BMIE Market 53072
Waukesha County, Wisconsin · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 26,200 2020–2024 ACS 5-year estimate ±897 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 12,037 2020–2024 ACS 5-year estimate ±585 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 23,907 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 10,844 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $98,538 2020–2024 ACS 5-year estimate ±5,046 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 45.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,381 2020–2024 ACS 5-year estimate ±46 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $437,800 2020–2024 ACS 5-year estimate ±19,568 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 29.8 sq mi Census Gazetteer 2020 |
| Restaurants | 55 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53072 |
| Restaurants per 10,000 residents | 23.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -3.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +34.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +205.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 60 (range 54–65) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 61 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 84 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 34 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 53072. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.20, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Wisconsin and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 84.3 | 84 | 40% | +33.7 |
| Restaurant Opportunity Score | 54.2 | 54 | 35% | +19.0 |
| Market Momentum Score | 33.6 | 34 | 25% | +8.4 |
Consumer Market Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 26,200 | 86 | 40% | +34.4 |
| Median household income (ACS) | 98,538 | 80 | 40% | +32.0 |
| Households (ACS) | 12,037 | 89 | 20% | +17.9 |
Restaurant Opportunity Score: 54 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 0 | 35 | 35% | +12.3 |
| Restaurants per 10,000 residents (lower = more room) | 21.0 | 35 | 25% | +8.7 |
| Population (ACS) | 26,200 | 86 | 20% | +17.2 |
| Median household income (ACS) | 98,538 | 80 | 20% | +16.0 |
Market Momentum Score: 34 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -3.5 | 24 | 50% | +12.0 |
| 10-year restaurant growth | 0 | 35 | 30% | +10.5 |
| 20-year restaurant growth | 34.2 | 55 | 20% | +11.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (116)
By cuisine
American 25 · Pizza 10 · Bakery 9 · Coffee 9 · Mexican 8 · Burgers 7 · Asian 6 · Sandwiches 6 · Dessert 5 · Italian 5 · Juice / smoothies 5 · Steakhouse 5 · Healthy / salads / bowls 4 · Latin American (other) 3 · Breakfast 2 · Chinese 2 · Ice cream / frozen desserts 2 · Japanese 2 · Southwestern / Tex-Mex 2 · BBQ 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · European 1 · German / Eastern European 1 · Greek 1 · Indian 1 · Noodles / ramen / pho 1 · Seafood 1 · Spanish / tapas 1 · Sushi 1 · Thai 1
By type
Restaurant (service type not stated) 61 · Bar 27 · Quick service 21 · Casual dining 17 · Bakery 9 · Dessert 8 · Café 7 · Coffee shop 6 · Juice, smoothie, tea 5 · Other 4 · Fast casual 3 · Specialty food shop 3 · Delivery-focused 2 · Brewery / taproom 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 4 Keeps | Bar | 206 Oakton Ave | open | |
| 5 O'Clock Club | Restaurant (service type not stated) · Casual dining · Bar | American | N28w26658 Peterson Dr | open |
| Airman's Sandtrap | Bar | American | W303N2582 Maple Ave | open |
| Artisan 179 | Casual dining · Bar | American | 179 W Wisconsin Ave | open |
| Asian Fusion Bistro | Restaurant (service type not stated) | Asian | 2177 Silvernail Rd | open |
| Asiana Fine Dining | Restaurant (service type not stated) | Japanese · Sushi · Asian | 1198 George Towne Dr | open |
| Beach Bum Bakery | Bakery · Dessert | Bakery · Dessert | 161 W Wisconsin Ave Ste 1g | open |
| Ben's Soft Pretzels | Bakery | Bakery | N51 W24953 Lisbon Road | open |
| BerrySimple Yogurt | Other · Dessert | Ice cream / frozen desserts | 1840 Meadow Ln Ste D | open |
| BevNomad | Restaurant (service type not stated) · Other | open | ||
| Billy-ho's | Bar | 118 Main St | open | |
| BJ's Crafty Tap | Bar | 1230 George Towne Dr | open | |
| Bo's Schnitzelbunker | Restaurant (service type not stated) · Casual dining | German / Eastern European · American | 145 Park Ave | open |
| Brewer's Two Cafe Coffee House | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 203 W Wisconsin Ave | open |
| Brewfinity Brewing Co | Brewery / taproom | 203 W. Wisconsin Ave | open | |
| Bubba's | Quick service | Burgers · American | 1276 Capitol Dr | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 1273 Capital Drive Ste. A | open |
| Butler Inn of Pewaukee | Restaurant (service type not stated) | Steakhouse · Seafood · American | 742 Glacier Rd | open |
| Candy Concepts | Dessert | 101 W Wisconsin Ave Ste 2 | open | |
| CandyConceptsInc.com | Dessert | 101 W Wisconsin Ave Ste B | open | |
| Caribou Coffee Caribou Coffee | Coffee shop · Café | Coffee · American | open | |
| Carlee's Bar & Grill | Casual dining · Bar | 702 Glacier Rd | open | |
| Casa Tequila | Bar · Restaurant (service type not stated) · Quick service | Mexican | 1405 Capitol Dr Ste K | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 1454 Capitol Dr | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1350 Capitol Dr | open |
| Cousins Subs Cousins Subs | Specialty food shop · Quick service | Sandwiches | 1350 Capitol Dr Ste. B | open |
| Crumbl - Pewaukee | Dessert · Restaurant (service type not stated) · Bakery | Dessert · Bakery | 1466 Capitol Dr Unit B | open |
| Culver's Culver's | Quick service | Burgers · American | 21300 W. Capitol Drive | open |
| Curly's Waterfront Sports Bar & Grill | Casual dining · Bar | American | W272N2696 Lakeview Blvd | open |
| D.a.n. Enterprises, Inc | Restaurant (service type not stated) | 690 Westfield Way | open | |
| Denny's Restaurant | Restaurant (service type not stated) | Mexican | 2801 N. Grandview Boulevard | open |
| Dickey's Barbecue Pit | Quick service · Restaurant (service type not stated) | BBQ | 1273 Capitol Dr | open |
| Didi's Supper Club | Restaurant (service type not stated) | American · Steakhouse | 2810 Golf Rd | open |
| Dinner By Design | Restaurant (service type not stated) | 1830D Meadow Lane | open | |
| Doc's Dry Dock | Restaurant (service type not stated) · Casual dining · Bar | Pizza | N38W27091 Parkside Rd | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 1256 Capitol Drive | open |
| Eli's | Restaurant (service type not stated) | 120 Simmons Ave | open | |
| Eng-tan Incorporated | Restaurant (service type not stated) | 2128 Silvernail Rd | open | |
| Fazoli's | Restaurant (service type not stated) | Italian | 1900 Silvernail Rd | open |
| First Watch First Watch | Restaurant (service type not stated) | Breakfast · American | 1466 Capitol Drive | open |
| Five Guys | Quick service · Restaurant (service type not stated) | Burgers | 1279 Capitol Dr | open |
| Golden Gourmet Wedding Cakes | Bakery | Bakery | W304N2437 Maple Ave | open |
| Good Eats Cafe | Café · Restaurant (service type not stated) | Coffee · Breakfast | 1405 Capitol Dr | open |
| Hop Harvest and Vine | Casual dining · Restaurant (service type not stated) · Bar | 2205 Silvernail Rd | open | |
| J& P Haririe Midlevel Healthcare Associates, Sc | Restaurant (service type not stated) | N27w23953 Paul Rd Ste 101 | open | |
| Jake's Restaurant | Restaurant (service type not stated) | 21445 Gumina Rd | open | |
| JavaTwist | Coffee shop · Juice, smoothie, tea | Coffee · Juice / smoothies | 2331 Silvernail Rd | open |
| Jersey Mike's Jersey Mike's Subs | Quick service · Specialty food shop | Sandwiches | 1450 Capitol Dr. | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 1890 Meadow Ln Ste. B | open |
| Kim's Lakeside | Bar | W303 N2582 Maple Avenue | open | |
| King's Wok | Restaurant (service type not stated) | Chinese · Asian | 1256 Capitol Dr | open |
| Kranky's Pewaukee | Bar | 719 Glacier Rd | open | |
| La Tavola | Restaurant (service type not stated) | Italian · European | 161 Wisconsin Ave #1-H | open |
| M & N Brown, Inc | Restaurant (service type not stated) | 1276 Capitol Dr | open | |
| McDonald's McDonald's | Quick service | Burgers · American | 2047 Silvernail Rd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 1383 Capitol Dr | open |
| McDonald's McDonald's | Quick service | Burgers · American | 621 Ryan St | open |
| Michael's House of Prime | Restaurant (service type not stated) | Steakhouse | W278N2316 Prospect Ave | open |
| MOD Pizza MOD Pizza | Quick service · Restaurant (service type not stated) | Pizza | 1450 Capitol Dr Ste A | open |
| Moe's Southwest Grill | Restaurant (service type not stated) | Mexican | 1350 Capitol Dr | open |
| Molly's Gluten Free Bakery | Bakery · Dessert | Bakery · Dessert | N47W28270 Lynndale Rd | open |
| Mom's Kitchen Waukesha | Restaurant (service type not stated) | Thai · Asian | 2177 Silvernail Rd | open |
| Mugshotz | Casual dining · Bar | W270N2793 Elm Ave | open | |
| Myxn Lakeside Beach Bar | Casual dining · Bar | 145 Wisconsin Ave | open | |
| Nettie's Irish Pub | Bar | British / Irish pub food | 733 W Wisconsin Ave | open |
| Niko's Gyros | Quick service · Restaurant (service type not stated) | Greek | 733 W Wisconsin Ave | open |
| Noah's Pizza | Restaurant (service type not stated) | Pizza | 220 Oakton Ave | open |
| NONA | Juice, smoothie, tea · Coffee shop · Café | Juice / smoothies · Coffee | 1350 Capitol Dr | open |
| Noodles & Company Noodles & Company | Restaurant (service type not stated) | Noodles / ramen / pho · American | 1390 Capitol Dr | open |
| Osaka Ramen Hibachi Pewaukee | Restaurant (service type not stated) | Japanese · Asian | 2128 Silvernail Rd | open |
| Panera Bread Panera Bread | Bakery · Fast casual | Bakery · Sandwiches · Healthy / salads / bowls | 1301 Capitol Dr | open |
| Papa Murphy's - Pewaukee | Quick service | Pizza · Italian | 2177 Silvernail Rd | open |
| Park Avenue Pizza Company | Restaurant (service type not stated) | Pizza · American | 121 Park Ave | open |
| Peking House | Restaurant (service type not stated) | Chinese | 2815 N Grandview Blvd | open |
| Pizza And Sub Shop, Inc | Restaurant (service type not stated) | 121 Park Ave | open | |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 1350 W Capitol Dr Waukesha | open |
| Pizza Takeout & Delivery Papa Murphy's | Quick service | open | ||
| Plaza Garibaldi | Quick service · Restaurant (service type not stated) | Mexican | 2301 Silvernail Rd | open |
| purple feet wines | Winery / distillery / taproom | Woodgate ct west | open | |
| Rocky Rococo Pizza and Pasta Rocky Rococo Pizza and Pasta | Restaurant (service type not stated) | Pizza · Italian | 2010 Silvernail Rd | open |
| Rosati's Chicago Pizza Rosati's Pizza | Restaurant (service type not stated) | Pizza · Italian | 690 Westfield Way | open |
| Rox Bar & Grille | Casual dining · Bar | American | 2820 N Grandview Blvd | open |
| Ruggeri's Italian Market | Bakery | Bakery | 161 W Wisconsin Ave Ste 1J | open |
| Sandbar Sports Pub | Casual dining · Bar · Restaurant (service type not stated) | Cajun, Creole, Southern · American | W278 N2315 Prospect Ave | open |
| Seester's Mexican Cantina | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 161 W Wisconsin Ave | open |
| Shri Foods | Restaurant (service type not stated) · Casual dining | Indian · American | 1405 Capitol Dr Ste A | open |
| Silvernail Inn | Casual dining · Bar | Steakhouse · American | 2903 N Grandview Blvd | open |
| Simply Cinnamon Bakery | Bakery · Dessert | Bakery · Dessert | 115 Oakton Ave | open |
| Smoothie King Smoothie King | Juice, smoothie, tea · Delivery-focused | Juice / smoothies · Healthy / salads / bowls | 1890 Meadow Ln | open |
| Spring City Restaurant | Restaurant (service type not stated) | American | 2820 N Grandview Blvd | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 1440 Capitol Dr | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | N51W24953 Lisbon Rd | open |
| Steny's Lake Country | Bar · Casual dining | N29W24483 Watertown Rd | open | |
| Subway | Other | Sandwiches | 411 Pewaukee Rd | open |
| Subway Pewaukee Subway | Other | Sandwiches | 601 Ryan St | open |
| Sunset Grill Pewaukee | Bar · Restaurant (service type not stated) | Pizza | N2315 Prospect Ave W278 200 | open |
| Taco Amigo | Restaurant (service type not stated) | 2104 Silvernail Rd | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 1355 Capital Drive | open |
| Tap In Golf Waukesha | Bar · Restaurant (service type not stated) | 2132 Silvernail Rd | open | |
| Taqueria Don Chava | Restaurant (service type not stated) | Mexican · Latin American (other) | 220A Oakton Ave | open |
| Teriyaki Madness Forage Kitchen | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls · Asian | 1390 Capitol Dr | open |
| The Beach House Bistro | Casual dining · Restaurant (service type not stated) · Bar | 161 W Wisconsin Ave | open | |
| The Beergo | Bar | 325 Capitol Dr | open | |
| The Chocolate Factory The Chocolate Factory - Cedarburg | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Dessert | 161 W Wisconsin Ave | open |
| the DAILY DOSE JUICE Bar Pewaukee | Juice, smoothie, tea · Fast casual · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 115 Wisconsin Ave | open |
| The HandleBar | Bar | 203 W Wisconsin Ave | open | |
| The Original Suburpia | Restaurant (service type not stated) | 2177 Silvernail Rd | open | |
| The Spanish Traveler | Restaurant (service type not stated) | Spanish / tapas · Latin American (other) | 2104 Silvernail Rd | open |
| The Sports Dock | Bar · Restaurant (service type not stated) · Casual dining | W278N2345 Prospect Ave | open | |
| Thunder Bay Grille Thunder Bay Grille | Restaurant (service type not stated) | American · Steakhouse | N14W24130 Tower Pl | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 1463 Capitol Drive | open |
| Tsuta Ramen & Poke | Restaurant (service type not stated) | 1273 CAPITOL Dr Unit B | open | |
| Wendy's Wendy's | Quick service | Burgers · American | 2050 Silvernail | open |
| Applebee's Grill + Bar | Bar · Restaurant (service type not stated) | 1267 Capitol Dr | closed | |
| Little Caesars Pizza | Restaurant (service type not stated) | Pizza | 601 Ryan St | closed |
| Salsa Cafe & Cantina | Bar | 1230 George Towne Dr | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 25 | 18 | — | — | — | 7 | SIC1987 |
| 1995 | 23 | 19 | — | — | — | 4 | SIC1987 |
| 1996 | 30 | 23 | — | — | — | 7 | SIC1987 |
| 1997 | 38 | 32 | — | — | — | 6 | SIC1987 |
| 1998 | 41 | 29 | 15 | 14 | — | 6 | NAICS1997 |
| 1999 | 43 | 32 | 17 | 14 | 1 | 6 | NAICS1997 |
| 2000 | 52 | 40 | 23 | 15 | 2 | 6 | NAICS1997 |
| 2001 | 51 | 38 | 19 | 16 | 3 | 7 | NAICS1997 |
| 2002 | 50 | 40 | 18 | 19 | 3 | 6 | NAICS1997 |
| 2003 | 50 | 41 | 18 | 20 | 3 | 5 | NAICS2002 |
| 2004 | 53 | 42 | 19 | 21 | 2 | 7 | NAICS2002 |
| 2005 | 60 | 49 | 23 | 22 | 4 | 7 | NAICS2002 |
| 2006 | 71 | 57 | 26 | 28 | 3 | 9 | NAICS2002 |
| 2007 | 73 | 61 | 29 | 27 | 4 | 9 | NAICS2002 |
| 2008 | 72 | 60 | 27 | 28 | 4 | 8 | NAICS2007 |
| 2009 | 65 | 54 | 24 | 25 | 4 | 7 | NAICS2007 |
| 2010 | 68 | 57 | 28 | 24 | 4 | 7 | NAICS2007 |
| 2011 | 67 | 57 | 28 | 23 | 5 | 6 | NAICS2007 |
| 2012 | 67 | 56 | 29 | 20 | 6 | 7 | NAICS2012 |
| 2013 | 66 | 55 | 27 | 23 | 5 | 8 | NAICS2012 |
| 2014 | 65 | 53 | 26 | 23 | 4 | 9 | NAICS2012 |
| 2015 | 66 | 53 | 25 | 23 | 5 | 10 | NAICS2012 |
| 2016 | 63 | 50 | 23 | 22 | 5 | 11 | NAICS2012 |
| 2017 | 69 | 56 | 25 | 25 | 6 | 11 | NAICS2017 |
| 2018 | 68 | 57 | 28 | 25 | 4 | 9 | NAICS2017 |
| 2019 | 73 | 60 | 26 | 30 | 4 | 10 | NAICS2017 |
| 2020 | 72 | 58 | 27 | 28 | 3 | 10 | NAICS2017 |
| 2021 | 71 | 57 | 27 | 27 | 3 | 10 | NAICS2017 |
| 2022 | 70 | 55 | 30 | 22 | 3 | 10 | NAICS2022 |
| 2023 | 70 | 55 | 31 | 20 | 4 | 9 | NAICS2022 |