BMIE Market 53189

Waukesha County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	26,855 2020–2024 ACS 5-year estimate ±1,167 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,334 2020–2024 ACS 5-year estimate ±435 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	26,228 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,018 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$117,008 2020–2024 ACS 5-year estimate ±2,661 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,206 2020–2024 ACS 5-year estimate ±92 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$406,200 2020–2024 ACS 5-year estimate ±10,293 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	47.8 sq mi Census Gazetteer 2020
Restaurants	27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53189
Restaurants per 10,000 residents	6.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-15.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+42.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+285.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+170.0% DERIVED: 1998 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	41 (range 35–48) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.3 per year, r² 0.64) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	76 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	88 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	80 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	50 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53189. Projection: linear trend v1, fitted 2013–2023, +1.3 restaurants per year, r² 0.64, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	87.6	88	40%	+35.0
Restaurant Opportunity Score	80.5	80	35%	+28.2
Market Momentum Score	50.2	50	25%	+12.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	26,855	87	40%	+34.6
Median household income (ACS)	117,008	89	40%	+35.7
Households (ACS)	10,334	86	20%	+17.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	42.1	78	35%	+27.3
Restaurants per 10,000 residents (lower = more room)	10.1	72	25%	+18.0
Population (ACS)	26,855	87	20%	+17.3
Median household income (ACS)	117,008	89	20%	+17.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-15.6	15	50%	+7.6
10-year restaurant growth	42.1	78	30%	+23.4
20-year restaurant growth	285.7	96	20%	+19.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (70)

By cuisine

American 10 · Pizza 10 · Bakery 9 · Sandwiches 8 · Coffee 7 · Burgers 4 · Italian 4 · Chicken / wings 3 · Mexican 3 · Asian 2 · BBQ 2 · Caribbean 2 · Chinese 2 · Dessert 2 · Greek 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Noodles / ramen / pho 1 · Seafood 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 40 · Quick service 17 · Bakery 9 · Bar 9 · Casual dining 7 · Coffee shop 6 · Café 4 · Dessert 3 · Specialty food shop 2 · Other 2 · Delivery-focused 1 · Fast casual 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Awesome Shrimp	Restaurant (service type not stated)	Seafood	W246S3284 Industrial Ln	open
Benet's bbq	Restaurant (service type not stated)	BBQ · Sandwiches		open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	1180 W Sunset Dr	open
Burger King Burger King	Quick service	Burgers · American	1190 West Sunset Drive	open
Burger King	Restaurant (service type not stated)	Burgers	530 W Sunset Dr	open
Chicken Palace Chicken Palace Fiesta Garibaldi	Restaurant (service type not stated) · Casual dining	Mexican · American	435 W Sunset Dr	open
Chili's Grill & Bar Chili's	Restaurant (service type not stated)	Southwestern / Tex-Mex	1260 Sunset Dr	open
Compass Screen Printing, Llc	Restaurant (service type not stated)		2035 S West Ave	open
Cousins Subs Cousins Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	530 W Sunset Dr	open
Divine AO	Restaurant (service type not stated)	Caribbean	Village Clock Shop, S43W31423 WI-83	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	S30W24896 W Sunset Dr	open
Dunkin' Dunkin'	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	804 W Sunset Dr	open
Einstein Bros. Bagels	Bakery	Bakery	180 E Sunset Dr Ste A	open
Ex Cineribus Inc	Restaurant (service type not stated)		300 Travis Ln Ste 20	open
Faith & Flour	Bakery	Bakery	3805 Rivers Crossing Dr	open
Figaro's Pizza	Restaurant (service type not stated)	Pizza	S30W24896 Sunset Dr	open
Firehouse Subs Firehouse Subs	Quick service · Restaurant (service type not stated)	Sandwiches	180 E Sunset Dr	open
Flanagan's	Bar · Restaurant (service type not stated)		333 W Sunset Dr	open
Future Quickly	Restaurant (service type not stated)	Caribbean	221 Johns Dr	open
Fuzzy's Southside Pub & Grill	Casual dining · Bar	American	1726 S West Ave	open
George Webb Restaurant	Restaurant (service type not stated)	American	139 E Sunset Dr	open
Glass Nickel Pizza Co. - Waukesha Glass Nickel Pizza Co. - Appleton	Restaurant (service type not stated)	Pizza · Italian	116 E Sunset Dr	open
Hickory Sticks Restaurant	Restaurant (service type not stated) · Casual dining	American	S77W26285 Prairieside Dr	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	1260 Sunset Dr	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	1190 West Sunset Dr.	open
Jes & Kevin, Inc	Restaurant (service type not stated)		S31W24661 Sunset Dr	open
Jet's Pizza Jet's Pizza	Restaurant (service type not stated)	Pizza · Italian	530 W Sunset Dr	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	331 West Sunset Drive	open
Kim's Garden	Restaurant (service type not stated)	Chinese · Asian	137 W Sunset Dr	open
Knead to Read	Bakery	Bakery	S59W23037 Glengarry Rd	open
Kohls Foods Llc. Culver's	Restaurant (service type not stated) · Quick service	Burgers · American	840 W Sunset Dr	open
La Estrella Bakery	Bakery	Bakery	123 W Sunset Dr	open
Le Caffe Bistro	Coffee shop · Restaurant (service type not stated) · Café	Coffee	S30W24896 Sunset Dr	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	115 W Sunset Dr	open
Los Tacos	Restaurant (service type not stated)	Mexican	131 W Sunset Dr	open
Mama Ducky's Desserts	Dessert · Bakery	Dessert · Bakery	151 E Sunset Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1425 S West Ave	open
Michael's Italian Restaurant	Restaurant (service type not stated)	Italian · Pizza	1400 S Grand Ave	open
Milwaukee Coffee Hospitality Sunset Llc	Restaurant (service type not stated)		804 W Sunset Dr	open
Noodles & Company Noodles & Company	Restaurant (service type not stated)	Noodles / ramen / pho · American	1210 W Sunset Dr	open
Orange Leaf Frozen Yogurt	Other · Dessert	Ice cream / frozen desserts	1190 W Sunset Dr, Ste 110	open
Panda Express Panda Express México	Quick service	Chinese · Asian	601 E Sunset Dr.	open
Panera Bread Panera Bread	Bakery · Fast casual	Bakery · Sandwiches · Healthy / salads / bowls	1170 W Sunset Drive	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	207 east sunset drive	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	804 W. Sunset Drive, Suite 120	open
Pat's Rib Place, Waukesha	Restaurant (service type not stated)	BBQ	151 E Sunset Dr	open
pieper porch winery	Winery / distillery / taproom		S67 W28435 River Road	open
Pizza Hut Pizza Hut	Quick service	Pizza · Italian	Pizza Hut, 447 W Sunset Dr #449 Pizza Hut #449	open
Pizza Hut Express	Coffee shop · Restaurant (service type not stated)	Pizza · Coffee	1250 Sunset Dr	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Starbucks Starbucks	Coffee shop · Café	Coffee	151 W Sunset Dr	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	801 E Sunset Dr	open
Subway	Other	Sandwiches	1200 W Sunset Dr Ste 100	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2000 South West Ave.	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	131 E Sunset Drive	open
Sunset Family Restaurant	Restaurant (service type not stated)	Greek · American	535 W Sunset Dr	open
Taco Bell Taco Bell	Quick service	Mexican	405 W Sunset Dr	open
Taco Feliz No.5	Restaurant (service type not stated)		1150 W Sunset Dr	open
Tallinger's Restaurant & Lounge	Bar		S31W24661 Sunset Dr	open
Tally's Tap & Eatery	Casual dining · Bar		S31W24661 W Sunset Dr	open
The Coffee Talk Bakery	Bakery · Coffee shop · Café	Bakery · Coffee	S52W28809 Saylesville Rd	open
The Spot on Sunset	Restaurant (service type not stated)		316 W Sunset Dr	open
The Tap Yard - Waukesha	Bar		1150 W Sunset Dr	open
The Tap Yard - Waukesha The Tap Yard Beer Gardens	Bar · Casual dining		1927 E Sunset Dr	open
Timmy's German Bier Stube	Bar · Casual dining		S42W27352 Oak Grove Ln	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	721 East Sunset Drive	open
Vina mundi	Bar		S42W31428 State Road 83	open
Walmart Bakery	Bakery	Bakery	2000 S West Ave	open
Wingstop Wingstop	Quick service	Chicken / wings · American	116 E Sunset Dr	open
Fox Head Brewing	Brewery / taproom		2132 S West Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1998	11	10	8	1	1	1	NAICS1997
1999	9	8	7	1	—	1	NAICS1997
2000	8	7	5	2	—	1	NAICS1997
2001	9	8	6	2	—	1	NAICS1997
2002	9	8	6	1	1	1	NAICS1997
2003	8	7	5	1	1	1	NAICS2002
2004	10	9	5	3	1	1	NAICS2002
2005	13	11	6	3	2	2	NAICS2002
2006	12	10	7	1	2	1	NAICS2002
2007	13	13	8	3	2	—	NAICS2002
2008	17	14	9	3	2	—	NAICS2007
2009	19	16	12	3	1	1	NAICS2007
2010	20	16	13	3	—	1	NAICS2007
2011	19	16	11	4	1	1	NAICS2007
2012	19	18	10	6	2	1	NAICS2012
2013	22	19	11	6	2	—	NAICS2012
2014	25	21	13	6	2	2	NAICS2012
2015	27	25	13	9	3	1	NAICS2012
2016	29	26	14	9	3	1	NAICS2012
2017	33	29	11	15	3	—	NAICS2017
2018	36	32	12	16	4	—	NAICS2017
2019	34	30	11	15	4	—	NAICS2017
2020	36	33	11	16	6	—	NAICS2017
2021	38	34	13	18	3	—	NAICS2017
2022	39	36	12	20	4	—	NAICS2022
2023	31	27	10	14	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53189. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53127	4.6 mi	4	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.