizza Place	Restaurant (service type not stated)	Pizza · Italian	7730 20th Ave	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	650 Baldwin Street	open
Peppino's Pizzeria & Sports Grille of Jenison Peppino's Pizzeria & Sports Grille Allendale	Casual dining · Bar	Italian	135 Chicago Dr	open
Pizza Hut	Restaurant (service type not stated)	Pizza	7628 Georgetown Center Dr	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Pneuma Digital Solutions	Food truck		Serving West Michigan and All Surrounding Areas	open
Popeyes Popeyes	Quick service		7522 Main St.	open
Sarah's Sweets	Dessert	Dessert	7732 20th Ave	open
Simply Cake by Debi Dehm	Bakery	Bakery	Beretta Ct	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	0-550 Baldwin St	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	180 Baldwin St	open
Stir Fry Express	Quick service	Chinese · Asian	1941 Baldwin St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	401 Baldwin St.	open
Taco Bell Taco Bell	Quick service	Mexican	188 Chicago Dr	open
Tacos El Cunado	Restaurant (service type not stated)	Mexican · Latin American (other)	7589 Cottonwood Dr	open
The Green Bean	Coffee shop · Restaurant (service type not stated)	Coffee	2140 Bauer Rd	open
The Win Tavern 33	Casual dining · Bar		7628 Georgetown Center Dr	open
Uplift Nutrition	Juice, smoothie, tea · Café	Juice / smoothies · Coffee	381 Baldwin St B	open
Wendy's Wendy's	Quick service	Burgers · American	2215 Port Sheldon St	open
Wing Boss	Restaurant (service type not stated)	Chicken / wings	420 Baldwin St	open
和風ショットバー八十吟	Bar · Restaurant (service type not stated)	Japanese	葵区鷹匠1丁目2-8	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	15	—	—	—	—	SIC1987
1995	16	16	—	—	—	—	SIC1987
1996	20	20	—	—	—	—	SIC1987
1997	24	24	—	—	—	—	SIC1987
1998	21	20	4	14	1	—	NAICS1997
1999	21	20	3	15	1	—	NAICS1997
2000	20	19	4	13	1	—	NAICS1997
2001	21	20	5	14	1	—	NAICS1997
2002	19	18	4	12	2	—	NAICS1997
2003	22	22	4	18	—	—	NAICS2002
2004	24	24	5	18	1	—	NAICS2002
2005	25	25	6	18	1	—	NAICS2002
2006	21	21	6	15	—	—	NAICS2002
2007	18	18	5	12	1	—	NAICS2002
2008	24	24	5	16	3	—	NAICS2007
2009	25	25	6	16	3	—	NAICS2007
2010	22	22	4	15	3	—	NAICS2007
2011	22	22	4	16	2	—	NAICS2007
2012	23	23	2	16	5	—	NAICS2012
2013	22	22	2	17	3	—	NAICS2012
2014	20	20	2	16	2	—	NAICS2012
2015	20	20	2	16	2	—	NAICS2012
2016	21	20	4	13	3	1	NAICS2012
2017	23	23	5	14	4	—	NAICS2017
2018	21	21	4	14	3	—	NAICS2017
2019	23	23	5	15	3	—	NAICS2017
2020	24	24	5	16	3	—	NAICS2017
2021	22	22	4	17	—	—	NAICS2017
2022	21	20	4	15	—	—	NAICS2022
2023	22	20	4	14	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 49428. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
49534	3.9 mi	30	2023
49418	4.5 mi	79	2023
49426	4.7 mi	32	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.