BMIE Market 53022

Washington County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,046 2020–2024 ACS 5-year estimate ±335 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,274 2020–2024 ACS 5-year estimate ±297 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,920 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,746 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,890 2020–2024 ACS 5-year estimate ±4,929 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,367 2020–2024 ACS 5-year estimate ±103 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$373,400 2020–2024 ACS 5-year estimate ±13,938 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	27.7 sq mi Census Gazetteer 2020
Restaurants	39 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53022
Restaurants per 10,000 residents	17.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+21.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+34.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+39.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+77.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	41 (range 36–47) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.53) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	73 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53022. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.53, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.6	82	40%	+32.6
Restaurant Opportunity Score	68.4	68	35%	+23.9
Market Momentum Score	73.3	73	25%	+18.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,046	81	40%	+32.6
Median household income (ACS)	100,890	82	40%	+32.6
Households (ACS)	8,274	82	20%	+16.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	34.5	75	35%	+26.1
Restaurants per 10,000 residents (lower = more room)	19.5	39	25%	+9.7
Population (ACS)	20,046	81	20%	+16.3
Median household income (ACS)	100,890	82	20%	+16.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	21.9	79	50%	+39.3
10-year restaurant growth	34.5	75	30%	+22.4
20-year restaurant growth	39.3	58	20%	+11.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (80)

By cuisine

American 14 · Sandwiches 12 · Burgers 7 · Pizza 6 · Chicken / wings 5 · Coffee 5 · Mexican 5 · Asian 4 · Bakery 4 · Italian 4 · BBQ 3 · Breakfast 2 · British / Irish pub food 2 · Chinese 2 · Dessert 2 · Ice cream / frozen desserts 2 · Cajun, Creole, Southern 1 · German / Eastern European 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 46 · Bar 24 · Quick service 21 · Casual dining 14 · Café 5 · Specialty food shop 5 · Bakery 4 · Coffee shop 4 · Dessert 4 · Brewery / taproom 2 · Buffet 1 · Delivery-focused 1 · Food truck 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
A Cut A Head Studio 1	Restaurant (service type not stated)		N96W18058 County Line Rd	open
Aldo's Pizza & Pub LLC	Bar · Restaurant (service type not stated)	Pizza	W156N11058 Pilgrim Rd	open
Apple Works Winery	Winery / distillery / taproom		W179N12536 Fond du Lac Ave	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	N96W17650 County Line Rd	open
B D Travel Incorporated Dba Ambassador World Travel Or Germa	Restaurant (service type not stated)		W156N11066 Pilgrim Rd	open
Barley Pop Pub & Restaurant	Bar · Restaurant (service type not stated)	BBQ	N116W16137 Main St	open
BB&L (Brown's Bar & Lounge)	Bar · Casual dining		N97W16621 Chippewa Dr	open
Big Boy	Quick service	American · Burgers	N116W15841 Main St	open
Big Sky Country Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	W204N11498 Goldendale Rd	open
Bixenberg Tavern	Casual dining · Bar		N112W21209 Mequon Rd	open
Brama's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	N112W16700 Mequon Rd	open
Bubs Irish Pub	Bar · Restaurant (service type not stated)	British / Irish pub food	N116W 16218 Main St	open
Bubs Irish Pub	Bar	British / Irish pub food	N116W16218 Main St	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Restaurant (service type not stated) · Quick service · Casual dining	Chicken / wings · American · Sandwiches	W17802 County Line Rd N96	open
Burger King Burger King	Quick service	Burgers · American	County Line Rd N96 W17655	open
Buzdums Pub & Grill	Casual dining · Bar		W188N10515 Maple Rd	open
Cake & Bake	Bakery	Bakery	W164N11271 Squire Dr Ste C	open
Chili's Grill & Bar	Bar · Restaurant (service type not stated)	Mexican · Sandwiches	N96 W18640 County Line Road	open
China Kitchen	Restaurant (service type not stated)	Asian	N112W16560 Mequon Rd	open
Cousins Subs Cousins Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	N96 W15630, County Line Rd	open
Cracker Barrel Old Country Store Cracker Barrel Old Country Store	Restaurant (service type not stated) · Café	Cajun, Creole, Southern · Breakfast · Coffee · American	9778 Rivercrest Dr	open
Crumbl - Menomonee Falls Crumbl Cookies	Dessert · Restaurant (service type not stated) · Bakery	Dessert · Bakery	N9606 Appleton Ave W182	open
Das Barrel Room	Casual dining · Bar		W201N10466 Appleton Ave	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	N112W15800 W Mequon Rd	open
El Taco Feliz #6 El Taco Feliz Food Truck #6	Food truck	Mexican	W156N11190 Pilgrim Rd	open
Gamroth's Kuhburg Junction	Bar		W140N10385 Fond du Lac Ave	open
Hampel's Animal Hospitality	Quick service · Restaurant (service type not stated)	Chicken / wings	W194N11551 McCormick Dr	open
Hung Hao Restaurant	Restaurant (service type not stated)	Chinese · Asian	N112W15800 Mequon Rd	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	N96 W18640 County Line Road	open
Ivee's at Main	Casual dining · Bar	American · Breakfast	W157N11618 Fond du Lac Ave	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	N112 W16510 Mequon Road Unit 2	open
Jimmy John's Jimmy John's	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	W17980 County Line Rd N96	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	N112 W16268 Mequon Rd	open
Kaffeehaus Kaffeehaus	Coffee shop · Café · Bakery	Coffee · Bakery	W140N10393 Fond du Lac Ave	open
KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	W17860 County Line Rd N96	open
KJ's Bar & Grill	Restaurant (service type not stated)		N112W21209 Mequon Rd.	open
Kurt Schulz Deli - Germantown	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	N112W16700 Mequon Rd	open
Kusum Enterprises Inc	Restaurant (service type not stated)		N112W15800 Mequon Rd	open
Latitude Café Roasting Co. - Germantown Latitude Café	Coffee shop · Restaurant (service type not stated) · Café	Coffee	W156N9636 Pilgrim Rd	open
Lohmann's Steak House	Restaurant (service type not stated)	American	W183N9609 Appleton Ave	open
Lone Star Tavern	Casual dining · Bar	American	W204N11912 Goldendale Rd	open
Mad Chicken	Restaurant (service type not stated)	Chicken / wings	W182N9606 Appleton Ave Ste 105	open
Mama Mia	Restaurant (service type not stated)	Italian	N112W16344 Mequon Rd	open
Marko's Pizza	Restaurant (service type not stated)	Pizza · Italian	W156N9664 Pilgrim Rd	open
Matteo's Mexican Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	W156N11058 Pilgrim Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	N92w17512 County Line Rd	open
McDonald's McDonald's	Quick service	Burgers · American	N112w15936 Mequon Road	open
Metro Cigars Metro Cigars	Bar		N102W19455 Willow Crk Wy	open
Old Germantown	Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar		W148N12696 Pleasant View Dr	open
Panda Express Panda Express México	Quick service	Chinese · Asian	N96w17698 County Line Rd.	open
Phatt Jonny's	Casual dining · Bar			open
Precinct Tap and Table	Casual dining · Bar		W161N11629 Church St	open
Quiznos	Restaurant (service type not stated) · Other	Sandwiches · American	W182N9606 Appleton Ave Ste 101	open
Relish Supper Club	Restaurant (service type not stated) · Casual dining	American	N116W15841 Main St	open
Robert's Frozen Custard	Quick service · Dessert	Burgers · Ice cream / frozen desserts	N112W16040 Mequon Rd	open
Rosati's Pizza Rosati's Pizza	Restaurant (service type not stated)	Pizza · Italian	N112W15800 Mequon Rd	open
Shake It Up	Dessert	Ice cream / frozen desserts	1345 W North Street	open
Sheer Martini Lounge	Bar		Mequon Rd, Germantown, WI 53022	open
Smokin' Jack's BBQ	Restaurant (service type not stated)	BBQ	N112W16344 Mequon Rd	open
Sol Agave Taste Mexico	Restaurant (service type not stated)	Mexican	N112W16344 Mequon Rd	open
Sports Corner Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		W187N12793 Fond du Lac Ave	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	N96W17950 County Line Rd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	N112W16510 Mequon Rd	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	W190 N 9855 Appleton Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	N112 W15800 Mequon Rd Ste 6	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches	N 128 W 21760 Holy Hill Rd,	open
Taco Bell Taco Bell	Restaurant (service type not stated) · Quick service	Pizza · Mexican	N96W17802 County Line Rd	open
Teriyaki Madness	Restaurant (service type not stated)	Asian	N9606 Appleton Ave W182	open
The Broken Chandelier	Bar		W204N11912 Goldendale Rd	open
The Pub at Blackstone Creek	Bar · Restaurant (service type not stated)		N112W17300 Mequon Rd	open
The Quilted Bear	Restaurant (service type not stated)	American	18611 Mequon Rd	open
Truffles	Dessert	Dessert	N112W15352 Mequon Rd	open
UNII Dumpling & Buffet	Buffet		N112W16560 Mequon Rd	open
Von Rothenburg Bier Stube	Bar · Casual dining	German / Eastern European	N116W15863 Main St	open
Walmart Bakery	Bakery	Bakery	W190N9855 Appleton Ave	open
Wendy's Wendy's	Quick service	Burgers · American	N96w17600 County Line Rd	open
Wisconsin Big Boy	Bar · Restaurant (service type not stated) · Brewery / taproom	Burgers · BBQ · American	N116W15841 Main St	open
Belongia Vk Cedarburg Llc	Restaurant (service type not stated)		N112W15800 Mequon Rd	closed
George Webb Restaurant	Restaurant (service type not stated) · Casual dining	American	N112W15800 Mequon Rd	closed
La Chimenea	Restaurant (service type not stated)	Mexican	N112W15251 Mequon Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	22	—	—	—	5	SIC1987
1995	27	22	—	—	—	5	SIC1987
1996	30	22	—	—	—	8	SIC1987
1997	33	25	—	—	—	8	SIC1987
1998	37	29	14	13	2	7	NAICS1997
1999	36	26	11	13	2	8	NAICS1997
2000	36	26	11	13	2	9	NAICS1997
2001	39	26	12	12	2	11	NAICS1997
2002	34	28	14	11	3	6	NAICS1997
2003	36	28	12	13	3	8	NAICS2002
2004	42	32	14	15	3	10	NAICS2002
2005	40	32	14	16	2	8	NAICS2002
2006	38	31	15	14	2	7	NAICS2002
2007	41	36	16	17	3	5	NAICS2002
2008	42	35	13	19	3	6	NAICS2007
2009	40	34	14	18	2	5	NAICS2007
2010	39	33	14	17	2	5	NAICS2007
2011	39	31	12	17	2	7	NAICS2007
2012	40	32	11	19	2	7	NAICS2012
2013	38	29	10	17	2	9	NAICS2012
2014	38	30	11	17	2	8	NAICS2012
2015	43	33	13	18	2	9	NAICS2012
2016	41	33	13	19	1	7	NAICS2012
2017	42	34	14	19	—	7	NAICS2017
2018	40	32	11	20	—	7	NAICS2017
2019	44	35	12	22	—	7	NAICS2017
2020	39	30	10	18	—	7	NAICS2017
2021	42	33	12	19	—	7	NAICS2017
2022	52	41	13	23	4	8	NAICS2022
2023	50	39	14	20	4	8	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53022. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.