BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 49435

Ottawa County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)3,831
2020–2024 ACS 5-year estimate ±604 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,292
2020–2024 ACS 5-year estimate ±198 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,549
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,277
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$103,432
2020–2024 ACS 5-year estimate ±24,475 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age36.8
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,084
2020–2024 ACS 5-year estimate ±107 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$383,800
2020–2024 ACS 5-year estimate ±94,155 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area21.6 sq mi
Census Gazetteer 2020
Restaurants4
2019 · U.S. Census Bureau, ZIP Code Business Patterns 2019 detail (NAICS2017) · by USPS ZIP 49435
Restaurants per 10,000 residents2.8
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+300.0%
DERIVED: 2014 → 2019, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+300.0%
DERIVED: 2009 → 2019, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+200.0%
DERIVED: 1998 → 2018, ZIP Code Business Patterns restaurants
Projected restaurants, 20245 (range 3–7)
FORECAST · linear trend v1 fitted to 2009–2019 (11 points, +0.3 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score79 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score66 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score80 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score98 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 79 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score66.56640%+26.6
Restaurant Opportunity Score80.28035%+28.1
Market Momentum Score98.29825%+24.6
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3,8315640%+22.5
Median household income (ACS)103,4328340%+33.2
Households (ACS)1,2925420%+10.8
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 80 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth3009935%+34.7
Restaurants per 10,000 residents (lower = more room)10.47125%+17.6
Population (ACS)3,8315620%+11.2
Median household income (ACS)103,4328320%+16.6
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 98 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth30010050%+49.9
10-year restaurant growth3009930%+29.8
20-year restaurant growth2009320%+18.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (5)

By cuisine

American 1 · Bakery 1 · Breakfast 1 · Burgers 1 · Coffee 1 · Italian 1 · Pizza 1 · Sandwiches 1

By type

Bar 2 · Restaurant (service type not stated) 2 · Bakery 1 · Café 1 · Casual dining 1

NameTypeCuisineAddressStatus
Coldbreak BrewingBar1196 Franklin Ct Ste Aopen
Interurban Depot CafeCafé · Restaurant (service type not stated)Coffee · Breakfast1580 Arch Stopen
Lou's Cottage BakeryBakeryBakery14230 16th Aveopen
Rinaldi Pizza & Sub ShopRestaurant (service type not stated)Pizza · Sandwiches · Italian14675 16th Aveopen
The Pickle BackCasual dining · BarAmerican · Burgers14624 16th Aveopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199421———1SIC1987
199521———1SIC1987
199621———1SIC1987
199732———1SIC1987
199831—1—2NAICS1997
19992————2NAICS1997
20001————1NAICS1997
20011————1NAICS1997
2002211——1NAICS1997
2003211——1NAICS2002
2004211——1NAICS2002
2005211——1NAICS2002
2006211——1NAICS2002
2007211——1NAICS2002
2008322——1NAICS2007
2009211——1NAICS2007
2010211——1NAICS2007
2011211——1NAICS2007
2012211——1NAICS2012
2013211——1NAICS2012
2014211——1NAICS2012
2015111———NAICS2012
2016111———NAICS2012
2017333———NAICS2017
2018333———NAICS2017
2019444———NAICS2017
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 49435. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
494303.4 mi—
495444.6 mi392023
495344.8 mi302023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.