BMIE Market 50014

Story County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	32,958 2020–2024 ACS 5-year estimate ±1,215 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,511 2020–2024 ACS 5-year estimate ±638 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	28,094 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,868 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$60,731 2020–2024 ACS 5-year estimate ±3,723 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	23.3 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,065 2020–2024 ACS 5-year estimate ±47 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$336,800 2020–2024 ACS 5-year estimate ±24,945 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	54.2 sq mi Census Gazetteer 2020
Restaurants	41 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50014
Restaurants per 10,000 residents	15.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-2.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+13.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+5.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+412.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	43 (range 38–47) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.18) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	37 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 50014. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.18, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.9	67	40%	+26.7
Restaurant Opportunity Score	60.1	60	35%	+21.0
Market Momentum Score	37.1	37	25%	+9.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	32,958	91	40%	+36.2
Median household income (ACS)	60,731	31	40%	+12.3
Households (ACS)	13,511	92	20%	+18.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	13.9	57	35%	+20.1
Restaurants per 10,000 residents (lower = more room)	12.4	63	25%	+15.7
Population (ACS)	32,958	91	20%	+18.1
Median household income (ACS)	60,731	31	20%	+6.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-2.4	25	50%	+12.4
10-year restaurant growth	13.9	57	30%	+17.2
20-year restaurant growth	5.1	37	20%	+7.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (104)

By cuisine

Coffee 18 · American 11 · Sandwiches 11 · Asian 10 · Pizza 8 · Chinese 7 · Mexican 6 · Bakery 4 · Italian 4 · Burgers 3 · BBQ 2 · British / Irish pub food 2 · Dessert 2 · Indian 2 · Tea / bubble tea 2 · African 1 · Breakfast 1 · Chicken / wings 1 · European 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Thai 1

By type

Restaurant (service type not stated) 56 · Bar 20 · Quick service 18 · Café 13 · Coffee shop 13 · Casual dining 7 · Bakery 5 · Other 5 · Specialty food shop 4 · Dessert 3 · Juice, smoothie, tea 3 · Delivery-focused 2 · Food truck 2 · Brewery / taproom 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
1+1 Restaurant & Tea	Restaurant (service type not stated) · Juice, smoothie, tea	Tea / bubble tea · Chinese · Asian	2814 West St	open
120 Welch Inc	Restaurant (service type not stated)		120 Welch Ave	open
7 Brew Coffee	Coffee shop	Coffee	3615 Lincoln Way	open
Alluvial Brewing Company	Brewery / taproom · Bar		3715 W 190th St	open
Ames - Iowa State Potbelly	Quick service	Sandwiches	2310 Lincoln Way	open
Ames, IA - ISU Blaze Pizza	Restaurant (service type not stated)	Pizza	2320 Lincoln Way	open
Bad Company Inc	Restaurant (service type not stated)		4518 Mortensen Rd Ste 101	open
Big Acai	Quick service		2702 Lincoln Way	open
Blaze Pizza Blaze Pizza	Quick service	Pizza · Italian	2320 Lincoln Way	open
Blimpie	Quick service		218 Welch Ave	open
BNC Field House	Bar · Casual dining		206 Welch Ave	open
Bong County Lounge	Restaurant (service type not stated)	African		open
Bossy Mama Coffee	Coffee shop	Coffee	3329 Lincoln Way	open
Burgers on the fly	Restaurant (service type not stated) · Food truck	Burgers	2636 Lincoln Way	open
Cactus 2	Restaurant (service type not stated)	Mexican	223 Welch Ave Uppr Level	open
Cadillac Jack's	Bar		2522 Chamberlain St	open
Cafe Beaudelaire	Café · Restaurant (service type not stated)	American · Coffee	2504 Lincoln Way	open
Cafe Milo	Café · Restaurant (service type not stated) · Coffee shop	Coffee	4800 Mortensen Rd	open
Campus Brew	Café · Coffee shop	Coffee	2420 Lincoln Way	open
Capanna Coffee And Gelato	Restaurant (service type not stated)		3329 Lincoln Way	open
Casey's	Restaurant (service type not stated)	Pizza	3406 Lincoln Way	open
Chicha Shack Ames	Bar		131 Welch Ave	open
Clouds	Café · Coffee shop	Coffee · European	119 Stanton Ave	open
Cy's Roost	Casual dining · Bar		121 Welch Ave	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	122 Hayward Ave	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	2650 Lincoln Way	open
E And G Of Ames L.c	Restaurant (service type not stated)		3505 Lincoln Way Ste 105	open
El Patio Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	Mexican	4518 Mortensen Rd Ste 101 - 104	open
Es Tas Bar & Grill	Bar · Restaurant (service type not stated)	Mexican · BBQ	216 Stanton Ave	open
Flying Burrito	Restaurant (service type not stated)		2712 Lincoln Way	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	2420 Lincoln Way Ste 102	open
Fuzzy's Taco Shop	Restaurant (service type not stated)	Mexican	2420 Lincoln Way, Suite 103	open
Great American Grill	Restaurant (service type not stated)	American	1325 Dickinson Ave	open
Hy-Vee Market Grille	Restaurant (service type not stated)	American	3800 Lincoln Way	open
Ichiban Japanese Restaurant	Restaurant (service type not stated)	Japanese · Asian	117 Welch Ave	open
India Palace	Restaurant (service type not stated)	Indian	120 Hayward Ave	open
Indian Delights	Restaurant (service type not stated)	Indian	127 Dotson Dr	open
Insomnia Cookies Insomnia Cookies	Bakery · Dessert · Delivery-focused	Bakery · Dessert	217 Welch Ave	open
Jeff's Pizza Shop	Restaurant (service type not stated)	Pizza · Italian	2402 Lincoln Way	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	135 Welch Ave	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	4518 Mortensen Rd #110 Ste. 110	open
Joy's Mongolian Grill	Restaurant (service type not stated)	Asian · BBQ	112 Hayward Ave	open
Labyrinth Coffee	Coffee shop · Café	Coffee	159 Sheldon Ave	open
Lance And Ellie's	Other	Sandwiches	2229 Lincoln Way	open
Le's Restaurant	Restaurant (service type not stated)	Chinese · Asian	113 Colorado Ave #103	open
Legends American Grill	Restaurant (service type not stated)	American	119 Stanton Ave Ste 701	open
Little Taipei Chinese Restaurant Inc	Restaurant (service type not stated)		2514 Chamberlain St	open
Lockwood Cafe	Restaurant (service type not stated) · Café	Coffee · American	4625 Reliable St #3713	open
Lorry's	Coffee shop	Coffee	2900 West St	open
Macubana	Food truck · Café	Latin American (other) · Coffee	2504 Lincoln Way	open
May House Cuisine	Restaurant (service type not stated)	Chinese · Asian	3417 Lincoln Way	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	3621 Lincoln Way	open
Mickey's Irish Pub	Casual dining · Restaurant (service type not stated) · Bar	British / Irish pub food	109 Welch Ave	open
Mother's Pub	Bar		2900 West St	open
Mr. Burrito	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	2508 Lincoln Way	open
My Kitchen Diary	Restaurant (service type not stated)	Halal / kosher	4505 Aldrin Ave	open
New China	Restaurant (service type not stated)	Chinese	3702 Lincoln Way	open
Nitro Ice Cream	Dessert	Ice cream / frozen desserts	1323 Xb Pl	open
Outlaws	Bar		2522 Chamberlain St	open
Paddy's Irish Pub	Bar	British / Irish pub food	124 Welch Ave	open
Panda Express Panda Express México	Quick service	Chinese · Asian	2229 Lincoln Way	open
Papa John's Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	3335 Lincoln Way	open
Peoples Bar and Grill	Casual dining · Bar		2430 Lincoln Way	open
Pf & Xf Inc	Restaurant (service type not stated)		2814 West St	open
Pizza Pit Pizza Pit Budgewoi	Restaurant (service type not stated)	Pizza · Italian	207 Welch Ave	open
Planet Sub	Other	Sandwiches	2320 Lincoln Way	open
Potbelly Potbelly Sandwich Shop	Specialty food shop · Quick service	Sandwiches · American	2310 Lincoln Way	open
Prairie Moon Winery	Winery / distillery / taproom		3801 W 190th St	open
Roni's Mac Bar - Ames Roni's Mac Bar	Restaurant (service type not stated)	American	2702 Lincoln Way	open
Salt & Pretzel	Bakery	Bakery	2316 230th St #703	open
Sips	Bar		124 Welch Ave	open
Smokin' Oak Wood-Fired Pizza	Restaurant (service type not stated)	Pizza	2420 Lincoln Way Ste 101	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	2302 Lincoln Way	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	3800 Lincoln Way	open
Stomping Grounds Tosca	Café · Bar · Restaurant (service type not stated) · Coffee shop	Italian · Coffee	303 Welch Ave	open
Subway	Other	Sandwiches	113 Welch Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3712 Lincoln Way	open
Subway	Other	Sandwiches	2229 Lincoln Way	open
Szechuan House	Restaurant (service type not stated)	Asian	3605 Lincoln Way	open
Taco Bell	Restaurant (service type not stated)	Mexican	2650 Lincoln Way	open
Taste Place	Restaurant (service type not stated)	Chinese · Asian	223 Welch Ave Upper Level	open
Tea Time	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	107 Welch Ave	open
Thai Kitchen	Restaurant (service type not stated)	Thai · Asian	2410 Chamberlain St	open
The Blue Owl Bar	Bar		223 Welch Ave	open
The Broiler Steakhouse	Restaurant (service type not stated)	Steakhouse	6008 Lincoln Way	open
The Coop Chicken Fingers	Restaurant (service type not stated)	Chicken / wings · American	2420 Lincoln Way Suite 103	open
The Cornucopia	Coffee shop	Coffee	6008 Lincoln Way	open
The District	Bar		2518 Lincoln Way	open
The Dot Cafe	Café · Restaurant (service type not stated)	Coffee · Breakfast	127 Dotson Dr	open
The IowaStater Restaurant	Restaurant (service type not stated) · Casual dining · Bar	American	2100 Green Hills Dr	open
The Sports Page Grill & Bar	Bar · Restaurant (service type not stated)		3720 Lincoln Way	open
The Stan Tap	Casual dining · Bar		216 Stanton Ave	open
The Younkin's House	Restaurant (service type not stated)	American	5606 Cameron School Rd	open
Thumbs	Bar		2816 West St	open
Twisted Fuel	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	2710 Lincoln Way	open
Wendy's	Quick service		3334 Lincoln Way	open
West Ames Security Storage	Restaurant (service type not stated) · Quick service		4923 Lincoln Way	open
West Street Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	2810 West St	open
West Towne Pub	Restaurant (service type not stated)		4518 Mortensen Rd Ste 108	open
Which Wich Superior Sandwiches	Other	Sandwiches	2710 Lincoln Way	open
Windmill Coffee Burgie's Coffee - South Ames	Coffee shop · Restaurant (service type not stated) · Quick service · Café	Coffee	2316 230th St	open
Wok N Roll	Restaurant (service type not stated)	Chinese · Asian	120 Welch Ave	open
Zemaker Investments, Inc	Restaurant (service type not stated)		207 Welch Ave Ste 201	open
Campustown Smoothies	Juice, smoothie, tea	Juice / smoothies	200 Stanton Ave Ste 102	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	8	—	—	—	1	SIC1987
1995	24	20	—	—	—	4	SIC1987
1996	26	23	—	—	—	3	SIC1987
1997	33	29	—	—	—	4	SIC1987
1998	38	32	12	17	3	5	NAICS1997
1999	41	35	12	18	5	5	NAICS1997
2000	38	32	12	16	4	5	NAICS1997
2001	39	32	12	15	5	6	NAICS1997
2002	42	33	10	20	3	8	NAICS1997
2003	49	39	16	21	2	9	NAICS2002
2004	51	41	18	21	2	8	NAICS2002
2005	48	40	17	21	2	6	NAICS2002
2006	54	45	17	25	3	6	NAICS2002
2007	52	38	15	19	4	7	NAICS2002
2008	56	40	17	21	2	7	NAICS2007
2009	56	41	21	18	2	6	NAICS2007
2010	58	43	20	21	2	6	NAICS2007
2011	56	40	20	18	2	7	NAICS2007
2012	57	37	17	16	4	10	NAICS2012
2013	49	36	15	17	4	9	NAICS2012
2014	48	37	19	16	2	9	NAICS2012
2015	50	38	16	18	4	10	NAICS2012
2016	54	42	15	20	7	10	NAICS2012
2017	55	42	16	20	6	8	NAICS2017
2018	55	42	13	20	9	8	NAICS2017
2019	55	40	12	23	5	10	NAICS2017
2020	51	36	9	22	5	10	NAICS2017
2021	55	40	11	22	7	11	NAICS2017
2022	58	41	13	22	6	12	NAICS2022
2023	59	41	13	22	6	12	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50014. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
50012	2.6 mi	—
50013	2.9 mi	1	2009

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.