BMIE Market 53183

Waukesha County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,111 2020–2024 ACS 5-year estimate ±121 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,058 2020–2024 ACS 5-year estimate ±135 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	2,815 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,080 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$108,827 2020–2024 ACS 5-year estimate ±6,389 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.4 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,322 2020–2024 ACS 5-year estimate ±296 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$398,700 2020–2024 ACS 5-year estimate ±35,877 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.5 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53183
Restaurants per 10,000 residents	24.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+37.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+120.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+450.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 9–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.08) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	66 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	80 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53183. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.08, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	65.6	66	40%	+26.2
Restaurant Opportunity Score	58.3	58	35%	+20.4
Market Momentum Score	79.5	80	25%	+19.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,111	53	40%	+21.1
Median household income (ACS)	108,827	86	40%	+34.4
Households (ACS)	1,058	51	20%	+10.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	37.5	76	35%	+26.6
Restaurants per 10,000 residents (lower = more room)	35.4	16	25%	+3.9
Population (ACS)	3,111	53	20%	+10.5
Median household income (ACS)	108,827	86	20%	+17.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	22.2	79	50%	+39.5
10-year restaurant growth	37.5	76	30%	+22.8
20-year restaurant growth	120	86	20%	+17.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (14)

By cuisine

Coffee 6 · Dessert 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · American 1 · Burgers 1 · Italian 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 7 · Coffee shop 6 · Café 3 · Bar 2 · Dessert 2 · Juice, smoothie, tea 2 · Bakery 1 · Casual dining 1 · Other 1

Name	Type	Cuisine	Address	Status
At Bill's place	Bar		739 E Brandybrook Rd	open
Black Canyon Coffee	Coffee shop	Coffee	300 E Summit Ave	open
Cafe Buzzz	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	200 W E Summit Ave	open
Culver's Culver's	Restaurant (service type not stated)	Burgers · American	400 E. Summit Avenue	open
Dunkin' Dunkin'	Dessert · Bakery · Juice, smoothie, tea · Coffee shop	Ice cream / frozen desserts · Juice / smoothies · Dessert · Coffee	511 North Wales Road	open
Finn's Bar & Grill	Bar · Casual dining		220 W Summit Ave	open
LeDuc's Frozen Custard	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	240 W Summit Ave	open
Lucky’s Java	Coffee shop · Restaurant (service type not stated)	Coffee	200 W Main St	open
Mama D's Coffee Mama D's Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	104 W Main St	open
Mama Mia's	Restaurant (service type not stated)		200 W Summit Ave	open
Pizza Guy	Restaurant (service type not stated)	Pizza · Italian	323 N Wales Rd, Ste D	open
Rise and Shine Cafe	Restaurant (service type not stated)		200 E Summit Ave	open
Starbucks Starbucks	Coffee shop · Café	Coffee	271 W Summit Ave	open
Subway	Other	Sandwiches	323 N Wales Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	2	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	2	2	—	1	1	—	NAICS1997
1999	1	1	—	1	—	—	NAICS1997
2000	3	3	1	1	1	—	NAICS1997
2001	2	2	1	1	—	—	NAICS1997
2002	3	3	1	1	1	—	NAICS1997
2003	5	5	2	2	1	—	NAICS2002
2004	4	4	1	2	1	—	NAICS2002
2005	8	6	1	3	2	2	NAICS2002
2006	6	5	1	2	2	1	NAICS2002
2007	7	6	2	2	2	1	NAICS2002
2008	8	7	2	2	3	1	NAICS2007
2009	9	8	3	2	3	1	NAICS2007
2010	8	7	2	2	3	1	NAICS2007
2011	7	6	1	2	3	1	NAICS2007
2012	10	9	2	4	3	1	NAICS2012
2013	9	8	1	4	3	1	NAICS2012
2014	10	9	1	4	4	1	NAICS2012
2015	12	11	2	5	4	1	NAICS2012
2016	12	11	1	5	5	1	NAICS2012
2017	11	10	—	4	5	—	NAICS2017
2018	10	9	—	3	5	—	NAICS2017
2019	12	10	—	4	4	—	NAICS2017
2020	10	8	—	3	4	—	NAICS2017
2021	12	10	—	4	4	—	NAICS2017
2022	11	10	—	5	4	—	NAICS2022
2023	12	11	—	6	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53183. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53018	3.1 mi	38	2023
53127	3.5 mi	4	2023
53188	4.0 mi	30	2023
53153	4.8 mi	6	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.