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BMIE Market 53228

Milwaukee County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)15,121
2020–2024 ACS 5-year estimate ±938 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households7,027
2020–2024 ACS 5-year estimate ±464 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count14,369
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units6,628
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$75,033
2020–2024 ACS 5-year estimate ±9,756 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.9
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,297
2020–2024 ACS 5-year estimate ±139 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$272,000
2020–2024 ACS 5-year estimate ±12,538 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area5.2 sq mi
Census Gazetteer 2020
Restaurants13
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53228
Restaurants per 10,000 residents7.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-7.1%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+18.2%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+116.7%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202815 (range 13–17)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.47) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score60 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score69 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score67 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score34 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score68.76940%+27.5
Restaurant Opportunity Score67.46735%+23.6
Market Momentum Score34.53425%+8.6
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)15,1217740%+30.7
Median household income (ACS)75,0335540%+22.1
Households (ACS)7,0277920%+15.9
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 67 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth18.26235%+21.5
Restaurants per 10,000 residents (lower = more room)8.67825%+19.5
Population (ACS)15,1217720%+15.4
Median household income (ACS)75,0335520%+11.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-7.12150%+10.5
10-year restaurant growth18.26230%+18.5
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

American 7 · Mexican 5 · Pizza 4 · Sandwiches 4 · Breakfast 2 · Burgers 2 · Coffee 2 · Italian 2 · Bakery 1 · BBQ 1 · Dessert 1 · Greek 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Latin American (other) 1 · Seafood 1

By type

Restaurant (service type not stated) 24 · Bar 7 · Casual dining 6 · Quick service 6 · Café 3 · Other 2 · Bakery 1 · Dessert 1 · Fast casual 1 · Specialty food shop 1

NameTypeCuisineAddressStatus
Balistreri Brothers PizzaRestaurant (service type not stated)Pizza3815 S 108th Stopen
Banda BurritoRestaurant (service type not stated)Mexican4695 S. 108th St.open
Café Zupas Cafe ZupasCafé · Restaurant (service type not stated) · Fast casualCoffee · Healthy / salads / bowls8775 W Sura Lnopen
Cakes by Ripal - Eggfree Cakes, Cupcakes & CookiesBakery · DessertBakery · Dessert11311 W Howard Aveopen
Cheba Hut 'Toasted' Subs Cheba Hut "Toasted" SubsRestaurant (service type not stated) · Casual diningSandwiches · American8871 Sura Lnopen
Cinco De Mayo FiestaRestaurant (service type not stated)Mexican8412 W Morgan Aveopen
Club ParagonBar · Casual dining3578 S 108th Stopen
Cooper's Hawk Winery & Restaurant Cooper's Hawk Winery & RestaurantRestaurant (service type not stated) · Casual dining · BarAmerican8415 Sura Lnopen
Cousins SubsSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches12345 W Layton Aveopen
Daniels PalaceBar · Casual dining3800 S 108th Stopen
Gas-Lite WestBar4305 S 84th Stopen
Genesis RestaurantRestaurant (service type not stated)Greek3740 S 108th Stopen
Grate Pizza, Mac, & MoreRestaurant (service type not stated)Pizza8871 W Sura Ln, 8871 West Sura Laneopen
Greenfield, Wisconsin Portillo'sQuick service8705 West Sura Laneopen
Hawg City GrillRestaurant (service type not stated)American3823 S 108th Stopen
Hwy 100 Bar & Grill IncRestaurant (service type not stated)3578 S 108th Stopen
La Villa NutritionRestaurant (service type not stated)Breakfast4639 S 108th Stopen
Lakshmi, IncRestaurant (service type not stated)10600 W Layton Aveopen
Mac N' GamesRestaurant (service type not stated)90210 W Johnson Stopen
Machos TacosRestaurant (service type not stated)Mexican · Latin American (other)3815 S 108th Stopen
McDonald's McDonald'sQuick serviceBurgers · American4550 S 108th Stopen
McLaughlin BarBar · Quick service12225 W Holmes Aveopen
Mi Pueblo Mexican RestaurantRestaurant (service type not stated) · Casual diningMexican · American8412 W Morgan Aveopen
MOD PizzaQuick service · Restaurant (service type not stated)Pizza8833 West Sura Laneopen
Omega Acquisition CorpRestaurant (service type not stated)5081 S 108th Stopen
Open FlameRestaurant (service type not stated)Seafood · American5081 S 108th Stopen
Organ Piper Music Palace Peter Piper PizzaRestaurant (service type not stated)Pizza · Italian4353 S 108th Stopen
Paco's Bar-B-Que and TaqueriaRestaurant (service type not stated)BBQ · Mexican3521 S 87th Stopen
Portillo's Portillo'sQuick serviceHot dogs · Burgers8705 West Sura Laneopen
Scott E's PubBar3800 S 108th Stopen
SubwayOtherSandwiches10600 W Layton Aveopen
SUBWAYOtherSandwiches4166 S 108th Stopen
That's AmoreCafé · Restaurant (service type not stated)Italian · Coffee5080 S 108th Stopen
The ForumRestaurant (service type not stated)Breakfast4711 S 108th Stopen
The Slow BuffaloCasual dining · Restaurant (service type not stated) · BarAmerican3872 S 92nd Stopen
Vici Capilli - Vici Beans Internet CaféCafé4111 S 108th Stopen
Rapid Research Co IncRestaurant (service type not stated)3500 S 92nd Stclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994146———8SIC1987
1995146———8SIC1987
19961810———8SIC1987
19971813———5SIC1987
1998181284—6NAICS1997
199920158615NAICS1997
2000251798—6NAICS1997
20012718810—7NAICS1997
200221148514NAICS1997
200318139312NAICS2002
2004171082—3NAICS2002
2005231596—4NAICS2002
20062417116—4NAICS2002
2007261812513NAICS2002
200821137514NAICS2007
200924157713NAICS2007
201019117313NAICS2007
201120115514NAICS2007
2012211510414NAICS2012
201317117314NAICS2012
201419128314NAICS2012
201520138414NAICS2012
201619137513NAICS2012
2017191375—3NAICS2017
2018201476—3NAICS2017
2019211586—3NAICS2017
2020191476—3NAICS2017
2021181476—3NAICS2017
2022181476—3NAICS2022
2023161356—3NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53228. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
532271.9 mi472023
531301.9 mi272023
532202.6 mi492023
531512.7 mi452023
531292.9 mi292023
532193.1 mi442023
532143.9 mi912023
532955.0 mi—
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.