BMIE Market 53188

Waukesha County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	34,892 2020–2024 ACS 5-year estimate ±1,283 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	14,693 2020–2024 ACS 5-year estimate ±529 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	35,195 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	14,822 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$92,409 2020–2024 ACS 5-year estimate ±4,563 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,268 2020–2024 ACS 5-year estimate ±62 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$348,600 2020–2024 ACS 5-year estimate ±8,681 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	26.8 sq mi Census Gazetteer 2020
Restaurants	30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53188
Restaurants per 10,000 residents	8.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-3.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-3.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+76.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+150.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	28 (range 25–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	34 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53188. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.03, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.4	85	40%	+34.2
Restaurant Opportunity Score	60.5	60	35%	+21.2
Market Momentum Score	33.9	34	25%	+8.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	34,892	92	40%	+36.6
Median household income (ACS)	92,409	75	40%	+30.2
Households (ACS)	14,693	93	20%	+18.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-3.2	22	35%	+7.6
Restaurants per 10,000 residents (lower = more room)	8.6	78	25%	+19.5
Population (ACS)	34,892	92	20%	+18.3
Median household income (ACS)	92,409	75	20%	+15.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-3.2	24	50%	+12.1
10-year restaurant growth	-3.2	22	30%	+6.5
20-year restaurant growth	76.5	76	20%	+15.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (72)

By cuisine

Mexican 9 · American 8 · Sandwiches 7 · Bakery 6 · Coffee 6 · Pizza 6 · Asian 4 · Chinese 4 · Italian 4 · Southwestern / Tex-Mex 4 · Burgers 3 · Juice / smoothies 3 · Breakfast 2 · Dessert 2 · Healthy / salads / bowls 2 · Latin American (other) 2 · European 1 · German / Eastern European 1 · Greek 1 · Japanese 1

By type

Restaurant (service type not stated) 43 · Quick service 16 · Bar 10 · Bakery 7 · Casual dining 6 · Café 5 · Coffee shop 4 · Specialty food shop 4 · Juice, smoothie, tea 3 · Dessert 2 · Other 2 · Brewery / taproom 1 · Delivery-focused 1 · Food truck 1

Name	Type	Cuisine	Address	Status
A L Schutzman Co	Dessert	Dessert	N21W23560 Ridgeview Pkwy	open
Adios Muchachos Bar	Bar		118 Harrogate Dr	open
Aly's Scratch Bakery	Bakery	Bakery	W279N1079 Woodridge Ln	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	1900 Silvernail Rd	open
Bevinco of Brew City	Restaurant (service type not stated)		1980 Jan Ave	open
Big Guy's Grille	Restaurant (service type not stated)	American	701 N Grandview Blvd	open
Bobanna's	Restaurant (service type not stated)	Italian	1403 Summit Ave	open
Boombalatti's Pizza Company	Restaurant (service type not stated)	Pizza · Healthy / salads / bowls	1319 Poplar Dr	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	2720 N Grandview Blvd #130 Suite 130	open
Cafe De Arts Roastery	Café · Coffee shop	Coffee · European	830 W St Paul Ave	open
Christina's	Restaurant (service type not stated)	Greek	350 Delafield St	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	2260 N Grandview Blvd	open
Cousins Subs of Waukesha - St. Paul Ave.	Other · Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	2140 W. St. Paul Ave., Ste. B,	open
Cue Club Of Wisconsin	Bar · Restaurant (service type not stated) · Casual dining		2454 N Grandview Blvd	open
Culver's Culver's	Restaurant (service type not stated)	Burgers · American	2600 N. Grandview Blvd.	open
Denny's	Café · Restaurant (service type not stated) · Casual dining	Breakfast · Coffee · American	2300 W St Paul Ave	open
Domino's Domino's Pizza	Restaurant (service type not stated) · Quick service · Delivery-focused	Pizza	325 E North St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	2450 N Grandview Blvd	open
Eleven36	Restaurant (service type not stated)		N22W23685 Ridgeview Pkwy W	open
Feng's Kitchen	Restaurant (service type not stated)	Chinese · Asian	1840C Meadow Ln	open
Firehouse Subs Firehouse Subs	Specialty food shop · Quick service	Sandwiches	2730 N Grandview Blvd	open
George Webb Restaurant George Webb Restaurants	Casual dining · Restaurant (service type not stated)	American	1122 Delafield St	open
Golden Chicken	Quick service		310 W Saint Paul Ave Ste 8	open
Hardee's Hardee's	Quick service	Burgers · American	130 NW Barstow St	open
Hibachi Boy Express	Restaurant (service type not stated)	Japanese · Asian	1403 Summit Ave	open
Hinckley Springs and Standard Coffee	Restaurant (service type not stated)		N16W23390 Stone Ridge Dr	open
Holsum Bakery Outlet Store	Bakery	Bakery	1915 Delafield St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	315 E North St	open
Jp’s Lemonade Stand	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	Pebble Valley Rd	open
La Cabaña Family Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	701 N Grandview Blvd	open
Las Cazuelas Mexican Taco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	818 W St Paul Ave	open
Las Tortugas	Restaurant (service type not stated)	Mexican	1403 Summit Ave	open
Le Gong Gourmet	Restaurant (service type not stated)	Chinese	2140 W Saint Paul Ave Ste C	open
Lou Malnati's Pizzeria	Restaurant (service type not stated)	Pizza	2720 N Grandview Blvd	open
Lou's Lucky Penny	Casual dining · Bar		739 W St Paul Ave	open
M C's Sports Bar	Casual dining · Bar		711 Morgan Ave	open
M&m Custom Bakery Creations	Bakery	Bakery	310 W Saint Paul Ave	open
Machine Shed Restaurant Machine Shed Restaurant	Restaurant (service type not stated)	American	N14W24145 Tower Pl	open
Mad Steintist	Bar		200 Madison St	open
Mami Feliz Mexican Cuisine	Restaurant (service type not stated) · Food truck	Mexican	125 E Saint Paul Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	801 Meadowbrook Rd	open
Mike Culls Bar Room	Bar		270 Madison St	open
Milwaukee Coffee Hospitality Waukesha Llc	Restaurant (service type not stated)		2450 N Grandview Blvd	open
New China Express	Restaurant (service type not stated)	Chinese · Asian	310 W St Paul Ave	open
North Pillar Brewing Co.	Brewery / taproom · Bar		212 E North St	open
Oktoberfest Waukesha	Restaurant (service type not stated)	German / Eastern European	1000 Northview Rd	open
OZO Chicken fingers	Quick service		821 W Moreland Blvd	open
Panda Express	Quick service	Chinese · Asian	2720 N. Grandview Blvd	open
Ph Hospitality Group, Llc.	Restaurant (service type not stated)		2120 Pewaukee Rd Ste 101	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	Pizza Hut, 1708 Summit Ave #464 Pizza Hut #464	open
Qdoba Mexican Grill Qdoba	Quick service	Mexican · Southwestern / Tex-Mex	325 E North St	open
Qdoba Mexican Grill Qdoba	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1890 Meadow Ln	open
Rich's House of Cakes	Bakery	Bakery	821 Meadowbrook Rd #2	open
Sal's Pizza	Restaurant (service type not stated)	Pizza · Italian	823 W Moreland Blvd	open
Spring Garden	Restaurant (service type not stated)		821 W Moreland Blvd	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	801 W Moreland Blvd	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	2730 N Grandview Blvd	open
Subway	Other	Sandwiches	1120 Delafield St	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	W240 N1485 Pewaukee Road	open
Sunrise Açaí Bowls	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	821 Meadowbrook Rd	open
Taco Bell Taco Bell	Quick service	Mexican	2707 N. Grandview	open
Taco Jalisco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	801 W Moreland Blvd Unit c	open
Taqueria D'Elicia	Restaurant (service type not stated)	Mexican · Latin American (other)	401 E North St	open
Taste Of Italy	Restaurant (service type not stated)	Italian	N7W23825 Bluemound Rd	open
The Coop	Restaurant (service type not stated)	Breakfast · American	350 Delafield St	open
The Hilltop Pub	Bar		902 N Grandview Blvd	open
The Lucky Rabbit	Restaurant (service type not stated)		200 Madison St	open
The Olive Tree	Restaurant (service type not stated)	Italian	N7W23825 Bluemound Rd	open
Toppers Pizza Toppers Pizza	Restaurant (service type not stated) · Quick service	Pizza	2450 N Grandview Blvd	open
Wisconsin Hospitality Group, Llc	Restaurant (service type not stated)		2120 Pewaukee Rd	open
Wonderland Tap	Bar		W233N536 Redford Blvd	open
Zilli Hospitality Group	Restaurant (service type not stated)		613 N Grandview Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	23	12	—	—	—	11	SIC1987
1995	26	17	—	—	—	9	SIC1987
1996	23	15	—	—	—	8	SIC1987
1997	32	26	—	—	—	6	SIC1987
1998	31	15	8	6	1	6	NAICS1997
1999	35	19	11	7	1	6	NAICS1997
2000	41	22	9	12	1	8	NAICS1997
2001	41	23	10	11	2	6	NAICS1997
2002	28	16	7	8	1	5	NAICS1997
2003	35	17	6	10	1	6	NAICS2002
2004	36	20	6	10	4	6	NAICS2002
2005	41	25	8	13	4	6	NAICS2002
2006	45	28	11	14	3	7	NAICS2002
2007	48	25	8	12	5	9	NAICS2002
2008	50	28	7	16	5	8	NAICS2007
2009	49	29	8	16	5	8	NAICS2007
2010	48	29	9	15	5	6	NAICS2007
2011	47	27	8	14	5	6	NAICS2007
2012	50	31	8	17	5	7	NAICS2012
2013	53	31	7	18	5	7	NAICS2012
2014	51	31	7	17	6	6	NAICS2012
2015	48	28	7	16	4	5	NAICS2012
2016	46	29	7	18	3	6	NAICS2012
2017	44	28	6	18	3	5	NAICS2017
2018	46	31	7	20	3	5	NAICS2017
2019	44	27	6	16	4	5	NAICS2017
2020	44	26	7	15	3	6	NAICS2017
2021	43	30	8	18	3	5	NAICS2017
2022	44	30	7	18	4	5	NAICS2022
2023	42	30	7	19	4	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53188. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53183	4.0 mi	11	2023
53072	4.4 mi	55	2023
53186	4.5 mi	73	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.