BMIE Market 53130

Milwaukee County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,712 2020–2024 ACS 5-year estimate ±42 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,195 2020–2024 ACS 5-year estimate ±233 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,755 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,536 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$87,008 2020–2024 ACS 5-year estimate ±8,786 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.5 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,335 2020–2024 ACS 5-year estimate ±190 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$308,000 2020–2024 ACS 5-year estimate ±22,724 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.2 sq mi Census Gazetteer 2020
Restaurants	27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53130
Restaurants per 10,000 residents	37.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-18.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-3.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 23–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.32) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	44 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	68 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	37 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	14 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53130. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.32, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.4	68	40%	+27.4
Restaurant Opportunity Score	36.5	37	35%	+12.8
Market Momentum Score	14.3	14	25%	+3.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,712	67	40%	+26.8
Median household income (ACS)	87,008	70	40%	+28.1
Households (ACS)	3,195	68	20%	+13.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-18.2	14	35%	+5.1
Restaurants per 10,000 residents (lower = more room)	35.0	16	25%	+4.0
Population (ACS)	7,712	67	20%	+13.4
Median household income (ACS)	87,008	70	20%	+14.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 14 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20.6	12	50%	+6.2
10-year restaurant growth	-18.2	14	30%	+4.3
20-year restaurant growth	-3.6	19	20%	+3.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (60)

By cuisine

American 13 · Asian 7 · Burgers 5 · Coffee 5 · Bakery 4 · Chinese 4 · Pizza 4 · Dessert 3 · Mexican 3 · Chicken / wings 2 · Indian 2 · Italian 2 · Sandwiches 2 · Seafood 2 · Steakhouse 2 · Greek 1 · Ice cream / frozen desserts 1 · Japanese 1 · Korean 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Sushi 1 · Tea / bubble tea 1 · Vietnamese 1

By type

Restaurant (service type not stated) 34 · Bar 12 · Quick service 11 · Casual dining 9 · Bakery 5 · Café 3 · Coffee shop 3 · Dessert 3 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
9Th Slice Pizza Co.	Restaurant (service type not stated)	Pizza	5629 S 108th St	open
A&W Restaurants A&W Singapore	Quick service	American · Burgers	5133 S 108th St	open
Ammas Food	Restaurant (service type not stated)	Indian	5301 S 108th St	open
Ann's Italian Restaurant	Restaurant (service type not stated) · Bar · Casual dining	Italian · American	5969 S 108th Pl	open
Annie's Place	Bar		10432 W Forest Home Ave	open
Baskin-Robbins Baskin-Robbins	Dessert · Coffee shop · Quick service · Bakery	Ice cream / frozen desserts · Coffee · Dessert · Bakery	5480 S 108th St	open
Big Apple Bagels Big Apple Bagels	Bakery · Café	Bakery · Coffee	5710 S 108th St	open
Bosch Food Tavern	Bar · Casual dining	American	5871 S 108th St	open
Braun 100 Llc	Restaurant (service type not stated)		5171 S 108th St	open
Brothers Gyros & Pizza	Restaurant (service type not stated)	Pizza · Mediterranean · Greek	5158 S 108th St	open
Burger King Burger King	Quick service	Burgers · American	5512 S 108th St	open
Charcoal Grill & Rotisserie	Restaurant (service type not stated)	Pizza	5171 S 108th St	open
Charmbiance Wine Bar & Arts	Bar · Restaurant (service type not stated)		11003 W Forest Home Ave	open
Chick Fun	Restaurant (service type not stated)		5301 S 108th St	open
China Inn	Restaurant (service type not stated)	Chinese	10539 W Forest Home Ave	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service	Mexican	5794 S 108th St	open
Classy Cookies	Bakery · Dessert	Bakery · Dessert	11407 W Edgerton Ave	open
Clifford's Supper Club	Restaurant (service type not stated) · Casual dining · Bar	American	10418 W Forest Home Ave	open
Coffee 'n Beans	Coffee shop	Coffee	5311 S 108th St	open
Confucius House	Restaurant (service type not stated)	Chinese · Asian	5394 S 108th St	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	5652 S 108th St	open
Culver's Culver's	Quick service	Burgers · American	6101-A South 108th Street	open
Daily Social	Casual dining · Restaurant (service type not stated) · Bar		12041 W Janesville Rd	open
Diamond Jim's Steakhouse	Restaurant (service type not stated)	Steakhouse · Seafood · American	11811 W Janesville Rd	open
Double D's Sports Pub and Eatery	Bar · Casual dining		5171 S 108th St	open
Dumpling & Bao House	Restaurant (service type not stated)	Japanese · Sushi · Chinese · Asian	5191 S 108th St	open
El Dorado Mexican Street Tacos	Restaurant (service type not stated)	Mexican	5311 S 108th St	open
Finn McGuire's	Bar		5171 S 108th St	open
Forest Home Pub	Bar · Casual dining		9900 W Forest Home Ave	open
Fortune Chinese Restaurant	Restaurant (service type not stated)	Chinese	5512 S 108th St	open
Gemma Rae's Cheesecake Cafe	Café · Restaurant (service type not stated)	Italian · Coffee	5311 S 108th St	open
George Webb Restaurant George Webb Restaurants	Restaurant (service type not stated) · Casual dining	American	5110 S 108th St	open
Golden Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	10605 W Forest Home Ave	open
Gyro King	Restaurant (service type not stated)	Burgers	5438 S 108th St	open
Honey Dip Donut	Bakery · Dessert	Dessert	5158 S 108th St	open
Mama Bev's Bakery	Bakery	Bakery	5620 S 108th St	open
McDonald's McDonald's	Quick service	Burgers · American	6000 S 108th St	open
Milwaukee Coffee Hospitality Hales Corner Llc	Restaurant (service type not stated)		5480 S 108th St	open
Noodles & Company Noodles & Company	Quick service	Noodles / ramen / pho · Asian	5794 S 108th St	open
Papa Murphy's \| Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	5319A South 108th Street	open
Pho Ever	Restaurant (service type not stated)	Vietnamese · Asian	5740 S 108th St	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Pop Inc	Restaurant (service type not stated)		5710 S 108th St	open
Sandra's on the Park	Restaurant (service type not stated)	Steakhouse · Seafood · American	10049 W Forest Home Ave	open
Senft's Tavern	Casual dining · Bar		10258 W Forest Home Ave	open
Shear Images By Lori Llc	Restaurant (service type not stated)		9911 W Forest Home Ave	open
Smc Foods Inc	Restaurant (service type not stated)		10418 W Forest Home Ave	open
Soban Korean Eatery	Restaurant (service type not stated)	Korean · Asian	5730 S 108th St	open
Starbucks Starbucks	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	5790 S 108th St	open
Subway	Other	Sandwiches	6101 S 108th St	open
Taco Bell Taco Bell	Quick service	Mexican	5420 South 108th Street	open
Taj Mahal Indian Restaurant	Restaurant (service type not stated)	Indian · Asian	5114 S 108th St	open
Tee Time Social	Bar		5321 S 108th St	open
Teriyaki Madness	Restaurant (service type not stated)	Asian	5730 S 108th St	open
The Hale House	Casual dining · Bar	American	10539 W Forest Home Ave	open
The Soup Market \| Hales Corners	Restaurant (service type not stated)	American	5300 S 108th St	open
Wang's Brother Inc	Restaurant (service type not stated)		5394 S 108th St	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	5726 S 108th St.	open
Zilli Hospitality Group	Restaurant (service type not stated)	American	9400 Boerner Dr	open
Bier & Burger	Restaurant (service type not stated)	Burgers	5171 S 108th St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	30	27	—	—	—	3	SIC1987
1995	27	24	—	—	—	3	SIC1987
1996	29	24	—	—	—	5	SIC1987
1997	28	26	—	—	—	2	SIC1987
1998	29	25	12	11	2	3	NAICS1997
1999	31	25	12	11	2	4	NAICS1997
2000	28	23	11	10	2	4	NAICS1997
2001	28	24	13	9	2	3	NAICS1997
2002	25	22	10	9	3	2	NAICS1997
2003	32	28	10	14	4	2	NAICS2002
2004	32	29	11	13	5	2	NAICS2002
2005	31	28	11	13	4	2	NAICS2002
2006	32	30	12	15	3	1	NAICS2002
2007	33	31	12	17	2	1	NAICS2002
2008	28	27	11	14	2	1	NAICS2007
2009	28	27	13	12	2	1	NAICS2007
2010	30	29	13	13	3	1	NAICS2007
2011	32	31	16	12	3	1	NAICS2007
2012	30	29	13	13	3	—	NAICS2012
2013	35	33	16	13	4	1	NAICS2012
2014	31	30	13	12	5	—	NAICS2012
2015	31	31	15	12	4	—	NAICS2012
2016	31	31	15	12	4	—	NAICS2012
2017	34	34	16	13	5	—	NAICS2017
2018	34	34	15	14	5	—	NAICS2017
2019	31	29	14	13	—	—	NAICS2017
2020	32	30	14	12	4	—	NAICS2017
2021	32	31	13	14	4	—	NAICS2017
2022	31	29	11	14	4	—	NAICS2022
2023	30	27	12	13	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53130. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53228	1.9 mi	13	2023
53129	2.5 mi	29	2023
53151	3.2 mi	45	2023
53220	3.4 mi	49	2023
53227	3.8 mi	47	2023
53132	4.2 mi	44	2023
53219	4.7 mi	44	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.