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BMIE Market 49544

Kent County, Michigan · ZCTA boundaries as of 2020

Profile

Population (current estimate)9,631
2020–2024 ACS 5-year estimate ±813 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households4,008
2020–2024 ACS 5-year estimate ±412 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count8,944
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units3,994
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$74,390
2020–2024 ACS 5-year estimate ±8,417 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age38.1
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,204
2020–2024 ACS 5-year estimate ±55 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$264,000
2020–2024 ACS 5-year estimate ±23,033 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area19.9 sq mi
Census Gazetteer 2020
Restaurants39
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 49544
Restaurants per 10,000 residents40.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+5.4%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+14.7%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+2.6%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+290.0%
DERIVED: 1995 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202846 (range 42–49)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.76) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score57 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score64 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score49 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score56 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score64.06440%+25.6
Restaurant Opportunity Score48.64935%+17.0
Market Momentum Score55.75625%+13.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)9,6317040%+28.1
Median household income (ACS)74,3905440%+21.7
Households (ACS)4,0087120%+14.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 49 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth14.75835%+20.5
Restaurants per 10,000 residents (lower = more room)40.51325%+3.3
Population (ACS)9,6317020%+14.0
Median household income (ACS)74,3905420%+10.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 56 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth5.46250%+30.9
10-year restaurant growth14.75830%+17.5
20-year restaurant growth2.63620%+7.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (78)

By cuisine

Sandwiches 11 · American 10 · Coffee 8 · Pizza 8 · Bakery 7 · Dessert 6 · Mexican 5 · Chicken / wings 4 · Asian 3 · Burgers 3 · Chinese 3 · Steakhouse 3 · Cajun, Creole, Southern 2 · Ice cream / frozen desserts 2 · Italian 2 · Latin American (other) 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Mediterranean 1

By type

Restaurant (service type not stated) 47 · Quick service 20 · Dessert 8 · Bakery 7 · Specialty food shop 7 · Café 6 · Bar 5 · Coffee shop 5 · Casual dining 4 · Buffet 2 · Brewery / taproom 1 · Catering 1 · Fast casual 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
616 Fit LlcRestaurant (service type not stated)2430 Turner Ave NWopen
AE BakeryBakery · DessertBakery · Dessert962 4 Mile Rd NWopen
Alpine Qsr IncRestaurant (service type not stated)2150 Alpine Ave NWopen
Amore TrattoriaRestaurant (service type not stated)Italian · Pizzaopen
Arby'sQuick service · Restaurant (service type not stated)Sandwiches2509 Alpine Ave NWopen
Biggby CoffeeCoffee shopCoffee2200 Alpine Ave Nw Ste Aopen
Biggby Coffee BiggbyCoffee shop · Restaurant (service type not stated) · CaféCoffee3360 Walker Ave NWopen
BlimpieQuick service3000 Walker Ave NWopen
Blue Water Companies, LlcRestaurant (service type not stated)2255 Alpine Ave NWopen
Bob EvansCafé · Restaurant (service type not stated)Breakfast · Coffee3040 Walker Ave NWopen
Bourbon StreetBar2234 Alpine Ave NWopen
Buffalo Wild Wings Buffalo Wild WingsBar · Casual diningAmerican3050 Alpine Ave NWopen
Burger King Burger KingQuick serviceBurgers · American2672 Alpine Ave NWopen
Casey'sRestaurant (service type not stated)Pizza2134 Alpine Ave NWopen
Casey'sRestaurant (service type not stated)Pizza3325 Plainfield Ave NEopen
Chick-fil-A Chick-fil-AQuick service · Restaurant (service type not stated)Chicken / wings3461 Alpine Ave NWopen
Chipotle Mexican Grill Chipotle Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex3300 Alpine Ave NWopen
Cold Stone CreameryDessertIce cream / frozen desserts3150 Alpine Ave NW Ste Dopen
Cone AddictsDessert2255 Alpine Ave NWopen
Corral Of Grand Rapids LlcRestaurant (service type not stated)3461 Alpine Ave NWopen
Cracker Barrel Cracker Barrel Old Country StoreRestaurant (service type not stated)American · Cajun, Creole, Southern540 Center Dr NWopen
DreamScape DessertsBakery · DessertBakery · Dessert3917 Leland Ave NEopen
DreamScape DessertsDessertDessert3448 Alpine Ave NWopen
El AztecasRestaurant (service type not stated)Mexican · Latin American (other)3040 Walker Ave NWopen
El Camino TacosRestaurant (service type not stated)Latin American (other)2529 Alpine Ave NWopen
First Wok Chinese Restaurant First Wok Chinese RestaurantRestaurant (service type not stated)Chinese · Asian3509 Alpine Ave NWopen
Five GuysRestaurant (service type not stated)Burgers3300 Alpine Ave NW Ste 101open
Franco's PizzaRestaurant (service type not stated) · Fast casualPizza · Healthy / salads / bowls2103 Alpine Ave NWopen
Golden Corral Golden Corral Buffet & GrillBuffet · Restaurant (service type not stated)American3461 Alpine Ave NWopen
Grand Rapids Cheesecake CompanyDessert · BakeryDessert · Bakery2255 Alpine Ave NWopen
Happy's pizzaRestaurant (service type not stated)Pizza2505 Alpine Ave NWopen
Hibachi Grill & Supreme BuffetBuffetAsian · Japanese785 Center Dr NWopen
Honey Baked Ham The Honey Baked Ham CompanySpecialty food shop · Quick service · CateringSandwiches3150 Alpine Ave NWopen
Jersey Mike's Jersey Mike's SubsQuick service · Specialty food shopSandwiches3454 Alpine Aveopen
Jimmy John's Jimmy John'sQuick service · Specialty food shopSandwiches4482 Lake Michigan Dr Nwopen
Jimmy John's Jimmy John'sQuick service · Specialty food shopSandwiches2529 Alpine Ave NWopen
Jojo JavaCoffee shopCoffee956 3 Mile Rd Nw Ste Fopen
KFC KFCQuick service · Restaurant (service type not stated)Chicken / wings2550 Alpine Avenue N.Wopen
Logan's Roadhouse Logan's RoadhouseRestaurant (service type not stated) · Casual dining · BarSteakhouse · Seafood · American3153 Alpine Ave NWopen
Long John Silver's Long John Silver'sQuick service · Restaurant (service type not stated)Seafood2542 Alpine Ave NWopen
McAlister's Deli McAlister's DeliSpecialty food shop · Quick serviceSandwiches3120 Alpine Avenue Northwestopen
MOD PizzaQuick service · Restaurant (service type not stated)Pizza3300 Alpine Drive NW, Suite 101open
Mr. GyrosRestaurant (service type not stated)Mediterranean2260 Alpine Ave NWopen
Nina's SweetsBakery · DessertBakery · Dessert2255 Alpine Ave NWopen
Olive Garden Italian Restaurant Olive GardenRestaurant (service type not stated)Italian3030 Alpine Ave NWopen
Outback Steakhouse Outback SteakhouseRestaurant (service type not stated)Steakhouse · American3475 Alpine Ave NWopen
Panera Bread Panera BreadBakery · CaféBakery · Sandwiches · Coffee3150 Alpine Avenue NWopen
Papa Johns PizzaRestaurant (service type not stated)Pizza2452 Alpine Ave NWopen
Pink Barrel CellarsWinery / distillery / taproom · Brewery / taproom · Bar3025 6 Mile Rd NWopen
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza2200 Alpine Ave NW Kentopen
Ponderosa Steak HouseRestaurant (service type not stated)Steakhouse2608 Alpine Ave NWopen
Popeyes Popeyes Louisiana KitchenQuick serviceChicken / wings · Cajun, Creole, Southern2150 Alpine Avenue NWopen
Qdoba Mexican Grill QdobaRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex3225 Alpine Ave Nw Walkeropen
Rico's DeliSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches2103 Alpine Ave NWopen
Rico's DeliSpecialty food shop · Quick serviceSandwiches2103 Alpine Ave NWopen
Russ' Restaurant Russ' RestaurantsRestaurant (service type not stated)American3531 Alpine Ave NWopen
Seedling Alpine, L.l.cRestaurant (service type not stated)2521 Alpine Ave NWopen
SemifreddoDessertDessert · Ice cream / frozen desserts1857 Waldorf St NWopen
Shareco CommunicationsRestaurant (service type not stated)2503 Waldorf Ct NWopen
Starbucks StarbucksCafé · Restaurant (service type not stated) · Coffee shopCoffee3248 Alpine Ave NWopen
Starbucks StarbucksCafé · Coffee shop · BakeryCoffee · Bakery2988 Walker Ave Nwopen
Steak 'n Shake Steak 'n ShakeCasual dining · Restaurant (service type not stated)American3488 Alpine Ave NWopen
Studio 9 Nails & Spa LlcRestaurant (service type not stated)3564 Alpine Ave NWopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches4335 E Lake Michigan Drive NWopen
SUBWAYOtherSandwiches425 Alpine Ave NWopen
T.g.g., IncRestaurant (service type not stated)588 3 Mile Rd Nw Ste 101open
Taco Bell Taco BellQuick serviceMexican3160 Alpine Ave NWopen
Tacos El CunadoRestaurant (service type not stated)Mexican2751 Alpine Ave NWopen
Tequila Willy'sRestaurant (service type not stated)925 4 Mile Rd NWopen
Tgg SolutionsRestaurant (service type not stated)588 3 Mile Rd NWopen
TGI Fridays TGI FridaysCasual dining · Restaurant (service type not stated) · BarAmerican3179 Alpine Ave NWopen
The Crumb CollectiveBakeryBakery2255 Alpine Ave NWopen
Three Happiness RestaurantRestaurant (service type not stated)Chinese · Asian3330 Alpine Ave NW STE Copen
Tropical Smoothie Cafe Tropical Smoothie CafeJuice, smoothie, tea · Quick service · CaféJuice / smoothies · Coffee2505 Alpine Avenue Nwopen
Wendy's Wendy'sQuick serviceBurgers · American2315 Alpine Ave Nwopen
WingstopRestaurant (service type not stated)Chicken / wings2505 Alpine Ave NW Unit Bopen
Wow BaoRestaurant (service type not stated)Chinese2521 Alpine Ave NWopen
El Torito AsadorRestaurant (service type not stated)Latin American (other)2260 Alpine Ave NWclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19951110———1SIC1987
19961713———4SIC1987
19972322———1SIC1987
199828241211—1NAICS1997
199929241211—1NAICS1997
200029231211—2NAICS1997
20013225121212NAICS1997
20023931161413NAICS1997
200348381819—4NAICS2002
20044031131614NAICS2002
200537311416—3NAICS2002
200633291414—2NAICS2002
20073834181412NAICS2002
20083934151622NAICS2007
20093833151622NAICS2007
20103836161721NAICS2007
20114038161921NAICS2007
20123937151921NAICS2012
2013363413182—NAICS2012
2014343313172—NAICS2012
2015343213162—NAICS2012
2016373415153—NAICS2012
201738351418——NAICS2017
2018403712213—NAICS2017
2019444015213—NAICS2017
2020454114233—NAICS2017
2021444113253—NAICS2017
2022434013243—NAICS2022
2023413913224—NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 49544. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
493214.1 mi332023
495044.4 mi652023
494354.6 mi42019
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.