BMIE Market 53085

Sheboygan County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,695 2020–2024 ACS 5-year estimate ±449 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,147 2020–2024 ACS 5-year estimate ±278 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,267 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,127 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$73,703 2020–2024 ACS 5-year estimate ±9,557 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.2 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$880 2020–2024 ACS 5-year estimate ±75 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$241,900 2020–2024 ACS 5-year estimate ±19,742 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	69.7 sq mi Census Gazetteer 2020
Restaurants	19 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53085
Restaurants per 10,000 residents	14.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+18.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+26.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+111.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 20–25) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	59 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	63 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53085. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.52, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	65.3	65	40%	+26.1
Restaurant Opportunity Score	59.0	59	35%	+20.7
Market Momentum Score	63.4	63	25%	+15.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,695	73	40%	+29.2
Median household income (ACS)	73,703	53	40%	+21.2
Households (ACS)	5,147	75	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	18.8	62	35%	+21.7
Restaurants per 10,000 residents (lower = more room)	16.3	48	25%	+12.1
Population (ACS)	11,695	73	20%	+14.6
Median household income (ACS)	73,703	53	20%	+10.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.8	70	50%	+34.8
10-year restaurant growth	18.8	62	30%	+18.6
20-year restaurant growth	26.7	50	20%	+10.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (54)

By cuisine

American 11 · Coffee 5 · Dessert 5 · Sandwiches 5 · Bakery 4 · Pizza 3 · BBQ 2 · Breakfast 2 · Burgers 2 · Steakhouse 2 · Asian 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Italian 1 · Latin American (other) 1 · Mexican 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 28 · Bar 15 · Quick service 8 · Casual dining 7 · Dessert 6 · Bakery 5 · Other 5 · Café 4 · Coffee shop 3 · Catering 1 · Fast casual 1 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Afterburners On O	Restaurant (service type not stated)	American	W3244 County Rd N	open
Big Jimmy's Rockin Sports n Spirits	Bar · Quick service	BBQ	118 Pine St	open
Bread & Bean Eatery	Restaurant (service type not stated) · Café	Sandwiches · Coffee	107 Pine St	open
Broadway Popcorn Company	Other · Dessert	Dessert	505 Broadway St	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	4005 WI-28	open
Cap's Tap	Bar		118 Pine St	open
Chili's	Restaurant (service type not stated)	Southwestern / Tex-Mex · American	4001 State Road 28	open
Chili's Grill & Bar	Restaurant (service type not stated)		4001 Highway 28	open
China One China One	Restaurant (service type not stated)	Chinese · Asian	1110 Fond Du Lac Ave	open
Cupcake Wonders	Bakery · Dessert	Dessert · Bakery	W3414 Sunset Rd	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	1005 Fond Du Lac Ave 1005 Fond Du Lac Ave	open
Daydream Cafe	Café · Coffee shop	Coffee · Breakfast	506 Broadway St	open
Donuts for Dollars	Bakery · Dessert	Dessert	322 Leavens Ave	open
El Rancho Viejo \| Mexican	Restaurant (service type not stated)	Mexican · Latin American (other)	124 Pine St	open
Ella's Dela Delicatessen	Other	Sandwiches	506 Broadway St	open
Excuse My French Bakery	Bakery	Bakery	112 Pine St	open
Falls Cafe	Café · Restaurant (service type not stated)	Coffee · Breakfast	1118 Plankview Green Blvd	open
Falls Firehouse Pizza	Restaurant (service type not stated)	Pizza · Italian	109 Maple St	open
Falls Tap	Bar · Restaurant (service type not stated)		212 Pine St	open
Fat Cow	Casual dining · Bar		406 Broadway St	open
Final Approach Restaurant	Restaurant (service type not stated)	Steakhouse	W3244 County Rd N	open
Franklin House Bar	Casual dining · Bar		304 Pine St	open
Heavenly Soups	Restaurant (service type not stated)		608 Broadway St	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	4001 Highway 28	open
Jack's Grill at The Bull	Casual dining · Bar	American	1 Long Drive	open
Jake's Double Door Inn	Bar			open
Jersey Mike's Subs Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches · American	4017 WI-28	open
Junior’s Eats	Food truck · Restaurant (service type not stated) · Catering		608 Broadway St	open
Kim's 5 Corners Tavern	Bar		N3701 Co Rd I	open
Lakeside Bottling Company, Lakeside Pepsi	Restaurant (service type not stated) · Other		1515 Stedman Way	open
Legend Larry's Legend Larry's	Bar	American	1142 Plankview Green Blvd	open
Marilette Pâtisserie LLC	Bakery · Dessert	Bakery · Dessert	112 Pine St	open
McDonald's	Quick service		1060 State Road 32	open
McDonald's McDonald's	Quick service	Burgers · American	1060 Hwy 32 N	open
Palo Popcorn Co	Other · Dessert	Dessert	955 Willow Dr Ste G	open
Pepsi-Cola Bottling Co.	Restaurant (service type not stated) · Other		300 Forest Ave	open
Pit Stop Pizza	Restaurant (service type not stated)	Pizza	1108 Fond du Lac Ave	open
Pizza Hut Express Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	4085 WI-28	open
Rachel And Nino Llc	Restaurant (service type not stated)		1118 Plankview Green Blvd	open
River Park Family Restaurant	Restaurant (service type not stated)	American	813 Monroe St	open
Sheboygan Cty Historical Research Center	Restaurant (service type not stated)		518 Water St	open
Six Corners Tap	Bar · Restaurant (service type not stated) · Casual dining		N3702 Van Treeck Trail	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	4085 Wisconsin St 28	open
Strip Steak House	Restaurant (service type not stated)	Steakhouse · American	W2873 CTH-C	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1102 Plankview Green	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches	1106 Fond du Lac Ave	open
Sweet chai cafe	Bakery	Bakery	1090 Fond Du Lac Ave	open
The Hub Studio Cafe, LLC	Café · Coffee shop	Coffee	W4302 Co Rd JM	open
The Last Call	Bar · Casual dining		118 Pine St	open
The O To Go	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	513 Broadway St	open
The Osthelder	Bar · Restaurant (service type not stated)		513 Broadway St	open
The Other Place	Bar		406 Broadway St	open
Twisted Root	Restaurant (service type not stated)	American	W2873 County Road C	open
Uncle Gunters	Casual dining · Bar	BBQ · American	416 Broadway St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	13	9	—	—	—	4	SIC1987
1995	12	9	—	—	—	3	SIC1987
1996	13	8	—	—	—	5	SIC1987
1997	19	14	—	—	—	5	SIC1987
1998	20	15	9	5	1	5	NAICS1997
1999	20	16	11	4	1	4	NAICS1997
2000	15	11	7	3	1	4	NAICS1997
2001	15	11	8	3	—	4	NAICS1997
2002	21	17	11	6	—	4	NAICS1997
2003	22	15	9	6	—	5	NAICS2002
2004	21	15	9	6	—	5	NAICS2002
2005	19	14	6	6	2	5	NAICS2002
2006	20	15	6	7	2	5	NAICS2002
2007	23	18	10	6	2	5	NAICS2002
2008	23	19	12	6	1	4	NAICS2007
2009	23	18	11	6	1	5	NAICS2007
2010	21	16	9	6	1	5	NAICS2007
2011	21	16	9	5	2	5	NAICS2007
2012	24	18	9	5	3	6	NAICS2012
2013	23	16	9	5	1	7	NAICS2012
2014	22	16	9	5	1	6	NAICS2012
2015	25	19	12	5	2	6	NAICS2012
2016	23	17	12	4	1	6	NAICS2012
2017	25	18	12	5	—	7	NAICS2017
2018	23	17	11	5	—	6	NAICS2017
2019	24	20	12	7	—	4	NAICS2017
2020	23	18	11	6	—	5	NAICS2017
2021	25	19	11	6	—	6	NAICS2017
2022	27	22	12	8	—	5	NAICS2022
2023	23	19	10	7	—	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53085. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53044	3.6 mi	3	2019

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.