BMIE Market 53218

Milwaukee County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	41,196 2020–2024 ACS 5-year estimate ±1,958 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	15,127 2020–2024 ACS 5-year estimate ±752 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	40,625 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	15,347 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$45,642 2020–2024 ACS 5-year estimate ±4,196 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	30.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,067 2020–2024 ACS 5-year estimate ±38 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$133,400 2020–2024 ACS 5-year estimate ±9,967 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.9 sq mi Census Gazetteer 2020
Restaurants	26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53218
Restaurants per 10,000 residents	4.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+44.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+73.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+8.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-10.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	29 (range 24–33) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.68) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	78 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53218. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.68, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.6	61	40%	+24.2
Restaurant Opportunity Score	73.6	74	35%	+25.8
Market Momentum Score	78.5	78	25%	+19.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	41,196	94	40%	+37.8
Median household income (ACS)	45,642	10	40%	+4.1
Households (ACS)	15,127	94	20%	+18.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	73.3	88	35%	+30.9
Restaurants per 10,000 residents (lower = more room)	6.3	87	25%	+21.8
Population (ACS)	41,196	94	20%	+18.9
Median household income (ACS)	45,642	10	20%	+2.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	44.4	88	50%	+44.2
10-year restaurant growth	73.3	88	30%	+26.5
20-year restaurant growth	8.3	39	20%	+7.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (70)

By cuisine

Asian 11 · American 9 · Chicken / wings 6 · Mexican 5 · Burgers 4 · Chinese 4 · Seafood 4 · Pizza 3 · Sandwiches 3 · Tea / bubble tea 3 · Cajun, Creole, Southern 2 · Greek 2 · Vietnamese 2 · Bakery 1 · BBQ 1 · Coffee 1 · German / Eastern European 1 · Halal / kosher 1 · Latin American (other) 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Thai 1 · Vegetarian 1

By type

Restaurant (service type not stated) 38 · Bar 22 · Casual dining 11 · Quick service 10 · Juice, smoothie, tea 3 · Other 2 · Bakery 1 · Café 1 · Catering 1 · Food truck 1

Name	Type	Cuisine	Address	Status
76 Steak and Potato	Quick service	Steakhouse · American	7601 W Hampton Ave	open
A Touch of Hunan	Restaurant (service type not stated)	Chinese · Asian	6267 N 76th St	open
Ambrosia Boba Cafe	Juice, smoothie, tea · Café	Tea / bubble tea · Vietnamese · Coffee	8340 W Appleton Ave	open
An Ox Cafe	Restaurant (service type not stated)	Thai · Asian	7411 W Hampton Ave	open
Bar MME	Bar · Casual dining		5219 W Hampton Ave	open
Big Sharks Fish & Chicken	Restaurant (service type not stated)	Seafood · Chicken / wings	8333 W Appleton Ave	open
Brisket Boyz	Catering · Casual dining · Bar	BBQ		open
Broadway Baby	Bar		5132 W Mill Rd	open
Burrito Bueno	Restaurant (service type not stated)	Mexican	8238 W Appleton Ave	open
Burrito Bueno	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex		open
Chinese Chef	Restaurant (service type not stated)	Chinese · Asian	7800 W Appleton Ave	open
Comments Lounge	Bar		5219 W Hampton Ave	open
Cow Burgers, Inc.	Restaurant (service type not stated)		6501 W Fond Du Lac Ave Unit 18429	open
Cs Foods	Bakery · Juice, smoothie, tea	Asian · Tea / bubble tea · Bakery	6300 N 76th St	open
Dee's Elegance Dee's Elegance	Bar · Casual dining		7420 W Villard Ave	open
Diamonds Pub & Grille	Casual dining · Bar		7607 W Hampton Ave	open
District 52 Lounge	Bar		5132 W Mill Rd	open
Douglas Inn	Bar		6180 N 64th St	open
Dragons Place	Bar		7200 W Fond du Lac Ave	open
El Navegante	Food truck	Mexican	W Silver Spring Dr	open
Elite Bar and Grill	Casual dining · Bar		6305 W Fond du Lac Ave	open
Emerald's Eatery	Bar		4923 W Villard Ave	open
Eve Lounge	Bar		6222 W Fond du Lac Ave	open
Express Gyros	Restaurant (service type not stated)	Greek · German / Eastern European	5130 W Hampton Ave	open
Fremos	Bar		6449 W Fond du Lac Ave	open
Golden Chicken Golden Chick	Restaurant (service type not stated)	Chicken / wings · American	6806 W Villard Ave	open
Gotcha Foods	Restaurant (service type not stated) · Casual dining	American	6222 W Fond du Lac Ave	open
Hampton House Tavern	Bar · Restaurant (service type not stated) · Casual dining	American	5403 W Hampton Ave	open
Havenwoods Taproom and Beer Garden	Bar		5840 N 60th St	open
Hmong Fusion	Restaurant (service type not stated)	Asian · American	8340 W Appleton Ave	open
Hook Fish & Chicken	Restaurant (service type not stated)	Chicken / wings · Seafood	8334 W Appleton Ave	open
House of Corned Beef	Restaurant (service type not stated) · Casual dining	American	5201 W Silver Spring Dr	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	4616 W Hampton Avenue	open
Hup's Pizza	Restaurant (service type not stated)	Pizza	5400 W Hampton Ave	open
Jack's Executive Bistro	Casual dining · Bar		4923 W Villard Ave	open
Ketta’s Kitchen Llc	Quick service		5908 N 76th St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	4400 North 60th Street	open
Kings & Queens Kitchen 414	Other	Sandwiches	5436 N 61st St	open
Kinky Restaurant Lounge & Hall	Bar · Restaurant (service type not stated) · Casual dining		5950 N 76th St	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		5132 West Mill Rd	open
Lee Restaurant	Restaurant (service type not stated)	Noodles / ramen / pho	6300 N 76th St	open
Lee Restaurant llc	Restaurant (service type not stated)	Asian	8340 W Appleton Ave	open
Life Bar	Bar		4800-4998 N 54th St	open
Lush Social Lounge	Restaurant (service type not stated) · Bar		5938 N 76th St	open
Maider Kitchen Restaurant	Restaurant (service type not stated) · Casual dining	Asian · American	6318 N 76th St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	5739 W Silver Spring Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	4925 W Hampton Ave	open
McDonald's	Quick service		6651 W Mill Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	8220 W Hampton Ave	open
Midwest Perfection Inc	Restaurant (service type not stated)		7601 W Hampton Ave	open
O So Good	Restaurant (service type not stated)	Asian	6309 N 76th St	open
Pass Da Peas	Restaurant (service type not stated)	Cajun, Creole, Southern · American	7870 W Appleton Ave	open
Pho14 Hot Food & Deli, LLC	Restaurant (service type not stated)	Vietnamese · Asian	8340 W Appleton Ave	open
Phongsavan	Restaurant (service type not stated)	Asian · Chinese	6300 N 76th St	open
Pizza Hut	Restaurant (service type not stated)	Pizza	5821 W Silver Spring Dr	open
Pluto Nile	Restaurant (service type not stated)	Sandwiches · Vegetarian	6542 W Fond du Lac Ave	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	6120 W Silver Spring Dr	open
Shark's Fish & Chicken	Restaurant (service type not stated)	Seafood	5834 W Villard Ave	open
Sharks Fish & Chicken	Restaurant (service type not stated)	Seafood · Chicken / wings	5653 N 76th St	open
Spartan Gyros	Restaurant (service type not stated)	Greek	6309 N 76th St	open
Subway	Other	Sandwiches	4825 N 76th St	open
Super Steak & Lemonade - Milwaukee The Fatty Patty Burger	Restaurant (service type not stated)	Burgers · Halal / kosher · American	5908 N 76th St	open
Super Taco Fish & Chicken	Quick service	Mexican	8334 W Appleton Ave	open
Swag Lounge	Bar		5950 N 76th St	open
Taqueria los Tuxtla	Restaurant (service type not stated)	Mexican · Latin American (other)	6627 W Fond du Lac Ave	open
The Conextion Mke	Bar		6633 W Mill Rd	open
The Stage	Bar		7200 W Fond du Lac Ave	open
Ya Ya China	Restaurant (service type not stated)	Chinese · Asian	8333 W Appleton Ave	open
Yang Kitchen LLC	Juice, smoothie, tea	Tea / bubble tea	8301 W Silver Spring Dr	open
Larry's Fiesta	Bar		5219 W Hampton Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	44	29	—	—	—	15	SIC1987
1995	44	27	—	—	—	17	SIC1987
1996	48	32	—	—	—	16	SIC1987
1997	45	32	—	—	—	13	SIC1987
1998	43	28	12	14	2	12	NAICS1997
1999	46	32	13	18	1	12	NAICS1997
2000	44	32	15	16	1	10	NAICS1997
2001	40	29	11	17	1	9	NAICS1997
2002	37	26	9	17	—	8	NAICS1997
2003	32	24	8	16	—	7	NAICS2002
2004	31	22	8	14	—	8	NAICS2002
2005	39	29	11	18	—	8	NAICS2002
2006	36	26	9	17	—	9	NAICS2002
2007	37	26	6	20	—	9	NAICS2002
2008	30	21	3	17	1	8	NAICS2007
2009	26	19	4	15	—	6	NAICS2007
2010	25	17	3	14	—	6	NAICS2007
2011	25	17	4	13	—	6	NAICS2007
2012	23	17	2	15	—	5	NAICS2012
2013	21	15	2	13	—	5	NAICS2012
2014	26	19	5	14	—	5	NAICS2012
2015	26	19	3	16	—	5	NAICS2012
2016	25	18	4	14	—	6	NAICS2012
2017	25	17	—	15	—	6	NAICS2017
2018	26	18	—	16	—	6	NAICS2017
2019	24	18	—	16	—	4	NAICS2017
2020	25	19	3	16	—	4	NAICS2017
2021	30	24	4	20	—	4	NAICS2017
2022	33	26	7	19	—	4	NAICS2022
2023	33	26	7	19	—	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53218. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53216	2.1 mi	34	2023
53209	2.4 mi	29	2023
53225	2.5 mi	20	2023
53222	3.1 mi	44	2023
53210	3.2 mi	13	2023
53223	3.3 mi	27	2023
53206	4.0 mi	8	2023
53007	4.0 mi	3	2023
53224	4.2 mi	6	2023
53213	4.5 mi	66	2023
53208	5.0 mi	30	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.