BMIE Market 53132

Milwaukee County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	35,433 2020–2024 ACS 5-year estimate ±156 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	13,763 2020–2024 ACS 5-year estimate ±462 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	34,863 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	14,025 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$109,850 2020–2024 ACS 5-year estimate ±8,642 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,499 2020–2024 ACS 5-year estimate ±117 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$367,500 2020–2024 ACS 5-year estimate ±8,590 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	34.7 sq mi Census Gazetteer 2020
Restaurants	44 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53132
Restaurants per 10,000 residents	10.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+2.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+131.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	43 (range 40–46) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	71 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	90 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	46 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53132. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	89.7	90	40%	+35.9
Restaurant Opportunity Score	68.1	68	35%	+23.8
Market Momentum Score	46.1	46	25%	+11.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	35,433	92	40%	+36.7
Median household income (ACS)	109,850	86	40%	+34.6
Households (ACS)	13,763	92	20%	+18.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	2.3	48	35%	+16.8
Restaurants per 10,000 residents (lower = more room)	12.4	63	25%	+15.7
Population (ACS)	35,433	92	20%	+18.4
Median household income (ACS)	109,850	86	20%	+17.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 46 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	2.3	48	30%	+14.4
20-year restaurant growth	33.3	54	20%	+10.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (101)

By cuisine

American 14 · Pizza 11 · Coffee 9 · Sandwiches 9 · Burgers 6 · Italian 6 · Asian 5 · Chicken / wings 5 · Mexican 5 · Chinese 4 · Ice cream / frozen desserts 4 · Indian 3 · Bakery 2 · BBQ 2 · Breakfast 2 · British / Irish pub food 2 · Dessert 2 · Hot dogs 2 · Mediterranean 2 · Thai 2 · Cuban 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Middle Eastern 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Sushi 1 · Vegetarian 1

By type

Restaurant (service type not stated) 55 · Bar 28 · Quick service 18 · Casual dining 13 · Coffee shop 8 · Café 6 · Dessert 4 · Specialty food shop 4 · Bakery 3 · Other 3 · Buffet 1 · Catering 1 · Delivery-focused 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Arby's Arby's	Quick service	Sandwiches · American	7621 West Rawson Avenue	open
Asian Bistro Llc	Restaurant (service type not stated)	Chinese	6509B S 27th St	open
Asian Garden	Restaurant (service type not stated)	Asian · Chinese	7720 S Lovers Lane Rd	open
Baptista's Bakery	Bakery	Bakery	4625 W Oakwood Park Dr	open
Baskin-Robbins Dunkin'	Coffee shop · Restaurant (service type not stated) · Quick service · Dessert · Bakery	Ice cream / frozen desserts · Coffee · Dessert	5444 W Rawson Ave	open
BIGGBY COFFEE Biggby	Coffee shop · Restaurant (service type not stated) · Café	Coffee	7700 S Lovers Lane Rd	open
Billy Sims BBQ	Restaurant (service type not stated)	BBQ	7358 W Rawson Ave	open
Brick Pizzeria & Ristorante	Restaurant (service type not stated)	Italian · Pizza	7065 S Ballpark Dr	open
Buffalo Wild Wings 'GO'	Restaurant (service type not stated)	Chicken / wings	7700 S Lovers Lane Rd Ste 140	open
Casa Di Giorgio	Restaurant (service type not stated) · Casual dining	Italian · American	3137 W Rawson Ave	open
Charcoal Grill and Rotisserie	Restaurant (service type not stated)		8933 S 27th St	open
Chili's Grill & Bar	Restaurant (service type not stated)		6439 South 27th Street	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	7700 S Lovers Lane Rd	open
Cousins Subs of Franklin - 76th & Rawson	Other	Sandwiches	7178 S 76th St	open
Crossroads II Pizza & Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Pizza · Sandwiches	11357 W St Martins Rd	open
Culver's Culver's	Quick service	Burgers · American	4220 W. Oakwood Park Ct.	open
Curry House Restaurant & Bar	Restaurant (service type not stated) · Bar	Indian	7730 S Lovers Lane Rd Ste 300	open
D'Vine Wine, Beer and Cocktails	Bar		7044 S Ballpark Dr	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	DQ Grill & Chill Restaurant 7730 S Lovers Lane Rd	open
Dionigi's Concessions and Catering	Restaurant (service type not stated) · Catering	Italian	4006 W Sharon Ln	open
Dog Haus Dog Haus	Restaurant (service type not stated)	Burgers · Hot dogs · American	7055 S Ballpark Dr	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	7352 W Rawson Dr	open
El Patio	Bar · Restaurant (service type not stated)	Mexican		open
Four Angels	Restaurant (service type not stated)	Mexican	9830 W Saint Martins Rd	open
Franklin Beer Garden	Bar		9100 S 76TH St	open
Gain's Northwoods Pub	Bar			open
George Webb Restaurant George Webb Restaurants	Casual dining · Restaurant (service type not stated)	American	7105 S 76th St	open
Green Tea Garden 綠茶園	Restaurant (service type not stated)	Asian	7236 S 76th St	open
Grill Shack	Restaurant (service type not stated)	Mediterranean	6967 S 27TH St	open
Havana Cafe	Restaurant (service type not stated)	Cuban	7119 S 76th St	open
Hideaway Pub & Eatery	Casual dining · Bar	American	9643 S 76th St	open
Honey Butter Cafe	Café · Coffee shop	Coffee · Breakfast	7221 S 76th St	open
Hugo's Steakhouse	Restaurant (service type not stated)		6951 S Lovers Lane Rd	open
India Palace	Restaurant (service type not stated)	Indian · Asian	7107 S 76th St	open
Indian Buffet	Restaurant (service type not stated)	Indian	7107 S 76th St	open
Irish Cottage	Bar	British / Irish pub food	11433 W Ryan Rd	open
Iron Mike's	Bar		6357 S 27th St	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	6439 South 27th Street	open
Jakob's Pub and Sports Bar	Bar		6951 S Lovers Lane Rd	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	6531 S. 27th St.	open
Jimmy John's Jimmy John's	Quick service · Other · Specialty food shop	Sandwiches	6811 S 27th St	open
KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	6311 S 27th St	open
King's Wok	Restaurant (service type not stated)	Chinese · Thai · Asian	6556 S Lovers Lane Rd	open
Landmark	Bar		11401 W Swiss St	open
Little Cancun - Franklin	Restaurant (service type not stated)	Mexican	7273 South 27th Street, A	open
Little Cancun Llc	Restaurant (service type not stated)		7273A S 27th St	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	6509 S 27th St	open
McDonald's McDonald's	Quick service	Burgers · American	7501 W Rawson Ave	open
Milwaukee Burger Company Milwaukee Burger Company- Franklin	Casual dining · Bar	Burgers	6421 S 27th St	open
Mimosa	Restaurant (service type not stated)	Breakfast · American	9405 S 27th St	open
Moon Dance Cafe	Coffee shop	Coffee	7001 S 27th St	open
MOTW Coffee and Pastries	Coffee shop · Café	Coffee	2850 W Rawson Ave	open
Mr Greens Bbq Cafe	Restaurant (service type not stated)	BBQ	7740 S Lovers Lane Rd	open
Mulligans Irish Pub & Grill	Bar · Casual dining	British / Irish pub food	8933 S 27th St	open
Nutri Blend	Juice, smoothie, tea	Juice / smoothies · Vegetarian · Healthy / salads / bowls	6570 S Lovers Lane Rd	open
Oasis Chicken & Grill	Casual dining · Restaurant (service type not stated) · Bar	Chicken / wings	7119 S 76th St	open
On Cloud Wine	Bar		10064 W Loomis Rd	open
On Cloud Wine	Bar	Spanish / tapas	10064 W Loomis Rd	open
Oscar's Frozen Custard Oscar's Frozen Custard & Sandwiches	Dessert	Ice cream / frozen desserts · Dessert · American	7041 S 27th St	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	7700 s lovers lane	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	6509 S 27th St	open
Pita Palace Mediterranean Cuisine \| Franklin	Restaurant (service type not stated)	Mediterranean · Middle Eastern	7178 S 76th St	open
Point After Llc	Restaurant (service type not stated)		7101 S 76th St	open
Point After Pub & Grille	Casual dining · Bar		7101 S 76th St	open
Pretzilla LLC	Bakery	Bakery	4620 W Oakwood Park Dr	open
Rawson Pub	Bar		5621 W Rawson Ave	open
Ricky's Double Barrel Inn	Restaurant (service type not stated) · Casual dining · Bar	American	11318 W St Martins Rd	open
Robley Tech Inc	Restaurant (service type not stated)		8330 W Puetz Rd	open
Romeys Place \| Bar & Grill	Casual dining · Bar	American	7508 S North Cape Rd	open
Root River Center	Bar · Casual dining		7220 W Rawson Ave	open
Rosati's Pizza Rosati's Pizza	Restaurant (service type not stated)	Pizza · Italian	6558 S Lovers Lane Rd	open
Rounding Third Pizzeria	Restaurant (service type not stated)	Pizza	76th and Rawson	open
Safadi Coffee	Coffee shop · Café	Coffee	6570 S Lovers Lane Rd	open
San Ching Express	Restaurant (service type not stated)	Chinese	7107 S 76th St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	6537 S 27th St A	open
Starbucks	Restaurant (service type not stated) · Coffee shop	Pizza · Coffee	7800 S Lovers Lane Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	7241 S 76th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	5116 W Ryan Road	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	6701 S 27th St	open
Sweet Basil \| Thai Street Eats	Restaurant (service type not stated)	Thai · Asian	6509 S 27th St	open
Swiss Street Pub & Grille	Casual dining · Bar		11430 W Swiss St	open
Taco Bell Taco Bell	Quick service	Mexican	7141 South 76th Street	open
Taco Pros - Franklin Taco Pros	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7730 S Lovers Lane Rd Ste 300	open
Tailspin Pub and Pizzia	Casual dining · Bar	Pizza	8330 W Puetz Rd	open
The Bowery Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	3023 W Ryan Rd	open
The Pantry	Bar · Restaurant (service type not stated) · Café	Coffee	7119 W Rawson Ave	open
The Shop	Bar		6742 S 112th St	open
Top Dog	Restaurant (service type not stated)	Burgers · Hot dogs	7178 S 76th St	open
Toppers Pizza Toppers Pizza	Restaurant (service type not stated) · Quick service	Pizza	2842 W Rawson Ave	open
Toscana Italian Ristorante	Restaurant (service type not stated)	Italian	8405 S 27th St	open
Tyga Bites	Restaurant (service type not stated)	Chicken / wings	7220 W Rawson Ave	open
Umbrella Bar	Bar		7900 S Ballpark Dr	open
Vesta Inc.	Restaurant (service type not stated)		9900 S 57th St	open
Waha Buffet	Buffet	Japanese · Sushi · Seafood	6514 S Lovers Lane Rd	open
Weber Park at Franklin Homestead	Bar		8025 W Margaret Ln	open
Wendy's Wendy's	Quick service	Burgers · American	6715 S. 27th St.	open
Whitnall Beer Garden	Bar		8831 N Root River Pkwy	open
Yofresh Yogurt Cafe Franklin	Other · Dessert	Ice cream / frozen desserts	7700 S Lovers Lane Rd Ste 110	open
Big Daddy's	Restaurant (service type not stated)	Cajun, Creole, Southern	7740 S Lovers Lane Rd Ste 400	closed
Bridgeman Foods Inc	Restaurant (service type not stated)		9719 S Franklin Dr	closed
Michaelangelo's Pizza	Restaurant (service type not stated)	Pizza	8330 W Puetz Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	31	19	—	—	—	12	SIC1987
1995	26	17	—	—	—	9	SIC1987
1996	29	20	—	—	—	9	SIC1987
1997	32	24	—	—	—	8	SIC1987
1998	36	27	11	15	1	9	NAICS1997
1999	38	30	12	17	1	8	NAICS1997
2000	35	28	12	16	—	7	NAICS1997
2001	39	31	14	17	—	8	NAICS1997
2002	37	30	15	15	—	7	NAICS1997
2003	40	33	16	16	—	7	NAICS2002
2004	44	36	17	19	—	7	NAICS2002
2005	46	37	18	18	1	8	NAICS2002
2006	45	36	18	15	3	8	NAICS2002
2007	48	36	19	16	1	10	NAICS2002
2008	52	37	18	18	1	9	NAICS2007
2009	54	38	18	19	1	10	NAICS2007
2010	55	37	16	20	1	10	NAICS2007
2011	56	38	17	20	1	10	NAICS2007
2012	53	38	18	19	1	6	NAICS2012
2013	55	43	20	22	1	3	NAICS2012
2014	57	44	22	20	2	4	NAICS2012
2015	56	43	24	16	2	5	NAICS2012
2016	60	44	22	19	3	6	NAICS2012
2017	57	42	23	16	3	6	NAICS2017
2018	58	44	22	19	3	5	NAICS2017
2019	58	42	22	18	—	7	NAICS2017
2020	58	41	21	19	—	8	NAICS2017
2021	65	45	20	23	—	8	NAICS2017
2022	64	44	20	21	3	8	NAICS2022
2023	63	44	18	22	4	7	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53132. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53129	3.7 mi	29	2023
53130	4.2 mi	27	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.