BMIE Market 50323

Dallas County, Iowa · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,265 2020–2024 ACS 5-year estimate ±777 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,830 2020–2024 ACS 5-year estimate ±352 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,201 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,637 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$175,944 2020–2024 ACS 5-year estimate ±24,737 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,575 2020–2024 ACS 5-year estimate ±216 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$486,800 2020–2024 ACS 5-year estimate ±30,305 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.1 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50323
Restaurants per 10,000 residents	3.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+42.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+100.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+150.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+150.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.69) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	88 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	90 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	89 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 50323. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.69, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Iowa and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.1	86	40%	+34.4
Restaurant Opportunity Score	89.8	90	35%	+31.4
Market Momentum Score	89.4	89	25%	+22.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,265	79	40%	+31.6
Median household income (ACS)	175,944	98	40%	+39.2
Households (ACS)	5,830	77	20%	+15.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	100	92	35%	+32.2
Restaurants per 10,000 residents (lower = more room)	5.8	89	25%	+22.2
Population (ACS)	17,265	79	20%	+15.8
Median household income (ACS)	175,944	98	20%	+19.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	42.9	88	50%	+44.1
10-year restaurant growth	100	92	30%	+27.6
20-year restaurant growth	150	89	20%	+17.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (15)

By cuisine

Coffee 3 · Healthy / salads / bowls 2 · Italian 2 · Pizza 2 · Sandwiches 2 · American 1 · Bakery 1 · Latin American (other) 1 · Mexican 1 · Steakhouse 1

By type

Restaurant (service type not stated) 10 · Bar 4 · Casual dining 3 · Café 2 · Coffee shop 2 · Quick service 2 · Bakery 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
"The Steel Tap" in Urbandale	Bar · Restaurant (service type not stated)		The Andrew'S	open
Angelo's Pizza and Cafe	Café · Restaurant (service type not stated)	Coffee · Pizza	3855 121st St	open
Cancun Grill And Cantina	Casual dining · Bar	Mexican · Latin American (other)	3855 121st St	open
Caribou Coffee	Coffee shop · Bakery	Coffee · Bakery	11895 Hickman Rd Ste 100	open
Casey's	Restaurant (service type not stated)	Pizza	4400 128th St	open
Fresh Fit Meals	Restaurant (service type not stated)	Healthy / salads / bowls	11881 Hickman Rd	open
Jimmy John's Jimmy John's	Quick service · Other · Specialty food shop	Sandwiches	12711 Meredith Dr	open
Jimmy John's	Restaurant (service type not stated)	Sandwiches	11881 Hickman Rd Ste. 100	open
Jimmy's Pizza and Ice Cream	Restaurant (service type not stated)	Italian	3855 121st St # 160	open
Mama Lacona's Restaurant & Lounge	Restaurant (service type not stated)	Italian	3825 121st St	open
Proteinhouse Proteinhouse	Restaurant (service type not stated) · Quick service	Healthy / salads / bowls	11801 Hickman Rd	open
Range Restaurant and Cocktail Bar	Casual dining · Restaurant (service type not stated) · Bar		11865 Hickman Rd	open
Santino's Italian Ristorante	Restaurant (service type not stated)	Steakhouse	3825 121st St	open
Starbucks Coffee Company Starbucks	Coffee shop · Café	Coffee	12905 Meredith Dr	open
The Chicken Coop Sports Bar and Grill	Casual dining · Bar	American	12725 Meredith Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	4	4	—	—	—	—	SIC1987
1996	4	4	—	—	—	—	SIC1987
1997	3	3	—	—	—	—	SIC1987
1998	2	2	1	1	—	—	NAICS1997
1999	2	2	1	1	—	—	NAICS1997
2000	2	2	1	1	—	—	NAICS1997
2001	1	1	—	1	—	—	NAICS1997
2002	3	2	—	1	1	1	NAICS1997
2003	4	4	—	3	1	—	NAICS2002
2004	2	2	—	2	—	—	NAICS2002
2005	2	2	—	1	1	—	NAICS2002
2006	4	4	—	2	1	—	NAICS2002
2007	5	5	1	3	—	—	NAICS2002
2008	2	2	1	1	—	—	NAICS2007
2009	4	4	1	2	1	—	NAICS2007
2010	5	4	1	2	1	1	NAICS2007
2011	3	3	2	1	—	—	NAICS2007
2012	4	4	3	1	—	—	NAICS2012
2013	5	5	3	1	1	—	NAICS2012
2014	5	5	3	1	1	—	NAICS2012
2015	6	6	4	1	1	—	NAICS2012
2016	8	7	4	2	1	—	NAICS2012
2017	11	9	5	3	—	—	NAICS2017
2018	8	7	4	—	—	—	NAICS2017
2019	9	7	4	—	—	—	NAICS2017
2020	11	10	6	3	—	—	NAICS2017
2021	13	9	3	4	—	—	NAICS2017
2022	12	8	—	4	—	3	NAICS2022
2023	13	10	—	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 50323. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
50325	1.8 mi	57	2023
50263	3.8 mi	46	2023
50111	4.0 mi	31	2023
50322	4.3 mi	51	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.