BMIE Market 53018
Waukesha County, Wisconsin · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 8,201 2020–2024 ACS 5-year estimate ±765 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 3,401 2020–2024 ACS 5-year estimate ±243 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 7,899 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,973 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $124,595 2020–2024 ACS 5-year estimate ±17,741 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 46.7 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,584 2020–2024 ACS 5-year estimate ±181 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $521,400 2020–2024 ACS 5-year estimate ±44,559 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 11.2 sq mi Census Gazetteer 2020 |
| Restaurants | 38 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53018 |
| Restaurants per 10,000 residents | 40.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +11.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +15.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +58.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +216.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 40 (range 37–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.76) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 67 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 78 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 66 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 53018. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.76, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Wisconsin and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 77.5 | 78 | 40% | +31.0 |
| Restaurant Opportunity Score | 55.1 | 55 | 35% | +19.3 |
| Market Momentum Score | 66.5 | 66 | 25% | +16.6 |
Consumer Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 8,201 | 68 | 40% | +27.1 |
| Median household income (ACS) | 124,595 | 92 | 40% | +36.7 |
| Households (ACS) | 3,401 | 69 | 20% | +13.7 |
Restaurant Opportunity Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 15.2 | 59 | 35% | +20.5 |
| Restaurants per 10,000 residents (lower = more room) | 46.3 | 11 | 25% | +2.7 |
| Population (ACS) | 8,201 | 68 | 20% | +13.6 |
| Median household income (ACS) | 124,595 | 92 | 20% | +18.3 |
Market Momentum Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 11.8 | 70 | 50% | +34.8 |
| 10-year restaurant growth | 15.2 | 59 | 30% | +17.6 |
| 20-year restaurant growth | 58.3 | 70 | 20% | +14.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (71)
By cuisine
American 15 · Coffee 10 · Dessert 7 · Ice cream / frozen desserts 7 · Italian 6 · Sandwiches 5 · Bakery 4 · Burgers 4 · Pizza 4 · Breakfast 3 · Mexican 3 · Latin American (other) 2 · Seafood 2 · Steakhouse 2 · Asian 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · European 1 · Japanese 1 · Juice / smoothies 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Spanish / tapas 1 · Sushi 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 40 · Bar 11 · Quick service 11 · Casual dining 10 · Dessert 10 · Café 7 · Coffee shop 6 · Bakery 4 · Brewery / taproom 3 · Specialty food shop 3 · Juice, smoothie, tea 2
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Alpha Embroidery & Awards, Inc | Restaurant (service type not stated) | 2566 Sun Valley Dr | open | |
| Andrew's Bar & Restaurant | Restaurant (service type not stated) · Bar | American | 415 Genesee St | open |
| Angelina's Ristorante | Restaurant (service type not stated) · Casual dining | Italian · American | 621 Milwaukee St | open |
| Anna's Rockers Llc | Restaurant (service type not stated) | 2798 Heritage Dr | open | |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 3100 Golf Road | open |
| Backstreet Cafe | Café | Coffee | 2566 Sun Valley Dr | open |
| Belfre Kitchen | Restaurant (service type not stated) | European · Breakfast · American · Spanish / tapas | 606 Genesee St | open |
| Bennolli's Pizza | Restaurant (service type not stated) | Pizza | 615 Main St | open |
| Benny's Seafood Restaurant | Restaurant (service type not stated) | Seafood | 3562 Hillside Dr | open |
| Bennys Seafood | Restaurant (service type not stated) | 2566 Sun Valley Dr | open | |
| Blue Collar Coffee Co. Blue Collar Coffee Co. | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 523 Milwaukee St | open |
| Burger King Burger King | Quick service | Burgers · American | 2725 Heritage Dr | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 2980 Golf Court | open |
| Chocolate Shoppe Ice Cream | Dessert | Ice cream / frozen desserts | Milwaukee St | open |
| Cmc Hospitality | Restaurant (service type not stated) | 505 Wells St | open | |
| Contento | Restaurant (service type not stated) | Mexican · Latin American (other) | 627 Genesee St | open |
| Crumbl - Delafield | Dessert | Dessert | 2926 Golf Rd | open |
| Dairy Queen Grill and Chill Dairy Queen | Quick service · Dessert | Ice cream / frozen desserts · Dessert | Wal-Mart Center, 2720 Heritage Dr | open |
| Delafield Brewhaus | Brewery / taproom · Casual dining · Bar | 3832 Hillside Dr | open | |
| Delafield Hospitality Llc | Restaurant (service type not stated) | 515 Wells St | open | |
| Ella's Public House | Casual dining · Restaurant (service type not stated) · Bar | W325S1777 Mickle Rd | open | |
| Fishbone's | Restaurant (service type not stated) · Bar | Cajun, Creole, Southern | 1704 Milwaukee St | open |
| Five Guys Five Guys | Quick service | Burgers · American | 2900 Golf Rd. | open |
| Giuseppe's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 615 Main St | open |
| Great Harvest Bread Co. | Bakery · Café | Bakery · Coffee · American | 603 N Genesee St | open |
| Green Door Cafe | Café · Restaurant (service type not stated) | Coffee · Breakfast | 810 Genesee St | open |
| Grill Junkies | Restaurant (service type not stated) | American | 2566 Sun Valley Dr | open |
| Hardee's | Quick service | N101 State Road 83 | open | |
| Here's The Scoop | Dessert | Ice cream / frozen desserts · Dessert | 807 Genesee St | open |
| I Can't Believe It's Yogurt | Dessert | Ice cream / frozen desserts | 3215 Golf Rd | open |
| IHOP IHOP | Restaurant (service type not stated) | 3100 Golf Road | open | |
| Il Mito Cafe | Restaurant (service type not stated) · Bar | Italian · Mediterranean | 515 Wells St | open |
| Janet Stoffer Restaurant | Restaurant (service type not stated) · Dessert | Ice cream / frozen desserts · Dessert · Burgers | 637 Main St | open |
| Jersey Mike's Subs | Quick service | 2910 Golf Rd | open | |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 2738 Hillside Dr | open |
| Kurt's Steakhouse | Restaurant (service type not stated) | Steakhouse · American | 22 West Main St | open |
| Lake Country Cigars | Bar | 2566 Sun Valley Dr Ste 1 | open | |
| Lumber Inn | Restaurant (service type not stated) · Casual dining | Breakfast · American | 617 Wells St | open |
| Marty's Pizza | Restaurant (service type not stated) | Pizza · Italian | 2580 Sun Valley Dr | open |
| Mazatlan Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 601 Milwaukee St | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 211 Highway 83 | open |
| Milwaukee Street Traders | Coffee shop | Coffee | 523 Milwaukee St | open |
| Mullens Dairy Bar - Delafield Mullen’s Dairy Bar - Oconomowoc | Dessert | Ice cream / frozen desserts · Dessert | 2420 Milwaukee St B | open |
| Noodles & Company Noodles & Company | Restaurant (service type not stated) | Noodles / ramen / pho · American | 3260 Golf Rd | open |
| Nothing Bundt Cakes | Restaurant (service type not stated) | 2798 Heritage Dr | open | |
| Novotny Deli Provisions, LLC - Boar's Head Wisconsin | Specialty food shop · Quick service | Sandwiches | 206 Enterprise Rd | open |
| Olive Garden Olive Garden | Restaurant (service type not stated) | Italian | 2440 Milwaukee St | open |
| Pacific Bistro | Restaurant (service type not stated) | Asian · Sushi · Japanese | 3215 Hillside Dr | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 3200 Golf Road | open |
| Qdoba Mexican Eats | Restaurant (service type not stated) | Mexican | 3250 Golf Rd Ste 100 | open |
| Revere's Wells Street Tavern | Casual dining · Bar | American | 505 Wells St | open |
| Rocky Mountain Chocolate Factory | Dessert | Dessert | 807 Genesee St | open |
| Rocky Rococo | Restaurant (service type not stated) | Pizza | 2798 Heritage Dr | open |
| Sally's Sweet Shop Too | Bakery | Bakery | 810 Genesee St | open |
| Sax's | Restaurant (service type not stated) · Bar | W325S1767 Mickle Rd | open | |
| Sprouted Juice Co | Juice, smoothie, tea | Juice / smoothies | 606 Genesee St | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 2553 Sun Valley Dr | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2940 Golf Rd | open |
| Steeplechase Coffee Co. | Coffee shop | Coffee | 606 Genesee St | open |
| Stone Creek Coffee - Delafield | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2744 Hillside Dr | open |
| Stu & Sons, Llc | Restaurant (service type not stated) | 2794 Heritage Dr | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2794 Heritage Dr | open |
| The Chocolate Factory The Chocolate Factory - Cedarburg | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Dessert | 3230 Golf Rd | open |
| The Loaf & Jug | Specialty food shop · Quick service | Sandwiches | 603 Genesee St | open |
| The Smiley Barn | Dessert | 2420 Milwaukee St | open | |
| Voodoo Brewing Co - Delafield, WI Voodoo Brewing Co. | Brewery / taproom · Casual dining · Bar | 705 N Genesee St Suite 100 | open | |
| Walmart Bakery | Bakery | Bakery | 2863 Heritage Dr | open |
| Ward's House of Prime | Casual dining · Restaurant (service type not stated) | American · Steakhouse · Seafood | 515 Wells St | open |
| Water Street Brewery Water Street Brewery | Brewery / taproom · Casual dining · Bar | 3191 Golf Rd | open | |
| Zin | Restaurant (service type not stated) · Casual dining | Italian · American | 629 Main St | open |
| Tony & Mia's | Restaurant (service type not stated) | Italian | 515 Wells St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 14 | 12 | — | — | — | 2 | SIC1987 |
| 1995 | 12 | 10 | — | — | — | 2 | SIC1987 |
| 1996 | 15 | 12 | — | — | — | 3 | SIC1987 |
| 1997 | 25 | 23 | — | — | — | 2 | SIC1987 |
| 1998 | 26 | 23 | 12 | 8 | 3 | 2 | NAICS1997 |
| 1999 | 24 | 22 | 11 | 8 | 3 | 1 | NAICS1997 |
| 2000 | 24 | 22 | 12 | 7 | 3 | 1 | NAICS1997 |
| 2001 | 26 | 23 | 13 | 6 | 4 | 2 | NAICS1997 |
| 2002 | 22 | 19 | 11 | 6 | 2 | 2 | NAICS1997 |
| 2003 | 26 | 24 | 12 | 11 | 1 | 1 | NAICS2002 |
| 2004 | 29 | 27 | 14 | 12 | 1 | 1 | NAICS2002 |
| 2005 | 32 | 30 | 16 | 12 | 2 | 1 | NAICS2002 |
| 2006 | 33 | 30 | 16 | 12 | 2 | 1 | NAICS2002 |
| 2007 | 38 | 36 | 20 | 12 | 4 | 1 | NAICS2002 |
| 2008 | 37 | 35 | 16 | 15 | 4 | 1 | NAICS2007 |
| 2009 | 34 | 32 | 12 | 16 | 4 | 1 | NAICS2007 |
| 2010 | 34 | 32 | 13 | 15 | 4 | 1 | NAICS2007 |
| 2011 | 33 | 31 | 13 | 13 | 5 | 1 | NAICS2007 |
| 2012 | 36 | 33 | 13 | 14 | 6 | 1 | NAICS2012 |
| 2013 | 37 | 33 | 13 | 14 | 6 | 1 | NAICS2012 |
| 2014 | 37 | 35 | 13 | 16 | 6 | 1 | NAICS2012 |
| 2015 | 37 | 33 | 14 | 13 | 6 | 1 | NAICS2012 |
| 2016 | 37 | 33 | 15 | 12 | 6 | 1 | NAICS2012 |
| 2017 | 38 | 34 | 15 | 13 | 6 | — | NAICS2017 |
| 2018 | 37 | 34 | 13 | 16 | 5 | — | NAICS2017 |
| 2019 | 38 | 35 | 17 | 13 | 5 | — | NAICS2017 |
| 2020 | 40 | 36 | 17 | 14 | 5 | — | NAICS2017 |
| 2021 | 40 | 38 | 16 | 15 | 7 | — | NAICS2017 |
| 2022 | 40 | 38 | 15 | 16 | 7 | — | NAICS2022 |
| 2023 | 40 | 38 | 15 | 16 | 7 | — | NAICS2022 |