BMIE Market 50263
Dallas County, Iowa · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 29,611 2020–2024 ACS 5-year estimate ±149 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,977 2020–2024 ACS 5-year estimate ±419 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 16,069 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,414 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $102,762 2020–2024 ACS 5-year estimate ±10,523 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 35.0 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,386 2020–2024 ACS 5-year estimate ±86 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $352,800 2020–2024 ACS 5-year estimate ±12,883 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 27.4 sq mi Census Gazetteer 2020 |
| Restaurants | 46 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 50263 |
| Restaurants per 10,000 residents | 8.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +53.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +130.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +318.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +666.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 54 (range 47–61) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.5 per year, r² 0.87) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 86 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 86 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 80 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 94 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 50263. Projection: linear trend v1, fitted 2013–2023, +2.5 restaurants per year, r² 0.87, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Iowa and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 635, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 86.3 | 86 | 40% | +34.5 |
| Restaurant Opportunity Score | 80.2 | 80 | 35% | +28.1 |
| Market Momentum Score | 93.8 | 94 | 25% | +23.5 |
Consumer Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 29,611 | 89 | 40% | +35.4 |
| Median household income (ACS) | 102,762 | 83 | 40% | +33.1 |
| Households (ACS) | 11,977 | 89 | 20% | +17.8 |
Restaurant Opportunity Score: 80 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 130 | 95 | 35% | +33.2 |
| Restaurants per 10,000 residents (lower = more room) | 15.5 | 51 | 25% | +12.7 |
| Population (ACS) | 29,611 | 89 | 20% | +17.7 |
| Median household income (ACS) | 102,762 | 83 | 20% | +16.5 |
Market Momentum Score: 94 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 53.3 | 92 | 50% | +45.9 |
| 10-year restaurant growth | 130 | 95 | 30% | +28.5 |
| 20-year restaurant growth | 318.2 | 97 | 20% | +19.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (107)
By cuisine
American 17 · Coffee 15 · Pizza 12 · Mexican 11 · Burgers 8 · Juice / smoothies 5 · Sandwiches 5 · Southwestern / Tex-Mex 5 · Asian 4 · Healthy / salads / bowls 4 · Bakery 3 · Chicken / wings 3 · Dessert 3 · Ice cream / frozen desserts 3 · Italian 3 · Latin American (other) 3 · Breakfast 2 · Chinese 2 · BBQ 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Hawaiian / Pacific 1 · Indian 1 · Japanese 1 · Korean 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1 · Vegetarian 1
By type
Restaurant (service type not stated) 50 · Quick service 21 · Bar 20 · Café 14 · Casual dining 11 · Coffee shop 11 · Juice, smoothie, tea 6 · Dessert 4 · Bakery 3 · Food truck 2 · Specialty food shop 2 · Other 2 · Brewery / taproom 1 · Buffet 1 · Delivery-focused 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 7 Stone Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 9350 University Ave | open |
| 85 Bar West | Bar · Casual dining | American | 432 E Hickman Rd | open |
| Auntie Anne's Auntie Anne's | Quick service | 765 East Hickman Road Suite 102 | open | |
| B-Bop's B-Bop's | Restaurant (service type not stated) · Quick service | American | 855 E Hickman Rd | open |
| Blue Agave Street Tacos and Margaritas | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 9500 SE University Ave Suite 2108 | open |
| Broheim's Indoor Golf & Pub | Bar | 53 NE Carefree Ln | open | |
| Buffalo Wild Wings Buffalo Wild Wings | Restaurant (service type not stated) | Chicken / wings | 505 E Hickman Road Suite 105 | open |
| Burger King Burger King | Quick service | Burgers · American | 450 E Hickman Rd | open |
| Burger King Burger King | Quick service | 450 East Hickman Rd. | open | |
| C Squared Gastropub | Casual dining · Bar | 1830 SE Waddell Way | open | |
| Caffrey's Sports Pub | Bar | 1320 E Hickman Rd | open | |
| Caribou Coffee Caribou Coffee | Coffee shop · Café | Coffee · Breakfast | 1025 E Hickman Rd | open |
| Caribou Coffee | Coffee shop | Coffee | 727 SE Alices Rd | open |
| Casey's | Restaurant (service type not stated) | Pizza | 350 SE University Ave | open |
| Casey's | Restaurant (service type not stated) | Pizza | 600 NW 10th St | open |
| Casey's | Restaurant (service type not stated) | Pizza | 20 W Hickman Rd | open |
| Casey's | Restaurant (service type not stated) | Pizza | 870 NE Alice's Rd | open |
| Casey's | Restaurant (service type not stated) | Pizza | 1955 University Ave | open |
| Central Standard Craft Beer and Burgers | Casual dining · Bar | Burgers | 1222 SE University Ave | open |
| Chikin Lickin | Restaurant (service type not stated) | Korean · Chicken / wings · Asian | 1196 SE University Ave | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 425 E Hickman Rd | open |
| Chops Old Bank | Bar | 410 6th St | open | |
| Cinnabon | Restaurant (service type not stated) | 765 E Hickman Rd Ste 102 | open | |
| Culver's Culver's | Quick service | Burgers · American | 455 E Hickman Rd | open |
| Dairy Queen Dairy Queen | Quick service · Dessert | Ice cream / frozen desserts · Dessert | 220 E Hickman Rd | open |
| Domino's Pizza | Restaurant (service type not stated) | Pizza | 80 E Hickman Rd | open |
| Echo's Cookie Shop | Bakery · Restaurant (service type not stated) · Dessert | Bakery | 272 W Hickman Rd | open |
| El Guacamole Patio & Cantina | Restaurant (service type not stated) | Mexican · Latin American (other) | 752 W Hickman Rd | open |
| Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers | Quick service | Burgers · American | 440 SE Alice's Rd | open |
| Fresh Mediterranean Express | Restaurant (service type not stated) · Casual dining | Mediterranean · American | 15 NE Carefree Ln | open |
| Garrels Business Enterprises, Llc | Restaurant (service type not stated) | 14225 University Ave | open | |
| Gastro Grub & Pub | Casual dining · Bar | 1378 E Hickman Rd | open | |
| Goodall Properties Handyman Services Llc | Restaurant (service type not stated) | 3233 Ashworth Rd | open | |
| Guadalajara Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 185 W Hickman Rd | open |
| Hawaiian Bros Island Grill Hawaiian Bros Island Grill | Restaurant (service type not stated) · Casual dining · Bar | Hawaiian / Pacific · Caribbean | 1005 SE Alice's Rd | open |
| Home Sweet Cone Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 1188 SE University Ave | open |
| Hy-Vee Market Grille | Bar · Restaurant (service type not stated) | 1005 E Hickman Rd | open | |
| Hyper Energy Bar Hyper Energy | Coffee shop · Café | Coffee | 1025 SE Laurel St | open |
| IHOP IHOP | Casual dining | Breakfast · American | 150 SE Alices Rd | open |
| Indian Tadka | Restaurant (service type not stated) · Casual dining | Indian · American | 280 W Hickman Rd | open |
| Jimmy John's | Other | Sandwiches | 1160 SE Ashworth Rd | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 105 N Warrior Ln N | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 1160 Se Ashworth Rd | open |
| Kee Nutrition | Juice, smoothie, tea | Juice / smoothies · Healthy / salads / bowls | 454 SE University Ave | open |
| Kenny's Garage | Bar | 605 Ashworth Dr | open | |
| Kinship Brewing Company | Brewery / taproom | 255 NW Sunrise Dr | open | |
| Kue'd Smokehouse | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 245 E Hickman Rd | open |
| L&C Big Chill | Food truck | 110 Ashland Ct | open | |
| Leaf Brothers Cigar Bar | Bar | 714 Interstate Pkwy | open | |
| Los Tres Amigos | Restaurant (service type not stated) | Mexican · Latin American (other) | 63 NE Carefree Ln | open |
| LT Organic Farm Restaurant | Restaurant (service type not stated) | Vegetarian | 32513 Ute Ave | open |
| McDonald's McDonald's | Quick service | Burgers · American | 125 Laurel St | open |
| McDonald's McDonald's | Quick service | Burgers · American | 2820 Grand Prairie Pkwy | open |
| Merll's Pub & Patio | Bar · Casual dining | 788 W Hickman Rd | open | |
| Mickey's Irish Pub | Bar | British / Irish pub food | 50 SE Laurel St | open |
| Monterrey Express | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 757 SE Alices Rd | open |
| Ninja Sushi Ramen | Restaurant (service type not stated) | Japanese · Sushi · Asian | 765 SE Alice's Rd | open |
| Noodles & Company Noodles & Company | Restaurant (service type not stated) | Noodles / ramen / pho · American | 505 E Hickman Rd Ste 100 | open |
| Norm's Pub | Bar · Restaurant (service type not stated) | 400 6th St | open | |
| Olive Garden Italian Restaurant Olive Garden | Restaurant (service type not stated) | Italian | 420 SE Alice's Rd | open |
| Pancheros Mexican Grill | Restaurant (service type not stated) | Mexican | 757 E Hickman Rd | open |
| Pancheros Mexican Grill Pancheros Mexican Grill | Quick service | Mexican · Southwestern / Tex-Mex | 757 E Hickman Rd Ste 100 | open |
| Papa Johns Pizza Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 597 SE Alice's Rd | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 276 W Hickman Rd | open |
| Pizza Ranch Pizza Ranch | Buffet · Restaurant (service type not stated) | Pizza | 448 SE University Ave | open |
| Playgrounds Cafe for Littles | Café | Coffee | 293 SE Westown Pkwy | open |
| Poncho's Friendly Confines | Bar · Restaurant (service type not stated) | 292 Hickman Rd | open | |
| Rick's Cafe Americain | Café · Restaurant (service type not stated) | American · Coffee | 200 SE Westgate Dr | open |
| Rick’s Café Americain | Restaurant (service type not stated) | American | 200 NE Westgate Dr | open |
| Roni's Mac Bar - Waukee Roni's Mac Bar | Restaurant (service type not stated) | 1195 SE Alice's Rd | open | |
| Rounding 3rd Pub, Patio & Game Room | Bar | open | ||
| Rube's Steakhouse - Waukee | Casual dining · Bar | Steakhouse · American | 3309 Ute Ave | open |
| Saints Pub + Patio Waukee | Bar | 87 NE Carefree Ln | open | |
| Schade Creek Vineyard & Winery | Bar | 1230 Warrior Ln | open | |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 122 W Hickman Rd | open |
| Scornovacca's Scorno's Pizza & Pasta - South Des Moines | Restaurant (service type not stated) | Pizza · Italian | 286 W Hickman Rd | open |
| Shanghai Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 33 NE Carefree Ln | open |
| Slim Chickens | Restaurant (service type not stated) | Chicken / wings | 965 SE Alice's Rd | open |
| Smokey Row Coffee Smokey Row Coffee - Des Moines, IA | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 155 W Hickman Rd | open |
| Smokey Row Coffee Smokey Row Coffee - Des Moines, IA | Coffee shop · Café | Coffee | 2855 Grand Prairie Pkwy | open |
| Smoothie King Smoothie King | Juice, smoothie, tea · Delivery-focused | Juice / smoothies · Healthy / salads / bowls | 1145 Alice's Road | open |
| Stack Wellness Cafe Stack Wellness Cafe | Café · Juice, smoothie, tea | Coffee · Juice / smoothies · Healthy / salads / bowls | 1202 SE University Ave | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1500 Se University Ave | open |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 2864 Grand Prairie Parkway | open |
| Starbucks Starbucks | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 1014 E Hickman Rd | open |
| Steak 'n Shake Steak 'n Shake | Quick service | 1045 Alices Road | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 17 NE Carefree Ln | open |
| Taco Bell Taco Bell | Quick service | Mexican | 95 E. Hickman | open |
| Taco John's Taco John's | Quick service | Mexican · Southwestern / Tex-Mex | 205 E Hickman Rd | open |
| Taste of New York Waukee | Restaurant (service type not stated) | Pizza | 769 SE Alice's Rd | open |
| Tenderfix By Noah Schnapp | Quick service | 150 SE Alices Rd | open | |
| The Coffeesmith | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 770 SE Alice's Rd | open |
| The Kee | Casual dining · Bar | American | 360 6th St | open |
| TNT's Tacos and Tortas | Restaurant (service type not stated) | Mexican | 1184 SE University Ave | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 426 E Hickman Rd. | open |
| Tropical Sno- Waukee, IA | Quick service · Juice, smoothie, tea · Food truck | Juice / smoothies | 465 SE University Ave | open |
| Tsing Tsao | Restaurant (service type not stated) | Chinese · Asian | 160 SE Laurel St | open |
| W Hickman Rd & NW 2nd St Scooter's Coffee | Coffee shop · Café | Coffee | 122 West Hickman Rd | open |
| Wahlburgers @ Hy-Vee | Restaurant (service type not stated) | Burgers | 1005 E Hickman Rd | open |
| Waukee Hy-Vee Tasting Room | Restaurant (service type not stated) | 1025 E Hickman Rd | open | |
| Waukee Ice Cream Shoppe | Dessert | Ice cream / frozen desserts · Dessert | 530 Walnut St | open |
| Wayback Burgers Wayback Burgers | Quick service | Burgers · American | 1165 SE Alices Rd | open |
| Which Wich Superior Sandwiches | Other | Sandwiches | 727 SE Alices Rd | open |
| WildFlour Artisan | Bakery | Bakery | 975 Roman Rd | open |
| Dunn Brothers Coffee | Coffee shop | Coffee | 1196 SE University Ave | closed |
| Marco's Pizza | Restaurant (service type not stated) | Pizza | 1202 SE University Ave | closed |
| Sweet Rewards Gluten Free Bakery, Llc | Bakery | Bakery | 85 NE Dartmoor Dr | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 7 | 6 | — | — | — | 1 | SIC1987 |
| 1995 | 5 | 4 | — | — | — | 1 | SIC1987 |
| 1996 | 4 | 4 | — | — | — | — | SIC1987 |
| 1997 | 4 | 3 | — | — | — | 1 | SIC1987 |
| 1998 | 3 | 2 | 2 | — | — | 1 | NAICS1997 |
| 1999 | 4 | 3 | 3 | — | — | 1 | NAICS1997 |
| 2000 | 7 | 4 | 3 | 1 | — | 2 | NAICS1997 |
| 2001 | 9 | 7 | 4 | 3 | — | 2 | NAICS1997 |
| 2002 | 13 | 9 | 6 | 3 | — | 3 | NAICS1997 |
| 2003 | 15 | 11 | 7 | 4 | — | 3 | NAICS2002 |
| 2004 | 19 | 14 | 8 | 4 | 2 | 3 | NAICS2002 |
| 2005 | 21 | 17 | 8 | 5 | 4 | 2 | NAICS2002 |
| 2006 | 19 | 14 | 7 | 5 | 2 | 4 | NAICS2002 |
| 2007 | 19 | 14 | 6 | 6 | 2 | 4 | NAICS2002 |
| 2008 | 17 | 12 | 5 | 5 | 2 | 4 | NAICS2007 |
| 2009 | 19 | 15 | 8 | 5 | 2 | 4 | NAICS2007 |
| 2010 | 17 | 13 | 7 | 5 | 1 | 4 | NAICS2007 |
| 2011 | 19 | 15 | 7 | 7 | 1 | 4 | NAICS2007 |
| 2012 | 18 | 17 | 9 | 7 | 1 | 1 | NAICS2012 |
| 2013 | 21 | 20 | 10 | 8 | 2 | 1 | NAICS2012 |
| 2014 | 25 | 24 | 13 | 9 | 2 | 1 | NAICS2012 |
| 2015 | 22 | 20 | 10 | 8 | 2 | 2 | NAICS2012 |
| 2016 | 24 | 21 | 10 | 9 | 2 | 3 | NAICS2012 |
| 2017 | 25 | 21 | 10 | 8 | 3 | 3 | NAICS2017 |
| 2018 | 32 | 30 | 13 | 13 | 4 | — | NAICS2017 |
| 2019 | 37 | 35 | 16 | 16 | 3 | — | NAICS2017 |
| 2020 | 37 | 34 | 14 | 17 | 3 | 3 | NAICS2017 |
| 2021 | 39 | 35 | 12 | 18 | 5 | 4 | NAICS2017 |
| 2022 | 44 | 40 | 16 | 18 | 6 | 4 | NAICS2022 |
| 2023 | 50 | 46 | 15 | 23 | 8 | 4 | NAICS2022 |