BMIE Market 53051

Waukesha County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	39,559 2020–2024 ACS 5-year estimate ±39 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	16,407 2020–2024 ACS 5-year estimate ±506 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	35,651 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	15,159 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,031 2020–2024 ACS 5-year estimate ±7,977 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,313 2020–2024 ACS 5-year estimate ±149 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$367,900 2020–2024 ACS 5-year estimate ±10,032 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	33.3 sq mi Census Gazetteer 2020
Restaurants	54 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53051
Restaurants per 10,000 residents	12.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+5.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+17.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+10.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+50.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	62 (range 57–67) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.63) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	89 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	57 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53051. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.63, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	88.9	89	40%	+35.6
Restaurant Opportunity Score	70.7	71	35%	+24.8
Market Momentum Score	57.5	57	25%	+14.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	39,559	94	40%	+37.5
Median household income (ACS)	100,031	81	40%	+32.4
Households (ACS)	16,407	95	20%	+19.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	17.4	61	35%	+21.3
Restaurants per 10,000 residents (lower = more room)	13.7	58	25%	+14.5
Population (ACS)	39,559	94	20%	+18.8
Median household income (ACS)	100,031	81	20%	+16.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	5.9	62	50%	+31.2
10-year restaurant growth	17.4	61	30%	+18.3
20-year restaurant growth	10.2	40	20%	+8.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (110)

By cuisine

American 24 · Pizza 16 · Sandwiches 11 · Asian 9 · Coffee 9 · Bakery 8 · Mexican 8 · Dessert 7 · Burgers 6 · Chinese 5 · Healthy / salads / bowls 5 · Ice cream / frozen desserts 5 · Southwestern / Tex-Mex 5 · Italian 4 · BBQ 3 · Latin American (other) 3 · Chicken / wings 2 · Japanese 2 · Juice / smoothies 2 · Mediterranean 2 · Noodles / ramen / pho 2 · Breakfast 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · European 1 · German / Eastern European 1 · Greek 1 · Steakhouse 1 · Sushi 1 · Vietnamese 1

By type

Restaurant (service type not stated) 60 · Bar 23 · Quick service 22 · Casual dining 15 · Bakery 11 · Dessert 10 · Coffee shop 7 · Café 4 · Specialty food shop 4 · Brewery / taproom 3 · Fast casual 3 · Delivery-focused 2 · Food truck 2 · Juice, smoothie, tea 2 · Buffet 1 · Catering 1 · Other 1

Name	Type	Cuisine	Address	Status
Abler's Whiskey Corners	Casual dining · Bar		W220N6410 Town Line Rd	open
AJOBradys	Bar	British / Irish pub food	N88W16495 Main St	open
Ally's Bistro	Restaurant (service type not stated) · Casual dining	American	N72W13350 Lund Ln	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	W180 N9469 Premier Lane	open
Arbys	Quick service	American		open
Art Lounge	Bar		N88W16567 Main St	open
Asian Buffet & Grill	Buffet · Restaurant (service type not stated)	Asian	N85W15800 Appleton Ave	open
B52 Bombers	Casual dining · Restaurant (service type not stated)	American	N79W14701 Appleton Ave	open
BakeMark BakeMark	Bakery	Bakery	N92W14401 Anthony Ave	open
Bandero County Wood Grill & Saloon	Casual dining · Bar	Southwestern / Tex-Mex · American	N96W16865 Cumberland Ct	open
Baskin-Robbins Baskin-Robbins	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Ice cream / frozen desserts · Dessert · Juice / smoothies · Coffee	N82 W15272 Appleton Ave	open
Batter & Mac	Bakery	Bakery	N89W16750 Appleton Ave	open
Belly Up Bar	Bar · Casual dining		N88W18384 Christman Rd	open
Brisco County	Restaurant (service type not stated)			open
Burger King Burger King	Quick service	Burgers · American	N84W15505 Menomonee Avenue	open
Cafe Agora	Café · Restaurant (service type not stated)	Breakfast · Coffee	N85W15990 Appleton Ave	open
Cafe Zupas Cafe Zupas	Restaurant (service type not stated) · Fast casual	Sandwiches · Healthy / salads / bowls	N91W15909 Falls Pkwy	open
Cake and Bake	Bakery · Dessert	Bakery · Dessert	W173N9170 St Francis Dr	open
Chen's Gourmet	Catering	Chinese · Asian	N85W16138 Appleton Ave	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	W185 N9590 Bancroft Dr	open
Chinatown Express Llc	Restaurant (service type not stated)		W186N9519 Bancroft Dr	open
Chinatown Kitchen	Restaurant (service type not stated)	Chinese · Asian	W186N9519 Bancroft Dr	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	W176N9360 River Crest Dr	open
Chocolate Falls	Dessert	Dessert	N88W16733 Appleton Ave	open
Cinnabon	Restaurant (service type not stated)		N92 W16129 Falls Pkwy	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	W156N5530 Pilgrim Rd	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	N79W14727 Appleton Ave	open
Cousins Subs Corporate Office	Other	Sandwiches	N83W13400 Leon Rd	open
Culver's Culver's	Dessert	Burgers · Ice cream / frozen desserts · American	W186 N9581 Bancroft Dr.	open
Dairy Queen Dairy Queen	Quick service · Dessert	Burgers · Ice cream / frozen desserts	N86W16326 Appleton Ave	open
Dave's Hot Chicken Dave's Hot Chicken	Restaurant (service type not stated) · Quick service	Pizza · Chicken / wings · American	N92W16125 Falls Pkwy	open
DeMarinis Pizzeria	Restaurant (service type not stated)	Pizza · Italian	N88W15229 Main St	open
Deuster Company Llc	Restaurant (service type not stated)		W140N5940 Lilly Rd	open
DJ's Goalpost Sports Bar and Grill	Bar · Casual dining		N81W15094 Appleton Ave	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	N85 W15768 Appleton Ave	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	N56W15560 Silver Spring Dr	open
Dunkin'	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	N82 W15272 Appleton Ave	open
El Jimador	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	N 88 W16616, Main St	open
El Taco Feliz El Taco Feliz Food Truck #6	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	N88W15167 Main St	open
El Taco Feliz El Taco Feliz Food Truck #6	Restaurant (service type not stated)	Mexican · Latin American (other)	W124N8145 WI-145	open
Evie's Vietnamese Kitchen	Restaurant (service type not stated)	Vietnamese · Asian	N89W16851 Appleton Ave	open
Fiddleheads Coffee Roasters Fiddleheads Coffee Roasters	Coffee shop · Restaurant (service type not stated) · Café	Coffee	N88W16621 Appleton Ave	open
Figaro's Pizza	Restaurant (service type not stated)	Pizza	W156N5531 Pilgrim Rd	open
Firehouse Subs Firehouse Subs	Quick service · Restaurant (service type not stated)	Sandwiches	N92W16135 Falls Pkwy	open
Great Harvest Bakery Cafe Menomonee Falls	Bakery · Café	Bakery · Coffee · American	N71W13082 Appleton Ave Unit 200	open
GrinderVille & Pizza	Restaurant (service type not stated)	Pizza · Sandwiches	W186N9515 Bancroft Dr	open
Harvey Moy's Chinese & American Restaurant	Restaurant (service type not stated)	Chinese · Asian · American	N89W16754 Appleton Ave	open
Hop Yard - The Falls	Brewery / taproom · Casual dining · Bar	Pizza	N88W16521 Main St	open
Hot House Tavern	Casual dining · Bar	American	N88W16631 Appleton Ave	open
IHOP IHOP	Restaurant (service type not stated)		W180 N9469 Premier Lane	open
Jimmy John's Jimmy John's	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	N 56 W 15560 Silver Spring Dr	open
Jobus1, Llc	Restaurant (service type not stated)		N56W15560 Silver Spring Dr	open
KC Clubhouse	Bar		W164N9161 Water Street	open
Kraverz Frozen Custard	Dessert	American · Ice cream / frozen desserts · Burgers	N88W15325 Main St	open
Krystal's Mexican & American Cantina	Restaurant (service type not stated)		N88W14776 Main St	open
McDonald's McDonald's	Quick service	Burgers · American	N56W15475 Silver Spring Dr	open
McDonald's McDonald's	Quick service	Burgers · American	N83w15515 Appleton Ave	open
MOCHIUNNI	Bakery · Dessert	Bakery · Dessert	N89W16750 Appleton Ave	open
Mr Brews Taphouse - Menomonee Falls Mr Brews Taphouse - Appleton/Darboy	Brewery / taproom · Bar		N91W15720 Falls Pkwy	open
NI HAO	Restaurant (service type not stated)	Chinese · Noodles / ramen / pho · Asian	W14938 Appleton Ave N80	open
Ni Hao Restaurant	Restaurant (service type not stated)	Chinese · Asian	N80W14938 Appleton Ave	open
Ninja Hibachi Sushi Steakhouse	Restaurant (service type not stated)	Japanese · Steakhouse · Asian	N88W15575 Main St	open
Noodles & Company Noodles & Company	Restaurant (service type not stated)	Noodles / ramen / pho · American	W 176 N, 9336 Rivercrest Dr	open
Odyssey Family Restaurant	Restaurant (service type not stated)	Greek · Mediterranean · European	N82W15380 Appleton Ave	open
Olive Garden Italian Restaurant Olive Garden	Restaurant (service type not stated)	Italian · Mediterranean	N 91, W15848 Falls Pkwy	open
Panera Bread Panera Bread	Bakery · Fast casual	Bakery · Sandwiches · Healthy / salads / bowls	W176 N9340 Rivercrest Drive	open
Papa Johns Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	N80W14910 Appleton Ave	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	N95 W18407 County Line Road	open
Papa Murphy's \| Take 'N' Bake Pizza	Bakery · Delivery-focused	Pizza · Bakery	W156N5530 Pilgrim Rd	open
Pepinos In Menomonee Falls	Restaurant (service type not stated)	Italian · Pizza	N84W15841 Appleton Ave	open
Percolatte	Coffee shop	Coffee	N89W16813 Appleton Ave	open
Pizza Hut Express	Restaurant (service type not stated)	Pizza	W17707 Shady Ln N95	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Playa Grande	Restaurant (service type not stated)	Mexican · Latin American (other)	W186N9519 Bancroft Dr	open
Player's Pub	Casual dining · Bar		N86W16396 Appleton Ave	open
Pop's BBQ Memphis Style	Restaurant (service type not stated)	BBQ · American	N71W13161 Appleton Ave	open
Pop's Frozen Custard	Restaurant (service type not stated)	American	N87W16459 Appleton Ave	open
Qdoba Mexican Grill Qdoba	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	N95 W18181 Appleton Ave Menomonee Falls	open
Raz Hospitality Group, Llc	Restaurant (service type not stated)		N72W13350 Lund Ln	open
RBG Bar & Grill	Restaurant (service type not stated)	American	N88 W14750 Main St.	open
Rosati's Pizza Rosati's Pizza	Restaurant (service type not stated)	Pizza · Italian	N81W15086 Appleton Ave	open
Sakura Sushi & Grill 桜寿司とグリル	Restaurant (service type not stated)	Japanese · Sushi · Asian	N78W14565 Appleton Ave	open
Shreeji Bawa Llc	Restaurant (service type not stated)		N85W16001 Appleton Ave	open
Smart Cow Yogurt Bar Smart Cow Yogurt Bar, Green Bay, WI	Dessert	Ice cream / frozen desserts · Dessert	N91W17271 Appleton Ave #3	open
Smoked At 225 LLC	Quick service · Restaurant (service type not stated) · Bar	BBQ · Cajun, Creole, Southern · American	W186N9539 Bancroft Dr	open
Sportz Pub and Grill	Bar · Casual dining		N80W13003 Fond du Lac Ave	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	N84W15825 Appleton Ave	open
Su Casa Grande	Bar · Casual dining	Mexican	N84W15842 Appleton Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	n85w16001 Appleton Ave	open
Subway	Restaurant (service type not stated)	Sandwiches	N56 W14108 Sliver Spring Drive, Suite 106	open
Super Taco Mexicana Food	Restaurant (service type not stated) · Quick service	Mexican	N85W16198 Appleton Ave	open
Taco Bell	Quick service		N84W15801 Appleton Ave	open
Tazinos	Restaurant (service type not stated)	Pizza	N56 W15560 Silver Spring Dr	open
The Alumni Club Tavern & Eatery	Bar		N88 W16718, Appleton Ave	open
The Graze Outdoors	Food truck · Juice, smoothie, tea · Fast casual	Juice / smoothies · Healthy / salads / bowls	N71W13161 Appleton Ave	open
The Lunch Box Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	N88W16683 Main St	open
The Main Mill	Bar		N88W16521 Main St	open
The Schwabenhof	Restaurant (service type not stated)	German / Eastern European	N56W14750 Silver Spring Dr	open
The Social Haus	Casual dining · Bar	American	N48W18474 W Lisbon Rd	open
The Tap Yard - Menomonee Falls The Tap Yard Beer Gardens	Bar		W220N7884 Town Line Rd	open
The Turn Bar & Grill	Restaurant (service type not stated)		N50W20830 Lisbon Rd	open
Third Space Innovation Brewhouse	Brewery / taproom · Casual dining · Bar		N71 W13040, W Appleton Ave Suite 100	open
Toppers Pizza Toppers Pizza	Restaurant (service type not stated)	Pizza · American	N88W15515 Main St	open
UNO Pizzeria & Grill	Bar · Restaurant (service type not stated)	Pizza · Healthy / salads / bowls	W 180 N 9455 Premier Ln	open
UNO Pizzeria & Grill	Bar · Restaurant (service type not stated)	Pizza · Healthy / salads / bowls	W 180 N 9455 Premier Ln	open
Water Street Pub and Grill	Casual dining · Bar	American	N91W16356 Pershing Ave	open
Waterlin	Coffee shop · Restaurant (service type not stated)	Coffee · American	N88W14750 Main St	open
Wilma's Smokehouse	Food truck · Restaurant (service type not stated)	BBQ		open
A&h International Product And Solutions	Restaurant (service type not stated)		W186N9539 Bancroft Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	45	36	—	—	—	9	SIC1987
1995	44	35	—	—	—	9	SIC1987
1996	36	29	—	—	—	7	SIC1987
1997	51	42	—	—	—	9	SIC1987
1998	56	44	21	19	4	9	NAICS1997
1999	53	40	18	19	3	9	NAICS1997
2000	51	40	21	18	1	7	NAICS1997
2001	52	40	21	17	2	8	NAICS1997
2002	55	45	22	19	4	8	NAICS1997
2003	61	49	23	22	4	8	NAICS2002
2004	62	50	25	21	4	8	NAICS2002
2005	61	48	23	22	3	8	NAICS2002
2006	65	51	26	20	5	9	NAICS2002
2007	58	46	20	20	6	7	NAICS2002
2008	60	49	20	23	6	8	NAICS2007
2009	57	46	20	20	6	7	NAICS2007
2010	58	46	22	20	4	7	NAICS2007
2011	58	48	23	20	5	7	NAICS2007
2012	64	43	20	18	5	8	NAICS2012
2013	66	46	21	18	6	7	NAICS2012
2014	66	45	22	16	6	7	NAICS2012
2015	68	48	23	18	6	7	NAICS2012
2016	77	54	24	20	6	8	NAICS2012
2017	70	52	19	24	6	9	NAICS2017
2018	68	51	19	23	6	9	NAICS2017
2019	75	55	21	26	5	11	NAICS2017
2020	74	55	21	26	5	10	NAICS2017
2021	76	58	23	28	5	9	NAICS2017
2022	67	53	21	26	4	8	NAICS2022
2023	71	54	21	26	5	9	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53051. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53046	1.9 mi	1	2016
53224	4.1 mi	6	2023
53007	4.3 mi	3	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.