BMIE Market 50131
Polk County, Iowa · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 24,583 2020–2024 ACS 5-year estimate ±144 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,361 2020–2024 ACS 5-year estimate ±600 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 17,499 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,729 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $106,551 2020–2024 ACS 5-year estimate ±10,768 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 37.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,338 2020–2024 ACS 5-year estimate ±72 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $369,400 2020–2024 ACS 5-year estimate ±15,829 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 23.7 sq mi Census Gazetteer 2020 |
| Restaurants | 38 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50131 |
| Restaurants per 10,000 residents | 20.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +2.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +11.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +65.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +442.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 38 (range 33–44) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.12) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 72 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 85 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 61 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 50131. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.12, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Iowa and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 84.8 | 85 | 40% | +33.9 |
| Restaurant Opportunity Score | 66.2 | 66 | 35% | +23.2 |
| Market Momentum Score | 60.7 | 61 | 25% | +15.2 |
Consumer Market Score: 85 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 24,583 | 85 | 40% | +34.0 |
| Median household income (ACS) | 106,551 | 85 | 40% | +33.9 |
| Households (ACS) | 9,361 | 84 | 20% | +16.9 |
Restaurant Opportunity Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 11.8 | 56 | 35% | +19.5 |
| Restaurants per 10,000 residents (lower = more room) | 15.5 | 51 | 25% | +12.8 |
| Population (ACS) | 24,583 | 85 | 20% | +17.0 |
| Median household income (ACS) | 106,551 | 85 | 20% | +17.0 |
Market Momentum Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 2.7 | 59 | 50% | +29.5 |
| 10-year restaurant growth | 11.8 | 56 | 30% | +16.7 |
| 20-year restaurant growth | 65.2 | 73 | 20% | +14.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (85)
By cuisine
American 21 · Coffee 11 · Mexican 10 · Pizza 9 · Sandwiches 6 · Asian 4 · Bakery 4 · BBQ 4 · Japanese 4 · Southwestern / Tex-Mex 4 · Dessert 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Cajun, Creole, Southern 2 · Chinese 2 · Healthy / salads / bowls 2 · Italian 2 · Latin American (other) 2 · Sushi 2 · Breakfast 1 · Burgers 1 · Chicken / wings 1 · Indian 1 · Noodles / ramen / pho 1 · Steakhouse 1 · Thai 1
By type
Restaurant (service type not stated) 55 · Bar 16 · Casual dining 11 · Quick service 10 · Café 9 · Coffee shop 8 · Bakery 5 · Dessert 5 · Juice, smoothie, tea 3 · Fast casual 2 · Specialty food shop 2 · Brewery / taproom 1 · Delivery-focused 1 · Food truck 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1908 Draught House 1908 Draught House | Casual dining · Bar | 8789 Northpark Dr | open | |
| 60th & Merle Hay Scooter's Coffee | Coffee shop · Café | Coffee | 6001 Merle Hay Rd | open |
| Amigo Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 8510 Birchwood Ct | open |
| Back Roads Lounge | Bar | 8460 Birchwood Ct Ste 900 | open | |
| Backpocket Pin & Pixel | Brewery / taproom · Bar | 6205 Merle Hay Rd | open | |
| Bandit Burrito | Quick service | Mexican · Southwestern / Tex-Mex | 5340 Merle Hay Rd | open |
| Brickhouse Cafe Llc | Restaurant (service type not stated) | 5765 Merle Hay Rd Ste 9 | open | |
| Burrito King | Dessert · Restaurant (service type not stated) | Mexican · Ice cream / frozen desserts | 5500 Merle Hay Rd | open |
| Cactus Bob's BBQ Corral | Restaurant (service type not stated) | BBQ | 5955 Merle Hay Rd | open |
| Cajun Belle | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 5460 Merle Hay Rd Ste A | open |
| Caribou Coffee Caribou Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 5260 Merle Hay Rd Ste 101 | open |
| Casey's | Restaurant (service type not stated) | Pizza | 6110 Merle Hay Rd | open |
| Casey's | Restaurant (service type not stated) | Pizza | 6417 Northglenn Dr | open |
| Casey's | Restaurant (service type not stated) | Pizza | 10010 NW 62nd Ave | open |
| Casey's | Restaurant (service type not stated) | Pizza | 5340 NW Beaver Dr | open |
| Ceres Cafe & The Little Sprout Cafe at Pioneer Hi-Bred | Coffee shop · Café | Coffee · American | 7000 NW 62nd Ave | open |
| Charlotte's Kitchen | Restaurant (service type not stated) | American | 6150 Merle Hay Rd | open |
| Cheba Hut Toasted Subs Cheba Hut "Toasted" Subs | Bar · Restaurant (service type not stated) | Sandwiches | 5260 Merle Hay Rd STE 6 | open |
| China Cafe | Restaurant (service type not stated) | Chinese · Asian | 5969 Merle Hay Rd | open |
| Cozy Cafe | Casual dining · Restaurant (service type not stated) · Café | American · Coffee | 8385 Birchwood Ct | open |
| Cupcake Addict | Bakery · Dessert | Dessert | 8705 Chambery Blvd Ste 400 | open |
| Dairy Queen | Dessert | Ice cream / frozen desserts | 6150 Merle Hay Rd | open |
| De Rice | Restaurant (service type not stated) | Japanese · Thai · Asian | 8460 Birchwood Ct | open |
| Doc's Lounge | Bar | 8805 Chambery Blvd | open | |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 6110 Nw 86th St | open |
| Dunkin' Dunkin' | Bakery · Dessert · Café | Dessert · Coffee · Bakery | 5300 NW 86th St | open |
| El Mariachi | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 5825 Merle Hay Rd | open |
| Escape Lounge - Johnston IA | Bar | 8843 Northpark Ct | open | |
| Flame The Taqueria | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 5765 Merle Hay Rd | open |
| Great American Grill Pancheros Mexican Grill | Restaurant (service type not stated) · Quick service | Mexican · American · Southwestern / Tex-Mex | 8600 Northpark Ct | open |
| Gusto Pizza | Restaurant (service type not stated) · Fast casual | Pizza · Healthy / salads / bowls | 8705 Chambery Blvd | open |
| Habanero Mexican Restaurant | Restaurant (service type not stated) | Mexican | 6110 NW 86th St | open |
| Health House | Restaurant (service type not stated) · Juice, smoothie, tea | Pizza · Juice / smoothies | 8481 Birchwood Ct | open |
| Iowa-nebraska Farm Equipment Association Inc | Restaurant (service type not stated) | 8330 NW 54th Ave | open | |
| Jethro's Bbq N' Pork Chop Grill | Restaurant (service type not stated) | BBQ | 5950 NW 86th St | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 5950 Nw 86th St #102 | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 5340 Merle Hay Rd | open |
| Joe's Pub | Bar · Casual dining | 5500 Merle Hay Rd Ste D | open | |
| La Hacienda | Restaurant (service type not stated) · Casual dining | Mexican · American | 5955 Merle Hay Rd | open |
| Legends American Grill | Restaurant (service type not stated) | 8460 Birchwood Ct | open | |
| Lopez Llc | Restaurant (service type not stated) | 6110 Nw 86th St Ste A-106 | open | |
| Lynn's On Merle Hay | Casual dining · Bar | American | 6014 NW 59th Ct | open |
| Maid-Rite | Restaurant (service type not stated) | 8789 Northpark Ct | open | |
| Mandarin Noodle House | Restaurant (service type not stated) | Noodles / ramen / pho | 8769 Northpark Ct | open |
| Marino's Italian Restaurant | Restaurant (service type not stated) | Italian · Pizza | 5775 Merle Hay Rd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 5494 Nw 86th St | open |
| Mojo's | Restaurant (service type not stated) | American | 6163 NW 86th St | open |
| North End Diner | Restaurant (service type not stated) | American | 5505 Merle Hay Rd | open |
| Nuevo Mexico Restaurant | Restaurant (service type not stated) | Mexican | 6110 NW 86th St A-106 | open |
| Okiboji | Restaurant (service type not stated) | Japanese · American | 8481 Birchwood Ct | open |
| Pagliai's Pizza | Restaurant (service type not stated) | Pizza · Italian | 5312 Merle Hay Rd | open |
| Panera Bread Panera Bread | Bakery · Fast casual | Bakery · Sandwiches · Healthy / salads / bowls | 5525 Merle Hay Road | open |
| Pico De Gallo | Restaurant (service type not stated) | Mexican | 6110 NW 86th St Ste #106 | open |
| Raising Cane's Raising Cane's Chicken Fingers | Quick service | Chicken / wings · American | 8550 Birchwood Ct | open |
| Rich's Brew | Coffee shop | Coffee | 5800 Merle Hay Rd | open |
| Roots95 | Restaurant (service type not stated) · Casual dining · Bar | American | 8705 Chambery Blvd #700 | open |
| Saffron Indian Cuisine | Restaurant (service type not stated) · Casual dining | Indian · American | 8769 Northpark Dr | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 6001 Merle Hay Rd | open |
| Sdi Of Johnston Ia Llc | Restaurant (service type not stated) | 5350 Merle Hay Rd | open | |
| ShortE's BBQ | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 8805 Chambery Blvd #250 | open |
| Sonic Drive In Sonic Drive-In | Quick service · Restaurant (service type not stated) | American | 5350 Merle Hay Road | open |
| Sourdough by Grammy Tammy | Bakery | Bakery | 8313 Talbot Pl | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 5250 86th Street | open |
| Starbucks | Coffee shop | Coffee | 5340 Merle Hay Rd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 5560 Merle Hay Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 6110 NW 86th Street Unit 101 | open |
| Subway | Other | Sandwiches | 5335 Merle Hay Rd Ste 1 | open |
| Super Yum Foods Llc | Restaurant (service type not stated) | 5500 Merle Hay Rd Ste A | open | |
| Sushi A Go Go | Restaurant (service type not stated) | Japanese · Sushi · Asian | 5500 Merle Hay Rd | open |
| Sweet Swirls Rolled Ice Cream | Food truck · Restaurant (service type not stated) | 5525 Merle Hay Rd Ste 180 | open | |
| Texas Roadhouse Texas Roadhouse | Restaurant (service type not stated) | Steakhouse · American | 8744 Northpark Dr | open |
| The Boat House | Casual dining · Restaurant (service type not stated) · Bar | 7695 NW Beaver Dr | open | |
| The Cab | Bar | 8460 Birchwood Ct | open | |
| The Cork 50131 | Bar | 6205 Merle Hay Rd Ste 130 | open | |
| The Happy Egg Johnston Iowa | Restaurant (service type not stated) | Breakfast · American | 6110 NW 86th St #106 | open |
| The Warehouse Pub | Bar · Casual dining | 10100 NW 62nd Ave | open | |
| Triple B - AKA BubbyB | Restaurant (service type not stated) | BBQ · American | 5950 NW 86th St | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Quick service · Café | Juice / smoothies · Coffee | 5300 NW 86th St | open |
| Trostel's Greenbriar | Restaurant (service type not stated) · Casual dining · Bar | American | 5810 Merle Hay Rd | open |
| Van Dee's Ice Cream Shoppe | Dessert | Ice cream / frozen desserts · Dessert | 5915 Merle Hay Rd | open |
| Village Inn | Restaurant (service type not stated) | American | 8510 Birchwood Ct | open |
| Wasabi Johnston Wasabi DSM | Restaurant (service type not stated) | Japanese · Sushi | 8481 Birchwood Ct | open |
| Winestyles Of Johnston | Bar | 8460 Birchwood Ct Ste 500 | open | |
| Wong's Chopsticks | Restaurant (service type not stated) | Chinese · Asian | 5500 Merle Hay Rd | open |
| Zeke’s Rooftop & Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 6201 Merle Hay Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 9 | 7 | — | — | — | 2 | SIC1987 |
| 1995 | 11 | 8 | — | — | — | 3 | SIC1987 |
| 1996 | 14 | 12 | — | — | — | 2 | SIC1987 |
| 1997 | 16 | 14 | — | — | — | 2 | SIC1987 |
| 1998 | 17 | 11 | 4 | 6 | 1 | 3 | NAICS1997 |
| 1999 | 18 | 10 | 4 | 5 | 1 | 5 | NAICS1997 |
| 2000 | 30 | 19 | 6 | 8 | 5 | 8 | NAICS1997 |
| 2001 | 25 | 16 | 8 | 4 | 3 | 6 | NAICS1997 |
| 2002 | 25 | 20 | 9 | 7 | 3 | 4 | NAICS1997 |
| 2003 | 30 | 23 | 9 | 11 | 3 | 5 | NAICS2002 |
| 2004 | 30 | 23 | 10 | 11 | 2 | 5 | NAICS2002 |
| 2005 | 38 | 30 | 15 | 12 | 3 | 5 | NAICS2002 |
| 2006 | 43 | 35 | 15 | 14 | 6 | 4 | NAICS2002 |
| 2007 | 43 | 35 | 16 | 14 | 5 | 4 | NAICS2002 |
| 2008 | 46 | 39 | 17 | 17 | 5 | 4 | NAICS2007 |
| 2009 | 42 | 36 | 15 | 16 | 5 | 4 | NAICS2007 |
| 2010 | 42 | 36 | 16 | 17 | 3 | 4 | NAICS2007 |
| 2011 | 42 | 35 | 16 | 16 | 3 | 5 | NAICS2007 |
| 2012 | 40 | 34 | 15 | 14 | 5 | 4 | NAICS2012 |
| 2013 | 40 | 34 | 15 | 14 | 5 | 4 | NAICS2012 |
| 2014 | 40 | 34 | 16 | 14 | 4 | 4 | NAICS2012 |
| 2015 | 39 | 33 | 17 | 13 | 3 | 4 | NAICS2012 |
| 2016 | 40 | 33 | 16 | 13 | 4 | 5 | NAICS2012 |
| 2017 | 42 | 35 | 16 | 16 | 3 | 5 | NAICS2017 |
| 2018 | 45 | 37 | 19 | 15 | 3 | 5 | NAICS2017 |
| 2019 | 48 | 40 | 20 | 16 | 4 | 4 | NAICS2017 |
| 2020 | 41 | 34 | 16 | 15 | 3 | 5 | NAICS2017 |
| 2021 | 40 | 32 | 13 | 16 | 3 | 5 | NAICS2017 |
| 2022 | 44 | 35 | 15 | 16 | 4 | 5 | NAICS2022 |
| 2023 | 48 | 38 | 16 | 18 | 4 | 6 | NAICS2022 |