BMIE Market 53076

Washington County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	3,109 2020–2024 ACS 5-year estimate ±547 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,096 2020–2024 ACS 5-year estimate ±159 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,648 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,337 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$107,414 2020–2024 ACS 5-year estimate ±24,011 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.7 2020–2024 ACS 5-year estimate ±9 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	Data source not yet connected
Median home value	$447,800 2020–2024 ACS 5-year estimate ±44,921 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.4 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53076
Restaurants per 10,000 residents	13.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+166.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 6–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	51 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	40 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	44 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53076. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.03, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	65.4	65	40%	+26.2
Restaurant Opportunity Score	40.1	40	35%	+14.1
Market Momentum Score	44.2	44	25%	+11.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	3,109	53	40%	+21.1
Median household income (ACS)	107,414	85	40%	+34.1
Households (ACS)	1,096	51	20%	+10.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-11.1	18	35%	+6.2
Restaurants per 10,000 residents (lower = more room)	25.7	25	25%	+6.4
Population (ACS)	3,109	53	20%	+10.5
Median household income (ACS)	107,414	85	20%	+17.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-11.1	18	30%	+5.3
20-year restaurant growth	166.7	90	20%	+18.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (21)

By cuisine

American 3 · Burgers 2 · Coffee 2 · Sandwiches 2 · Bakery 1 · Greek 1 · Juice / smoothies 1 · Mexican 1 · Pizza 1

By type

Restaurant (service type not stated) 9 · Bar 8 · Casual dining 5 · Quick service 3 · Coffee shop 2 · Bakery 1 · Brewery / taproom 1 · Café 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
145 Saloon	Bar		N132W19179 Rockfield Rd	open
Bakery Werks	Bakery · Juice, smoothie, tea	Bakery · Juice / smoothies	N136W21285 Bonniwell Rd	open
Beef Jerky Outlet Richfield	Quick service		3010 Helsan Dr Unit I	open
Belshire Brewing Company	Brewery / taproom · Casual dining · Bar		1923 WI-175	open
Bill And Roxy's Shenanigans	Restaurant (service type not stated)	Mexican	1907 State Road 175	open
Cousins Subs Cousins Subs	Quick service · Specialty food shop	Sandwiches	3051 Holy Hill Rd	open
Gsb Management Llc	Restaurant (service type not stated)		1729 Wolf Rd	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3051 State Road 167	open
Kenicky's Public House	Bar · Casual dining		2763 State Road 175	open
Lavender and Honey Coffee Company	Coffee shop · Café	Coffee	3210 WI-167	open
Len’s Coffee Co.	Coffee shop · Food truck	Coffee	3210 State Road 167	open
Madam Belles	Bar		W204 N14025 Fond du Lac Ave.	open
McDonald's McDonald's	Quick service	Burgers · American	3230b Pioneer Road	open
Sawmill Inn Restaurant and Pub	Restaurant (service type not stated) · Bar		1729 Wolf Rd	open
Subway	Restaurant (service type not stated)	Sandwiches	N 128 W 21760 Holy Hill Rd	open
Table 11 at Lake Liberty	Restaurant (service type not stated) · Other		1776 Turnwood Ct.	open
The Forge	Casual dining · Restaurant (service type not stated) · Bar	American	2102 WI-164	open
The Stillery - Richfield	Casual dining · Bar	American	W204N14025 Fond du Lac Ave	open
The Victorian	Casual dining · Bar · Restaurant (service type not stated)	Burgers	1872 State Road 175	open
Trucker's Oasis	Restaurant (service type not stated)	Greek	2900 Wisconsin 167	open
Town 9 Tap	Restaurant (service type not stated)	Burgers	N132W19179 Rockfield Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	4	—	—	—	2	SIC1987
1995	5	4	—	—	—	1	SIC1987
1996	6	3	—	—	—	3	SIC1987
1997	6	3	—	—	—	3	SIC1987
1998	6	4	4	—	—	2	NAICS1997
1999	8	5	4	—	1	3	NAICS1997
2000	6	4	4	—	—	2	NAICS1997
2001	6	4	4	—	—	2	NAICS1997
2002	8	4	4	—	—	4	NAICS1997
2003	7	3	3	—	—	4	NAICS2002
2004	9	4	3	1	—	5	NAICS2002
2005	8	4	2	2	—	4	NAICS2002
2006	7	5	4	1	—	2	NAICS2002
2007	8	4	3	1	—	4	NAICS2002
2008	10	5	3	2	—	5	NAICS2007
2009	11	6	4	2	—	5	NAICS2007
2010	11	5	3	2	—	6	NAICS2007
2011	11	6	4	2	—	5	NAICS2007
2012	12	10	7	3	—	2	NAICS2012
2013	11	9	7	2	—	2	NAICS2012
2014	9	7	5	2	—	2	NAICS2012
2015	9	7	5	2	—	2	NAICS2012
2016	8	6	4	2	—	2	NAICS2012
2017	9	7	5	—	—	—	NAICS2017
2018	10	8	6	—	—	—	NAICS2017
2019	9	9	7	—	—	—	NAICS2017
2020	9	9	6	3	—	—	NAICS2017
2021	8	8	5	3	—	—	NAICS2017
2022	7	7	4	3	—	—	NAICS2022
2023	8	8	5	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53076. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53033	3.1 mi	7	2023
53037	3.9 mi	11	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.