BMIE Market 53223
Milwaukee County, Wisconsin · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 28,793 2020–2024 ACS 5-year estimate ±1,796 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 12,006 2020–2024 ACS 5-year estimate ±711 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 29,230 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 13,213 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $60,839 2020–2024 ACS 5-year estimate ±5,135 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 37.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,109 2020–2024 ACS 5-year estimate ±45 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $203,100 2020–2024 ACS 5-year estimate ±11,803 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.9 sq mi Census Gazetteer 2020 |
| Restaurants | 27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53223 |
| Restaurants per 10,000 residents | 10.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -18.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -6.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -20.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -50.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 29 (range 25–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 47 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 65 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 16 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 53223. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.06, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Wisconsin and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 47 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 65.5 | 65 | 40% | +26.2 |
| Restaurant Opportunity Score | 49.4 | 49 | 35% | +17.3 |
| Market Momentum Score | 15.6 | 16 | 25% | +3.9 |
Consumer Market Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 28,793 | 88 | 40% | +35.2 |
| Median household income (ACS) | 60,839 | 31 | 40% | +12.4 |
| Households (ACS) | 12,006 | 89 | 20% | +17.8 |
Restaurant Opportunity Score: 49 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -6.9 | 20 | 35% | +7.0 |
| Restaurants per 10,000 residents (lower = more room) | 9.4 | 75 | 25% | +18.6 |
| Population (ACS) | 28,793 | 88 | 20% | +17.6 |
| Median household income (ACS) | 60,839 | 31 | 20% | +6.2 |
Market Momentum Score: 16 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -18.2 | 14 | 50% | +7.0 |
| 10-year restaurant growth | -6.9 | 20 | 30% | +6.0 |
| 20-year restaurant growth | -20.6 | 13 | 20% | +2.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (84)
By cuisine
American 16 · Burgers 7 · Coffee 7 · Bakery 6 · Mexican 6 · Pizza 6 · Sandwiches 6 · BBQ 5 · Chicken / wings 4 · Cajun, Creole, Southern 3 · Chinese 3 · Dessert 3 · Juice / smoothies 3 · African 2 · Asian 2 · Breakfast 2 · Italian 2 · Seafood 2 · European 1 · French 1 · German / Eastern European 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Indian 1 · Southwestern / Tex-Mex 1
By type
Restaurant (service type not stated) 39 · Quick service 18 · Bar 10 · Food truck 9 · Bakery 8 · Casual dining 7 · Coffee shop 6 · Dessert 5 · Café 4 · Juice, smoothie, tea 3 · Delivery-focused 2 · Specialty food shop 2 · Buffet 1 · Catering 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| African Kitchen and Subs | Restaurant (service type not stated) · Quick service | African | 8015 N 76th St | open |
| Alexian Brothers Pavilion | Restaurant (service type not stated) · Casual dining | American | 9225 N 76th St | open |
| Amayzin Tastes | Restaurant (service type not stated) | American · Cajun, Creole, Southern | 8103 W Tower Ave | open |
| Backyard Flava | Food truck | 76 th Bradley | open | |
| Backyard Flava | Restaurant (service type not stated) | BBQ | 8010 N 76th St | open |
| Banda Burrito Denny's | Restaurant (service type not stated) · Casual dining | Mexican · American · Breakfast | 8001 W. Brown Deer Road | open |
| Bigcountry's Barbecue | Restaurant (service type not stated) | BBQ | 8167 W Brown Deer Rd | open |
| Brett's Farmhouse | Bar | 7424 N 60th St | open | |
| Burger King Burger King | Quick service | Burgers · American | 6544 N 76th St | open |
| Captain D's | Restaurant (service type not stated) | Seafood | 7320 W Good Hope Rd | open |
| Celebrations | Bar | 4740 W Bradley Rd, Brown Deer, WI 53223 | open | |
| China 1 Restaurant | Restaurant (service type not stated) | Chinese | 6574 W Brown Deer Rd | open |
| Cousins Subs Cousins Subs | Specialty food shop · Quick service | Sandwiches | 5191 W Brown Deer Rd | open |
| Cousins Subs Cousins Subs | Specialty food shop · Quick service | Sandwiches | 7140 N 76th St | open |
| Culver's Culver's | Quick service | Burgers · American | 4327 W. Schroeder Drive | open |
| Culver's Culver's | Restaurant (service type not stated) | Burgers · American | 7515 West Good Hope Road | open |
| Dairy Queen | Dessert | Ice cream / frozen desserts | 6818 W Brown Deer Rd | open |
| Denver's jerk chicken | Quick service | Chicken / wings | 7424 N 60th St | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 6300 West Brown Deer Road | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 7613 W Good Hope Ave | open |
| Dreams Soul Food | Restaurant (service type not stated) | Cajun, Creole, Southern | 4301 W Bradley Rd | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 7272 N 76th St | open |
| Dunkin' Dunkin' | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 8111 W Brown Deer Rd | open |
| Dunkin' Donuts Dunkin' | Bakery · Restaurant (service type not stated) · Dessert · Coffee shop | Dessert · Coffee | 6610 N 76th St | open |
| El Taco Feliz #1 El Taco Feliz Food Truck #6 | Food truck | Mexican | 8080 W Brown Deer Rd | open |
| Elbas City Tacos | Food truck | Mexican | 8103 W Tower Ave | open |
| Exotic Blends Cigar Lounge | Bar | 8320 W Beatrice Ct | open | |
| Family Table Restaurant Family Table Restaurant | Restaurant (service type not stated) | American | 6598 W Brown Deer Rd | open |
| Focker Island | Bar | American | N 65TH St | open |
| G. Mirch Masala | Restaurant (service type not stated) | Indian | 7225 N 76th St | open |
| Good Hope Investors Group, Inc | Restaurant (service type not stated) | 7515 W Good Hope Rd | open | |
| Hong Kong Express | Restaurant (service type not stated) | Asian · Chinese | 7420 W Good Hope Rd | open |
| Hunt Brothers Pizza | Restaurant (service type not stated) | Pizza | 8328 W Brown Deer Rd | open |
| IHOP | Restaurant (service type not stated) | Breakfast | 8101 W Brown Deer Rd | open |
| Immy's African Cuisine | Restaurant (service type not stated) | African | 8103 W Tower Ave | open |
| J & J Fish & Chicken | Quick service | Chicken / wings · Seafood | 6610 N 76th St | open |
| Jalisco's Charcoal Grill | Restaurant (service type not stated) | Mexican | 6818 W Brown Deer Rd | open |
| Jenson Cafe and Restaurant | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 7904 Rustic Court | open |
| Kt's Wok | Food truck | 8103 W Tower Ave | open | |
| Mahly’s Deli | Restaurant (service type not stated) | 6011 W Bradley Rd | open | |
| Marco's Pizza Marco's Pizza | Restaurant (service type not stated) | Pizza · Italian | 7335 W Good Hope Rd, Ste 100 | open |
| Martha's Vineyard Brown Deer Road | Winery / distillery / taproom | 6828 W Brown Deer Rd | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 8100 W Brown Deer Rd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 7130 N. 76th Street | open |
| Meal Wok E Fusion | Food truck | Chinese · Asian | 8103 W Tower Ave | open |
| Miller Baking Co. | Bakery · Restaurant (service type not stated) | Bakery | 8313 N Steven Rd | open |
| Milwaukee Pretzel Company | Bakery | Bakery · German / Eastern European | 8050 N Granville Woods Rd | open |
| Mr. B's Social Club | Bar | 8617 W Brown Deer Rd | open | |
| Mr. Dye's Pies | Bakery | Bakery | 8103 W Tower Ave | open |
| Munnchiez | Food truck | 8103 W Tower Ave | open | |
| New China Buffet | Buffet | 7130 N 76th St | open | |
| New Entertainers | Bar · Casual dining | 5321 W Green Tree Rd | open | |
| Old Country Buffet | Restaurant (service type not stated) | American | 6538 W Brown Deer Rd | open |
| Papa Murphy's Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 7708 W Good Hope Rd | open |
| Pastiche Bistro | Restaurant (service type not stated) | French · European | 4313 W River Ln | open |
| Perkins Boyz On Tha Grill | Casual dining · Restaurant (service type not stated) · Bar | BBQ | 6818 -22 W Brown Deer Rd | open |
| Pop's BBQ | Food truck · Juice, smoothie, tea | BBQ · Juice / smoothies | 7601 W Good Hope Rd | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 7525 W Good Hope Rd | open |
| Prime Social Restaurant and Bar | Casual dining · Restaurant (service type not stated) · Bar | 7225 N 76th St | open | |
| Rocky Rococo Pizza and Pasta Rocky Rococo Pizza and Pasta | Restaurant (service type not stated) | Pizza · Italian | 8300 W Brown Deer Rd | open |
| Sandwich Bros. Of Wisconsin, LLC | Restaurant (service type not stated) | Sandwiches | 7620 N 81st St | open |
| Schlotzsky's | Restaurant (service type not stated) | Sandwiches | 6800 W Brown Deer Rd | open |
| Sharp's Whiskey Bar | Bar | 8012 W Bradley Rd | open | |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 7335 Good Hope Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 7335 W Good Hope Rd | open |
| Swish Sports Bar & Grill | Casual dining · Bar | American | 7330 N 76th St | open |
| Taco Bell Taco Bell | Quick service | Mexican | 8030 W Brown Deer Road | open |
| Tasty Cafe Food Truck | Café · Quick service | Coffee · Sandwiches | 8103 W Tower Ave | open |
| Thats My Dawg | Food truck | 8075 N 76th St | open | |
| The Corn King | Restaurant (service type not stated) · Casual dining | American | 8225 W Brown Deer Rd | open |
| The Nacho Guru | Catering | Mexican · Southwestern / Tex-Mex | 8103 W Tower Ave | open |
| Trilogy Bbq | Restaurant (service type not stated) | BBQ · American | 8103 W Tower Ave | open |
| Tru Bru Coffee Shop | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 6550 N 76th St | open |
| Urban Beets Cafe & Juicery | Restaurant (service type not stated) | Healthy / salads / bowls | 5091 W Brown Deer Rd | open |
| V&j Employment Service Inc | Restaurant (service type not stated) | 6933 W Brown Deer Rd | open | |
| Village Inn | Restaurant (service type not stated) | American | 7320 W Good Hope Rd | open |
| Walmart Bakery | Bakery | Bakery | 6300 W Brown Deer Rd | open |
| Wendy's Wendy's | Quick service | Burgers · American | 8331 Brown Deer Road | open |
| Wendy's Wendy's | Quick service | Burgers · American | 9133 N. Deerwood | open |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 7335 W Good Hope Rd | open |
| Wisconesin | Food truck · Dessert | 8103 W Tower Ave | open | |
| Retox Martini Lounge | Bar | 6901 W Brown Deer Rd | closed | |
| Subway | Other | Sandwiches | 6300 W Brown Deer Rd | closed |
| Yen Ching | Restaurant (service type not stated) | Chinese | 7630 W Good Hope Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 58 | 55 | — | — | — | 3 | SIC1987 |
| 1995 | 52 | 50 | — | — | — | 2 | SIC1987 |
| 1996 | 51 | 50 | — | — | — | 1 | SIC1987 |
| 1997 | 57 | 53 | — | — | — | 4 | SIC1987 |
| 1998 | 52 | 43 | 16 | 21 | 6 | 3 | NAICS1997 |
| 1999 | 54 | 45 | 18 | 22 | 5 | 3 | NAICS1997 |
| 2000 | 56 | 44 | 17 | 20 | 7 | 6 | NAICS1997 |
| 2001 | 50 | 39 | 15 | 20 | 4 | 5 | NAICS1997 |
| 2002 | 39 | 34 | 13 | 20 | 1 | 3 | NAICS1997 |
| 2003 | 40 | 34 | 13 | 19 | 1 | 3 | NAICS2002 |
| 2004 | 44 | 39 | 15 | 21 | 2 | 2 | NAICS2002 |
| 2005 | 43 | 38 | 13 | 21 | 2 | 2 | NAICS2002 |
| 2006 | 41 | 35 | 9 | 21 | 4 | 2 | NAICS2002 |
| 2007 | 37 | 31 | 11 | 16 | 3 | 2 | NAICS2002 |
| 2008 | 38 | 33 | 11 | 18 | 3 | 2 | NAICS2007 |
| 2009 | 36 | 30 | 9 | 18 | 2 | 2 | NAICS2007 |
| 2010 | 37 | 31 | 8 | 20 | 2 | 2 | NAICS2007 |
| 2011 | 37 | 31 | 9 | 19 | 2 | 2 | NAICS2007 |
| 2012 | 36 | 28 | 8 | 17 | 2 | 3 | NAICS2012 |
| 2013 | 37 | 29 | 9 | 17 | 2 | 3 | NAICS2012 |
| 2014 | 39 | 29 | 10 | 16 | 2 | 3 | NAICS2012 |
| 2015 | 40 | 29 | 10 | 16 | 2 | 4 | NAICS2012 |
| 2016 | 45 | 32 | 8 | 21 | 2 | 4 | NAICS2012 |
| 2017 | 43 | 29 | 8 | 19 | — | 4 | NAICS2017 |
| 2018 | 46 | 33 | 10 | 20 | 3 | 3 | NAICS2017 |
| 2019 | 45 | 31 | 9 | 19 | 3 | 3 | NAICS2017 |
| 2020 | 45 | 32 | 9 | 21 | — | 4 | NAICS2017 |
| 2021 | 39 | 29 | 8 | 18 | 3 | 3 | NAICS2017 |
| 2022 | 36 | 27 | 6 | 19 | — | — | NAICS2022 |
| 2023 | 36 | 27 | 6 | 18 | 3 | — | NAICS2022 |