BMIE Market 53089

Waukesha County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,588 2020–2024 ACS 5-year estimate ±560 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,861 2020–2024 ACS 5-year estimate ±248 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,568 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,251 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$120,875 2020–2024 ACS 5-year estimate ±10,671 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.1 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,369 2020–2024 ACS 5-year estimate ±55 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$418,900 2020–2024 ACS 5-year estimate ±15,400 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	26.9 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53089
Restaurants per 10,000 residents	6.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+23.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+14.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+14.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+77.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 15–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.48) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	75 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	65 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53089. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.48, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.2	85	40%	+34.1
Restaurant Opportunity Score	75.1	75	35%	+26.3
Market Momentum Score	65.5	65	25%	+16.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,588	82	40%	+32.7
Median household income (ACS)	120,875	91	40%	+36.3
Households (ACS)	7,861	81	20%	+16.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	14.3	58	35%	+20.3
Restaurants per 10,000 residents (lower = more room)	7.8	81	25%	+20.3
Population (ACS)	20,588	82	20%	+16.4
Median household income (ACS)	120,875	91	20%	+18.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	23.1	79	50%	+39.7
10-year restaurant growth	14.3	58	30%	+17.4
20-year restaurant growth	14.3	42	20%	+8.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (45)

By cuisine

Pizza 8 · American 5 · Coffee 4 · Sandwiches 4 · Burgers 3 · Dessert 3 · Mexican 3 · Ice cream / frozen desserts 2 · Italian 2 · Asian 1 · Bakery 1 · BBQ 1 · British / Irish pub food 1 · Chinese 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 28 · Quick service 8 · Bar 7 · Casual dining 5 · Coffee shop 4 · Dessert 4 · Café 3 · Bakery 2 · Buffet 1 · Catering 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Belfast Station	Bar · Casual dining	British / Irish pub food	N64W23246 Main St	open
Big Boy Burgers & Sweets	Restaurant (service type not stated)	Burgers	N63W23675 Main St Ste 103R	open
Bistro Z	Restaurant (service type not stated)		W249 N5267 Executive Drive,	open
Boneyard Pub & Grille	Bar · Restaurant (service type not stated)		N64W23180 Main St	open
Casey's	Restaurant (service type not stated)	Pizza	N56w22100 Silver Spring Dr	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	W232 N6116 Waukesha Ave	open
Culver's Culver's	Quick service	Burgers · American	W249 N6620 Hwy. 164	open
Dunkin' Dunkin'	Dessert · Bakery · Juice, smoothie, tea · Coffee shop	Ice cream / frozen desserts · Juice / smoothies · Dessert · Coffee	249 Wisconsin 164	open
El Jimador	Restaurant (service type not stated)	Mexican · Latin American (other)	N65W24838 Main St	open
George Webb Restaurants	Casual dining	American	N65 W24838 Main St	open
Golden Sun Inc	Restaurant (service type not stated)		N65W24838 Main St	open
Hard Rock Grille	Restaurant (service type not stated)		N52W23206 Lisbon Rd	open
Ichiban Japanese Sushi and Steak House	Restaurant (service type not stated)	Japanese · Sushi · Steakhouse	N65W24838 Main St	open
Katie's Creations custom cookies	Bakery · Dessert	Bakery · Dessert	Sharon Dr	open
Loca Latte	Coffee shop · Café	Coffee · Sandwiches	N63W23217 Main St	open
M & M Restaurant, Llc	Restaurant (service type not stated)		N64W23316 Main St	open
Mad Science Creamery	Dessert	Ice cream / frozen desserts	W249N5267 Executive Dr	open
Main Moon	Restaurant (service type not stated)	Chinese · Asian	N64 W24320 Main St	open
Marcileno's Pizza & Grill	Restaurant (service type not stated)	Pizza	N64 W24370 Main St, Sussex, WI	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	W24 N6522 County Rd J	open
Mid West Dakota	Casual dining · Bar		N77W23829 Sun Valley Run	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	W249N5245 Executive Dr	open
Papa Murphy's Papa Murphy's - Jefferson City	Restaurant (service type not stated) · Quick service	Pizza	N65W24838 Main Street	open
Pizza Ranch Pizza Ranch	Buffet · Restaurant (service type not stated)	Pizza	N62W22045 Lieds Ln	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Pork Chop Express	Restaurant (service type not stated)		N53W24700 S Corporate Cir	open
R.Shoppe, LLC	Dessert	Dessert	N63W24063 Main St	open
Rumors Sports Bar & Grill	Bar · Casual dining		W232N6368 Waukesha Ave	open
Russell Restaurant Group Llc	Restaurant (service type not stated)		N64W23246 Main St	open
Sal's Pizza Sussex	Restaurant (service type not stated)	Pizza · Italian	N64W24370 Main St	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café	Coffee	N54W25047 Business Dr	open
Slo' Motion BBQ-Authentic WIsconsin BBQ Catering	Catering · Restaurant (service type not stated)	BBQ	N64W22648 Main St	open
Starbucks Starbucks	Café · Restaurant (service type not stated) · Coffee shop	Coffee	N65 W24950 Main Street	open
Substyk’s Supper Club	Restaurant (service type not stated)	American		open
Subway	Restaurant (service type not stated)	Sandwiches	W249 N5267 Executive Dr, #101	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	N 64 W 22634 Main St	open
Sussex Inn	Restaurant (service type not stated)	Pizza	N64W23300 Main St	open
Taco Bell Taco Bell	Quick service	Mexican	W. 249 N 6498 Hwy 164	open
Tailgators Pub and Grille	Restaurant (service type not stated)	American	N64 W23246 Main Street	open
Tap In Golf Sims and Sports Bar Sussex	Bar		N65W24838 Main St	open
Tekila	Restaurant (service type not stated)	Mexican	N63W23675 Main St	open
the Kitchen	Restaurant (service type not stated)	American	N64W23316 Main St	open
The Venue, bar, live music and party hall rental	Bar		W249N5267 Executive Dr	open
Thirsty Duck Sussex	Bar · Casual dining		N64W23180 Main St	open
Tony Maronni's	Restaurant (service type not stated)	Italian · Pizza	N63W23951 Main St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	9	—	—	—	2	SIC1987
1995	10	8	—	—	—	2	SIC1987
1996	9	7	—	—	—	2	SIC1987
1997	12	9	—	—	—	3	SIC1987
1998	13	9	5	4	—	3	NAICS1997
1999	14	10	5	5	—	3	NAICS1997
2000	13	11	5	6	—	1	NAICS1997
2001	14	12	5	6	1	1	NAICS1997
2002	20	15	5	8	2	5	NAICS1997
2003	18	14	5	7	2	4	NAICS2002
2004	19	14	5	7	2	5	NAICS2002
2005	19	14	5	7	2	5	NAICS2002
2006	19	14	5	7	2	5	NAICS2002
2007	22	18	9	7	2	4	NAICS2002
2008	22	18	9	7	2	4	NAICS2007
2009	18	15	9	5	1	3	NAICS2007
2010	16	12	6	5	1	4	NAICS2007
2011	17	13	6	6	1	4	NAICS2007
2012	19	15	9	5	1	4	NAICS2012
2013	17	14	8	5	1	3	NAICS2012
2014	13	11	5	5	1	2	NAICS2012
2015	15	12	6	5	1	3	NAICS2012
2016	19	16	9	6	1	3	NAICS2012
2017	19	16	9	6	—	3	NAICS2017
2018	16	13	6	6	—	3	NAICS2017
2019	18	16	7	7	—	—	NAICS2017
2020	15	15	6	7	—	—	NAICS2017
2021	17	16	6	7	3	—	NAICS2017
2022	19	18	7	8	3	—	NAICS2022
2023	16	16	6	7	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53089. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53017	3.9 mi	1	2006
53046	4.1 mi	1	2016
53072	4.7 mi	55	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.