BMIE Market 50111

Polk County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,865 2020–2024 ACS 5-year estimate ±248 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,292 2020–2024 ACS 5-year estimate ±555 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,407 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,670 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$120,769 2020–2024 ACS 5-year estimate ±12,938 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,251 2020–2024 ACS 5-year estimate ±140 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$308,800 2020–2024 ACS 5-year estimate ±22,538 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	25.1 sq mi Census Gazetteer 2020
Restaurants	31 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50111
Restaurants per 10,000 residents	13.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+47.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+82.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+244.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+933.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	34 (range 30–39) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.3 per year, r² 0.79) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	82 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	75 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	90 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 50111. Projection: linear trend v1, fitted 2013–2023, +1.3 restaurants per year, r² 0.79, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.2	83	40%	+33.3
Restaurant Opportunity Score	75.4	75	35%	+26.4
Market Momentum Score	90.2	90	25%	+22.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,865	78	40%	+31.4
Median household income (ACS)	120,769	91	40%	+36.2
Households (ACS)	6,292	78	20%	+15.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	82.4	89	35%	+31.2
Restaurants per 10,000 residents (lower = more room)	18.4	42	25%	+10.4
Population (ACS)	16,865	78	20%	+15.7
Median household income (ACS)	120,769	91	20%	+18.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	47.6	89	50%	+44.4
10-year restaurant growth	82.4	89	30%	+26.8
20-year restaurant growth	244.4	95	20%	+19.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (73)

By cuisine

American 12 · Coffee 12 · Mexican 8 · Pizza 8 · Sandwiches 7 · Burgers 6 · Bakery 5 · Ice cream / frozen desserts 4 · Asian 3 · Chicken / wings 3 · Dessert 3 · Italian 3 · Southwestern / Tex-Mex 3 · Chinese 2 · Latin American (other) 2 · Vietnamese 2 · Breakfast 1 · German / Eastern European 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Steakhouse 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 41 · Quick service 15 · Café 11 · Bar 10 · Coffee shop 10 · Casual dining 6 · Dessert 6 · Bakery 5 · Specialty food shop 4 · Juice, smoothie, tea 2 · Delivery-focused 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Al's Dairy Freeze	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	1220 NE Station Crossing Dr	open
Anita's Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	Outside of Menards	open
Arby's Arby's	Restaurant (service type not stated) · Quick service	Sandwiches · American	1201 East 1st Street	open
Blount Restaurant Management	Quick service · Restaurant (service type not stated)	Burgers	3905 SE Grimes Blvd	open
Breadeaux Pizza Breadeaux Pizza	Restaurant (service type not stated)	Pizza · Italian	101 N James St	open
Buffalo Wild Wings Buffalo Wild Wings	Restaurant (service type not stated)	Chicken / wings	2250 E 1st Street, Ste 300	open
Burger King	Quick service		11228-11244 East 1st St	open
Caribou Coffee Caribou Coffee	Coffee shop · Café	Coffee · Breakfast	825 NE Gateway Dr	open
Casey's	Restaurant (service type not stated)	Pizza	951 SE Gateway Dr	open
Casey's	Restaurant (service type not stated)	Pizza	801 E 1st St	open
Casey's	Restaurant (service type not stated)	Pizza	1650 NE Beaverbrooke Blvd	open
Club Grimes	Bar		12280 NW 84th Pl	open
Culver's Culver's	Quick service	Burgers · American	1601 E 1st St	open
Destination Grille	Restaurant (service type not stated) · Casual dining · Bar	American	2491 E 1st St	open
Dosaage Vineyard + Winery	Winery / distillery / taproom		8606 NW 121st St	open
Dq Grill & Chill	Restaurant (service type not stated)	Burgers	2080 E 1st St	open
Dragon Pho & Boba	Restaurant (service type not stated) · Juice, smoothie, tea	Vietnamese · Tea / bubble tea · Asian	270 W 1st St	open
El Huapango Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	3600 SE Crossroads Dr Ste E	open
European Taste	Restaurant (service type not stated)	German / Eastern European	250 SE Destination Dr Ste 600	open
Fatboyz Saloon & Grill	Restaurant (service type not stated)	American	200 SE Gateway Dr	open
Food Depot Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		3000 SE Grimes Blvd Ste 200	open
Fortune Garden	Restaurant (service type not stated)	Chinese	270 W 1st St	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	2151 E 1st St	open
Godfather's Pizza Godfather's Pizza Dayton, OH	Quick service	Pizza · Italian	200 SE Gateway Dr Ste 111	open
Hacienda Vieja	Restaurant (service type not stated)	Mexican	200 SE Gateway Dr #106	open
Hacienda Vieja	Restaurant (service type not stated) · Casual dining	Mexican · American	1101 E 1st St Suit 101	open
Heavenly Delights	Dessert	Ice cream / frozen desserts · Dessert	105 E 1st St	open
Hyper Energy Bar Hyper Energy	Coffee shop · Café	Coffee	180 SE Miehe Dr	open
Iowa Steak Company	Restaurant (service type not stated)	Steakhouse	3500 SE Miehe Dr Ste 7	open
Jersey Mike's Subs Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	2250 E 1st St Ste 100	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	2810 Se Grimes Blvd Ste. 100	open
Kearney's Basement Bar	Bar			open
Lightbrite Coffee Roasters	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1895 SE Grimes Blvd	open
Luke's Coffee Hub	Café	Coffee	250 SE Destination Dr	open
McAlister's Deli McAlister's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	2080 E. 1st St	open
McDivot's Indoor Sports Pub	Bar		3390 SE Crossroads Dr Ste 100	open
McDonald's McDonald's	Quick service	Burgers · American	101 Gateway Dr	open
Mustang Grill	Restaurant (service type not stated)	American	213 SE Main St	open
Northern Lights Pizza (117) Northern Lights Pizza	Restaurant (service type not stated)	Pizza · Italian	250 SE Destination Dr Ste 200	open
Once Upon an Apple Pie	Bakery · Dessert	Bakery · Dessert	312 E 1st St	open
Pally's Pub & Pizza	Casual dining · Bar	Pizza	1101 E 1st St	open
Pancheros Mexican Grill Pancheros Mexican Grill	Quick service	Mexican · Southwestern / Tex-Mex	2250 E 1st St #400	open
Papa Johns Pizza Papa John's Pizza	Delivery-focused · Restaurant (service type not stated)	Pizza	825 NE Gateway Dr	open
Peak - Grimes	Café · Restaurant (service type not stated)	Coffee · Healthy / salads / bowls	309 SE Main St	open
Pizza Hut	Restaurant (service type not stated)	Chicken / wings	250 Se Destination Dr Ste 200	open
Plaza Tapatia Inc	Restaurant (service type not stated)		200 Se Gateway Dr Ste 106	open
Pour Choices Neighborhood Bar	Casual dining · Bar		1895 SE Grimes Blvd	open
Roha Investments, Llc	Restaurant (service type not stated)		721 E 1st St	open
Rolling Wok Asian Cuisine & Pho	Restaurant (service type not stated)	Asian · Vietnamese · Thai	3600 SE Crossroads Dr Ste F	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	2810 SE Grimes Blvd	open
SE Grimes Blvd & 28th St Scooter's Coffee	Coffee shop · Café	Coffee	2810 SE Grimes Blvd	open
Sips On Main	Bar · Restaurant (service type not stated)		104 SE Main St	open
Slim Chickens Slim Chickens	Quick service	Chicken / wings · Sandwiches	2170 E 1st St	open
Smokey Row Coffee Smokey Row Coffee - Des Moines, IA	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1701 SE 37th St	open
Sol-Agave Restaurant	Restaurant (service type not stated)	Mexican · American	721 E 1st St	open
Starbucks Starbucks	Coffee shop · Café	Coffee	3801 SOUTH JAMES STREET	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	300 NE Gateway Dr	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	2255 E 1st St	open
Stevie C's	Bar		204 SE Main St	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches	5410 NW 112th St	open
Sunset Lane Cookie Co.	Bakery · Dessert	Bakery · Dessert	1309 NW Sunset Ln	open
Swirl Station	Dessert	Ice cream / frozen desserts	250 SE Destination Cir	open
Taco Bell Taco Bell	Quick service	Mexican	2227 E 1st Street	open
Taco John's Taco John's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	250 SE Destination Dr	open
Tesa, Llc	Restaurant (service type not stated)		3000 Se Grimes Blvd Ste 200	open
The Corn Patch	Restaurant (service type not stated)	American	309 E 1st St	open
The Great Wall	Restaurant (service type not stated)	Asian · Chinese	200 SE Gateway Dr	open
The Outside Scoop Grimes	Dessert	Ice cream / frozen desserts	1601 NE 12th St. Suite 100	open
The Radish Dining & Catering	Restaurant (service type not stated)		721 N 1st St	open
Uptown Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	201 SE Main St	open
Wahlburgers @ Hy-vee	Restaurant (service type not stated)	Burgers	351 NE Gateway Dr	open
Walmart Deli	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	2170 E 1st St	open
Ziggi's Coffee Ziggi's Coffee	Coffee shop	Coffee	1201 SE Gateway Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	3	—	—	—	4	SIC1987
1995	4	2	—	—	—	2	SIC1987
1996	6	5	—	—	—	1	SIC1987
1997	7	6	—	—	—	1	SIC1987
1998	7	6	2	3	1	1	NAICS1997
1999	7	5	2	2	1	2	NAICS1997
2000	11	9	4	4	1	2	NAICS1997
2001	9	7	3	4	—	1	NAICS1997
2002	11	8	5	3	—	3	NAICS1997
2003	11	9	6	3	—	2	NAICS2002
2004	11	9	6	3	—	2	NAICS2002
2005	13	11	6	5	—	2	NAICS2002
2006	17	15	8	6	1	1	NAICS2002
2007	16	13	5	6	2	2	NAICS2002
2008	14	12	5	5	2	1	NAICS2007
2009	15	12	5	5	2	2	NAICS2007
2010	14	13	6	5	2	—	NAICS2007
2011	15	13	7	4	2	1	NAICS2007
2012	18	16	8	5	3	1	NAICS2012
2013	19	17	8	6	3	1	NAICS2012
2014	19	17	7	7	3	1	NAICS2012
2015	17	15	6	6	3	1	NAICS2012
2016	19	18	7	7	4	1	NAICS2012
2017	23	21	9	8	4	—	NAICS2017
2018	23	21	11	8	—	—	NAICS2017
2019	24	21	11	8	—	—	NAICS2017
2020	24	20	11	6	3	—	NAICS2017
2021	27	23	12	8	3	—	NAICS2017
2022	31	27	12	12	3	—	NAICS2022
2023	35	31	10	17	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50111. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
50323	4.0 mi	10	2023
50131	4.2 mi	38	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.