BMIE Market 49534
Ottawa County, Michigan · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 23,719 2020–2024 ACS 5-year estimate ±887 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,645 2020–2024 ACS 5-year estimate ±457 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 21,570 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 9,194 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $81,657 2020–2024 ACS 5-year estimate ±4,818 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 37.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,280 2020–2024 ACS 5-year estimate ±53 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $306,700 2020–2024 ACS 5-year estimate ±14,970 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 35.3 sq mi Census Gazetteer 2020 |
| Restaurants | 30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 49534 |
| Restaurants per 10,000 residents | 4.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +100.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +400.0% DERIVED: 2004 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 41 (range 38–43) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.7 per year, r² 0.96) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 78 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 76 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 83 / 100 MODELED · market_momentum_score v1 · confidence Medium · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 49534. Projection: linear trend v1, fitted 2013–2023, +1.7 restaurants per year, r² 0.96, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Michigan and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 887, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 76.4 | 76 | 40% | +30.6 |
| Restaurant Opportunity Score | 77.4 | 77 | 35% | +27.1 |
| Market Momentum Score | 82.9 | 83 | 25% | +20.7 |
Consumer Market Score: 76 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 23,719 | 84 | 40% | +33.7 |
| Median household income (ACS) | 81,657 | 64 | 40% | +25.7 |
| Households (ACS) | 9,645 | 85 | 20% | +17.0 |
Restaurant Opportunity Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 100 | 92 | 35% | +32.2 |
| Restaurants per 10,000 residents (lower = more room) | 12.7 | 62 | 25% | +15.4 |
| Population (ACS) | 23,719 | 84 | 20% | +16.9 |
| Median household income (ACS) | 81,657 | 64 | 20% | +12.9 |
Market Momentum Score: 83 (Medium confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 20 | 77 | 50% | +48.3 |
| 10-year restaurant growth | 100 | 92 | 30% | +34.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (68)
By cuisine
American 14 · Coffee 9 · Pizza 7 · Bakery 6 · Asian 5 · Burgers 5 · Dessert 4 · Italian 4 · Mexican 4 · Chinese 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Latin American (other) 3 · Sandwiches 3 · Chicken / wings 2 · Thai 2 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1 · Indian 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 34 · Bar 16 · Quick service 12 · Café 8 · Bakery 6 · Casual dining 5 · Dessert 5 · Coffee shop 4 · Juice, smoothie, tea 4 · Food truck 2 · Brewery / taproom 1 · Catering 1 · Specialty food shop 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Adobe Mexican Kitchen | Restaurant (service type not stated) | Mexican · Latin American (other) | 3970 Lake Michigan Dr NW | open |
| Alfano's Pub & Ristorante | Bar | Italian · Pizza | 1389 Walker Village Dr NW | open |
| Allure Juice Bar | Juice, smoothie, tea | Juice / smoothies | 355 Wilson Ave NW | open |
| Amish Llc | Restaurant (service type not stated) | 4072 Lake Michigan Dr NW | open | |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 4475 Lake Michigan Drive NW | open |
| Arby's Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 4445 Lake Michigan Dr NW | open |
| Aroy Thai | Restaurant (service type not stated) | Thai · Asian | 3900 Lake Michigan Dr NW | open |
| Aroy Thai Restaurant | Restaurant (service type not stated) | Thai | 3900 Lake Michigan Dr NW | open |
| Asian Kitchen | Restaurant (service type not stated) | Chinese · Asian | 4160 Lake Michigan Dr NW | open |
| Ben's Soft Pretzels | Quick service · Dessert · Restaurant (service type not stated) | Dessert | 315 Wilson Ave NW | open |
| Biggby Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 355 Wilson Ave NW | open |
| Boardwalk Subs Boardwalk Subs | Specialty food shop · Quick service | Sandwiches · American | 4154 Lake Michigan Dr NW | open |
| Bumblebee Ice Cream | Dessert · Food truck · Catering | Ice cream / frozen desserts | 2627 Elmridge Dr NW | open |
| Cesar's Pub | Bar | 4072 Lake Michigan Dr NW | open | |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 356 Wilson Ave NW | open |
| China Chef Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 4335 Lake Michigan Dr NW N | open |
| Cleopatra Hookah Lounge | Bar | 419 Standale Plaza NW | open | |
| Crooked Goose | Bar · Restaurant (service type not stated) · Café | Coffee | 355 Wilson Ave NW | open |
| Culver's Culver's | Quick service | Burgers · American | 330 Wilson Ave | open |
| Curry Bowl Indian Fusion | Restaurant (service type not stated) | Indian · Asian | 411 Wilson Ave NW | open |
| Daddy's Dough Cookies | Bakery | Bakery | 4000 Remembrance Rd NW | open |
| Ddr Restuarant Group Llc | Restaurant (service type not stated) | 4322 Remembrance Rd NW | open | |
| Dehop's Brewing Company & Cafe | Restaurant (service type not stated) | 363 Cummings Ave NW | open | |
| Double Cross Ranch | Bar | 1070 Sunrise Ln NW | open | |
| Double Dip Depot Ice Cream | Dessert · Bakery | Ice cream / frozen desserts · Dessert · Bakery | 3284 Remembrance Rd NW | open |
| El Tapatio | Bar | Mexican · Latin American (other) | 363 Cummings Ave NW | open |
| Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers | Quick service | Burgers · American | 25 Lake Michigan Dr NW | open |
| Ice Cream Garage | Dessert | Ice cream / frozen desserts · Dessert | 4030 Lake Michigan Dr NW | open |
| Ironwood Bar and Grill | Casual dining · Restaurant (service type not stated) · Bar | 2501 Wilson Ave NW | open | |
| Jet's Pizza Jet's Pizza | Restaurant (service type not stated) | Pizza · Italian · American | 4482 Lake Michigan Dr NW | open |
| Jia Yuan | Restaurant (service type not stated) | Chinese · Asian | 3500 Remembrance Rd NW | open |
| Kind Crumbs | Bakery | Bakery | 4751 3 Mile Rd NW | open |
| Krispy Krunchy Chicken | Restaurant (service type not stated) | Chicken / wings | 3744 3 Mile Rd NW | open |
| Lake Michigan Nutrition | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 3868 Lake Michigan Dr NW | open |
| Lincoln Poker Room | Bar | 3485 Lake Michigan Dr NW | open | |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 4335 Lake Michigan Dr NW | open |
| Lost Art Brewhouse | Brewery / taproom · Bar | 3393 Remembrance Rd NW | open | |
| Lost Art Catering | Restaurant (service type not stated) | Burgers | 3393 Remembrance Rd NW | open |
| Ludwick's Bakery | Bakery · Dessert | Bakery · Dessert | 3217 3 Mile Rd NW | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 4315 Lake Michigan Dr Nw | open |
| Mix Boba Lounge | Juice, smoothie, tea · Café · Bar | Tea / bubble tea · Coffee | 4735 Lake Michigan Dr | open |
| New Beginnings | Restaurant (service type not stated) | American · Breakfast | 4735 Lake Michigan Dr NW | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 4400 Lake Michigan Dr NW | open |
| Papa Murphy's Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 355 Wilson Ave NW Ste 300 | open |
| Peppermill Cafe | Restaurant (service type not stated) | American · Cajun, Creole, Southern | 4511 Lake Michigan Dr NW | open |
| Peppino's Pizza Peppino's Pizzeria & Sports Grille Allendale | Restaurant (service type not stated) | Pizza · Italian | 4170 Lake Michigan Dr NW | open |
| Pizza Hut Pizza Hut | Quick service | Pizza · Italian | 4400 Lake Michigan Dr NW | open |
| Pop's Restaurant | Restaurant (service type not stated) | American | 1339 Walker Village Dr NW | open |
| Roasted Sports Bar and Grill | Bar · Casual dining | American | 4322 Remembrance Rd NW | open |
| Shots | Bar | 4259 Lake Michigan Dr NW | open | |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 4370 Lake Michigan Dr Nw | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 315 Wilson Ave NW | open |
| Stubburn bbq | Restaurant (service type not stated) | BBQ · American | 3381 Remembrance Rd NW | open |
| Taco Bell Taco Bell | Quick service | Mexican | 4234 Lake Michigan Drive | open |
| Taqueria Manriquez | Restaurant (service type not stated) | Mexican | 411 Wilson Ave NW | open |
| The Latin House | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 3363 Remembrance Rd NW | open |
| The Lazy Susan | Restaurant (service type not stated) | 411 Wilson Ave NW | open | |
| The Local | Bar | 4322 Remembrance Rd NW | open | |
| The Venue | Bar | 4072 Lake Michigan Dr NW | open | |
| Tri-State Calf Products | Restaurant (service type not stated) · Other | 1292 Wilson Ave SW | open | |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Quick service · Café | Juice / smoothies · Coffee | 4400 Lake Michigan Drive Ne | open |
| Two Bones BBQ | Food truck | 12255 8th Ave NW | open | |
| Uccello's Ristorante Uccellos Ristorante | Restaurant (service type not stated) | Pizza | 4787 Lake Michigan Dr NW | open |
| Walker Roadhouse | Casual dining · Restaurant (service type not stated) · Bar | American | 3272 Remembrance Rd NW | open |
| Wendy's Wendy's | Quick service | Burgers · American | 3922 Lake Michigan Drive Nw | open |
| Wilderness Expressions | Coffee shop | Coffee | 4030 Lake Michigan Dr Nw Ste B | open |
| Shamrock Bar & Grill Inc | Bar | 2501 Wilson Ave NW | closed | |
| Stan's Tacos | Restaurant (service type not stated) | Mexican · Breakfast | 355 Wilson Ave NW | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 2004 | 8 | 6 | 3 | 3 | — | 2 | NAICS2002 |
| 2005 | 8 | 6 | 3 | 3 | — | 2 | NAICS2002 |
| 2006 | 7 | 5 | 4 | 1 | — | 2 | NAICS2002 |
| 2007 | 16 | 8 | 5 | 3 | — | 6 | NAICS2002 |
| 2008 | 13 | 9 | 6 | 2 | 1 | 2 | NAICS2007 |
| 2009 | 16 | 11 | 8 | 2 | 1 | 3 | NAICS2007 |
| 2010 | 14 | 10 | 7 | 3 | — | 2 | NAICS2007 |
| 2011 | 16 | 12 | 9 | 3 | — | 2 | NAICS2007 |
| 2012 | 19 | 16 | 11 | 5 | — | 2 | NAICS2012 |
| 2013 | 20 | 15 | 10 | 4 | 1 | 4 | NAICS2012 |
| 2014 | 19 | 15 | 11 | 3 | 1 | 3 | NAICS2012 |
| 2015 | 22 | 17 | 12 | 4 | 1 | 4 | NAICS2012 |
| 2016 | 27 | 21 | 13 | 6 | 1 | 4 | NAICS2012 |
| 2017 | 26 | 22 | 12 | 8 | — | — | NAICS2017 |
| 2018 | 28 | 25 | 13 | 10 | — | — | NAICS2017 |
| 2019 | 28 | 26 | 13 | 10 | 3 | — | NAICS2017 |
| 2020 | 29 | 27 | 13 | 12 | — | — | NAICS2017 |
| 2021 | 30 | 28 | 12 | 14 | — | — | NAICS2017 |
| 2022 | 35 | 30 | 13 | 14 | 3 | — | NAICS2022 |
| 2023 | 33 | 30 | 12 | 15 | 3 | — | NAICS2022 |