BMIE Market 53224

Milwaukee County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	21,223 2020–2024 ACS 5-year estimate ±2,288 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,005 2020–2024 ACS 5-year estimate ±603 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	21,284 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,477 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$67,803 2020–2024 ACS 5-year estimate ±9,008 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	29.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,156 2020–2024 ACS 5-year estimate ±39 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$211,100 2020–2024 ACS 5-year estimate ±10,740 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.1 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53224
Restaurants per 10,000 residents	6.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-40.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-45.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-62.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-25.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	5 (range 2–8) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.56) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	46 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	6 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53224. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.56, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.7	67	40%	+26.7
Restaurant Opportunity Score	52.1	52	35%	+18.3
Market Momentum Score	6.1	6	25%	+1.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	21,223	82	40%	+32.9
Median household income (ACS)	67,803	44	40%	+17.4
Households (ACS)	8,005	81	20%	+16.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-45.5	7	35%	+2.5
Restaurants per 10,000 residents (lower = more room)	2.8	98	25%	+24.5
Population (ACS)	21,223	82	20%	+16.5
Median household income (ACS)	67,803	44	20%	+8.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 6 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-40	7	50%	+3.5
10-year restaurant growth	-45.5	7	30%	+2.2
20-year restaurant growth	-62.5	2	20%	+0.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

American 5 · Sandwiches 5 · BBQ 2 · British / Irish pub food 2 · Caribbean 2 · Mexican 2 · Bakery 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Coffee 1 · Dessert 1 · Hot dogs 1 · Latin American (other) 1 · Middle Eastern 1 · Pizza 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 26 · Bar 8 · Casual dining 7 · Other 3 · Bakery 2 · Dessert 2 · Café 1 · Food truck 1 · Specialty food shop 1 · Quick service 1

Name	Type	Cuisine	Address	Status
107 Eats	Restaurant (service type not stated)	American	8614 N 107th St	open
Allgauer's Bistro In The Park	Bar · Restaurant (service type not stated) · Casual dining	Steakhouse	11600 W Park Pl	open
Batzler's Trackside Inn	Bar		8762 N Granville Rd	open
Bct	Bar		9310 N 107th St	open
Big Country's Barbecue and Catering	Restaurant (service type not stated)	BBQ	8665 W Brown Deer Rd	open
Boardwalk Deli At Park Place	Restaurant (service type not stated)		11270 W Park Pl	open
Broken Egg	Restaurant (service type not stated)		10843 W Park Pl	open
Chancery	Restaurant (service type not stated)		11900 N 108TH St	open
Charlie P's Bbq	Restaurant (service type not stated)		8628 N 107th St	open
Chicago Red Hots	Restaurant (service type not stated)	American · Hot dogs	9025 W Brown Deer Rd	open
Coca-Cola Enterprises	Restaurant (service type not stated)		11800 W Brown Deer Rd	open
Cousins Subs	Other	Sandwiches	8538 W Brown Deer Rd	open
Cousins Subs	Other	Sandwiches	10855 W Park Pl	open
Cupcake N Cocktails	Bakery · Dessert	Dessert	8633 W Brown Deer Rd	open
Deano's Sports Bar and Grill	Bar · Casual dining		8775 N 107th St	open
Denver Flavor	Restaurant (service type not stated)	Caribbean	8704 W Brown Deer Rd	open
Donny’s Bangin Burgers	Restaurant (service type not stated)		8274 N 93rd St	open
El Tenampa Mexican Grill & Cantina	Restaurant (service type not stated)	Mexican · Latin American (other)	8660 N 107th St	open
Elliot's Off Broadway Deli	Specialty food shop · Quick service	Sandwiches	11270 W Park Pl	open
Friedman Tobacco & Candy Co.	Dessert		11125 W Heather Ave	open
IVR Restaurant & Bar	Casual dining · Restaurant (service type not stated) · Bar		10950 Good Hope Rd	open
J J Fish & Chicken	Restaurant (service type not stated)	British / Irish pub food · Seafood · Chicken / wings	9008 W Brown Deer Rd	open
Kelly’s Trackside Inn	Casual dining · Restaurant (service type not stated) · Bar	American	8762 N Granville Rd	open
Point Burger Bar	Restaurant (service type not stated)		10950 W Good Hope Rd	open
Portland's Authentic Jamaican Cuisine	Restaurant (service type not stated)	Caribbean	8704 W Brown Deer Rd	open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	10843 W Park Pl	open
Sababa Cafe	Café · Restaurant (service type not stated)	Coffee · Middle Eastern	11270 W Park Pl	open
Sammy's Taste of Chicago	Restaurant (service type not stated)	Pizza	10855 W Park Pl	open
Sheehan's	Casual dining · Bar	British / Irish pub food	8741 N Granville Rd	open
Smokin' Jack's BBQ ( Brown Deer Road)	Restaurant (service type not stated)	BBQ · Sandwiches	6807 W BROWN DEER Rd	open
Subway	Other	Sandwiches	8628 N 107th St	open
Taqueria Crystal On 96 and Brown deer rd	Restaurant (service type not stated) · Food truck	Mexican	8843 N 96th St	open
Tavern at Park	Casual dining · Restaurant (service type not stated) · Bar	American	11600 W Park Pl	open
Thai Bangkok Restaurant	Restaurant (service type not stated)		9112 W Brown Deer Rd	open
The Cake Store	Bakery	Bakery	8560 W Brown Deer Rd	open
The Vibe MKE	Restaurant (service type not stated) · Casual dining	American	10855 W Park Pl #8	open
Xee Yoo	Restaurant (service type not stated)	Chinese	8614 N 107th St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	8	—	—	—	3	SIC1987
1995	10	7	—	—	—	3	SIC1987
1996	15	11	—	—	—	4	SIC1987
1997	15	12	—	—	—	3	SIC1987
1998	13	9	4	5	—	4	NAICS1997
1999	16	12	6	6	—	4	NAICS1997
2000	20	12	6	6	—	7	NAICS1997
2001	16	13	3	9	1	2	NAICS1997
2002	22	16	5	8	2	3	NAICS1997
2003	21	16	7	8	—	2	NAICS2002
2004	22	17	6	9	1	1	NAICS2002
2005	20	15	5	8	1	1	NAICS2002
2006	22	17	6	9	1	1	NAICS2002
2007	28	22	8	13	—	1	NAICS2002
2008	27	21	8	10	1	2	NAICS2007
2009	18	13	4	6	1	3	NAICS2007
2010	18	13	4	6	1	3	NAICS2007
2011	16	11	4	5	—	3	NAICS2007
2012	17	10	4	5	—	2	NAICS2012
2013	17	11	4	6	—	2	NAICS2012
2014	16	10	5	5	—	3	NAICS2012
2015	16	10	6	4	—	2	NAICS2012
2016	14	9	6	3	—	2	NAICS2012
2017	16	10	7	3	—	3	NAICS2017
2018	15	10	7	3	—	—	NAICS2017
2019	16	11	8	3	—	—	NAICS2017
2020	15	10	6	4	—	3	NAICS2017
2021	14	8	4	4	—	3	NAICS2017
2022	11	7	3	4	—	—	NAICS2022
2023	11	6	3	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53224. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53223	2.6 mi	27	2023
53225	3.4 mi	20	2023
53007	4.1 mi	3	2023
53051	4.1 mi	54	2023
53218	4.2 mi	26	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.