BMIE Market 53037

Washington County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,254 2020–2024 ACS 5-year estimate ±410 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,390 2020–2024 ACS 5-year estimate ±250 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,260 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,977 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$97,611 2020–2024 ACS 5-year estimate ±14,443 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,155 2020–2024 ACS 5-year estimate ±69 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$343,800 2020–2024 ACS 5-year estimate ±17,855 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	23.1 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53037
Restaurants per 10,000 residents	11.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-21.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+10.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+175.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 10–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.38) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	75 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	28 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53037. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.38, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.7	75	40%	+29.9
Restaurant Opportunity Score	66.4	66	35%	+23.2
Market Momentum Score	27.9	28	25%	+7.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,254	71	40%	+28.5
Median household income (ACS)	97,611	79	40%	+31.7
Households (ACS)	4,390	72	20%	+14.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	10	54	35%	+18.9
Restaurants per 10,000 residents (lower = more room)	10.7	69	25%	+17.4
Population (ACS)	10,254	71	20%	+14.2
Median household income (ACS)	97,611	79	20%	+15.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 28 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-21.4	12	50%	+6.2
10-year restaurant growth	10	54	30%	+16.2
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (24)

By cuisine

American 4 · Pizza 3 · Burgers 2 · Chinese 2 · Sandwiches 2 · Asian 1 · Bakery 1 · Coffee 1 · Dessert 1 · Ice cream / frozen desserts 1 · Italian 1 · Mexican 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 10 · Bar 8 · Quick service 6 · Casual dining 4 · Delivery-focused 2 · Dessert 2 · Bakery 1 · Café 1 · Coffee shop 1

Name	Type	Cuisine	Address	Status
Cedar Jacks	Casual dining · Bar		3280 Co Hwy P	open
Chinatown Kitchen	Restaurant (service type not stated)	Chinese	N168W19490 Main St	open
Coffeeville Company	Coffee shop · Restaurant (service type not stated) · Café	Coffee	N168W20101 Main St	open
Cousins Subs Cousins Subs	Quick service	Sandwiches · American	W213 N16770, Glen Brooke Dr	open
Culver's Culver's	Quick service	Burgers · American	W227 N16880 Tillie Lake Ct.	open
Dairy Queen Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	N168 W21991 Main St N168 W21991 Main St	open
Denas Speciality Candy	Dessert	Dessert	3425 Jackson Dr	open
Doman's Bar and Grill	Bar		3280 County Road P # P	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	N168 W22724 Prairie View Lane	open
Hong Kong Express	Restaurant (service type not stated)	Chinese · Asian	n168w21941 Main St	open
Jackson Pub	Bar		N168W20594 Main St	open
Jacksonia	Bar		2815 Western Ave	open
Jimmys Family Restaurant	Casual dining · Restaurant (service type not stated) · Bar		N168W21212 Main St	open
J’s Crumbs & Co.	Bakery	Bakery	2212 Sherman Parc Ct	open
Latest Edition Saloon	Bar		N168W20788 Main St	open
Matteo's Express	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · American	N168W20379 Main St	open
McDonald's McDonald's	Quick service	Burgers · American	N168w22225 Main St	open
Peterson’s Hideaway Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		4467 Honeywood Ln	open
Pizza Palace	Restaurant (service type not stated)	Pizza	W208N16779 S Center St	open
Pizza Station Pizza Station	Delivery-focused	Pizza · Italian	N168W22224 Main St Ste D	open
Pleasant Valley Pub	Bar · Casual dining		4493 Co Rd P	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	W 227 N. 16845 Tillie Lake Ct	open
The Copper Rack LLC	Restaurant (service type not stated)		1991 Spring Valley Rd	open
Billz Grillz	Casual dining · Bar		N168W20640 Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	6	4	—	—	—	2	SIC1987
1995	7	5	—	—	—	2	SIC1987
1996	10	8	—	—	—	2	SIC1987
1997	12	11	—	—	—	1	SIC1987
1998	12	11	7	4	—	1	NAICS1997
1999	9	9	5	3	1	—	NAICS1997
2000	9	9	5	3	1	—	NAICS1997
2001	10	8	5	3	—	1	NAICS1997
2002	10	9	4	5	—	—	NAICS1997
2003	12	11	5	5	1	—	NAICS2002
2004	11	9	4	5	—	1	NAICS2002
2005	11	10	5	5	—	1	NAICS2002
2006	10	8	3	5	—	2	NAICS2002
2007	11	11	2	8	1	—	NAICS2002
2008	12	10	2	7	1	2	NAICS2007
2009	11	10	2	7	1	1	NAICS2007
2010	13	11	3	7	1	2	NAICS2007
2011	13	11	3	7	1	2	NAICS2007
2012	11	10	4	6	—	1	NAICS2012
2013	12	10	4	6	—	2	NAICS2012
2014	10	9	4	5	—	1	NAICS2012
2015	9	8	2	6	—	1	NAICS2012
2016	11	10	3	6	1	1	NAICS2012
2017	13	12	4	7	—	—	NAICS2017
2018	15	14	5	8	—	—	NAICS2017
2019	14	13	4	8	—	—	NAICS2017
2020	13	12	3	8	—	—	NAICS2017
2021	14	12	3	8	—	—	NAICS2017
2022	15	13	4	8	—	—	NAICS2022
2023	14	11	—	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53037. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53076	3.9 mi	8	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.