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BMIE Market 53127

Waukesha County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)79
2020–2024 ACS 5-year estimate ±115 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households41
2020–2024 ACS 5-year estimate ±59 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census countData source not yet connected
Housing unitsData source not yet connected
Median household incomeData source not yet connected
Median ageData source not yet connected
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area0.8 sq mi
Census Gazetteer 2020
Restaurants4
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53127
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year-20.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-20.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+33.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+33.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20287 (range 5–10)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.23) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score10 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score6 / 100
MODELED · consumer_market_score v1 · confidence Medium · why?
Restaurant Opportunity Score8 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score21 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 10 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score6.2640%+2.5
Restaurant Opportunity Score7.6835%+2.7
Market Momentum Score21.52125%+5.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 6 (Medium confidence)

ComponentValueRankWeightAdds
Population (ACS)79640%+3.7
Households (ACS)41720%+2.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 8 (Medium confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-201435%+6.0
Restaurants per 10,000 residents (lower = more room)506.3125%+0.2
Population (ACS)79620%+1.4
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 21 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-201350%+6.5
10-year restaurant growth-201430%+4.1
20-year restaurant growth33.35420%+10.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (6)

By cuisine

American 3 · Bakery 2 · Dessert 2

By type

Casual dining 3 · Restaurant (service type not stated) 3 · Bakery 2 · Bar 2 · Dessert 2

NameTypeCuisineAddressStatus
All the CrumbsBakery · DessertBakery · DessertS42W31370 WI-83open
Cornerstone RestaurantRestaurant (service type not stated)AmericanS43 W31343 WI-83open
In Cahoots & CoCasual dining · BarAmericanS43W31325 WI-83open
Sally's Sweet ShoppeBakery · DessertBakery · DessertS42W31238 State Road 83open
Union HouseRestaurant (service type not stated) · Casual diningAmericanS42 W31320 WI-83open
Vittles & VineCasual dining · Restaurant (service type not stated) · BarS42W31428 WI-83open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199443———1SIC1987
199543———1SIC1987
199654———1SIC1987
199754———1SIC1987
19985422—1NAICS1997
19995422—1NAICS1997
20005422—1NAICS1997
20015422—1NAICS1997
20025422—1NAICS1997
20034321—1NAICS2002
20046321—1NAICS2002
20057541—1NAICS2002
20066541—1NAICS2002
20075431—1NAICS2002
2008322——1NAICS2007
2009544——1NAICS2007
2010654—11NAICS2007
2011764—21NAICS2007
2012764—21NAICS2012
2013654—11NAICS2012
2014543—11NAICS2012
2015532—12NAICS2012
2016642—22NAICS2012
2017653———NAICS2017
2018653———NAICS2017
2019763—3—NAICS2017
2020874—3—NAICS2017
2021763—3—NAICS2017
2022763—3—NAICS2022
202354————NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53127. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
531531.5 mi62023
531833.5 mi112023
531894.6 mi272023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.