BMIE Market 53033

Washington County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	6,286 2020–2024 ACS 5-year estimate ±717 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,478 2020–2024 ACS 5-year estimate ±311 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,885 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,986 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$136,786 2020–2024 ACS 5-year estimate ±33,428 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	52.2 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,608 2020–2024 ACS 5-year estimate ±247 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$476,900 2020–2024 ACS 5-year estimate ±62,664 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	16.0 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53033
Restaurants per 10,000 residents	18.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-22.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+16.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	6 (range 5–8) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	57 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	22 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53033. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.19, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.2	76	40%	+30.5
Restaurant Opportunity Score	60.9	61	35%	+21.3
Market Momentum Score	21.5	22	25%	+5.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	6,286	64	40%	+25.6
Median household income (ACS)	136,786	94	40%	+37.7
Households (ACS)	2,478	64	20%	+12.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	11.1	68	25%	+17.0
Population (ACS)	6,286	64	20%	+12.8
Median household income (ACS)	136,786	94	20%	+18.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 22 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-12.5	17	50%	+8.5
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-22.2	13	20%	+2.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (15)

By cuisine

American 4 · Italian 2 · Seafood 2 · Steakhouse 2 · Coffee 1 · German / Eastern European 1 · Latin American (other) 1 · Mexican 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 11 · Bar 5 · Casual dining 5 · Café 1 · Coffee shop 1 · Quick service 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Alpine Retreat	Restaurant (service type not stated)	German / Eastern European · American	1380 Friess Lake Rd	open
Bilda's Friess Lake Pub	Casual dining · Bar		4493 WI-167	open
Carol Ann's Pizza	Restaurant (service type not stated)	Pizza · Italian	2935 Hubertus Rd	open
EJ's	Casual dining · Bar		3535 S Shore Dr	open
Hubertus Estates Winery and Vineyard	Winery / distillery / taproom		1430 Hilltop View Ct	open
Java Dancer Coffee Bar and Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1333 WI-175	open
Johnny Manhattan's	Restaurant (service type not stated)	Steakhouse · Seafood · Italian	3718 Hubertus Rd	open
Kristina Moser Agency, Llc	Restaurant (service type not stated)		2994 Beechwood Industrial Ct	open
La Cabana - Hubertus	Restaurant (service type not stated)	Mexican · Latin American (other)	3052 Hubertus Rd	open
Masters, Constantineau, Llc	Restaurant (service type not stated)		1298 Friess Lake Rd	open
Sloppy Joe's	Casual dining · Restaurant (service type not stated) · Bar	American	3723 Hubertus Rd	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1241 Hwy 175	open
Sunset Hill Grilling Academy	Casual dining · Bar			open
The Copper Dock	Restaurant (service type not stated) · Casual dining · Bar	American	1474 E Friess Lake Dr	open
The Fox & Hounds Restaurant & Tavern	Restaurant (service type not stated)	American · Steakhouse · Seafood	1298 Friess Lake Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	6	—	—	—	1	SIC1987
1995	6	5	—	—	—	1	SIC1987
1996	5	5	—	—	—	—	SIC1987
1997	10	8	—	—	—	2	SIC1987
1998	10	7	6	1	—	2	NAICS1997
1999	9	8	7	1	—	1	NAICS1997
2000	10	8	6	1	1	2	NAICS1997
2001	9	8	6	1	1	1	NAICS1997
2002	10	9	7	2	—	1	NAICS1997
2003	9	9	6	3	—	—	NAICS2002
2004	8	8	6	2	—	—	NAICS2002
2005	10	9	6	3	—	1	NAICS2002
2006	13	11	7	3	1	2	NAICS2002
2007	12	9	6	2	1	3	NAICS2002
2008	10	8	7	1	—	2	NAICS2007
2009	10	8	7	1	—	2	NAICS2007
2010	12	9	8	1	—	3	NAICS2007
2011	12	10	7	3	—	2	NAICS2007
2012	9	7	5	2	—	2	NAICS2012
2013	10	7	6	1	—	2	NAICS2012
2014	10	8	6	2	—	1	NAICS2012
2015	11	9	7	2	—	1	NAICS2012
2016	10	7	6	1	—	1	NAICS2012
2017	10	8	6	—	—	—	NAICS2017
2018	10	8	6	—	—	—	NAICS2017
2019	10	8	6	—	—	—	NAICS2017
2020	9	7	6	—	—	—	NAICS2017
2021	9	7	6	—	—	—	NAICS2017
2022	10	7	6	—	—	3	NAICS2022
2023	10	7	6	—	—	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53033. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53017	2.6 mi	1	2006
53076	3.1 mi	8	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.