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BMIE Market 50013

Story County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)4,211
2020–2024 ACS 5-year estimate ±359 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households0
2020–2024 ACS 5-year estimate ±10 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census countData source not yet connected
Housing unitsData source not yet connected
Median household incomeData source not yet connected
Median age19.4
2020–2024 ACS 5-year estimate ±0 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area0.6 sq mi
Census Gazetteer 2020
Restaurants1
2009 · U.S. Census Bureau, ZIP Code Business Patterns 2009 detail (NAICS2007) · by USPS ZIP 50013
Restaurants per 10,000 residentsNot yet derived
Projected restaurants, 5 years aheadNot enough history to project
Projected population, 5 years aheadNeeds more ACS years on file
Consumer Market Score39 / 100
MODELED · consumer_market_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

Consumer Market Score: 39 (Medium confidence)

ComponentValueRankWeightAdds
Population (ACS)4,2115840%+38.4
Households (ACS)0120%+0.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (2)

By cuisine

American 2 · Coffee 1

By type

Restaurant (service type not stated) 2 · Buffet 1 · Café 1 · Casual dining 1

NameTypeCuisineAddressStatus
Cafe 237Restaurant (service type not stated)American237 Linden Merrillopen
Seasons MarketplaceRestaurant (service type not stated) · Buffet · Casual dining · CaféCoffee · American224 Beach Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
200711——1—NAICS2002
200811——1—NAICS2007
200911——1—NAICS2007
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50013. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
500121.1 mi—
500142.9 mi412023
500103.7 mi1012023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.